Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Marketing Insider Group

MAY 3, 2023

AI and Content Creation We also discussed the limitations of AI for content creation , particularly in its ability to verify facts and access live internet databases. While the content generated traffic in the short-term, Google eventually penalized the site for not having human-generated content.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. In both cases, web analytics can help. If you don’t, it’s time to find out.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Marketing Insider Group

JANUARY 13, 2021

We live in a 24/7 world where the internet is never off. In some cases with a negative review, you may be able to turn the situation around with the right response but take it offline if possible to resolve the issue. Such a scenario could be a windfall for content, including blogs, case studies, and videos. ORM isn’t static.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Marketing Insider Group

NOVEMBER 28, 2022

The Internet Changed Everything. As the internet started to take shape, companies turned their fancy corporate brochures into fancy corporate websites. Building a Business Case for Better Marketing. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. Which direction will you take?

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

RebelMouse

JANUARY 23, 2024

Good technical SEO is about getting the fundamentals right: A unique title for every page, a unique and informative meta description , good site architecture with a clear sitemap , taxonomy, internal linking , clean code that leads to good site performance, and so on. We have case studies to back up this logic.

SEO 65

SEO Lead Ranking Lead Scoring Case Study 65

Martech

DECEMBER 4, 2023

We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. Edge cases occur when: Someone behaves in a way you didn’t expect. It’s not an edge case at all.

Work Management 124

Work Management Marketing Management Marketing & Strategy Marketing Strategy 124

Stevens & Tate

FEBRUARY 7, 2023

Minimal Design In some cases, especially when it comes to your website, less is considered more. Exactly what it sounds like, minimal design provides users with a greater sense of clarity and focus when visiting your site. The less distractions on your site, the better you’ll be at converting leads.

Design 111

Design Marketing Websites Mobile Advertising Banners 111

Marketing Insider Group

AUGUST 20, 2020

This is a case study of how we helped one of our clients, a SaaS company, achieve its goals with content marketing. The company has taken to heart one of our tenets of content marketing —be the best answer on the internet. At the top was ‘increase traffic to site.’ The Action: Creating a Voice and a Method.

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Our aim was to fit the design in with the rest of the site. No, seriously.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Martech

APRIL 5, 2023

After I did my degree, I worked a lot in early internet communications, like the keyword stuffing type of online articles and things to bring people in to websites. That’s not the case with the work that I’m currently doing because they have much more of a proactive take on the importance of marketing technology.

Privacy 112

Privacy Thought Leadership Enterprise Management Budget Programs 112

Stevens & Tate

SEPTEMBER 24, 2022

The two work hand-in-hand and should be a pillar of your marketing efforts, and it all begins with your attraction marketing strategy or strategies as the case may be — there is no one “right” way to market your brand but there are many tried and true ways to do it.

Top of Funnel 139

Top of Funnel Thought Leadership Planning Trade Show 139

Brightedge

FEBRUARY 23, 2022

Lem and I are both engineers and we worked hard to build the DataCube, the first reverse index of the internet. It was exciting to hear about BrightEdge working as we had designed it – and even more exciting to hear about new use cases that our customers discovered on their own. That is because SEO is by its nature holistic.

SERP 144

SERP SEO Analysis High Quality Lead 144

FMG Suite

APRIL 25, 2024

Failing To Create A Site That Passes The Five-Second Test This test is about measuring the effectiveness of your home page. What to do: Copy is often the reason advisor sites fail the five-second test. This way visitors who aren’t interested in immediately contacting you might take other steps instead and remain on your site.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Launch Marketing

APRIL 19, 2023

Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types. Case studies are another personalization tactic. For a more personalized experience, try to deliver case studies that match your prospect’s pain points.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Martech

APRIL 4, 2022

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. And that’s the best case scenario. One thing you might want to do to supplement all that information: Use your own site. Good morning, Marketer, keep your friends close and your data closer.

Internet Marketing 106

Internet Marketing Tips Features Personalization 106

BOP Design

OCTOBER 26, 2023

IBM: The Pinnacle of Responsiveness In a world where 54% of all internet browsing happens on mobile devices, IBM excels with a design that’s as functional on a smartphone as on a desktop. The seamless integration of navigation elements and content ensures that the user can easily find what they’re looking for quickly.

Design 107

Design Marketing Websites B2B Ethics 107

Stevens & Tate

JANUARY 10, 2023

You can implement a traditional website design, in which you employ the best practices of website design into the creation of your site, or you can use a growth driven design. This allows you to make informed improvements to your site based on continuous learning, visitor research, and regular testing. What Is A Growth Driven Design?

Design 92

Design Buyer Personas Buyer's Journey Inbound Marketing 92

seo.co

JULY 19, 2021

In fact, Google controls about 92.05% market share in the internet industry. In the early days of the internet, it was difficult to perform extensive research and searches into everyday topics. Compared to other search engines like Yahoo and Bing, Google is the de facto source of information on the internet.

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

ATAK Interactive

FEBRUARY 1, 2021

Known for their responsiveness, fast loading, and rapid installation, PWAs can transform your eCommerce site, equipping you with a powerful set of features that will help you easily connect and build relationships with your customers. To meet these consumer demands, eCommerce companies must reevaluate their sites’ user experience.

eCommerce 147

eCommerce CMS Development Top of Funnel Industry CMS 147

Huptech Web

MARCH 1, 2024

Larger files strain network resources, leading to slower loading speeds, especially in regions with limited internet connectivity. Content Delivery Network (CDN) A CDN can speed up load times by hosting your site’s files on numerous servers spread worldwide and enabling downloading from the closest locations.

