SmartBug Media

FEBRUARY 23, 2024

The proper balance of long- and short-term plays can showcase marketing attribution, helping to illustrate what’s resonating with your audience—and where they’re losing interest. Long-term plays tend to be evergreen, and short-term campaigns imply an encroaching expiration date. Develop various performance outlooks.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Webbiquity

JUNE 1, 2021

Use microblogging: In a time when your reader’s attention span is lower than a goldfish (8 seconds) , creating long social posts can be a risky game. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%. Don’t let it ruin your chances to foster a potential long-term relationship.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Webbiquity

MARCH 2, 2021

Event Marketing vs. Content Marketing. Content marketers, on the other hand, are focused on understanding customer questions, doing research, developing content like blog posts and ebooks that answers those questions, and optimizing that content for organic search. Events Vs. Content: Differences.

Event Marketing 273

Event Marketing ROI Multi-Channel Advertising Agencies 273

Liveintent

NOVEMBER 2, 2021

“In the short term, by providing that value, you’re building up that long-term asset, which is the email address.” ” The post Next in Marketing: Why the digital newsletter boom could shake up digital ad targeting appeared first on LiveIntent Blog.

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

SmartBug Media

SEPTEMBER 27, 2019

Blogging began as digital journaling in the late 1990s, with everyone and their mother wrote about everything from traveling on a budget to five-ingredient recipes to DIY home decorating. As a marketing professional, you may be asking yourself which is better: blogging or podcasting? Blogging vs. Podcasting: The Benefits and Downfalls.

Buyer Personas 72

Buyer Personas Marketing & Strategy Advertising Mediums Hubspot 72

Hubspot

JUNE 9, 2020

More specifically, long-form content. This is the glory of long-form writing. Long-form content generally has a word count of more than 1,000 words — so, it’s not the shortest read. That doesn't mean that short-form content isn't useful for your website. Long-Form Content.

Lead Scoring 101

Lead Scoring Lead Ranking Content Classified Ads 101

Stevens & Tate

JANUARY 21, 2020

On the surface, direct vs. indirect marketing is relatively easy to understand. For example, writing a post on your website’s blog. Which leads can find through external links or through a search engine, is a form of indirect marketing. For example TV commercials are a form of direct marketing. Direct Marketing.

Telemarketing 92

Telemarketing Marketing & Strategy Cross-Selling Direct Marketing 92

Sharpspring

JANUARY 20, 2021

In this blog, you’ll learn more about these different types of marketing and how you can create a foolproof inbound marketing strategy that works to boost both brand awareness and sales. Inbound Marketing Strategy vs. Outbound. This form of advertising only begins when the consumer seeks out a particular product, service or brand.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

Zoominfo

MAY 20, 2018

In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas ( source ): Customer retention rate: 60% vs. 48%. Reps attaining quota: 51% vs. 47%. Lead conversion rate: 23% vs. 17%. Did it take too long? Were there complaints that the buying process took too long?

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

ClearVoice

FEBRUARY 13, 2023

This includes millions of blog posts, articles, forum threads, online newspapers, and other types of content. They are frameworks you can use to create specific types of content, like product descriptions , blog post outlines, blog post topics, Facebook ad headlines, SEO information, Amazon product descriptions, email copy, and so on.

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

Animalz blog

MAY 15, 2023

churns out hundreds of clever copywriting ideas and creates quick blog post drafts. Faster blog post drafts? Think of human writer involvement vs. AI output like a content recipe. Whipping up ultra-creative marketing copy and short-form content, like social media posts, product descriptions, and article titles.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

ClearVoice

JUNE 10, 2020

When compared to short articles (300-600 words), articles with 3,000+ words get: 6.4x Even our own analysis of articles in the ClearVoice Blog (2019) backed up the trend that longer articles perform better, especially for organic search traffic. Based on new articles published in 2019 vs. new articles published in 2014.

