Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. What is AI analytics?

Analytics 111

Analytics Enterprise Management Work Management Business 111

ClearVoice

MARCH 6, 2023

Are you a freelancer relying on gig work for your primary or additional source of income? Non-guaranteed pay: Income isn’t guaranteed, which can lead to workers accepting low-paying jobs or those that aren’t a good fit. In their analysis, World Bank Group says, “Any adverse developments risk pushing the global economy into recession.”

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Sprout Social

JANUARY 9, 2024

Strategic support from AI Routing hundreds (or thousands) of incoming messages and sifting through millions of customer data points are common barriers to social media personalization. AI solutions help take on the heavy lift of data analysis and deliver insights faster, so that teams can personalize content at scale.

Social Media 122

Social Media Personalization Media Work Management 122

Martech

MAY 11, 2023

Factoreal has released four new AI-powered email marketing features: Smart Headings generates email headings, Smart Buttons creates call-to-action suggestings, Image Generator converts text into images and Text Generator creates text based on an analysis of the brand’s voice. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0

Features 99

Features Click Fraud Product Advertising Agencies 99

Martech

MAY 2, 2024

Automating standardization, transformation, error management, and enrichment for incoming customer data right from the source. Labeling customer data and enriching it with contextual information, such as metadata, visitor profiles, and audience badges. Monocle is an AI-powered promotion platform.

Marketing AI 71

Marketing AI Ad Frequency SMS Work Management 71

Zoominfo

MARCH 6, 2021

Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). Why Is Customer Segmentation Analysis Important? Segmentation analysis helps marketers determine segment quality. Because we’re focusing on B2B marketing, here are three key segments and how they fit with B2B customer segmentation.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Marketing AI 130

Marketing AI Lead Ranking Paid Search Agency Marketing Management 130

Martech

JUNE 22, 2023

Sinch ’s Customer Communications Cloud, has launched Smart Conversations, an AI capability that analyzes intent in incoming messages on any channel supported by the company’s Conversation API. The new tool generates headlines with tone control, suggest preview texts, rephrase and refresh content, and analysis of campaign performance.

API 87

API Gartner Paid Search Agency PR 87

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 100

Social Media Work Management Marketing Management Media 100

Marketing Insider Group

MARCH 29, 2021

Quick Takeaways: Conduct a market analysis to identify target segments. Conduct a Market Analysis. Look at their age, gender, culture, marital status, income, language, professions, and educational levels. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

MARCH 11, 2024

Beyond removing outdated or duplicate records, implement processes to validate the quality of incoming data and standardize data formats across your database. Undertaking this analysis is neither swift nor straightforward. Schedule your data hygiene regularly (e.g., monthly, quarterly or bi-annually).

Cost per Acquisition 115

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 115

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

B2B Marketing Directions

MAY 5, 2024

Sales typically owned the revenue line of the income statement, and marketing's main job was to support the salesforce. However, one of the survey reports (the "Firm and Industry Breakout Report") makes it possible to isolate the responses from B2B marketers, and the following analysis is based on those responses.

Fulfillment 65

Fulfillment B2B Marketing B2B CMO 65

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Martech

JUNE 15, 2023

Here are some examples of segments found in the Beeyond TrueReach tool: Demographic segmentation: Segments are based on characteristics such as age, gender, income level, occupation, and more. This synthetic population mirrors the real-world population in terms of key characteristics like age, gender, income, household size, occupation, etc.,

Paid Search Agency 113

Paid Search Agency Optimization Ads Mobile Advertising 113

Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. What Is a Buyer Persona?

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Webbiquity

APRIL 23, 2024

HubSpot revealed that segmented lists can boost income by up to 760% in email campaigns, Although segmenting an email according to the desired target audience can be done in a variety of ways, here are some techniques to think about: You can target an audience by using the geographical data in your CRM.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Sprout Social

OCTOBER 4, 2023

Healthcare non-profit CareSource has fine-tuned its content analysis to be more agile and to get more granular with content reporting. Not only does CareSource tag their content depending on what content bucket—that is, what content theme and topic—they fall into; but they also tag incoming comments with the same tag as the original post.

Tagging 120

Tagging Marketing Strategy Marketing & Strategy Planning 120

Salesforce Marketing Cloud

OCTOBER 18, 2023

Tracking and data analysis: Learn from every conversion (and from failed conversion opportunities) to refine your demand generation approach and work toward more consistent results and higher conversion rates. how do you sort, organize, and process all that incoming data in a way that’s easily accessible for your teams?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

Salesforce Marketing Cloud

JANUARY 30, 2024

This includes things like accounts payable, accounts receivable, cash, cost of goods sold (COGS), fixed assets, and net income. After some research and analysis, the owner determined that company revenue would grow by about 20% in the coming year. Their cash on hand represented 20% of that amount (equaling $20,000).

Forecasting 114

Forecasting Correlation CRM B2B Sales 114

Marketing Insider Group

MARCH 24, 2021

Today’s data analysis technologies empower you to discover all the factors that make them an individual: Demographics: Age, gender, ethnicity, culture, income, type of employment, education level, and other characteristics all impact how people interact with your brand.

Branding 355

Branding Brand Identity Advertising Agencies Content 355

Valasys

FEBRUARY 26, 2024

By leveraging the power of AI-driven similarity analysis, you can unlock a treasure trove of potential customers with eerily similar characteristics to your best performing audience segments. Forget Age, Location, and Income: Traditional marketing relied heavily on demographics like age, location, and income to define target audiences.