Lead Ranking 52

Lead Ranking Lead Scoring Tips Best Practices 52

Sharpspring

NOVEMBER 10, 2020

Internet usage is growing at an exponential rate: it jumped from 4 billion daily users in 2018 to 4.39 Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. What Is Internet Marketing? The term “internet marketing” is a broad one.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. “The first objective was to evaluate the Privacy Sandbox capabilities against day-to-day business use cases.

Privacy 122

Privacy Advertising Agencies Work Management Marketing Management 122

Optinmonster

DECEMBER 30, 2023

If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. That’s why it’s crucial to hook visitors from the minute they land on your site. First impressions are crucial.

Examples 92

Examples Content Trigger Marketing Eye-Tracking 92

Navigate the Channel

MARCH 11, 2024

People buy stuff on the internet. If you don’t need a physical storefront, you can skip all the money invested in a brick-and-mortar store—rent, property tax, facilities upkeep and insurance— even though B2B eCommerce companies may require a manufacturing site or warehouse. OK, we get it. A lot of stuff.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Martech

DECEMBER 8, 2021

While that is a shared objective, the business case for investing in SEO may be easier to understand than the case for improving your site’s accessibility. Although the gains from enhancing your site’s accessibility may not be obvious, that doesn’t mean it isn’t crucial for your business and your audience.

Cost 115

Cost Marketing Websites Paid Search Agency Terms and Conditions 115

seo.co

AUGUST 2, 2022

of Internet searchers only click the first result on Google! Writing informative content with the right long-tail keywords, so the site ranks higher on Google. Analyzing which keywords are most important to drive site traffic. This means making the site as fast as possible on mobile devices. Consider that ?

SEO 98

SEO Personalization Marketing & Strategy Ideal Customer Profiles 98

Stevens & Tate

MARCH 10, 2023

Creating Content For The Consideration Stage Of The Buyer’s Journey You will want content on your site that specifically addresses the consideration stage for consumers who have been doing research on your site from the beginning of their buyer’s journey. What Is The Consideration Stage Of The Buyer’s Journey?

Marketing Management 85

Marketing Management FAQ Search Engine Marketing Case Study 85

seo.co

AUGUST 2, 2021

This experiment was launched in response to the fact that more people were browsing the internet from a mobile device. Mobile-first indexing was launched to fix this dilemma and make using the internet a better experience for mobile users. Although it seems like many websites would be hit hard by this change, that’s not the case.

SEO 98

SEO CMS Development Domain SERP 98

Brandpoint

NOVEMBER 8, 2021

Diving deeper… Controlled Media Controlled media is in popular demand, especially with the influx of uncontrolled content on the internet. Placements on Media Sites The goal of both MAT releases and press releases is to gain awareness around something related to the brand.

Press 117

Press Distribution Click Rate Advertising Agencies 117

seo.co

JANUARY 27, 2022

The first favicon was for the internet browser called Safari. A favicons’ purpose is to quickly identify your site in tabs as well as on bookmarking sites, such as Delicious or Google Bookmarks, to make them easier to find later by looking at the images rather than scrolling through long lists of titles that are hard to remember.

SEO 97

SEO Optimization Lead Scoring Lead Ranking 97

Top Rank Marketing

DECEMBER 20, 2023

Pinterest does not penalize you for going off channel, as is the case with all of the other social media channels, so you are encouraging the audience to go to your website. Pinterest is the easiest platform for showing up as a referrer to websites, and Pinterest conversion rates are typically much higher than other sites.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Valasys

FEBRUARY 14, 2024

When scraping for data, you never want the sites to know the true sources of such activities; hence, you should disguise the IP address and device location. Rotating the Proxy IP Addresses Another way to disguise your internet activities is to keep rotating your IP addresses. Source:[link] 1. Source:[link] 5.

Social Media 40

Social Media Internet Marketing Marketing Websites Activities 40

Kevin Indig

MARCH 18, 2023

Half the battle is understanding WHAT you need to fix on your site. The other side is much less tangible but no less impactful: the aesthetics of a site. What seems highly subjective and artsy is meaningful at a time when most sites look the same and create the same content. Wish you could get more traffic from Google?

Lead Ranking 52

Lead Ranking Lead Scoring CTR Paid Search Agency 52

Martech

AUGUST 27, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. A key addition to Talkwalker’s social and customer data is Reviewbox’s product data, which is gathered from sites like Amazon, Walmart and eBay. The company serves over 2,500 brands, including Delta and Whirlpool.

Privacy 112

Privacy Work Management Marketing Management Privacy Protection 112

SocialPilot

JANUARY 21, 2024

You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. I’m sure you have seen buttons like, Read more, Take me there, Sign Up, Do it, or other such versions on various sites, prompting you to take action. Custom CTAs made easy with SocialPilot.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Conductor

NOVEMBER 30, 2021

Sometimes you have to look hard to find something on the Internet. The Internet works by that simple logic—interconnected things in a worldwide network. There’s no search engine result in many cases because search crawlers travel websites via links to compile an index of what each website looks like.

Lead Scoring 105

Lead Scoring Lead Ranking SEO Keywords 105