Webbiquity

AUGUST 29, 2019

One aspect is that is to pay as much attention to the letterhead on your company stationery as you would to a corporate email signature. Though the two are decidedly different, both are key elements in your brand identity. One way to demonstrate that a letter is authentic is to put your branding on the top of the page.

Business 170

Business Paper Marketing Proposals Design 170

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. The TLDR version?

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Convince & Convert

FEBRUARY 18, 2015

Let’s explore a marketer’s relationship with the corporate email signature. Like a grade school girl being chased and teased by the boys at recess, the marketer first views the signature as simply annoying. But eventually, she harnesses the potential of the email signature and falls in love. Image via BigStockPhoto.com.

Email Marketing 157

Email Marketing Paid Search Agency Advertising Agencies Marketing & Strategy 157

Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Awards are also fun! Add the Award Logo to Marketing Materials. We can help!

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are most interested in exploring organic social media, followed by influencer marketing (74%) and email signatures (59%), according to the study, which interviewed over 100 senior and mid-level marketers and 1,000 U.S. Most consumers (52%), on the other hand, prefer to hear from brands via email. Why we care.

Budget Programs 116

Budget Programs Marketing Report Marketing Management Marketing Budget 116

Webbiquity

JANUARY 12, 2022

Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. However, there’s nothing wrong with looking at how philanthropy grows your brand image. B2B businesses that donate to charity open their business to marketing, employee engagement, and branding opportunities.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Benchmark Email

MAY 24, 2021

When it comes to the important elements of an email, lots of brands and professionals underestimate the power of their signature. Your email signature tells your recipients who sent the message, of course, but it also lends legitimacy to your content and/or your request.

Advertising Benchmark 93

Advertising Benchmark Course Brand Identity Branding 93

Marketing Insider Group

NOVEMBER 7, 2016

Irish Spring – Signature marketing campaign Last year, Colgate-Palmolive subsidiary Irish Spring launched a campaign for it’s new body wash.

Examples 211

Examples Marketing Websites Mobile Marketing Campaigns 211

Content Marketing Institute

MARCH 30, 2022

Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style. Continue reading →

Examples 109

Examples Tips Creativity Brand Identity 109

Heinz Marketing

SEPTEMBER 28, 2022

Email signatures boost credibility. Most companies require employees to adopt a standardized company signature that is then customized to include the sender’s name, job title, and contact information. This helps build the corporate brand and boost the sender’s credibility.

Email Marketing 105

Email Marketing Impressions Sales Qualified Leads Paid Search Agency 105

Webbiquity

JUNE 15, 2021

Generally, people accept recommendations from their network more readily than advertising by the brand. A referral program that encourages happy customers to recommend your brand to their network draws in new customers whom you may not be able to reach otherwise. These are also ideal for designing in line with your website’s branding.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Optinmonster

FEBRUARY 11, 2024

” By rewarding them for sharing, you’ll see your brand spread like wildfire. Create a competition on Instagram by asking users to post content around a theme, and with a specific hashtag, and to tag your brand page. Use Your Email Signature Want to know one of the simplest growth hacking strategies you can use?

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Stevens & Tate

FEBRUARY 16, 2024

A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Avoid overusing keywords in your content, as this can lead to a decline in content quality and user engagement, potentially harming your brand’s reputation and reach. However, various SEO pitfalls can hinder these outcomes.

Social Media 98

Social Media SEO Optimization Media 98

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. People will not only learn about the emotional connection consumers have with your brand. Brand storytelling is a powerful marketing tool. Share your brand values and purpose with your target audience to connect with them on a deeper level.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

FEBRUARY 2, 2018

For the 160th episode of The Marketing Book Podcast, I interviewed David Aaaker, “The Father of Modern Branding” about his newest book, Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires. Content is king in the digital age, and stories are the key to content.

Effectiveness 123

Effectiveness Brand Identity Branding Content 123

ClearVoice

DECEMBER 18, 2023

What are brand guidelines? Brand guidelines are the visual and verbal elements that shape and define your brand. When crafted well, they are the components that come together to distinguish your brand from the competition… even if your audience can’t quite put their finger on what they are. What is your company’s purpose?

Guidelines 93

Guidelines Brand Identity Branding Loyalty 93

Salesforce Marketing Cloud

APRIL 1, 2022

Consistency is the key in any B2B marketing campaign strategy, because it builds interest and trust between customers and the brand. WebPT developed a targeted approach to its email campaigns by adding customized signatures to its communications. Want to learn more about these brands? That’s a lot of emails!

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

Scoop.it

MARCH 10, 2022

It has empowered several organizations to create content regularly and drive down other costs, such as the website development cost or the cost of investing in a branded app. But there’s a major obstacle to running automated ESM campaigns – the technical difficulty of setting up the email signatures for all employees.

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

Content Marketing Institute

MARCH 18, 2020

Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style.

