Adobe Experience Cloud Blog

FEBRUARY 4, 2019

If some assets generate a lot of revenue, and many assets have low or zero revenue attribution, then your content return is highly varied and predicting future revenue might be more difficult—which begs the question, what is content performance correlated with? Revenue attribution amount may be correlated with time. the average).

Efficiency 134

Efficiency Webinar Metrics Correlation B2B Thought Leadership 134

Convince & Convert

MARCH 8, 2017

They don’t think of those channels in aggregate as “television programming.” Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives. This is also how television conglomerates operate. Measurement(s).

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Customer Experience Matrix

APRIL 5, 2010

Summary: VisualIQ combines customer-level transactions and contact history with traditional aggregate data to produce better marketing performance measurement. proposes to straddle these worlds by combining aggregate-level models with customer-specific contact history. Broadly speaking, the problem is attacked in two ways.

Advertising Channels 120

Advertising Channels Allocation Aggregators Ad Frequency 120

Convince & Convert

JULY 24, 2019

They don’t think of those channels in aggregate as “television programming.” Identify up to three metrics that either measure against the objectives, or measure something that correlates to the objectives. Scripps Networks owns HGTV, The Food Network, DIY Network, Great American Country, and several more.

Social Media 151

Social Media Media Marketing & Strategy Television marketing 151

Customer Experience Matrix

JUNE 14, 2013

Identity aggregators can link email, social media, and other addresses for the same individual. Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product. Sentiment analysis can (with limited reliability) detect the attitudes that individuals express.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 21, 2013

Unlike marketing mix models, which work with aggregated data such as total TV spend per month, the algorithmic systems start with individual ad impressions. This is important because marketers may have never seen it all loaded and correlated. The system can use this data to build two different types of models.

Buy 120

Buy Allocation Media Ad Exchange 120

InsightSquared

MAY 25, 2021

Frequent movement of opportunities impacts predictability and requires forecasting systems that can correlate changes to outcomes. All data was anonymized, aggregated and normalized to exclude any outliers that are greater than two standard deviations from the mean.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Convince & Convert

APRIL 11, 2011

But the problem is we’re too often focused on numbers that simply aggregate. That means a newfound emphasis on calls to action, integrated metrics, correlation studies, and smart attribution. Social is incredibly measurable. We showcase more than 25 viable success metrics in my book The NOW Revolution. Why do we do this?

Social Media 149

Social Media Media Business Case Studies 149

chiefmartech

FEBRUARY 28, 2022

Better martech capabilities are strongly correlated with better market performance. Vertical and horizontal aggregation platforms , which I’ve been writing a lot about lately, provide the technical capability to build such a simultaneously open and well-structured architecture.

Work Management 130

Work Management Correlation Aggregators Verticals 130

Customer Experience Matrix

JANUARY 31, 2013

But while traditional mix models look at direct correlations between advertising and sales, MMA’s current approach takes a more layered view. But MMA works with aggregate data such as total spend and impressions, with a major emphasis on mass media like television. Mix models remain the heart of the company’s business.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Cintell

APRIL 30, 2019

Triggers based on correlating online behavior and social network activity to closed won and lost deals in your marketplace is another way to predict key moments earlier in the buyer journey. Explore content aggregators to provide articles and research on key topics of interest.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Salesforce Marketing Cloud

JANUARY 30, 2025

Email open rates are still a good performance indicator While mailbox provider solutions like Apples MPP have changed the game, email open rates can still be used to determine how your campaigns are performing when the data is looked at in aggregate over time.

Open Rate 93

Open Rate Relevance Email Marketing Work Management 93

Adobe Experience Cloud Blog

SEPTEMBER 25, 2018

Because while data can tell you the aggregated story of the people who interact with your brand, it can also entice you to make myopic decisions based on numbers alone. In today’s businesses, we’re driven to quantify any and everything that can be quantified, but don’t mistake correlation with causation.

Marketing & Strategy 134

Marketing & Strategy Marketing Strategy Webinar Metrics Branding 134

Customer Experience Matrix

MARCH 5, 2009

In a study as broad-ranging as the Raab Guide, any one of those features will get lost when you aggregate scores into broad categories. In other words, publishing aggregate functionality scores, or any type of simple vendor ranking, would actually do more harm than good. I've now come back to my senses. So here's what I will do.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Martech

OCTOBER 29, 2024

By aggregating data from multiple sources, the CDP enables dynamic segmentation of audiences based on behavioral, demographic and transactional data, allowing for more precise targeting. However, just as “perfect is the enemy of done,” so “perfect attribution” is the enemy of “good enough attribution.”

Marketing Automation Services 116

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 116

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. If bounce rate doesn’t directly affect your page rankings, why do lower bounce rates correlate to higher rankings? Guest author Jessica Malnik is a Content Strategist at Databox.

Lead Scoring 116

Lead Scoring Lead Ranking Aggregators Marketing Analytics Tools 116

ClickZ

JUNE 19, 2023

By aggregating data – rather than having multiple views – it is aimed to help you better understand the online user journey. Read more on ClickZ: Digital CX is built on good data This is especially true, with 48% of B2B marketers facing difficulty integrating/correlating data across multiple tools.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Customer Experience Matrix

OCTOBER 22, 2013

So what we have here is a mixed message: marketing automation does correlate with success and its users might even be relatively satisfied, but it''s still a lot of work for limited results. The product segmentation data is aggregated to determine Net Promoter Score at a category level.” on a 0-10 scale.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 120

Customer Experience Matrix

JANUARY 3, 2007

For those who are not, let me correct the impression that marketing mix models simply take a company’s advertising budget and correlate it with changes in sales volume. I also question whether tools that predict aggregate sales by period can also project customer lifetime value.

