Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Repurposing a topic that someone else had already written about. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. Building links.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I'm writing for, and how to deliver the best experience. Many marketers agree — blogging is an important part of their content strategy.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Zoominfo

JUNE 19, 2018

Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming! Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming! And, other video streaming statistics support this. Need some ideas? Live stream a product reveal.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Tiecas

APRIL 23, 2024

For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Oktopost

MARCH 20, 2021

Because you’ve taken a collection of marketing best practices for your industry and tailored their one-size-fits-all approach to meet your brand’s unique needs. . Growth hacking is at its best when a marketer finds and exploits nuances that other marketers miss. What is Growth Hacking? The Keys to Growth Hacking Success.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Marketing Insider Group

JUNE 2, 2021

So, whether you’re a business owner or key employee looking to start a blog, a newly graduated university student, or someone who wants to change careers, learning all the skills it takes to be a rockstar content marketer will help you advance in almost any field. Which Content Marketing Course for Beginners Is Best for Me?

Course 332

Course Content Marketing Planning Best Practices 332

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. In today’s post, we work to solve this issue and provide you with six ways to incorporate video into your B2B marketing strategy. Reminder: like blogs, vlogs are meant to be casual and conversational.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. Let’s dive into a little bit more about what these stories are, what platforms you’ll find them on (for now) and some of the best ways you can use this feature.

Social Media 137

Social Media Media Curation Twitter 137

seo.co

JANUARY 1, 2023

There are plenty of ways to get free backlinks manually (and not necessarily through a spammy free backlink generator). Guest Blog. Guest blogging is a tried and true way to not only market your business, but also to create backlinks for improved SEO. Here are 15 methods for acquiring free backlinks!

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Scoop.it

MAY 4, 2023

It can be in the form of the following: Images Podcasts Videos Textual posts, etc. In the sections below, let’s explore seven ways to boost your website traffic with user-generated content. 10 Ways to Leverage User-Generated Content to Boost Traffic 1. Let us explore more on the same below. What is User Generated Content?

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right? What will you do if you need to go FULL virtual?

Trends 157

Trends Planning Work Management Contingency Planning 157

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Vidyard suggests the following thumbnail best practices to inspire clicks: Declutter. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Optinmonster

MAY 11, 2023

There are many ways to promote your website for free. Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Wondering how to promote your website for free? Now it’s time to get it in front of your target audience! Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. In the end, we will share some of the best off-page SEO techniques with you. Let’s break it down. Why Is Off-Page SEO Important?

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Lead Liaison

MAY 16, 2017

In other words, 7 out of 10 internet users ignore paid ads and click on natural links, like blog posts and articles, instead. While there are many ways to attract organic traffic, blogging is the best option. Companies that run blogs have 434 percent more indexed pages than companies that don’t blog.

Planning 52

Planning Marketing Plans Lead Liaison Marketing Automation Services 52

Adobe Experience Cloud Blog

MAY 17, 2019

In this blog, I’ll describe seven simple actions that each takes no more than 15 minutes to complete to keep your social posts engaging throughout the year. In this blog, I’ll describe seven simple actions that each takes no more than 15 minutes to complete to keep your social posts engaging throughout the year.

Social Media 134

Social Media Activities Media Curation 134

Hinge Marketing

OCTOBER 22, 2020

One Way to Make Content Development Easier—And More Effective. You may feel that you have gotten relief from it one day—only to have it rear its ugly head and inflict pain a week later. For many it is unbearable and unrelenting. Yet, it is seen as a necessary evil. It is the dilemma of content production. Why Research?

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Parse.ly

DECEMBER 13, 2021

The events of 2020 brought dramatic changes to all of our lives, especially in the way we connect and do business. Ranking our top blog posts in 2021. Customers today demand rich, personalized digital experiences with brands, and businesses are continuing to invest in optimizing their digital presence to keep up.