Studies 101

Studies Trends Lead Scoring Lead Ranking 101

seo.co

FEBRUARY 3, 2022

Dwell Time vs. Bounce Rates. Bounce rates by industry, showing what averages might look like for your site vs. those in your niche. There’s nothing wrong with a little advertising on your site, whether that’s in the form of branded callouts or banner ads for affiliates, but there’s a point where it becomes a problem.

Dwell 105

Dwell Marketing Websites Mobile Advertising Lead Scoring 105

SalesIntel

DECEMBER 11, 2023

This blog embarks into the realm of lead enrichment, unraveling the secrets that propel businesses toward immediate discovery and qualification of their potential prospects. This blog serves as your guide through this labyrinth, shedding light on the transformative potential of enriched data layers.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Allocation 40

ClearVoice

JULY 18, 2023

Let’s take a deep dive into content marketing vs. traditional advertising in finance. It’s important to understand this distinction when weighing content marketing vs. traditional advertising. Defining characteristics Content marketing takes many forms, from blog posts to case studies to podcasts.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Launch Marketing

FEBRUARY 12, 2020

Download our free B2B Marketing for Executives: Big Rocks First eBook to learn foundational best practices to form your marketing strategy, evaluate your messaging and more! This industry has been in existence for a long time, and there are many barriers to entry. What are Your Short- and Long-Term Marketing Strategies?

Marketing & Strategy 146

Marketing & Strategy Barriers Demand Marketing Strategy 146

Marketing Insider Group

NOVEMBER 7, 2022

How long do they stay? Did they fill out a form, register for an offer, buy the product? Content marketing leads are 62% cheaper than other types because of the way we attract them with valuable content vs ads or trickery or persuasion. Research your SEO rankings and positions against those “short-tail” keywords.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

ClearVoice

SEPTEMBER 24, 2020

The long-form content trend continues. Over the past five years, content marketing teams across an extensive range of industries have been steadily decreasing the production of short articles (300-600 words) and increasing the production of long-form articles (1,500+ words). More voices. Click To Tweet.

Brand Identity 105

Brand Identity Branding Guidelines Content 105

nDash

SEPTEMBER 22, 2020

The long-form vs. short-form content debate has flipped back and forth from one extreme to the other over the years. At every turn, you’re looking to answer one simple question—how long should a blog post be? The truth is that there really is no magic word count for your blog posts.

Top of Funnel 52

Top of Funnel Marketing & Strategy Content Lead Scoring 52

The Lead Agency

APRIL 14, 2024

There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours. Take transcript snippets and write blogs around the topic. Slice up audio and/or video sections and turn them into short-form videos. INsight’s B2B insurance news podcast.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

JUNE 24, 2022

Native advertising vs. sponsored content. Similar to native ads, sponsored content also follows the publisher’s distinct editorial or content style, be it on their blog or social media. But instead of just a small clickable section, sponsored posts use full-length content—from videos to long-form articles.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

Digilant

FEBRUARY 16, 2023

Google has long reigned as the king of search engines. While you may have thought this short-form video platform had reached its headline quota after news covering its metric rise of popularity, securing the title for the fastest-growing social platform of all time, or the back and forth about whether it would be shut down in the US.

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. Things like how long people watched, what parts they re-watched or skipped, and where they dropped off. I don’t think the attention span really differs in B2C vs. B2B content.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Marketing Insider Group

JULY 21, 2020

Chickens vs Pigs. A short (15-minutes max) status meeting that keeps all Agile team members up to date on how work is progressing. In Agile marketing, an example could be that the SLA for a new blog article creation is three business days. This will form the sprint backlog. Daily Standup. Success criteria.

Planning 208

Planning Work Management Marketing Management Allocation 208

DealSignal

NOVEMBER 9, 2022

The Benefit of Lead Enrichment for B2B Shorten lead forms Equalize prospects Align marketing and sales efforts Verify data What Makes a Good Lead Enrichment Tool? Shorten lead forms. Lead forms are the bane of the digital marketer’s existence. However, performing that manually—even for relatively short lists— is a chore.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

FunnelEnvy

APRIL 4, 2022

It varies greatly depending on what you’re selling, but there are a few general places you can start: Blog. If your blog is a thinly-veiled digital sales pamphlet for your products or services, prospects will catch on quickly and stop reading your posts for objective information and advice. Forms and buttons.

