KoMarketing Associates

APRIL 7, 2021

And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Tomorrow People

DECEMBER 2, 2020

Hubspot identifies seven essential steps that an effective product marketing process should follow, after establishing the fundamental groundwork, which is a detailed understanding of the buyer persona: Product research Bring product marketing together with the product development team to test and research the product both internally and externally.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Or how brands like Hubspot couple important announcements with graphics instead of just using text? — HubSpot (@HubSpot) September 21, 2022. Case studies. Share a distinct point of view.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Directive Agency

JULY 31, 2023

HubSpots – “Make My Persona” Functional content is a great lead magnet when done right. Hubspot does this with its “Make My Persona” content. HubSpot combined interactive content with personalization to create a unique customer experience, and the marketing campaign generated a whopping 382,000 leads.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. The content your team creates– whether blog articles, videos, ebooks, or case studies– will serve as more than just resources housed on your website. What problems does your product or service solve?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Convince & Convert

APRIL 11, 2016

Degree Deodorant, a sponsor of the NCAA, partnered with the organization to conduct a series of fan movement studies during the Final Four tournaments in Houston. ” For years, HubSpot has been praised for its laid-back, open-space culture.

Conversion 87

Conversion Hubspot Press Buzz 87

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it. In a 2018 study based in the U.K.

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Convince & Convert

AUGUST 13, 2015

Creative content marketing creates buzz. This content generated a great deal of buzz, reaching 2.2 NetLine helped Hubspot get their collection of 20 ebooks into the hands of qualified leads. They met their goal, and Hubspot was able to meet their lead volume goal objectives each quarter.

Marketing Management 160

Marketing Management Content Marketing Marketing Automation Services Distribution 160

Hubspot

APRIL 25, 2023

Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. We provide our case studies to the AI, enabling it to perform sentiment analysis. Pricing: Free, with premium HubSpot features available Best for: Companies looking for a full-service AI platform for sales emails.

Tools 68

Tools Lead Ranking Template Outreach 68

Content4Demand

FEBRUARY 16, 2021

I like Hubspot ’s clear, concise definition: “Advocacy marketing is the process of inciting and equipping customers to generate buzz around your brand through social mentions, reviews, and word-of-mouth marketing. Why Advocacy Marketing Matters. What feedback can your UX colleagues can work on? Don’t forget mobile devices.

Paid Search Agency 115

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 115

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? But some naysayers say it’s cheating, plagiarizing and killing the creative process.

Marketing AI 88

Marketing AI Work Management B2B Marketing Management 88

Content4Demand

SEPTEMBER 5, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. It was a common theme at Hubspot ’s recent INBOUND 2019 event in Boston.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

SendX

AUGUST 31, 2021

They have used the PS to encourage people to create buzz on social media. Hubspot webinar email Hubspot is a marketing, sales, and customer service platform used by mid-size and enterprise companies to scale and grow their business. This email is part of their regular marketing emails sent to people in their broadcast list.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

Valasys

DECEMBER 4, 2019

The job of a salesperson making cold calls becomes 10x more difficult when the buzzing phrases like: “ Cold calling is for cubicle-dwelling nobodies ” are humming around in the B2B ecosphere. According to a study by the Keller Research Center at Baylor University, only 1% of the cold calls ultimately generate appointments.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. If you're an active participant in community conversations, the buzz around you grows in the form of inbound links, social media growth, and media coverage.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Content4Demand

JULY 11, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Killer Serial. Haven’t registered yet?

Content 58

Content Storytelling Advertising Benchmark Forrester 58

Hubspot

MAY 14, 2019

Buzz Marketing. Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Field Marketing. Global Marketing. Partner Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Zoominfo

APRIL 17, 2019

Word-of-mouth, evergreen content, customer advocacy, social media buzz— these assets don’t disappear or reset every quarter. Coined and popularized by Hubspot in recent years, the flywheel is the perfect replacement for the sales funnel. This mindset fails to capture the role momentum plays in the growth of a business.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Exo B2B

SEPTEMBER 25, 2019

The most interesting or the most publicized in medias quickly rise in notoriety, “buzz” and hint at immense possibilities. See what Hubspot says in a post: « This is How Blockchain Could Change Digital Marketing Forever ». Can you see where I’m going with this? The chains of blocks for advertising. The what???

Marketing AI 49

Marketing AI Gartner Paid Search Agency Case Studies 49

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. George’s Linkedin profile will make you a Hubspot expert. Why should you follow him? Thomas George is a Video Jedi and Co-Owner of The Sales Lion.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter. A recent Cone Inc.’s

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Webbiquity

OCTOBER 18, 2010

4 Business Blogging Best Practices by HubSpot Blog. Post on Google Buzz. 7 ways to get more link love by iMedia Connection. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on LinkedIn. Share this on Mixx.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Hubspot

MARCH 14, 2016

Check out these 13 case studies that prove word choice does indeed matter when it comes to optimizing for conversions. 15 Case Studies That Prove Word Choice Matters for Conversions. If people believe that there’s a buzz about your product or service, they’re more apt to want to join the party themselves. Still not convinced?