Top of Funnel 52

Top of Funnel Marketing Budget Digital Marketing Funnels Case Studies 52

ConvertKit

JANUARY 27, 2021

You unfold the table under the early-Summer sun, carefully set your pitcher just so, and tape up your poster board sign with your best attempt at bubble letters. You unfold the table under the early-Summer sun, carefully set your pitcher just so, and tape up your poster board sign with your best attempt at bubble letters. Jump ahead.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Valasys

AUGUST 10, 2023

Brian Dean termed this “ Content Relaunch ” in one of my favorite blog posts. There are several ways to bring old content back to life to increase traffic. Here is how: 7 Ways To Augment Your Website’s Traffic By Reforming Past Content 1.Optimize I do not blame them.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

SmartBug Media

AUGUST 24, 2022

The best part? What components should you include in your inbound marketing campaign? And how do you execute the appropriate steps for the campaign to be successful? Before we dive into the anatomy of an inbound marketing campaign, it’s important to understand the answers to two questions: “ What is inbound marketing? ”

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hinge Marketing

JANUARY 9, 2020

In fact, according to Hosting Tribunal.com, there are more than 500 million blogs out there in the world on 1.7 There are over two million blog posts daily. According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. Content is king. billion websites.

Research 118

Research Co-Registration Brand Identity Branding 118

SmartBug Media

JANUARY 23, 2019

Check out HubSpot Academy’s free Business Blogging Strategy course. In order to create the best experience for their users, today’s search engines focus on context and natural language, as opposed to specific keywords, when choosing which content to showcase on a search engine results page. That’s a lot of people looking for help.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. Our work and personal lives have changed in very real ways.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Optinmonster

NOVEMBER 5, 2020

Are you looking for the best social media plugin for WordPress to increase your followers? So, today, we’re going to share 7 of the best WordPress social media plugins that you can use to get more followers. 7 Best WordPress Social Media Plugins. Social media is one of the biggest tools for companies to grow.

Social Media 108

Social Media Media Best Practices Display 108

Sprout Social

OCTOBER 25, 2022

If that’s not enough, don’t worry—it’s not even the best part. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. What does it take to build brand awareness? Building a memorable brand takes some big swings but you have to walk before you can run.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Convince & Convert

APRIL 10, 2018

I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.”

Buzz 156

Buzz Social Media Media Conference 156

Moz

SEPTEMBER 21, 2020

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. There's a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awareness. An easier way to do this? So, how do you create a lot of great content?

SEO 85

SEO Top of Funnel SERP Content 85

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Scoop.it

APRIL 25, 2019

Posts and content. correspond to what needs to be posted. Before the trip begins, they’ll scout out the best places to take pictures so they arrive with a. You’ll completely avoid posting. tweet or talk about it on your blog. When you know your audience as well as you do your best friend, it’s easy to.

Curation 81

Curation Social Media Media Content 81

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Save video for replay.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

ClearVoice

AUGUST 4, 2020

When everything happens virtually, on social platforms or video chat, it can all be recorded at the click of a button and repurposed for later uses. When everything happens virtually, on social platforms or video chat, it can all be recorded at the click of a button and repurposed for later uses. Blog posts. Slideshows.

Content 88

Content Sample Class Storytelling 88

The Marketing Blender

NOVEMBER 11, 2019

Examples can be as complex as lead generation campaigns and email nurture campaigns, or as simple as scheduling social media posts in advance. It doesn’t have to be this way. Who We Are. Contact Us. The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. Make your teams more efficient and effective.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

Heinz Marketing

FEBRUARY 17, 2021

In B2B marketing, it requires multiple touches (at least 7) for a prospect to convert. Does that mean you’d send them ‘Marry me’ or ‘Buy Me’ messages at least 7 times? Chances are, you’ll find a lot of content you can repurpose. It also includes any webinars you’ve done in the past, video clips, blogs, articles, etc.

Top of Funnel 132

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 132

ConvertKit

OCTOBER 21, 2020

7 types of content you can include in your newsletter. These days, the best news isn’t found in magazines or the newspaper, or even on the web. These days, the best news is found right inside your inbox. Despite being invented way back in 1971, email is far from dead. Jump ahead. What makes a great email newsletter?

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

SmartBug Media

JULY 16, 2021

Take the recommendations outlined in this blog, and you’ll be well on your way to improving your search rankings with video. First, it’s important to explain why you should root your video marketing strategy in SEO best practices. “If As if you were writing a blog, you should create videos with your audience’s interests in mind.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105