Martech

MAY 26, 2023

We’re not where we were a year ago — but lots of consumer attitudes and behaviors are still ripple effects out of that initial inflationary moment.” Customers agree on the special deals, but their other priorities are keeping prices steady and, interestingly, not seeing high-level executives get pay raises.

Gartner 112

Gartner Digital Transformation Pricing Price 112

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. NLP for Sentiment Analysis In a nutshell, sentiment analysis is an NLP technique that determines the emotional value of communications and tracks changes in attitudes, often by using a positive-negative scale.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Customer Experience Matrix

APRIL 30, 2019

Let’s take a break from Customer Data Platforms to do some trend-spotting. One well known example is DuckDuckGo , which positions itself as “a search engine that doesn’t track you”. I spy with my little eye…privacy systems! In other words, privacy-protecting systems are a big and growing business.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Webbiquity

MAY 11, 2021

An efficiency audit allows you to streamline processes and tap into the needs of your customers. An outside firm offers a neutral position and looks only at what works best for the profitability and longevity of your brand. Know Your Customers. Meet Customer Expectations. What Is an Efficiency Audit? Survey Your Finances.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Zoominfo

FEBRUARY 17, 2020

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

B2BMarketing.net

APRIL 16, 2024

Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever. It’s here that we, as marketers, must tread carefully. Wilson, M., & Ferreira, J.

Brand Identity 45

Brand Identity Branding B2B Ethics 45

Martech

SEPTEMBER 13, 2023

Dig deeper: How Shake Shack measures experience and activates customer insights This is why most companies will be marketing around price. The report does acknowledge that the vast majority of consumers don’t think about a brand’s positions on issues when deciding to buy.

Gartner 124

Gartner Marketing Report Planning Paid Search Agency 124

Zoominfo

AUGUST 29, 2018

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. But, if you don’t actively analyze the emotions and attitudes people express about your brand and products, you might be missing the bigger picture.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Biznology

FEBRUARY 24, 2022

What I have come to understand is: Brand awareness and attitude have an equally powerful role to play in the B2B marketing function. They inevitably form attitudes, and preferences. Trusted, reliable partnerships are essential to a company’s ability to delivering value to its own customers. I’m the new Saul of Tarsus.

B2B Marketing 104

B2B Marketing Lead Scoring Lead Ranking Brand Identity 104

xiQ

OCTOBER 15, 2015

When we talk about success, we talk about having a “can do” attitude. Positive attitude. Positive outcome. In fact, there’s plenty of research showing that a positive attitude is good for morale and health. The post Can No Be A Positive? We talk about being open to new ideas. Download it free.

Positioning 48

Positioning Curation Video Marketing Design 48

B2BMarketing.net

APRIL 16, 2024

Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever. It’s here that we, as marketers, must tread carefully. Wilson, M., & Ferreira, J.

Ethics 52

Ethics Brand Identity Branding B2B 52

xiQ

DECEMBER 7, 2023

xiQ leverages psychographics, a study of people’s personalities, attitudes, interests, and values, to pinpoint synergies and identify potential blockers within an organization. This level of personalization builds trust and enhances the chances of converting prospects into customers.

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

Customer Experience Matrix

JULY 1, 2023

The first is customer experience. If you consider the true commodity industries, such as telecommunications, air travel, hotels, and financial services, what makes customers loyal to one or another provider is rarely the actual product or price. As a baseline, customers expect reasonable service, delivered pleasantly.

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Marketing Insider Group

OCTOBER 15, 2020

Modern customers expect you to be available online to entertain, educate, and answer questions they may have. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions.

Social Media 363

Social Media Media Guidelines PR 363

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. You can learn more about how customers think and behave when purchasing decisions by conducting surveys and interviews. Understanding your target audience's needs is essential in the product or service launch process.

Research 98

Research Service Product Planning 98

KoMarketing Associates

JUNE 18, 2018

As marketers look to keep up with customer expectations, new research suggests that buyers are skeptical of their efforts right out of the gate. The statistics found that only 9 percent of customers “highly trust” brands the first time they engage. The Impact of a Positive Customer Experience.

Trust Marketing 149

Trust Marketing Customer Surveys Custom Publishing Statistics 149

Marketing Insider Group

MARCH 24, 2021

Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience. And social bonds are precisely what you want your prospects and customers to have with your brand. Use Humor to Build Connections.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Salesforce Marketing Cloud

OCTOBER 26, 2021

Given these attitudes, it’s easy for some data-dependent marketers to lose hope or feel it’s too late to recapture lost trust. Our attitudes toward information sharing depend both on the type of information and the way it’s shared, or what social scientists call the “information flows.” Here’s what we heard: 1. SUBSCRIBE NOW.

Privacy 95

Privacy Tactics Terms and Conditions Psychographics 95

KoMarketing Associates

JANUARY 10, 2019

More customers are demanding a personalized experience when they work with marketers. However, marketers still face several barriers when it comes to customizing the buyer experience, according to new research. Marketers and the Need to Meet Customer Expectations.

