Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ When brands collaborate on new releases or campaign ideas, both parties get a chance to introduce themselves to new audiences. Every now and then a viral hot take will try to force hashtagging into an early grave.

Branding 128

Branding Brand Identity Marketing & Strategy Eye-Tracking 128

Outbrain

FEBRUARY 6, 2022

Many brands release teasers leading up to the Super Bowl that build excitement and anticipation, much like trailers for feature films. Currently, halftime show sponsor Pepsi has released an app that allows fans to win a seat at the Super Bowl in advance. Ideally, this creates a buzz around the brand even before the event.

Paid Search Agency 29

Paid Search Agency Planning Ads Advertising Agencies 29

Content Standard

SEPTEMBER 10, 2021

The tweet quickly went viral and became one of the most talked-about ads during the Super Bowl that year, earning Oreo a top place in the conversation—an impressive feat considering how many advertising dollars brands invest in Super Bowl commercials each year.

Ad Building 140

Ad Building Branding Brand Identity Thought Leadership 140

Sprout Social

APRIL 4, 2023

This limited release of content drives urgency which further drives engagement. Nike Nike uses Instagram Stories to build a buzz around their new product launches with short videos. You can do the same for your brand, leveraging time-sensitive activities to fuel interest and engagement. This will depend on the platform and audience.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Planning Work Management 113

Adobe Experience Cloud Blog

JULY 28, 2017

Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? When Dunkin’ Donuts went live to create buzz for their free donut giveaway on National Donut Day, they loosely showed viewers how to make donuts by taking them through their test kitchen. Call-To-Action. Measurement Is Always Important. What’s Next?

Campaigns 134

Campaigns Planning Tips Branding 134

Bluetext

AUGUST 2, 2023

The release of Warner Brothers ‘Barbie’ movie has rocked box office sales and the marketing landscape. Leveraging a breadcrumb strategy, the campaign released incremental elements of the movie intended to spark curiosity and conversation. As of July 2023, we’re all Barbie girls living in a Barbie world.

B2B Marketing 26

B2B Marketing B2B Marketing & Strategy Social Media 26

Buffer

DECEMBER 14, 2022

With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. TikTok has been adding more features to support increasing video discoverability on the platform.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Navigate the Channel

MAY 24, 2023

Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal. Remember that it takes nanoseconds for a bad experience to blow up on social, but it only takes seconds for a positive experience to go viral as well. We could start almost every post with that last part.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Buzz Marketing for Technology

NOVEMBER 9, 2011

The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. Results : 500,000 viral updates on company products.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Tomorrow People

SEPTEMBER 13, 2012

In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. The resulting Twitterstorm sent the original post viral , leaving Ryanair to wipe the runniest of eggs from its cut-price face. Conclusion: Don't be Ryanair.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Content Standard

AUGUST 31, 2018

Riverdale , a moody reimagining of the Archie comics, is one of Netflix’s most viral and bingeworthy hits for young adults—in no small part because of Instagram. Warby Parker. Proving that no industry is safe from disruption, Warby Parker has changed the eyewear game since its founding in 2010.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. B2B organizations can showcase the human aspect of the organization by releasing an employee-curated weekly playlist. B2C brands can launch a limited-edition product line or offer unique experiences that will generate buzz on social media.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Martech Advisor

AUGUST 26, 2019

The third season of Stranger Series premiered on July 4, 2019, on Netflix, and the American sci-fi horror web series set new viewership records within the first four days of its release. Besides the product placement aspect that was apparent throughout the season, brands were involved in marketing campaigns right from when the pre-buzz stage.

Paid Content 50

Paid Content WOM Advertising Agencies Google 50

Martech Advisor

AUGUST 16, 2019

Talkwalker recently released a report on the best and worst digital marketing campaigns from early 2019. The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. If your campaign goes viral, the results could be priceless.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’!

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Adobe Experience Cloud Blog

NOVEMBER 4, 2013

This unprecedented co-branding partnership between Google and Nestle fueled buzz for both brands and started a discussion around the future of similar arrangements. Prepare your press release. Develop a press release that helps validate/refute any rumors and answers questions that will likely be asked. Leverage social media.

Google 48

Google Advertising Agencies Branding Brand Identity 48

SnapApp

MAY 5, 2016

With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. CMI just released its latest report, B2B Enterprise Content Marketing 2016. There is a lot of buzz about ABM (account-based marketing).

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Optinmonster

MARCH 5, 2021

For starters, OptinMonster just released a St. But you can use this to create more buzz around your promotion on Instagram. And to run a photo contest on Instagram, there’s no better tool than RafflePress : RafflePress is the #1 online giveaway and contest creator designed to make your campaigns go viral.