Content 133

Content Tips Video Marketing Examples 133

SmartBrief - Marketing

MARCH 4, 2024

At least that has been my experience, dating back to when I was in-house marketing for an ecommerce brand in the early 2000s. Do not forget to add a promotion to subscribe to the newsletter in employee email signature files. Relevant prizes (branded swag, industry-related products, or services) generate the best subscribers.

Newsletter 91

Newsletter Template Email Marketing Design 91

Vision6

FEBRUARY 28, 2022

Instead of working tirelessly to promote your brand, let your loyal customers advocate your business for you through referral campaigns. If you’ve had a lot of website visitors but no conversions, it may be time to launch a retargeting campaign to keep your brand front of mind. Make the most of your email signature.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Marketing Insider Group

AUGUST 7, 2020

It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. Here are the 10 infographics we feel most effectively combine originality in design while bringing clarity to numbers and recognition to the brands who’ve created them. But making a good infographic isn’t easy.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform.

Marketing AI 116

Marketing AI Ethics Planning Paid Search Agency 116

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. Always on content marketing works ever better, especially when trying to grow your brand. Differentiate your new brand voice from your previous one. Differentiate Your Brand’s Customer Experience from Its Former Self. Every week.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Marketing Insider Group

MAY 26, 2020

Lots of Successful Brands Have Strong Opinions. Here are two brand storytelling examples to illustrate the power of opinion. In most cases, the better route is to let your brand voice speak for you. They’ve dominated their market with content that positions its signature drink as the one thing that can bring humanity together.

Opinions 301

Opinions Content Marketing Lead Ranking Content 301

Engagio

MARCH 25, 2019

Before you hit the gas on a shiny new social selling strategy, make sure you implement the four pillars of social selling to ensure success: Establish a rock-solid professional brand: Social selling without a stellar professional brand is like fishing for a unique species of fish with generic, bargain bait.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

Vision6

APRIL 17, 2024

The decision and post-purchase stages benefit from channels like personalised email follow-ups, retargeting ads, and customer support to solidify the relationship and encourage brand loyalty. By keeping your brand top-of-mind and providing value to your customers, you can encourage repeat purchases and foster long-term loyalty.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

illumin

OCTOBER 30, 2023

While the ad sticks to using Reese’s signature brand colors, that’s perfect – after all, orange is the quintessential color of all hallows’ eve. It’s also an ideal length, running long enough for the song to get stuck in the audience’s head, but not so long they lose interest.

Ads 105

Ads Best Practices Television marketing Advertisements 105

ClearVoice

FEBRUARY 7, 2022

The first 10,000 teens who cruise their way over to the site and order a gauge have an opportunity to use their Michelin-branded tire gauge to win free prizes. As Samsung prepared for this year’s CES (Consumer Electronic Show), the brand was already aiming to showcase a virtual experience.

Trends 131

Trends Campaigns Planning Trade Show 131

Outreach

FEBRUARY 10, 2020

Managing email signatures and email signature banners should be easy for everyone who uses Outreach - marketing admins, IT teams and sales teams alike. Through automatic provisioning, Outreach works with Opensense to deliver on-brand, beautiful email signatures paired with real-time personalized and targeted email banners.

Banners 59

Banners Outreach Work Management Email Marketing 59

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

Hinge Marketing

AUGUST 13, 2020

And fifth, speaking of content, is producing signature content. So, the extent to which your strategic marketing plan can focus around a signature content, content that ties very tightly to your brand and what you’re known for is the way to go.

Marketing Strategy 77

Marketing Strategy Marketing & Strategy Planning Webinar Metrics 77

Martech

SEPTEMBER 20, 2023

“What we’ve built is a verification pixel you can place into an ad creative, into an ebook, a video, an email signature, and we can detect every time that ad is seen — the company, industry, all those attributes — and understand if that was the target audience it was intended for.” But pixels are nothing new.

DemandBase 104

DemandBase Marketing Attribution Account Based Marketing B2B 104

ClearVoice

JULY 14, 2023

Call to action (CTA) Signature Here’s an example: Image source: HubSpot Why this works: You give a prospect who’s never heard of you a reason to engage with you. Don’t forget your signature Your email signature provides a way for recipients to contact you, so make sure to include relevant information. Register now.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

ClearVoice

JANUARY 3, 2024

Editorial guidelines are a codified framework you share with anyone who creates written content for your brand. These guidelines ensure that your content remains consistent and within your brand voice, no matter who writes for you. So, how do you keep your content on-brand when multiple people create it? Give lots of detail!

Guidelines 52

Guidelines Work Management Loyalty Marketing Management 52

Hubspot

JUNE 14, 2018

Best Electronic Signature Apps. That’s where electronic signatures come to the rescue -- they let you sign documents in seconds. What is Electronic Signature? An electronic signature is a digital mark indicating agreement to a contract or document. But what about digital signatures ? 10 Hot Online Signature Apps.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Best Practices 98

EveryoneSocial

AUGUST 25, 2022

Even if someone isn’t currently in the market for your product or service, interacting with a sales representative on social media will ensure that rep — and your brand — is the first one they think of when it’s time to buy. E-signature and document tracking. Related: Want to see social selling in action?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Tools 52