Barriers 157

Barriers Statistics Custom Publishing Customer Surveys 157

Salesforce Marketing Cloud

SEPTEMBER 21, 2023

Friedman , economist “Start working with your prospects as if they’ve already hired you.” ― Jill Konrath , sales strategist and consultant “Don’t find customers for your products, find products for your customers.” President “Thank your customer for complaining and mean it. Most will never bother to complain.

B2B Thought Leadership 64

B2B Thought Leadership Best Practices Thought Leadership Consulting 64

Biznology

AUGUST 2, 2021

The two leaders need to report to someone who respects and likes them both and who will defend them both and their teams, and demonstrate that attitude consistently across the board. It’s a tricky position to be in, not having revenue responsibility. And that goes for the CEO as well. Both functions are required for success.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

KoMarketing Associates

MAY 14, 2018

Marketers are continuing to work to provide a memorable customer experience, but how many prospects and customers are expecting this from businesses? To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process.

Purchase 155

Purchase Customer Surveys Forrester B2B Sales 155

Tomorrow People

JULY 26, 2022

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. In an ideal world, marketers would be able to easily understand people’s thoughts, feelings, beliefs, and attitudes toward different brands. What is the ultimate goal of brand research?

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty. In an ideal world, marketers would be able to easily understand people’s thoughts, feelings, beliefs, and attitudes toward different brands. What is the ultimate goal of brand research?

Research 156

Research Brand Identity Branding Lead Ranking 156

Launch Marketing

JULY 19, 2023

It defines the positions and perspectives (e.g. For example, if you are promoting an event that your team is excited to be at, you can use a light-hearted attitude via social or email outreach. Do your customers engage on social channels like Instagram or Twitter, because they’re mostly a younger generation ?

Brand Identity 111

Brand Identity Branding Marketing & Strategy B2B 111

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Loyal customers don’t just buy your products—they become brand advocates.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Zoominfo

MAY 12, 2020

They’re attending networking events, following your company on social media, and applying for your open positions. However, these positive traits also make it more difficult to actively recruit them to your opportunities. It may seem counterintuitive to go after candidates who are content with their current position.

Network Marketing 278

Network Marketing Positioning Zoominfo Opt-out 278

Biznology

SEPTEMBER 21, 2017

a purpose beyond profit or how it can improve the lives of its customers. While business entrepreneurs typically measure their performance with metrics like profits, revenues, and stock prices, social entrepreneurs are more concerned with generating a positive “return to society” and therefore use different metrics.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. It starts with building an audience of existing customers, prospects or a desired audience. This helps create stronger connections between customers and brands and drives long-term business growth.

Paid Content 142

Paid Content Enterprise Management Work Management B2B Marketing 142

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. Surveys fall into several general categories: General inquiries to assess the customer experience with our brands. Survey and review request emails keep our brand names in customer inboxes between campaigns.

Ideal Customer Profiles 132

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 132

Webbiquity

NOVEMBER 21, 2019

Sir Richard Branson, the British business magnate and founder of the Virgin Group , once remarked that employees should be prioritized over customers. Paradoxical though it may sound, following this mantra does actually lead to happy customers as well as happy workers , research shows. ” It’s not a positive endorsement.

Work Management 145

Work Management Marketing Management Guidelines Social Media 145

ClickZ

FEBRUARY 9, 2023

This, coupled with a growing public awareness and concern for digital privacy, has led to the undermining of the already questionable feasibility of comprehensive attribution throughout the customer acquisition journey. Will the consumer attitudes towards the collection and processing of their data also shift?

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

Marketing Insider Group

NOVEMBER 23, 2023

I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. That’s why financial service firms were early in content marketing: there’s a huge need for information in the customer journey. Can you generate leads with content marketing?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

NOVEMBER 6, 2019

The attitudes and motivations of today’s consumers are a world apart from previous generations. They also expect companies to have a mission and values that align with their own beliefs, and to ensure that their environmental and social impact on the world is a positive one. Quick Takeaways.

Product 206

Product Paid Search Agency Planning Storytelling 206

Martech

JUNE 26, 2023

As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. How do you craft a strategy that drives customer behavior throughout a campaign — and beyond? How do you craft a strategy that drives customer behavior throughout a campaign — and beyond? And it doesn’t stop there.

Trigger Marketing 109

Trigger Marketing Buyer Personas Aggregators Analytics 109

Hubspot

JUNE 1, 2021

A positive and solutions-focused attitude. Employees enjoy working around people who are positive and solutions-focused when challenges arise. A positive attitude can inspire your peers to work harder, and lift your team's spirits when you're confronted with a frustrating obstacle. It's a win, win. Accountability.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Hubspot 84

Webbiquity

MARCH 30, 2021

Unsurprisingly, the metric that clinched the first position was “quality of leads.” However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. ” Image credit: Outfunnel. Personalized Outreach with User Data.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259