Will GDPR Hurt Customer Data Platforms and the Marketers Who Use Them?
Customer Experience Matrix
FEBRUARY 18, 2018
Like an imminent hanging, the looming execution of the European Union’s General Data Protection Regulation (GDPR) has concentrated business leaders’ minds on their customer data. This has been a boon for Customer Data Platform vendors, who have been able to offer their systems as solutions to many GDPR requirements.
Let's personalize your content