InsightSquared

MAY 25, 2021

Frequent movement of opportunities impacts predictability and requires forecasting systems that can correlate changes to outcomes. All data was anonymized, aggregated and normalized to exclude any outliers that are greater than two standard deviations from the mean.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

chiefmartech

FEBRUARY 28, 2022

Better martech capabilities are strongly correlated with better market performance. Vertical and horizontal aggregation platforms , which I’ve been writing a lot about lately, provide the technical capability to build such a simultaneously open and well-structured architecture.

Work Management 130

Work Management Correlation Aggregators Verticals 130

ClickZ

JUNE 19, 2023

By aggregating data – rather than having multiple views – it is aimed to help you better understand the online user journey. Read more on ClickZ: Digital CX is built on good data This is especially true, with 48% of B2B marketers facing difficulty integrating/correlating data across multiple tools.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

TrustRadius Marketing

NOVEMBER 9, 2022

Features: New Relic provides notable instantaneous anomaly detection, alert and event correlation, and automatic root cause analysis. It also can reduce alert redundancy by up to 80% with its alert-event correlation features. Features: BigPanda offers event correlation, root cause analysis, and level-0 automation features.

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

Adobe Experience Cloud Blog

FEBRUARY 4, 2019

If some assets generate a lot of revenue, and many assets have low or zero revenue attribution, then your content return is highly varied and predicting future revenue might be more difficult—which begs the question, what is content performance correlated with? Revenue attribution amount may be correlated with time. the average).

Efficiency 134

Efficiency Webinar Metrics Correlation B2B Thought Leadership 134

Marketing Insider Group

JULY 28, 2020

They aggregated data from the top S&P 1500 firms, looking at the salary data of the c-suite. Last, the authors correlate the results of the acquisition trend. It means it’s evolving. Just like any discipline, change was inevitable. But Salaries Are Declining. The findings? A dramatic nosedive for CMO salaries.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

TrustRadius Marketing

SEPTEMBER 28, 2022

AIOps combines big data and machine learning to automate IT operations processes, including event correlation, anomaly detection and causality determination.” AIOps solutions can aggregate various sources of big data and integrate machine learning techniques to process any influx of information. Infrastructure Monitoring.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Gartner 98

Martech

DECEMBER 9, 2022

This insight, and others described below, is based on aggregated data from the online activity of over 1.5 With the aggressive deals we saw during Cyber Week, there was a correlation, more than we’ve ever seen, between discounts and purchases. Cyber Week saw a record-breaking $281 billion in global online sales.

Trends 116

Trends eCommerce Mobile Marketing Terms and Conditions 116

Moz

JANUARY 19, 2020

So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I aggregated them by root domain. First off: Top-tier links matter a great deal.

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

Convert

APRIL 29, 2022

In a long sales cycle, the metrics most closely correlated to revenue are lower-funnel metrics. Unfortunately, due to the more complex and lengthy sales cycle, the correlation of proxy metrics to lower-funnel metrics – the ones which can be directly tied to revenue – is much lower. Here’s why. The B2B Marketers’ Dilemma.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

Convince & Convert

JULY 24, 2019

They don’t think of those channels in aggregate as “television programming.” Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives. Scripps Networks owns HGTV, The Food Network, DIY Network, Great American Country, and several more.

Social Media 155

Social Media Media Marketing & Strategy Television marketing 155

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. If bounce rate doesn’t directly affect your page rankings, why do lower bounce rates correlate to higher rankings? Guest author Jessica Malnik is a Content Strategist at Databox.

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Engagio

JANUARY 12, 2021

Aggregate engagement at the account-level, and identify Marketing-qualified accounts. Combine the minutes for all the contacts at an account to come up with a measure of aggregate account-level engagement. From there, track the aggregate engagement trend over time, similar to an electrocardiogram (EKG) chart for account health.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Sprout Social

MARCH 19, 2024

The visualization helps strategists find hidden patterns, trends and correlations. This process involves a combination of machine learning (ML), natural language processing (NLP) and AI data visualization techniques (charts, graphs, dashboards , heat maps, etc) to make the data more accessible.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

chiefmartech

DECEMBER 6, 2022

Frans and I ran a few analyses on this data in aggregate and found several interesting patterns. Further analysis in the chart above, comparing G2 ratings by average size of company in number of employees — which is generally correlated with a company’s age — further validates this hypothesis. Contribute your suggestions here.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

Brightedge

OCTOBER 6, 2020

Market Insights aggregates granular search data into consumer categories that empower you to answer these questions. Correlate negative conditions or consumer attitudes to impacts on sales. Do they have strong brand preferences that inform purchase? Move quickly on emerging ones and avoid costly investments chasing the wrong ones.

Organization 116

Organization Tools Business Correlation 116

Valasys

FEBRUARY 2, 2024

Firstly, businesses collect and aggregate relevant data from various sources such as website analytics, social media platforms, customer relationship management (CRM) systems, and market research databases. Detect subtle patterns and correlations. The implementation of AI-enhanced target market identification involves several steps.

Marketing AI 40

Marketing AI Ethics Paid Search Agency Customer Satisfaction 40

Moz

SEPTEMBER 3, 2020

Maybe this person wants to see an aggregated list of all the data out there. They sort of aggregate everything and then put it all together and tell us what critics versus audiences think across many, many different websites. Does one correlate with awards and critics? We've got to see what our correlations are.

Sample 76

Sample Best Practices Content Correlation 76

Salesforce Marketing Cloud

FEBRUARY 16, 2022

Quality of interactions: Better service experiences increase customer satisfaction, which correlates to lower churn rates. Technology solves this problem by pulling data in from different systems and aggregating it into a churn score. Churned subscriptions: These suggest a customer who likes to try out new services but often cancels.

