Litmus

SEPTEMBER 16, 2022

For this week’s edition of Feature Friday, we are celebrating email personalization and how Endy , an e-commerce mattress and bedding company, uses it to connect with subscribers by integrating relevant blog posts into their emails. The post Feature Fridays: How Endy Integrates Blog Posts Into Email appeared first on Litmus.

Features 80

Features Loyalty Email Campaigns Personalization 80

Navigate the Channel

JANUARY 19, 2024

Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. This article explores three effective ways to use social media to grow your blog. Social media can drive considerable traffic to your blog. Hashtags play a crucial role in increasing your content’s reach.

Social Media 65

Social Media Media Blogger Demographics 65

Webbiquity

APRIL 18, 2024

Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop). By automating this process, businesses can consistently engage leads with relevant and timely content.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Huptech Web

JANUARY 18, 2024

Blogs can be a great source of income. Most companies have an onlinе prеsеncе with insightful blogs that provide thorough information about their products and their bеnеfits. Blogs serve as a link between businesses and their customers, giving a platform for building trust and confidеncе. How’s that еvеn possiblе?

Conversion Rate 52

Conversion Rate Conversion FAQ Click Rate 52

Marketing Insider Group

NOVEMBER 20, 2023

Prompt engineering, a subset of AI, focuses on guiding AI models to produce specific outputs, revolutionizing content creation to be more tailored and relevant. Remember the days when everyone would simply stuff their content with keywords , hoping to catch the attention of search engines? Those days are long gone.

Marketing AI 241

Marketing AI Lead Ranking User-Generated Content SEO 241

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. One key to successful video email marketing is to create personalized and targeted content.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve.

Enterprise Management 230

Enterprise Management B2B B2B Thought Leadership SMB 230

Sharpspring

SEPTEMBER 22, 2017

For savvy marketers, personalization is a top priority, and dynamic content is the way to make it happen. In this SharpSpring Go-To Guide, you’ll learn the ins and outs of dynamic content and how you can use it to improve your own marketing campaigns.

Content 46

Content Landing Pages Amazon Marketing Automation 46

Hubspot

MAY 25, 2017

A transactional email is a message sent to a subscriber because of a certain action they took on your website, such as visiting a particular page, signing up for blog updates, or abandoning a cart. Transactional emails are intended to deliver important information, so you can't compromise this with too much promotional content.

Personalization 76

Personalization Cross-Selling Click Rate Content 76

SmartBug Media

DECEMBER 15, 2021

Recently, HubSpot developed a blog listing tool that gives marketers more control over editing the listing view of blogs within a page. These options allow marketers to arrange blog post layouts in a way that isn’t simply a feed of the most recent posts, but rather handpicked features. Setbacks for the User.

Hubspot 97

Hubspot Tips Banners Lock-In 97

Top Rank Marketing

APRIL 22, 2024

Using AI for content is a little like using a crowbar for a hammer. AI is a great tool for researching content , even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things. Yes, it can get the job done, but it’s going to be a messy process with uneven results.

Lead Ranking 135

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 135

NuSpark Consulting

AUGUST 8, 2023

In today’s dynamic and fast-paced marketing landscape, technological advancements have transformed the way brands and organizations approach advertising. This blog post will delve into three specific areas where AI is reshaping advertising: AI in ad design, AI in TV/video design, and AI in ad copywriting.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

Marketing Insider Group

MARCH 25, 2024

Remember, a marketing database is dynamic. It means creating content that resonates with the individual’s interests, past behaviors, and preferences. Harness the power of your marketing database, and watch your brand thrive in the dynamic digital marketplace. This goes beyond just inserting a name in an email.

Peer-to-peer 253

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 253

Sharpspring

SEPTEMBER 22, 2017

For savvy marketers, personalization is a top priority, and dynamic content is the way to make it happen. In this SharpSpring Go-To Guide, you’ll learn the ins and outs of dynamic content and how you can use it to improve your own marketing campaigns.

Content 40

Content Landing Pages Amazon Marketing Automation 40

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. One source for blog content creation that you might not have thought of is public relations.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Adobe Experience Cloud Blog

DECEMBER 12, 2016

These days, personalization is KING, generating higher transaction rates, open rates, and click-through rates, which means that customizing the content for each and every recipient is absolutely critical to getting—and keeping—their attention. That’s where dynamic email comes in. Dynamic Surveys. After all, with 215.3

B2B Thought Leadership 48

B2B Thought Leadership Marketing Automation Services Click Rate Thought Leadership 48

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content.

