article thumbnail

Stop Asking B2B Buyers to Take Leaps of Faith with Content

Marketing Interactions

Attention is fleeting if information isn’t relevant. B2B buyers want the information they seek with a minimal expenditure of effort. According to Wikipedia , “A leap of faith , in its most commonly used meaning, is the act of believing in or accepting something outside the boundaries of reason.”

B2B 149
article thumbnail

How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

It’s amazing how our mind is reshaped by the information it grabs every minute. Google launched a new system in 2012 to improve its search process, Google Knowledge Graph, aiming to provide an enormous amount of information in an organized way and make it accessible universally. How the Knowledge Graph Works.

Google 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. Get a quick introduction to cognitive biases from Wikipedia. Who the prompt is representing (the email marketer). What’s on offer (summer dresses).

article thumbnail

Goodbye Hallucinations, Hello AI Research: Advanced Tactics for Content Teams

Animalz blog

But this chore is unavoidable if you want to understand: A topic’s fundamentals What others have already said How you can add to the conversation (what we call information gain ) AI tools let you survey the current content landscape instantly, so you have more time to uncover nuance and a unique point of view. ChatGPT needs no introduction.

article thumbnail

How These Unusual Sources Make Your Content Stand Out

Content Marketing Institute

While you shouldn’t rely on it as a primary source, Wikipedia is a good place to learn academic jargon. The references at the end of each Wikipedia article are often primary source links that connect to reputable journals. Another good source for information on what is happening in academia is EurekAlert! Expert interviews.

article thumbnail

B2B branding: more important than ever!

Exo B2B

According to Wikipedia, branding is “a kind of brand power. It’s important to explain why you act in a certain way instead of just communicating what you do. Why should companies adopt a B2B branding or image and brand management strategy based on specific growth or transformation objectives? This is especially true in B2B!

article thumbnail

Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website

Biznology

” — Wikipedia. Michael Cohn of Social Media Today defines it perfectly , “It is a basic marketing principle that it takes seven “touches” before someone will internalize and/or act upon your call to action. That was back on May 10–47 days ago! Where Did Everyone Go? “Where did everybody go?”

Traffic 184