Salesforce Marketing Cloud

JANUARY 30, 2025

Email open rates are still a good performance indicator While mailbox provider solutions like Apples MPP have changed the game, email open rates can still be used to determine how your campaigns are performing when the data is looked at in aggregate over time.

Open Rate 99

Open Rate Relevance Email Marketing Work Management 99

Zoominfo

FEBRUARY 24, 2025

It can also identify anomalous patterns and correlations that elude human analysis. market reports) Use machine learning models to identify patterns, anomalies, and correlations within the data Validate findings with subject matter experts to confirm business relevance Complexity Level to Execute High.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Allocation Marketing Automation Services 130

seo.co

JUNE 25, 2025

Score compilation of over 40 signals, including reporting from MozRank, MozTrust and Mozscape web index inform Domain Authority correlation of rankings. We can remove spam, improve correlations, and, most importantly, update Domain Authority relative to all the changes that Google makes.

Lead Ranking 52

Lead Ranking Lead Scoring Domain PageRank 52

Customer Experience Matrix

OCTOBER 22, 2013

So what we have here is a mixed message: marketing automation does correlate with success and its users might even be relatively satisfied, but it''s still a lot of work for limited results. The product segmentation data is aggregated to determine Net Promoter Score at a category level.” on a 0-10 scale.

Marketing Automation Services 311

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 311

InsightSquared

OCTOBER 2, 2020

What if you could aggregate that data across all reps and you could implement more specific measures to improve? . Correlation. At the core is a powerful, modern architecture, backed by a context and correlation engine that is unmatched in the industry. It doesn’t matter—we can process and correlate it all—blazingly fast.

Correlation 250

Correlation Forecasting Ideal Customer Profiles Cross-Selling 250

Webbiquity

JANUARY 30, 2018

Where it gets interesting is in the correlations it surfaces. It’s difficult to give relevant examples because there are literally millions of possible correlations, and which ones the algorithm surfaces will be unique to your website. ” There are 26 pages of charts, correlations, and recommendations.

Marketing Automation Services 226

Marketing Automation Services Analytics Tools Correlation 226

ViewPoint

JULY 7, 2015

Someone may have viewed a variety of resources on your website, but as an aggregate, what intent does their viewing indicate? Does the reason they became a sales-accepted lead correlate to the way the lead was scored? Instead, they are accruing points based on arbitrary activity and static demographics (e.g. form field completions).

Lead Ranking 288

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 288

Webbiquity

AUGUST 23, 2011

Direct and referral traffic are highly correlated. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. Patience is a virtue, and persistence is rewarded. Syndication is also helpful.

Traffic 222

Traffic RSS Social Media Social Networks 222

Adobe Experience Cloud Blog

FEBRUARY 6, 2018

There is a common misconception that the right question to ask would be: which subject line length correlates to the higher open rate ? With hundreds of lines of data, I needed to aggregate subject line length by word count. Step 1: Data Collection. Therefore, we needed to look at overall engagement , not just open rates.

Best Practices 134

Best Practices Open Rate Correlation Click Rate 134

chiefmartech

JANUARY 18, 2022

As an “armchair analyst” in martech, my favorite content comes from stack “aggregation” platform companies who publish the data of what their customers are actually doing. Unlike surveys that can be wildly biased and imprecise, aggregated usage data is empirical truth, straight up. respectively.

Enterprise Management 124

Enterprise Management Aggregators Correlation Work Management 124

Customer Experience Matrix

JULY 3, 2007

Also, as I’ve previously commented, Balanced Scorecard systems don’t attempt to precisely correlate performance drivers to results, even though they do use strategy maps to identify general causal relationships between them. So a simple correlation of this period marketing costs vs. this period business results makes no sense.

Planning 120

Planning Marketing Budget Creation Correlation Work Management 120

KoMarketing Associates

NOVEMBER 18, 2014

The slide deck listed above breaks out each region and provides an aggregate summary. Searchmetrics’ SEO Rank Correlations And Ranking Factors 2014. Chief Marketer’s Annual B2B Lead Generation Survey. High-quality, relevant content is increasingly the focus of search.

Budget Programs 249

Budget Programs Marketing Report B2B Marketing Research 249

Biznology

OCTOBER 17, 2018

For example, rather than simply looking at aggregate data for pages per session on your website, look at that same metric broken down by traffic source. Finally, you’ll want to find ways to correlate your activities across various channels. Deeper Analysis. From those basic indicators, you’ll want to look a little deeper.

Analytics 141

Analytics Correlation Aggregators Open Rate 141

Customer Experience Matrix

JANUARY 31, 2013

But while traditional mix models look at direct correlations between advertising and sales, MMA’s current approach takes a more layered view. But MMA works with aggregate data such as total spend and impressions, with a major emphasis on mass media like television. Mix models remain the heart of the company’s business.

Marketing Mix 159

Marketing Mix Work Management Marketing Management Planning 159

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it.

ROMI 235

ROMI CMO Enterprise Management Work Management 235

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

If some assets generate a lot of revenue, and many assets have low or zero revenue attribution, then your content return is highly varied and predicting future revenue might be more difficult—which begs the question, what is content performance correlated with? Revenue attribution amount may be correlated with time. the average).

Efficiency 134

Efficiency Webinar Metrics Correlation B2B Thought Leadership 134

Convince & Convert

MARCH 8, 2017

They don’t think of those channels in aggregate as “television programming.” Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives. This is also how television conglomerates operate. Measurement(s).

