Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

JANUARY 15, 2013

PR and Social "Buzz" Campaigns. There are certain PR and social media campaigns where your goal isn’t to drive new leads, but to generate buzz. Instead, we wanted to generate interest in HubSpot among a wider audience than those we were already reaching. Prospect and Fan/Follower Generation.

Lead Gen 28

Lead Gen Lead Ranking Top of Funnel Marketing Qualified Leads 28

Hubspot

OCTOBER 16, 2013

Roetzer and his agency, PR 20/20, have a bit of history with HubSpot, as the company was one of our first Value-Added Resellers (or VARs). Tweeting anything from video case studies to the most recent marketing and tech happenings, Contagious always fills its followers in on the latest, major goings-on in the industry.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Hubspot

JANUARY 12, 2012

Analytics: Your marketer doesn't need to be an Excel junkie, but they should have a working knowledge of the marketing funnel, know what questions to ask and be comfortable doing some basic tracking and ratios using tools like Google Analytics, Excel or even HubSpot. Where can you find these utility players?

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Work Management 28

B2B Marketing Zone Posts

MARCH 3, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. David Meerman Scott’s updated version of The New Rules of Marketing and PR promises even more. 500, a list of the fastest-growing private U.S.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. Awareness stage webinar vs Consideration case study). SEMrush | PR & Content Producer. . . Kyle G Bradley.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

SEPTEMBER 19, 2016

Fitbit lets health and tech industry experts speak to the quality of their products in the “Buzz” section of their website. Check out this handy PR guide for more on the power of press. ). It adds a lot of weight to claims of Fitbit’s success when multiple publications are saying the same positive things they are. 5) Jenny Craig.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Heinz Marketing

FEBRUARY 5, 2018

We’ll talk about Ryan’s approach to B2B PR, how that impacts sales pipeline (directly and indirectly). You have been at Microsoft, at Exact Target, at Salesforce, at HubSpot. You reference the work that you guys did at HubSpot. And you’ve been getting a lot of PR for that. The PR’s been great.

Sales Management 47

Sales Management Top of Funnel Enterprise Management Work Management 47

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. by HubSpot. Study: Company Blogs Lead Social Media Options by MediaPost. But what metrics are really most appropriate for social media measurement? Is Your Online Marketing Strategy All Tweet and No Meat?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

SmartBug Media

MARCH 25, 2019

HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum. Must-read articles: The Ultimate Guide to Google Ranking Factors in 2019.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Hubspot

NOVEMBER 7, 2016

Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. Use your rebrand as a way to create buzz within your industry. So how does the tech giant manage to generate buzz about yet another new iPhone, even now? 2) LaCroix. Source: Apple. 14) Life is Good.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Should social media be under the overall purvue of marketing or PR? Does social media belong in PR or marketing divisions? by Green Buzz Agency. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

FEBRUARY 13, 2017

Showcase reviews: PR Daily (Automate). Track brand mentions, study competitors, discover new key influencers, and create reports. Pricing: $129, $299 pr $479 per month; enterprise pricing by quote. ” — PRDaily (Automote). Pricing: contact vendor for quote. 3) Tagboard. Google Review Count: 290. 9) Mention.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

B2B Marketing Zone Posts

DECEMBER 1, 2010

Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Learn more here ). Lack of talent.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). 2010 Lead Generation Marketing ROI Study (32 pages). social media, PR, advertising) that support that activity. MarketingSherpa’s Top 7 B2B Case Studies for 2010 (64 pages). Post on Google Buzz. Share this on Bebo. Tweet This!

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? 60 Proven Ways to Increase Your Online Marketing Influence - Hubspot , September 8, 2010 On July 7, in the late afternoon, I tuned in to The Influencer Project.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

MARCH 14, 2012

If you're a marketer looking for new ways to use Twitter other than posting new content, then this case study is the place to look for inspiration. The sentiment behind #McDStories was positive, but it was so vague and too closely associated with the brand to prevent the PR nightmare. Connect with HubSpot : In short.it

Twitter 28

Twitter Campaigns Youtube PR 28

Hubspot

APRIL 26, 2012

Give them the chance to vote for it by publishing blog posts, ebooks, buying guides, case studies, testimonials, and other interesting content to your social media accounts, and reap the benefits of better search engine rankings as a result. Here's what comes up for HubSpot , for example: Notice all those orange call-outs?

