Customer Experience Matrix

AUGUST 13, 2013

It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails. Marketing Advocate is designed to help technology resellers who lack in-house marketing skills.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

KoMarketing Associates

OCTOBER 16, 2012

If you’re using microsites, do they have a specific tie-in to strategic marketing initiatives (i.e., Are you/your organization creating blog comments that add value to the specific blog post discussion or just posting for potential link reference? lead generation, product marketing, or specific marketing segment)?

Tactics 120

Tactics SEO B2B Marketing Planning 120

KoMarketing Associates

MAY 1, 2013

While they consider videos, social media, and articles on other websites less effective than their B2B peers do, software marketers consider white papers, research reports, ebooks, and microsites to be more effective than their B2B peers. Customer acquisition (78%). Thought leadership (79%). Lead management/nurturing (66%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

SnapApp

FEBRUARY 22, 2016

She broke the conversation up into content, acquisition, engagement, and her favorite topic – ROI ! Acquisition. Transitioning from content to acquisition, a powerful question about personalization comes up. Here are some snapshots of Heidi’s main tips & tricks from her presentation : . Probably not, right?

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

FEBRUARY 23, 2016

She broke the conversation up into content, acquisition, engagement, and her favorite topic – ROI ! Acquisition. Transitioning from content to acquisition, a powerful question about personalization comes up. Here are some snapshots of Heidi’s main tips & tricks from her presentation : Content.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

The Point

FEBRUARY 10, 2010

Spam may have all but killed email as an acquisition vehicle, but direct mail is still a viable outbound lead generation device for the right audience. USB INSERT can be used to drive traffic to exclusive Web content (say, a customer-only site) or a campaign-specific microsite. Just insert Direct Mail A into Slot B.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

Webbiquity

OCTOBER 4, 2013

To access it within GA, click on Acquisition > All Traffic in the left sidebar menu, then choose Medium as your Primary Dimension. Other company or product websites or microsites (mostly for large organizations). The long answer to that question could fill an ebook. The short answer? Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

To access it within GA, click on Acquisition > All Traffic in the left sidebar menu, then choose Medium as your Primary Dimension. Other company or product websites or microsites (mostly for large organizations). The long answer to that question could fill an ebook. The short answer? Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

SnapApp

SEPTEMBER 20, 2011

Entries double as signups for newsletters or leads for customer acquisition and marketing efforts. ve placed my sweepstakes in a prominent location on my website and on my blog, microsite, Facebook and Twitter for broadest reach. Use it to: Build your sales pipeline or mailing lists. Collect sweepstakes entries via Facebook.

Practices 48

Practices Microsite Best Practices Opt-in 48

readwrite

JULY 3, 2009

These first ads probably aren’t going to bring in enough cash to fuel a micro-app acquisition spree by Twitter , but this is the first clear public indication of one way the company is bringing in revenue. It’s funny – the ads have been live for about a week now and no one but a few small, alert blogs has written about them.

Paid Search Agency 40

Paid Search Agency Ads Microsite Aggregators 40

SnapApp

MAY 10, 2011

Our design goals were: make it easy to use, but highly flexible in terms of what an end user could do - the ultimate combination of form and function and engagement and acquisition. * for our customers, wherever they want to engage, the web, ad units, microsite, Facebook or Twitter. productive?

Product 48

Product Microsite Terms and Conditions Viral Marketing 48

Bluetext

SEPTEMBER 26, 2019

We recently went through a merger or acquisition and we need to hone in under one cohesive brand identity. United to create a multi-touch, multi-channel campaign to deliver messaging across multiple digital channels, social media, email, and microsites. Our brand doesn’t create a memorable impression on our target audience. .

Branding 21

Branding Brand Identity Paid Search Agency Advertising Agencies 21

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

The many benefits of a shared revenue cycle include greater visibility and management of pipeline, more predictability and sales forecasting, reduced wasteful spending, and lower customer acquisition costs. The “creatives” develop the copy and graphics for emails, landing pages, hypersites, microsites, etc.

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

Adobe Experience Cloud Blog

JUNE 2, 2014

At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition. We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Hubspot

JUNE 9, 2010

Marketers can also make it accessible via their company's website or a unique microsite. Providing content and engagement opportunities to customers and fans on Facebook can have an impact on B2B customer acquisition. While a free version of the app does not exist, pricing starts at just $5 per campaign (plus $.99

Facebook 28

Facebook Tools Microsite API 28

MindFire

OCTOBER 21, 2020

Highly personalized Landing Pages and Microsites. How they built their organization from the ground up ( do you think it involved acquisitions? ), and how they structure themselves to be effective at selling direct mail + digital. Ringless Voicemail. The specific channels they use to make lead gen more effective.

Microsite 90

Microsite Paid Search Agency SMS Lead Gen 90

Kapost

APRIL 4, 2017

Multiple Scrum teams: If your department consists of content teams who collaborate on particular types of content — lead generation vs. customer acquisition content, for example — then creating several distinct Scrum teams may be your best approach for encouraging communication and collaboration across team lines. . Website/Microsite launch.

Planning 73

Planning Microsite Enterprise Management Content 73

Webbiquity

JULY 10, 2018

For example, website redesign projects are often a response to: Business changes: Acquisitions, growth, new product lines, or rebranding efforts can all drive website re-launches. Among the most popular services are SerpBook , Microsite Masters , Authority Labs , AccuRanker , and SERPWoo. Special-Purpose SEO Tools.