Marketing AI 98

Marketing AI Service Churn Rate Customer Satisfaction 98

Convince & Convert

MARCH 8, 2017

They don’t think of those channels in aggregate as “television programming.” Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives. This is also how television conglomerates operate. Measurement(s).

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Adobe Experience Cloud Blog

SEPTEMBER 25, 2018

Because while data can tell you the aggregated story of the people who interact with your brand, it can also entice you to make myopic decisions based on numbers alone. In today’s businesses, we’re driven to quantify any and everything that can be quantified, but don’t mistake correlation with causation.

Marketing Strategy 134

Marketing Strategy Marketing & Strategy Webinar Metrics Brand Identity 134

Customer Experience Matrix

JUNE 14, 2013

Identity aggregators can link email, social media, and other addresses for the same individual. Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product. Sentiment analysis can (with limited reliability) detect the attitudes that individuals express.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Cintell

APRIL 30, 2019

Triggers based on correlating online behavior and social network activity to closed won and lost deals in your marketplace is another way to predict key moments earlier in the buyer journey. Explore content aggregators to provide articles and research on key topics of interest.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Customer Experience Matrix

FEBRUARY 21, 2013

Unlike marketing mix models, which work with aggregated data such as total TV spend per month, the algorithmic systems start with individual ad impressions. This is important because marketers may have never seen it all loaded and correlated. The system can use this data to build two different types of models.

Buy 120

Buy Allocation Media Ad Exchange 120

Nuvi

MAY 24, 2021

Going beyond aggregating relevant reviews and ratings, it brings together unstructured feedback from social media, business profiles, and other third-party endorsement platforms, helping potential customers save time when deciding where to take their business.

Correlation 52

Correlation Forrester Aggregators Touchpoints 52

Moz

MARCH 2, 2021

I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. Once your data sets are loaded, it’s time to make the magic happen by creating relationships in your data to unlock correlations between rankings and site characteristics.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Circle Studio

MAY 9, 2019

A heatmap analytics platform will load a JavaScript file in your visitors’ browsers, and then the heatmaps show aggregations of all the recorded data. These heatmaps are particularly insightful because there is a high correlation between mouse movement and eye movement. A heatmap is a visual representation of user behavior.

Analytics 109

Analytics Marketing Websites Click Rate Correlation 109

Sana Commerce

JULY 16, 2023

Composable commerce shares a strong correlation with the principles of MACH architecture. Packaged Business Capabilities (PBCs) are an aggregated set of microservices. These individual software products are often referred to as Packaged Business Capabilities or PBCs.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

seo.co

MAY 1, 2022

In fact, diversity among the 200 ranking factors is THE highest correlated factor for ranking. Add correlated factors, starting with the low hanging fruit. Some aggregate news websites might report the news earlier, and they might even be correct. It’s not dofollow backlinks. It’s not content length.

Google 98

Google De-duplication SEO Keywords 98

Liveintent

AUGUST 27, 2020

Are there correlations between performance and different types of content? Can the trends I’m seeing be used to create aggregate reader profiles based on behavior? What do my readers engage with most? How are readers engaging with content across my different publications? Play to your strengths.

Advertising Agencies 62

Advertising Agencies Curation Bundling Custom Publishing 62

Engagio

JUNE 28, 2017

Aggregate engagement at the account-level, and identify Marketing Qualified Accounts. Combine the minutes for all the contacts at an account to come up with a measure of aggregate account-level engagement. From there, track the aggregate engagement trend over time, similar to an electrocardiogram (EKG) chart for account health.

Lead Ranking 74

Lead Ranking Top of Funnel Account Based Marketing Marketing Qualified Leads 74

DivvyHQ

JULY 23, 2019

You’ll want to be able to see these metrics in your dashboard so you need to be able to build one that can aggregate multiple sources of data. With the metrics you assemble above, you should be able to correlate them to actual sales with key conversion activities such as: Downloads of gated content. Customer acquisition costs.

Top of Funnel 76

Top of Funnel Marketing Automation Services Planning Ad Building 76

Madison Logic

JANUARY 3, 2024

Once you upload your data sets manually or integrate your customer relationship management (CRM) platform with your AI platform, it quickly sorts through the information to compile key findings, which saves you and your team ample time from the tedious, low-value task of data aggregation and resolution.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Customer Experience Matrix

JANUARY 31, 2013

But while traditional mix models look at direct correlations between advertising and sales, MMA’s current approach takes a more layered view. But MMA works with aggregate data such as total spend and impressions, with a major emphasis on mass media like television. Mix models remain the heart of the company’s business.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Vision Edge Marketing

NOVEMBER 15, 2018

A study by MMAGlobal found there is almost no correlation between click-through rate and sales. Attribution is based on capturing touch point data over a historical period to determine which touch points are the most effective at which stages in the buying process to support investment allocations and produce higher aggregate results.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

QuanticMind

JUNE 16, 2020

Once aggregated, all data types should be standardized into a format that can be easily processed. There are many marketing analytics tools out there that can aggregate all your relevant data. A marketing intelligence platform should not only unify all relevant data but also perform quality control assessments.

Enterprise Management 57

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 57

Parse.ly

AUGUST 12, 2020

The best option would be to leverage your first-party analytics vendor’s managed service, but in a way where you could still securely access privacy-safe aggregated analytics events. We never sell, share, or correlate personal data among our measured sites. Option 3 – Leverage Existing Analytics Services like Parse.ly.

Traffic 135

Traffic Work Management Marketing Management Privacy 135