Television marketing 166

Television marketing Social Media Media Marketing & Strategy 166

Customer Experience Matrix

APRIL 5, 2010

Summary: VisualIQ combines customer-level transactions and contact history with traditional aggregate data to produce better marketing performance measurement. proposes to straddle these worlds by combining aggregate-level models with customer-specific contact history. Broadly speaking, the problem is attacked in two ways.

Advertising Channels 120

Advertising Channels Allocation Aggregators Paid Search Agency 120

Convince & Convert

JULY 24, 2019

They don’t think of those channels in aggregate as “television programming.” Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives. Scripps Networks owns HGTV, The Food Network, DIY Network, Great American Country, and several more.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Customer Experience Matrix

JUNE 14, 2013

Identity aggregators can link email, social media, and other addresses for the same individual. Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product. Sentiment analysis can (with limited reliability) detect the attitudes that individuals express.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 21, 2013

Unlike marketing mix models, which work with aggregated data such as total TV spend per month, the algorithmic systems start with individual ad impressions. This is important because marketers may have never seen it all loaded and correlated. The system can use this data to build two different types of models.

Buy 120

Buy Allocation Media Ad Exchange 120

InsightSquared

MAY 25, 2021

Frequent movement of opportunities impacts predictability and requires forecasting systems that can correlate changes to outcomes. All data was anonymized, aggregated and normalized to exclude any outliers that are greater than two standard deviations from the mean.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Convince & Convert

APRIL 11, 2011

But the problem is we’re too often focused on numbers that simply aggregate. That means a newfound emphasis on calls to action, integrated metrics, correlation studies, and smart attribution. Social is incredibly measurable. We showcase more than 25 viable success metrics in my book The NOW Revolution. Why do we do this?

Social Media 151

Social Media Media Business Case Studies 151

chiefmartech

FEBRUARY 28, 2022

Better martech capabilities are strongly correlated with better market performance. Vertical and horizontal aggregation platforms , which I’ve been writing a lot about lately, provide the technical capability to build such a simultaneously open and well-structured architecture.

Work Management 132

Work Management Correlation Aggregators Verticals 132

Cintell

APRIL 30, 2019

Triggers based on correlating online behavior and social network activity to closed won and lost deals in your marketplace is another way to predict key moments earlier in the buyer journey. Explore content aggregators to provide articles and research on key topics of interest.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Adobe Experience Cloud Blog

SEPTEMBER 25, 2018

Because while data can tell you the aggregated story of the people who interact with your brand, it can also entice you to make myopic decisions based on numbers alone. In today’s businesses, we’re driven to quantify any and everything that can be quantified, but don’t mistake correlation with causation.

Marketing Strategy 134

Marketing Strategy Marketing & Strategy Webinar Metrics Brand Identity 134

Customer Experience Matrix

MARCH 5, 2009

In a study as broad-ranging as the Raab Guide, any one of those features will get lost when you aggregate scores into broad categories. In other words, publishing aggregate functionality scores, or any type of simple vendor ranking, would actually do more harm than good. I've now come back to my senses. So here's what I will do.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Paul Gillin

JUNE 24, 2010

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. History and Correlation. Of course not. In this chapter, we’ll suggest some approaches.

ROI 131

ROI Paid Content Social Marketing Webcast 131

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. If bounce rate doesn’t directly affect your page rankings, why do lower bounce rates correlate to higher rankings? Guest author Jessica Malnik is a Content Strategist at Databox.

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Vision Edge Marketing

NOVEMBER 15, 2018

A study by MMAGlobal found there is almost no correlation between click-through rate and sales. Attribution is based on capturing touch point data over a historical period to determine which touch points are the most effective at which stages in the buying process to support investment allocations and produce higher aggregate results.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 160

ClickZ

JUNE 19, 2023

By aggregating data – rather than having multiple views – it is aimed to help you better understand the online user journey. Read more on ClickZ: Digital CX is built on good data This is especially true, with 48% of B2B marketers facing difficulty integrating/correlating data across multiple tools.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Customer Experience Matrix

JANUARY 3, 2007

For those who are not, let me correct the impression that marketing mix models simply take a company’s advertising budget and correlate it with changes in sales volume. I also question whether tools that predict aggregate sales by period can also project customer lifetime value.

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

Buzz Marketing for Technology

SEPTEMBER 23, 2008

In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community. Finally, an effective learning tool that allows you to better engage, track the engagement, correlate progress to training, and measure ROI.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Brightedge

OCTOBER 6, 2020

Market Insights aggregates granular search data into consumer categories that empower you to answer these questions. Correlate negative conditions or consumer attitudes to impacts on sales. Do they have strong brand preferences that inform purchase? Move quickly on emerging ones and avoid costly investments chasing the wrong ones.

Organization 116

Organization Business Tools Correlation 116

Engagio

JANUARY 12, 2021

Aggregate engagement at the account-level, and identify Marketing-qualified accounts. Combine the minutes for all the contacts at an account to come up with a measure of aggregate account-level engagement. From there, track the aggregate engagement trend over time, similar to an electrocardiogram (EKG) chart for account health.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Martech

DECEMBER 9, 2022

This insight, and others described below, is based on aggregated data from the online activity of over 1.5 With the aggressive deals we saw during Cyber Week, there was a correlation, more than we’ve ever seen, between discounts and purchases. Cyber Week saw a record-breaking $281 billion in global online sales.

Trends 121

Trends eCommerce Mobile Marketing Terms and Conditions 121

TrustRadius Marketing

NOVEMBER 9, 2022

Features: New Relic provides notable instantaneous anomaly detection, alert and event correlation, and automatic root cause analysis. It also can reduce alert redundancy by up to 80% with its alert-event correlation features. Features: BigPanda offers event correlation, root cause analysis, and level-0 automation features.

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Marketing Management 98