Social Media 28

Social Media Media Work Management Marketing Management 28

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. Judging Categories Previous winners How can we help you? Learn more.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010. Hubspot Review - LeadSloth , July 12, 2010. New Breed of Analysts - PR Meets Marketing , April 18, 2010. 35 Ways to Market Your Blog - Junta 42 , September 27, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Single Grain

MARCH 7, 2022

That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. TABLE OF CONTENTS: ↓ What Is Crypto PR? How Is Crypto PR Different from Traditional PR? 8 Best Crypto PR Agencies. Last Word on Crypto PR Agencies.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Webbiquity

AUGUST 28, 2012

Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. How much buzz do I have vs. competition/trend? • 6 Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. Social Media Marketing Tips, Tactics & Techniques. There is no one alive who is youer than you.’ Quantify the biggest brand topics.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Everyone Uses E-mail, But Blogging Is On the Decline [STUDY] by Mashable. Women are also more likely than men to share pictures.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. A growing number of events require speakers to center their presentations on case studies. Why are case studies becoming a requirement? In short, avoid the use of the term “case study.”.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. For example, accelerate agency is able to secure links for clients from high-authority sites such as HubSpot, Moz, and TechCrunch through its long-standing partnerships. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. For example, accelerate agency is able to secure links for clients from high-authority sites such as HubSpot, Moz, and TechCrunch through its long-standing partnerships. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. For example, accelerate agency is able to secure links for clients from high-authority sites such as HubSpot, Moz, and TechCrunch through its long-standing partnerships. Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

ClearVoice

JULY 22, 2022

The most profitable industries for email are retail, advertising, and PR, and they all enjoy an ROI of over 40:1. Studies show that 60% of consumers subscribe to mailing lists to get better deals—much higher than the 20% who follow on social media to get special offers. Image Source: Litmus.com. You don’t need to invest a fortune.

Email Marketing 52

Email Marketing Campaigns Planning Marketing Analytics Tools 52

Hubspot

FEBRUARY 10, 2021

A comprehensive media kit should include a description of the company or individual, contact information, social media statistics, case studies, information on partnerships and collaborations, and testimonials from past customers. Remember your audience for the press kit: media and PR professionals. Partnerships and Case Studies.

Media 96

Media Examples Press Case Study 96

Hubspot

MAY 26, 2021

Create case studies about your most impressive clients. If you make your clients look good in case studies about their business, you can bet they'll be linking to your site. It also means asking the right questions and laying out the case study in an attractive, comprehensive way. Volunteer to be the subject of a case study.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101

Webbiquity

SEPTEMBER 8, 2010

Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. In a recent study of high-level marketing executives, 70% plan new social media initiatives in 2010. Study: Americans’ Social Net Use On The Rise, But Services Not Entirely Wasted On The Young by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Hubspot

JUNE 1, 2017

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. Based on the landmark 2013 study that inspired “ Will Robots Take My Job ?” Why: Proofreading software is everywhere -- and we use it a lot here at HubSpot.

Marketing AI 101

Marketing AI Work Management Marketing Management Telemarketing 101

SnapApp

DECEMBER 22, 2016

Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). Hubspot Email Marketing Blog. From best practices and innovations, to sender reputation and privacy, this blog offers a plethora of helpful articles and studies for all your email marketing questions. Daily Blog Tips. Jeff Bullas.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Webbiquity

AUGUST 16, 2010

Mark Price summarizes a Fast Company case study on how restaurant chain Houlihan’s engaged their best customers through some exclusive social media programs to increase sales and profits, and what other social media marketers can learn from the chain’s experience. Are you reaching your Best Customers through social media?

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

SnapApp

DECEMBER 14, 2016

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. According to this marketing study , the highest performing teams are 2.3x This study revealed that the highest-performing marketing teams were 9.7x Some of us will cough up $500 for highly respected research studies.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Marketing Insider Group

NOVEMBER 17, 2011

Returning from a conference I always have that crazy buzzing going on in my head. Brand, Reputation, PR, Community, Cust Serv, R&D, Sales / Leads – “The 7 Business Drivers of social” @jasonfalls. Forrester Study. ” @contactjeff: Crisis #PR is now a two-way social media exchange. bengrossman.

Social Media 100

Social Media Media Ideal Customer Profiles Forrester 100