The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

RebelMouse

NOVEMBER 8, 2022

Every page on your site has a specific URL, and each one is a chance to give important details about your content to Google’s crawler. URLs are one of the most important ranking factors for search, and they’re also critical to maintaining a healthy site structure and hierarchy. What Makes a “Good” URL? id=123456789.

SEO 96

SEO Google Optimization Twitter 96

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. Keyword Research Practices to Follow. Broad terms, such as “best dog breeds,” receive larger keyword volumes. Keyword Practices to Avoid. Canonical URL. Never fear.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. You can quickly start your email list with ConvertKit and our free landing page builder. After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Conductor

NOVEMBER 30, 2021

Whatever it is, there needs to be a link to it for you to find it. To visit a website, at some point, a link existed pointing to the page you’re looking to navigate to. You can enter in a keyword or two and find a landing page related to the page you’re looking for. What are orphaned pages?

Lead Scoring 105

Lead Scoring Lead Ranking SEO Keywords 105

Porch Group Media

OCTOBER 27, 2022

Our Email Marketing Best Practices Guide outlines standard best practices that enhance email communications, including recommendations to ensure your emails stand out in crowded inboxes and generate ROI. . Creating Landing Pages Effective emails link to optimized landing pages.

Email Marketing 52

Email Marketing Practices Best Practices Landing Pages 52

Optinmonster

JULY 28, 2022

Link clicks. MonsterInsights is the best WordPress plugin for tracking your marketing campaigns. Did they click a link embedded in a lead magnet? UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. Form submissions. Subscription upgrades.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Huptech Web

SEPTEMBER 22, 2023

Running a marketing campaign, you want to know which ads or links bring you the most customers. They help you determine where your website visitors are coming from and which parts of your campaign work best. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Conductor

AUGUST 16, 2022

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. This guide provides an easy-to-follow process to ensure you properly understand your users’ search intent and can target the right keywords on the right pages. As a result, one or more of your pages are underperforming in the organic SERP.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

PureB2B

MARCH 28, 2022

Most of the time, buyers at hospital groups or general practices are being pulled into multiple directions and appreciate a well-written and authoritative article or other piece of content to read through when they have time to dedicate to research. Landing Pages. Prioritize straightforward content.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? In this article, I’ll share 6 of the best Mailchimp alternatives and explore the top features, pros/cons, and pricing plans for each one. How to Choose the Best MailChimp Alternative 1. You’re not alone. Constant Contact 2.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

Contently

FEBRUARY 9, 2021

Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land. For us at The Content Strategist , that’s content marketing and content strategy best practices. Secondly, I don’t blame you.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Heinz Marketing

NOVEMBER 18, 2021

SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Increase your webpages’ search ranking (where you land on the search results page) and therefore increase traffic to your site, bringing more prospects, more conversions and (hopefully), increased revenue. .

Paid Content 133

Paid Content SEO Blogger Keywords 133

Convert

JANUARY 17, 2024

Unlike Google which can be forced to include your URLs in its index, there are no ways to force AI platforms to know you unless other businesses, people, and websites are talking about you. This is still one of the best ways to get people talking about you. ChatGPT and other generative AI solutions rely on human knowledge.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

RebelMouse

NOVEMBER 19, 2023

Reaching a new audience is one of the best aspects of Microsoft News, the same service that powers MSN and the rest of Microsoft's content ecosystem. There are many other benefits, such as getting a diversified source of traffic, SEO uplift by having canonical URLs pointed back to your site, and revenue opportunities.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Optinmonster

APRIL 23, 2020

Page Speed (Including Mobile Page Speed). Domain Age, URL, and Authority. As you may know, SEO stands for search engine optimization , which simply means making the web pages more likely to get ranked on a search engine. In SEO, ranking refers to your content’s position on the search engine results pages (SERPs).

Lead Scoring 140

Lead Scoring Lead Ranking SEO Keywords 140

SmartBug Media

FEBRUARY 6, 2020

That’s how the homepage of your website works, as well—there are several entry points and pages on your website, but more times than not, users find your homepage first. That’s why on a typical website, the homepage has the most traffic and links pointing to it. Homepage Best Practices. State Your Value Proposition.

