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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Using your blog as a virtual megaphone, promote local events and charity drives. Non-competitor subject matter experts can give your blog posts an extra boost of trust among local audiences. However, when you’re doing a holiday campaign for your Sydney branch office, a beachy theme might be a better idea.

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Why lifecycle marketing matters for your social team

Sprout Social

If you’ve ever signed up for something and received onboarding emails educating you on using the product, push notifications, regular drops of new resources, or a newsletter of sorts, it’s likely the lifecycle machine at work. Three ideas to spark cross-team collaboration. — Connor Skelly (@connor_skelly_) January 7, 2022.

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27 Awesome Newsletter Ideas That Will Keep Subscribers Engaged

Optinmonster

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. Share Blog Posts.

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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. Those are the ideas that will soon turn into full-blown content. WordPress : To start with, you can begin your blog with one of WordPress’s free website domains. Pencil in those ideas you haven’t explored yet. What keeps them up at night?

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13 Newsletters You’ll Want in Your Inbox in 2020

Buffer

Welcome to the world of email newsletters, where experts from a wide spectrum of topics are finding and sharing the best content they discover—perfect for you to read, to buffer , and to share with your social media audience. There are a ton of great newsletters to choose from … almost too many. Simple as that!

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Understanding Where Your Traffic is Coming From with UTM Tracking Codes

DAGMAR Marketing

Updated for January 2022. This could be your homepage or a blog post, or any other URL you want to get information on. The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc. Social Media UTM Examples: Newsletter Tracking.

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4 New Year’s Resolutions for Media Publishers

Liveintent

Consider adding these four ideas to your New Year’s resolutions: 1. While the calendar will read 2021 in mere weeks, it’s 2022 that will occupy our thoughts once the ball drops on January 1st. If they’ve already subscribed to your email newsletter, they’re more likely to become a paid subscriber.

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