Case Studies 28

Case Studies Case Study Studies Urgency Marketing 28

Hubspot

JANUARY 8, 2020

How do some brands attract word-of-mouth buzz and radical devotion around products as every day as car insurance, surfboards, and underwear? Five years ago, I set out to study fandom. Take a look at the full HubSpot Academy Fanocracy: Turn Your Customers Into Fans and Your Fans Into Customers course here.

Cross-Selling 84

Cross-Selling Word of Mouth Work Management Television marketing 84

Hubspot

APRIL 5, 2021

It's not necessarily important enough to be featured on the news feed but it can be a great way to create some buzz around an upcoming release. In recent years, studies have shown that consumers connect more with brands who pull back the curtains and show the faces behind the business.

Facebook 88

Facebook Brand Identity Branding Business 88

Adobe Experience Cloud Blog

FEBRUARY 2, 2018

As the former digital media strategist at Google and head of content marketing at HubSpot, he’s got me listening. Q: With all the noise buzzing in today’s digital ecosystem, how do you best filter through it to focus on what matters most to marketing initiatives? (You Hint #1: Consider studying the INSIDES of what you created.

Creativity 133

Creativity Advertising Agencies Thought Leadership Marketing & Strategy 133

Zoominfo

APRIL 17, 2019

Word-of-mouth, evergreen content, customer advocacy, social media buzz— these assets don’t disappear or reset every quarter. Coined and popularized by Hubspot in recent years, the flywheel is the perfect replacement for the sales funnel. This mindset fails to capture the role momentum plays in the growth of a business.

Top of Funnel 130

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 130

Hubspot

AUGUST 29, 2019

In addition to their extensive library of original research, IPR's blog is a treasure trove of expert opinion pieces, strategy recommendations backed by credible studies, and takes on how new trends and tech will change the landscape of PR. The Future Buzz.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Hubspot

JUNE 23, 2022

Do you have any case studies to share? Consider sharing time-lapses, fragments of your work, or behind-the-scenes content to generate buzz. According to a study by Goldman-Sachs , an estimated 1.4 As with any emerging technology, this type of reaction is normal. Or convincing research? Tailor your approach. What inspires you?

Tools 61

Tools Case Studies Tips Buzz 61

Strategic-IC

JUNE 19, 2018

It’s worth taking the time to map your content to each stage of the buyer’s journey; video can be used to generate awareness, as consideration nurture content and to help buyers make decisions (for example, a product demo, a short summary video from a sales rep in an email, or video case study). Or Post ‘Stories’).

Video Marketing 48

Video Marketing Top of Funnel Tips Content 48

Hubspot

JUNE 1, 2021

Generate an email list, and send out unique case studies or behind-the-scenes information. Mwangi also recommends companies provide case studies, advice for email subscribers, or sneak peeks of products and services ahead of launches. Maintain engagement with your community.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Work Management Effectiveness 93

Hubspot

NOVEMBER 14, 2015

This post originally appeared on HubSpot's Sales Blog. Before you brush your teeth, or make your coffee, or whatever it is you do when your alarm clock starts buzzing, just make your bed. The study went on to conclude that the 27% of bed makers are actually happier and more successful than their counterparts. Here’s why.

Product 28

Product Buzz Organic Leads Course 28

Metadata

SEPTEMBER 1, 2022

According to HubSpot , customer marketing is the art of marketing to your existing customers (rather than to new potential customers). Your B2B demand generation strategy should be in place by the time you get to launch, if not before — and you can use the buzz surrounding your product launch to build demand in anticipation of the launch.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Hubspot

JUNE 30, 2015

Your phone buzzes -- you got mentioned on Twitter! What's worse, once distracted, it takes the average person 23 minutes to get back to the original task, according to a study of digital distraction. When faced with long tasks (such as studying before a final exam or doing your taxes), it is best to impose brief breaks on yourself.

Work Management 28

Work Management Hubspot Cross-Selling Buzz 28

Hubspot

MAY 24, 2017

Owned media may also come in the form of case studies, whitepapers, and ebooks. It's a win-win situation, as brands greatly benefit from the buzz. 80% of brands say that their community building efforts have resulted in increased traffic ( HubSpot ). For the users, they create UGC to express themselves and gain recognition.

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Hubspot

JANUARY 18, 2021

Hype and buzz-focused streetwear brands employ these techniques with a studied nonchalance, leaving the uninitiated viewer feeling off balance –– and rewarding their die-hard fans for being in the know. The effect: arresting and memorable. Surrealism.

Design 101

Design Trends Peer-to-peer Opt-out 101