Traffic 73

Traffic SEO Generation Conversion Rate 73

Digilant

APRIL 11, 2023

Over the next few weeks, we’ll dive deeper into these trends and solutions over a four-part blog series. It’s important to be aware of the benefits and advantages of each, such as short-form vs. long-form video. How Can Audience Data Help Inform an Advanced TV Strategy?

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Stevens & Tate

JULY 31, 2023

Improving Your Marketing Program Core Difference Between Buyer Journey vs. Customer Journey. Learn valuable strategies to engage customers and ensure the long-term success of your business. Short-form videos dominate summer marketing campaigns, while Influencers maintain their impactful role in fostering genuine connections.

Trends 84

Trends Paid Search Agency Planning Advertising Agencies 84

Hubspot

MAY 11, 2021

Here, we'll explore the pros and cons of investing your time and resources into podcasts vs. audio chat rooms like Clubhouse, and which is ultimately a better long-term decision for your brand. Clubhouse vs. Podcasts: Which Should Marketers Use? Podcast is long-form content. Let's dive in.

Work Management 101

Work Management Paid Search Agency Tips Marketing Management 101

nDash

SEPTEMBER 24, 2020

Mastering the art of blog headline copywriting can make all the difference between growing your traffic and no one reading your content. Your blog post titles are your first (often only) opportunity to capture your audience’s attention. Sure, you need great copy to promote the blog post and meta descriptions are important.

Copywriting 52

Copywriting Case Studies Keywords Case Study 52

Visitor Queue

FEBRUARY 27, 2019

Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the benefits of both forms. The post Short-term vs. Long-term Marketing Tactics – Which Should You Implement?

Tactics 41

Tactics Planning Marketing & Strategy Marketing Plans 41

Hubspot

APRIL 4, 2018

And even though I still had four years to bulk up and improve my skills, I knew I had a long way to go. After a grueling practice or workout, he would harp on how the long-term is just a series of short-terms. If your blog traffic increased by 5% last month, try to increase it by 8-10% this month, not 25%.

Examples 101

Examples Planning Landing Pages Webinar Metrics 101

ConvertKit

NOVEMBER 20, 2020

Compare this to other forms of marketing, such as social media marketing. You can write emails as long or as short as you like. For instance, you might write a simple blog post on a topic and then offer an upgrade to a more in-depth guide on the same topic. Image via Ayalie Marketing Blog. Email is the answer.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Before we dive in, what is a blog ? Speaking of the benefits of a blog, we mentioned some of them above. Benefits of Blogging.

Examples 78

Examples Paid Search Agency Work Management Marketing Management 78

Tiecas

OCTOBER 30, 2023

Table of Contents The Power of Industrial Email Marketing Tip 1: Maintaining email list hygiene: an essential prerequisite for effective industrial email marketing Tip 2: Rented email lists vs. in-house lists: which performs better in industrial email marketing? There are plenty of list cleaning service providers available.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Content Marketing Institute

DECEMBER 10, 2018

She says that her long-form updates receive five to 10 times more visibility than a short post that simply says, “Oh, check out this awesome article.”. Long-form updates on your @LinkedIn profile can get 5-10x more visibility than a short post. Lack of all-day-long users. Click To Tweet.

Linkedin 102

Linkedin Peer-to-peer Brand Identity Branding 102

Launch Marketing

MAY 12, 2021

Consider factors related to where each video was promoted, what topics were focused on, and how long each has been in place. If on YouTube, what is the ratio of thumbs-up vs. thumbs-down clicks? Videos are an engaging and exciting form of content that can amp up one’s content marketing strategy and mix. Engagement.

Planning 112

Planning Webinar Metrics Video Marketing Marketing & Strategy 112