Paid Content 210

Paid Content CMS Development Design Optimization 210

Contently

JUNE 20, 2017

Content is everywhere: It’s the article that helps sales secure a coveted meeting, the memo from HR that announces a new acquisition, the personalized deck from account managers that keeps clients up to speed. While content marketing may be the trend du jour, content isn’t just for marketing.

Paid Search Agency 150

Paid Search Agency Enterprise Management Work Management Companies 150

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Seismic

MARCH 25, 2021

LiveSend Experiences – A two-way microsite experience that enables collaboration between sellers and buyers for a richer level of interaction.

Marketing AI 52

Marketing AI Product Marketing Analytics Tools Work Management 52

Valasys

FEBRUARY 17, 2023

Guest posting is ideal for speeding up your brand awareness, reaching out to the audience you otherwise wouldn’t have reached, enhancing lead acquisition, and driving sales. Once you land traffic to your website or microsite, ensure the site is engaging enough to keep visitors unless they make the purchase.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Webbiquity

JULY 26, 2010

Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Paul Gillen ( @pgillin ). How to Calculate Social Marketing ROI , June 24, 2010. B2B Blogging Excellence , May 25, 2010. The Power of B2B Communities , May 27, 2010. James Wood ( @earnestagency ) + others. SEM & SEO & PPC & CTR.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hinge Marketing

MAY 5, 2016

Dedicated website or microsite. Related Stories Seven Big Growth Benefits That Demonstrate the Importance of Branding Mergers and Acquisitions as Part of Your Growth Strategy What Buyers Want: The Buyer’s Selection Process. Here are a few important ones to have at the ready: Bios in various lengths. Professional photography.

Ad Building 48

Ad Building Thought Leadership Peer-to-peer Microsite 48

SnapApp

FEBRUARY 28, 2011

All of the same design, styling and customization options that SnapApp offers for widget and microsite deployment are available on Facebok apps. Full Customization. Single-source creation and editing. Deploy Your App to Facebook in Two Easy Steps.

Facebook 48

Facebook Microsite Custom Publishing Paid Search Agency 48

Hubspot

SEPTEMBER 17, 2012

Multi-billion dollar giants such as Adobe, IBM, and Oracle are hungrily gobbling up acquisitions behind them, striving to mash disparate products together under a common banner. This is a guest post written by Scott Brinker, the co-founder and CTO of ion interactive , a provider of advanced landing page and microsite marketing software.

Marketing Budget 28

Marketing Budget Budget Programs Planning Paid Search Agency 28

Hubspot

JULY 24, 2012

This is just baseline business sense, but don't get caught up in buzz words like "brand presence," "go-to-market strategy," "microsite," "QR code," or "targeted campaign." Lesson #3: Hold Your Marketing Agency Accountable for Producing Results.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Work Management 28

B2B Marketing Zone Posts

MAY 3, 2010

How will the Salesforce/Jigsaw acquisition change the B2B industry? Fast-forward to today’s highly mobile workforce, where people change jobs like the proverbial underwear, throw in a volatile economy, and more than one-third of the email addresses in your marketing database could change each and every year*.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Marketing Insider Group

JULY 1, 2020

That’s how you get what Jolie Miller , content strategy and acquisitions leader at LinkedIn, calls great content. REI’s content hub has enough complexity to deserve a microsite. A group of experts, each who excel in their area of content marketing and, at the same time, who understand how the whole puzzle comes together.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. When we say “virtual conference,” we don’t just mean webinars. Virtual conferences have become a more popular medium to develop and reach large audiences.

Conference 69

Conference Lead Generation Work Management Marketing Management 69

Madison Logic

MARCH 25, 2022

Acquisition conversion rate to measure individual channel performance. For example, you’d likely improve your overall conversion rate by hand-delivering your content, but this could push the customer acquisition cost (CAC) so high that it’s no longer cost-efficient. Content-level conversion rate to discover the most effective content.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

Webbiquity

APRIL 23, 2013

Content marketing guru Joe Pulizzi presents a fascinating history of content marketing, from cave paintings and 19th-century “customer magazines” through the emergence of corporate blogs, business video, microsites, and the proliferation of content marketing sites, books and resources.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Content Standard

NOVEMBER 14, 2016

Generating lots of leads—but not necessarily the right ones—is a limitation of inbound marketing as a client acquisition channel, and it’s pushed some forward-thinking marketers to turn their attentions toward account-based marketing. You’re going to hear more and more about ABM in the near future.

Account Based Marketing 40

Account Based Marketing Planning ABM Paid Search Agency 40

Hinge Marketing

JANUARY 17, 2019

Professional services firms are starting to pursue mergers and acquisitions as a primary growth strategy. The services they added were complimentary and the acquisitions brought valuable talent with them, but the new “house of brands” lacked cohesive positioning and messaging. Download The Marketing Planning Guide: Third Edition.

Marketing AI 91

Marketing AI Trends Planning First-Mover Advantage 91

Hubspot

DECEMBER 16, 2013

Content creation may be perceived as more expensive, despite studies proving its effectiveness on lowering cost-per-lead , customer acquisition costs, and improving ROI. Microsites. The thing is you don''t really need a big budget to do great content marketing. Utility content (e.g. Case Studies. Comics and stories. Newsletters.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

SnapApp

JULY 7, 2017

Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

DECEMBER 16, 2015

Microsites Take Off. Some of the most successful brand publishers — GE , Adobe , and Red Bull — embrace microsites as a part of their content marketing strategy. A microsite is a content hub separate from a company’s URL. It won a Webby for innovation and made some serious headway on social channels. Relationships Are Key.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48