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

Buzz Marketing for Technology

SEPTEMBER 23, 2008

In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community. Finally, an effective learning tool that allows you to better engage, track the engagement, correlate progress to training, and measure ROI.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Brightedge

OCTOBER 6, 2020

Market Insights aggregates granular search data into consumer categories that empower you to answer these questions. Correlate negative conditions or consumer attitudes to impacts on sales. Do they have strong brand preferences that inform purchase? Move quickly on emerging ones and avoid costly investments chasing the wrong ones.

Organization 116

Organization Tools Business Correlation 116

Engagio

JANUARY 12, 2021

Aggregate engagement at the account-level, and identify Marketing-qualified accounts. Combine the minutes for all the contacts at an account to come up with a measure of aggregate account-level engagement. From there, track the aggregate engagement trend over time, similar to an electrocardiogram (EKG) chart for account health.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

ViewPoint

JULY 7, 2015

Someone may have viewed a variety of resources on your website, but as an aggregate, what intent does their viewing indicate? Does the reason they became a sales-accepted lead correlate to the way the lead was scored? Instead, they are accruing points based on arbitrary activity and static demographics (e.g. form field completions).

Lead Ranking 120

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 120

Vision Edge Marketing

NOVEMBER 15, 2018

A study by MMAGlobal found there is almost no correlation between click-through rate and sales. Attribution is based on capturing touch point data over a historical period to determine which touch points are the most effective at which stages in the buying process to support investment allocations and produce higher aggregate results.

Marketing Attribution 140

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 140

TrustRadius Marketing

NOVEMBER 9, 2022

Features: New Relic provides notable instantaneous anomaly detection, alert and event correlation, and automatic root cause analysis. It also can reduce alert redundancy by up to 80% with its alert-event correlation features. Features: BigPanda offers event correlation, root cause analysis, and level-0 automation features.

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

Circle Studio

MAY 9, 2019

A heatmap analytics platform will load a JavaScript file in your visitors’ browsers, and then the heatmaps show aggregations of all the recorded data. These heatmaps are particularly insightful because there is a high correlation between mouse movement and eye movement. A heatmap is a visual representation of user behavior.

Analytics 109

Analytics Marketing Websites Click Rate Correlation 109

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Learn with badges like Data Analytics Fundamentals , Detailed Data Analysis , Aggregation and Granularity , and Correlation and Regression. Data analysis: Compile and analyze data to discover useful information and support decision-making. Data visualization: Represent data in easily understood graphics or visualizations.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Martech

DECEMBER 9, 2022

This insight, and others described below, is based on aggregated data from the online activity of over 1.5 With the aggressive deals we saw during Cyber Week, there was a correlation, more than we’ve ever seen, between discounts and purchases. Cyber Week saw a record-breaking $281 billion in global online sales.

Trends 114

Trends eCommerce Mobile Marketing Terms and Conditions 114

Adobe Experience Cloud Blog

JULY 7, 2017

Look at how different social actions are correlating with your funnel KPIs. In the past, social data was only used as aggregate data for market research. Marketers understand the value of listening to their customers and know that social media provides a rich pool of data to draw from.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Webbiquity

AUGUST 23, 2011

Direct and referral traffic are highly correlated. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. Patience is a virtue, and persistence is rewarded. Syndication is also helpful.

Traffic 100

Traffic RSS Social Media Social Networks 100

Content Marketing Institute

APRIL 23, 2018

A basic dashboard like the one above is a great way to manually aggregate and evaluate your performance data. The aggregated, trend-focused data from Google Analytics can help you see the big picture of your content’s performance. Organize your information for easy reporting. Click to enlarge. Augmenting your analytics.

Lead Scoring 110

Lead Scoring Lead Ranking Enterprise Management Template 110

Parse.ly

AUGUST 12, 2020

The best option would be to leverage your first-party analytics vendor’s managed service, but in a way where you could still securely access privacy-safe aggregated analytics events. We never sell, share, or correlate personal data among our measured sites. Option 3 – Leverage Existing Analytics Services like Parse.ly.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

TrustRadius Marketing

SEPTEMBER 28, 2022

AIOps combines big data and machine learning to automate IT operations processes, including event correlation, anomaly detection and causality determination.” AIOps solutions can aggregate various sources of big data and integrate machine learning techniques to process any influx of information. Infrastructure Monitoring.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Gartner 98

KoMarketing Associates

NOVEMBER 18, 2014

The slide deck listed above breaks out each region and provides an aggregate summary. Searchmetrics’ SEO Rank Correlations And Ranking Factors 2014. Chief Marketer’s Annual B2B Lead Generation Survey. High-quality, relevant content is increasingly the focus of search.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Vidyard

MARCH 5, 2021

The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM. Performance metrics (like views over time and aggregate attention spans). Demographic tracking. Viewer device metrics.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Customer Experience Matrix

JANUARY 14, 2019

Some markers show much less correlation with leadership. Online survey with 1,000 aggregate U.S. Once they resolve organizational problems, they can deliver results such as a single customer view and quantifying the benefits of personalization and real time marketing. More than 5,000 consumers and 500 marketers.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Martech

FEBRUARY 11, 2022

As Kahneman describes, people have two selves: the experiencing self (a biased perception of what’s happening in the moment) and the remembering self (an often-distorted view of what is recalled in aggregate). Determine outputs and inputs—then aggregate. Simply relying on perception data tells only one-half of the story.

Work Management 98

Work Management Allocation Lead Scoring Lead Ranking 98