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40

B2B Marketing Directions

SEPTEMBER 12, 2021

The MEC-R Process When I work with marketers to develop a marketing plan, I begin with an analysis of four environmental factors. Mission - The mission component of the MEC-R analysis is a clear and concise statement of the task marketing is charged to perform.

Planning 95

Planning Marketing Plans Paid Search Agency Analysis 95

ClearVoice

MAY 7, 2024

Some of the common advanced segmentation techniques include the following: Demographic Segmentation Demographic segmentation sorts your target audience by clear-cut attributes like gender, age, occupation, income, education level, ethnicity, and more. Data collection strategy.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Psychographics Work Management 52

Martech

APRIL 3, 2024

64% have a household annual income of $75,000+. Because Reddit is all about finding the right audience it’s good to know there are several third-party analysis apps available. Demographics 63.6% of Reddit users are male. 44% of U.S. users are in the 18 to 29 age bracket. 31% are 30 to 49. 50% of Reddit users are from the U.S.

Mobile Advertising 79

Mobile Advertising Social Media Aggregators Communities 79

Salesforce Marketing Cloud

FEBRUARY 10, 2022

Overcome analysis paralysis by starting small with a use case that proves the value of your new Data Culture. Promote the payoff with skeptics: McKinsey research shows data-driven companies accomplish goals faster and that their initiatives contribute at least 20% to earnings before income taxes.

Ad Building 98

Ad Building Peer-to-peer Lead Scoring Lead Ranking 98

Oktopost

NOVEMBER 30, 2023

Dark Social No More: How to Reveal Hidden Social Interactions Create UTMs While UTM links are not adequate for getting the full picture of social media performance, they are a great way to measure incoming traffic from social platforms. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Zoominfo

MARCH 5, 2021

Demographics might focus on gender, income, and ethnicity (handy for building buyer personas ). link] — ZoomInfo (@ZoomInfo) January 27, 2021 Why Is Customer Segmentation Analysis Important? Segmentation analysis helps marketers determine segment quality. And that starts with clean data.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100

SmartBug Media

MARCH 16, 2023

Better Decision-Making Through Access to Comprehensive Data Insights Integrating different software platforms through APIs provides access to comprehensive data insights that would otherwise require manual analysis from multiple sources.

API 105

API Marketing Automation Services Hubspot Work Management 105

Hubspot

JUNE 11, 2021

Successful marketers make informed decisions quickly using a combination of gut instincts and data analysis. Goal Seek is a powerful Excel function for conducting a what-if analysis. Also known as a sensitivity analysis, it helps you understand what can happen when you change one or more variables. Goal Seek Analysis In Excel.

Analysis 101

Analysis Click Rate Sales Qualified Leads Planning 101

FunnelEnvy

SEPTEMBER 18, 2023

While companies should tailor their personas to their industry and other factors, here are some basics all personas should include: Demographics: Age, gender, location, income, etc. This analysis will help you understand their preferences, pain points, and motivations. Psychographics: Interests, values, lifestyle, personality traits.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Scoop.it

OCTOBER 13, 2022

Demographics are the characteristics used to describe and classify people, such as age, gender, race, religion, and income. For example, if you have an older male audience in a high-income bracket, they might enjoy watching Instagram reels about luxury cars and watches. But don’t limit your content to just social media posts.

Curation 85

Curation Social Media Analytics Personalization 85

Sprout Social

AUGUST 16, 2023

Listening enables financial institutions to perform swift situation analysis and crisis management, which are crucial for successful crisis responses. To see social listening at work, read Sprout Social’s analysis of GameStop , the meme stock at the center of an internet-prompted short squeeze.

Work Management 74

Work Management Marketing Management Social Media Service 74

Sprout Social

JANUARY 11, 2024

This includes sentiment analysis, unsatisfactory responses and your top reps. Zoho Desk Zoho Desk ’s strength as a customer service tool is providing context to incoming tickets and analyzing them after they’re resolved. The platform also offers sentiment analysis, ticket tagging and automated prioritization.

Enterprise Management 84

Enterprise Management Work Management Software Service 84

Marketing Insider Group

AUGUST 17, 2020

The demographic data should include age, gender, location, education, employment sector, job title, income level, etc. You can use Facebook Audience Insight, Google Alerts, and your event platform for this reporting and analysis. It should also include attendees’ contact information such as email addresses and phone numbers.

Lead Scoring 352

Lead Scoring Lead Ranking Co-Registration Banners 352

SmartBug Media

MARCH 18, 2024

What are the age ranges, income, and education levels? Step 4: Narrow Down and Test Your Platforms Once you’ve narrowed down your platforms, conduct some analysis. Step 2: Determine Your Target Demographics Once you’ve figured out your target customers, it’s time to understand their demographics. If so, what could have gone better?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

FunnelEnvy

OCTOBER 30, 2023

Click To Tweet AI shines in data analysis, personalization, and adaptive responses, so let’s look closer. Faster and More Accurate Data Analysis Before digital marketing, marketers struggled to get sufficient data for high-quality samples. Now, the problem is the opposite.

Marketing AI 67

Marketing AI Multivariate analysis Allocation Conversion Rate 67