Marketing Websites 104

Marketing Websites Top of Funnel Funnel Advertising Landing Pages 104

Launch Marketing

MAY 19, 2021

CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more. If your email list is 500 people, by this average, 100 people will open your email, and only about 15 people will click on a call-to-action or link.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Hubspot

JULY 30, 2020

Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page. The landing page wasn't busy. All the page had was text, an image, and a CTA. As far as Facebook landing pages go, this one was great.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

SmartBug Media

SEPTEMBER 7, 2022

Pop that blog post URL into an SEO tool like Semrush or Moz and see which keywords the post is ranking for currently. 1 result is relevant to your personas, ask yourself: What on-page content do they feature that we aren’t? This is best for “Scenario #2: Traffic has started increasing.” A Few Best Practices and Pro Tips.

Optimization 98

Optimization Keywords Traffic Tagging 98

ClickZ

AUGUST 27, 2020

This helps ensure you get the best response rate while not isolating or annoying your users. For detailed information about how web push notifications work including best practices and what to avoid, download iZooto’s The Ultimate Guide to Web Push Notifications, from ClickZ. Landing page URL. Description.

Clickthrough 119

Clickthrough Opt-out Opt-in Paid Search Agency 119

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Martech

OCTOBER 30, 2023

Trust Landing on safelists is one of the best ways to ensure your messages are getting to your subscriber’s inbox. This includes opens and clicks on specific links within your email. Finding the optimal send time can be challenging, but is certainly worth the investment of your time to determine what is best.

Email Marketing 127

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 127

seo.co

FEBRUARY 8, 2023

SEO requires significant chunks of time and consistent labor to achieve first-page ranking on Google. Tests have shown that users pretty much depend only on the information that appears on the first page of Google and Bing searches. So if web searchers don’t see you on Google’s first page, they’ll go to your competitors instead.

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

CoSchedule

AUGUST 4, 2022

Website URL. Improving the on-page SEO. Optimizing the page for rich snippets. Historical optimization is best suited for a website that’s been around for several years, has already experienced some organic growth, and is looking for new ways to maintain or improve organic performance. Email Address.

Traffic 62

Traffic Tactics Optimization Organization 62

Optinmonster

SEPTEMBER 18, 2020

Gated content is one of the best ways to make people more interested in what you have to offer. We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. Gated Content Best Practices.

Lock-In 96

Lock-In Top of Funnel Conversion Marketing Automation Services 96

Huptech Web

FEBRUARY 23, 2024

Practical Tips to Optimize Your Google Business Profile An optimized Google Business listing receives, on average, 7x more clicks than an incomplete one. So, let’s look at some practical tips to optimize your Google Business Profile. Your photos/videos look best if they meet Google’s standards.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

SmartBug Media

MARCH 4, 2020

Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Convert

AUGUST 4, 2021

As CROs, we don’t normally worry about the traffic side too much, as we’re focused on what happens when people land on our sites and the actions they take. The Convert app is incredibly fast and shouldn’t negatively affect your Page Experience or Core Web Vitals score, as long as you follow best practices for both testing and CWV setup.

Software 105

Software Google Click Rate Opt-out 105

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

accelerate agency

JANUARY 4, 2021

Anchor text is the clickable text of a link. On a web page or in a blog post, it usually shows up to the reader in a different colour to the rest of the text. However it appears, it is what you can click to go to a different page or site. URL anchor text is very similar. It can also sometimes be in bold or underlined.

SERP 52

SERP Distribution Lead Scoring Lead Ranking 52

Optinmonster

MAY 11, 2020

3 UTM parameter best practices. In the past, we’ve written about the best ways to personalize your optins to get higher conversions. As you can imagine, linking custom campaigns to the source of your traffic can play a huge role in this personalization. More specifically, we’ll look at: What is traffic attribution.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Adobe Experience Cloud Blog

JUNE 5, 2018

I use Focalmark to find the best and most relevant hashtags that already have an engaged audience. This is the ratio I like to follow: Intelligent Linking. For those of you who are new to the platform, Instagram doesn’t allow you to link out from individual posts. Videos with URLs. They use a tool called Have2Have.It.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Adobe Experience Cloud Blog

DECEMBER 13, 2017

Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption. Not surprisingly, this change has been getting a lot more attention, and site owners have been rapidly adding certificates for TLS/SSL to secure their pages from HTTP to HTTPS.

Marketing Automation Services 133

Marketing Automation Services Google Landing Pages Work Management 133

seo.co

SEPTEMBER 25, 2023

But landing those initial clients can be tricky you start an SEO business. Large corporations tend to have bigger budgets, but they may also be more demanding, and can be harder to land. Conversely, you might target other SEO agencies, offering your superior experience and more bountiful resources to help them grow their own practices.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98