Marketing AI 246

Marketing AI Ethics Content User-Generated Content 246

Adobe Experience Cloud Blog

MARCH 28, 2013

by Dayna Rothman Today’s marketers know that quality content is essential to marketing success. Content needs to educate, excite, and inspire prospects, customers, and partners alike. When your prospect’s inbox explodes with offers daily, how do you ensure your content stands out? Options for Segmenting Dynamic Content.

Conversion 48

Conversion Content Psychographics B2B Thought Leadership 48

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. While social media continues to grow in user numbers (with over 4.80

Social Media 249

Social Media Social Marketing Media Content Marketing 249

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

ActiveDEMAND

OCTOBER 20, 2016

This Halloween Season, Bring Pages Back From the Dead with Dynamic Content! One such element in the sometimes spook-tacular realm of marketing is dynamic content. But it is possible to bring back dead Pages with dynamic content. Use dynamic content to match the search context and fulfill user expectation.

Content 40

Content Conversion Rate Marketing Proposals Click Rate 40

Adobe Experience Cloud Blog

JUNE 15, 2012

by Caroline Ruggiero As a practitioner of marketing automation , I am constantly judging and silently grading any content marketing efforts targeted towards myself as a consumer. Marketing automation tools like Marketo continue to bring the ability to customize content dynamically and tailor it to every lead.

Content Marketing 48

Content Marketing Marketing Automation Services Blast Campaigns Marketo 48

Sana Commerce

JANUARY 9, 2024

The introduction of dynamic redirects strengthens Sana Commerce Cloud’s search functionality. What are dynamic redirects and how do they work? Dynamic redirects are a practical tool that guides your customers directly to the content they’re searching for.

Customer Satisfaction 52

Customer Satisfaction Purchase Keywords Optimization 52

Meerkat Marketing

DECEMBER 28, 2023

As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces. Tip: Human-driven content should be at the forefront of content creation rather than relying on content generated by chatbots.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Martech

FEBRUARY 22, 2024

Features include AI-powered real-time validation of product content; improvements: In governance and syndication and Enhanced Content capabilities; and generative AI capabilities to create and refresh product content at scale while ensuring efficient human review and approval. Seode AI’s Seode.ai

Marketing AI 87

Marketing AI Marketing Automation Services Word of Mouth CPA 87

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. How to Parlay Blog Content into Social Posts.

Social Media 71

Social Media Media Tips Buyer Personas 71

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Create Value for Your Audience When it comes to a blog readership, it’s important to understand the value you provide your audience.

Cross-Selling 161

Cross-Selling RSS Budget Programs Ad Frequency 161

Binary Demand

MARCH 1, 2024

Marketing analysis Artificial intelligence B2B marketing relies on tailored strategies across paid media, CRM, content, and sales channels to connect with target audiences effectively. Content generation Brand awareness is synonymous with driving sales, and content reigns supreme in achieving this objective.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. While video content creation is on the rise, there is still a strong focus on blogging , especially for B2B marketers. times more engaging than long-form videos.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Ontraport

OCTOBER 20, 2022

Online Content. Build your own web apps with Dynamic CMS. Find out how to publish dynamic content ?. See steps for building dynamic blocks ?. Build your blog from scratch in Ontraport. Make a dynamic template for your blog posts ?. Create blog categories with dynamic blocks ?.

Template 72

Template Course Custom Publishing Customer Surveys 72

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. The AI Image generator is useful for helping users create illustrative images to accompany blogs and other content.

CMS Development 107

CMS Development SEO Trends API 107

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites. Write the post.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Salesforce Marketing Cloud

NOVEMBER 2, 2023

By this definition, an email workflow can involve content, design, development, and often automation needs. These emails require more time, effort, and review rounds throughout the content, design, and development process – and are usually time-sensitive. It’s a great way to reach out a human hand, and just say hi again.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Heinz Marketing

FEBRUARY 6, 2024

Coordination within the orchestration process keeps content calendars synchronized, preventing conflicting messages and maintaining a cohesive narrative throughout various marketing channels. Learn more in [Brenna’s blog post]. The post How Marketing Orchestration Fosters Stronger Leadership Alignment appeared first on Heinz Marketing.

Planning 107

Planning Work Management Top of Funnel Marketing Management 107

Heinz Marketing

SEPTEMBER 22, 2023

By harnessing historical data and current trends, it enables marketers to forecast with greater accuracy, streamline operations, and craft strategies that are both dynamic and responsive to changing market demands. It also facilitates dynamic pricing strategies that respond to market trends, thus helping to maximize revenue.

Marketing AI 120

Marketing AI Analytics B2B Marketing Lead Ranking 120