Tools 87

Tools Work Management Marketing Management Paid Search Agency 87

Vidyard

JANUARY 29, 2015

And Budweiser isn’t alone – Mercedes-Benz has also released its Super Bowl ad online in the days leading up to the event, as has Snickers, Squarespace and many, many others. The post Touchdowns & Fumbles of Super Bowl Ads Released Online Before the Big Game appeared first on Vidyard. Every hour.

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

markempa

JUNE 8, 2007

I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. The book was officially released on June 4, 2007.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

The Effective Marketer

JUNE 21, 2009

Class: Viral Marketing and World Wide Raves (GF301) Professor: David Meerman Scott, author of New Rules of Marketing & PR and World Wide Rave David is a great speaker and has engaging stories, making his presentation one of the best of the series. Unless you have the staff available to create new content quickly, you will be stuck.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. Case studies can be made viral on diverse social platforms which optimizes WOMM. Focus on Reputation Management – P.S:

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Hubspot

JANUARY 15, 2015

The agency turned out one of the best viral campaigns ever by showcasing monkeys running rampant in a corporate office alongside one dejected human employee. When Evian released its water ballet ad featuring babies in 1998, it was a hit. Honda released teasers prior to the full ad run to generate buzz and the spots went viral.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Viral Marketing 28

Lenny's Newsletter

SEPTEMBER 5, 2023

” — Mathilde Collin , founder and CEO The founders of Linear started building buzz and a following on Twitter early on, building on their existing Twitter following: “A couple of our first 10 customers were through friends, but really, most of our early growth was building a wait list through Twitter. .”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Content Standard

SEPTEMBER 17, 2015

And smellcome to going viral. However, long before Apple does, the Internet is awash with speculation around what the newest products will be like—phone specifications, variations in screen size, computing power and price, when Apple will release them, and many more theories about everything Apple.

Personalization 40

Personalization Content Marketing Content Microsite 40

SnapApp

JULY 21, 2016

All the buzz, the search engine traffic, and the playful angles to take are just dangling there, beckoning. Cribbing some high-viral traffic by slipping in a few keywords to get new attention to your site is a tough approach to dismiss. Gotta catch ‘em all! But, do you? I know, I know. Who doesn’t want increased traffic?

Marketing & Strategy 48

Marketing & Strategy Marketing Qualified Leads Lead Ranking Touchpoints 48

Buzz Marketing for Technology

MAY 30, 2012

And despite best attempts, they cannot produce earth-shattering results with small staffs and few dollars; they are often released for underperforming. Build a good product, spend a little bit of money on “virality” and then you can avoid keeping a big marketing team, they say.

Advertising Agencies 100

Advertising Agencies CMO Enterprise Management Paid Search Agency 100

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do?

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Adobe Experience Cloud Blog

OCTOBER 26, 2011

They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event-specific signage and an entire on-site team drove buzz and awareness. The news went viral via retweets, Facebook comments, and more within hours of the cancellation. Event Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48

SnapApp

SEPTEMBER 30, 2015

Get creative with your marketing plan, integrating assessments to lead up to events or product releases. The best part of this quiz is how easy it is to share — Shark Week created the ultimate opportunity for viral content, while building buzz for a yearly event. What Style of Home Are You?

Personalization 48

Personalization Examples Content Marketing Planning 48

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Which brings up the whole “viral&# aspect of the platform. Tatyana Gann [link] Mark Tosczak Interesting post about PitchEngine, SEO and news releases. Everyone in PR should read this.

Social Media 115

Social Media SEO Marketing Websites PR 115

Hubspot

JULY 12, 2011

Whether you were someone who stood in line for hours to be the first to see a new movie or anxiously awaited a book release to find out if Harry Potter would finally defeat Voldemort, you have been a part of the Harry Potter revolution. Viral Marketing. After a few book releases, J.K. After the phenomenon began, J.K.

Multi-Channel 28

Multi-Channel Viral Marketing Buzz Stats 28

Industrial Marketing Today

APRIL 28, 2010

With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one. There are examples and additional resources too.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

readwrite

FEBRUARY 1, 2012

Because they chose an Arrested Development star, and dropped several references into the ad, they could have created buzz by pointing that out or even asking Arrested Development fans to count the number of references in the video. There’s no call to action on their viral mechanism, the video.

Twitter 40

Twitter Advertisements Advertising Social Networks 40

Online Marketing Institute

JUNE 15, 2009

For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Don’t send a regular pitch with a press release to a blogger. Bloggers don’t typically scan press releases and write stories. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

JUNE 1, 2012

Nearly 40K people registered for the series, and the attendee response was both insightful and fascinating, including a great discussion about the newly-released Promoted Posts tool on Facebook. 2) How is the viral reach of my company's Facebook posts measured?

Facebook 28

Facebook Ad Frequency Viral Marketing Cross-Selling 28

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. Tell them about a new release! We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . Get people to buy our products! And similar comments ensued. United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100