Zoominfo

DECEMBER 7, 2022

Account expansions and progressions : With better knowledge of the links between companies, such as distinct brands with a common holding company, sales teams can aggregate larger deals and accelerate growth. That’s the question sales and marketing teams must ask as companies go through endless acquisitions and restructuring initiatives.

Business 130

Business Enterprise Management Aggregators Lead Ranking 130

chiefmartech

DECEMBER 27, 2021

Of course, there have been a ton of acquisitions this year too. Martech: From Integration to Aggregation. The first was a pattern that I recognized earlier this year of aggregation over consolidation. But in this case, it’s apps and data within an organization’s tech stack that are being aggregated.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Marketing Insider Group

JANUARY 30, 2024

When the list of all customer engaging constituents, audiences and personas is aggregated it often produces surprises, and usually identification of overlooked or under-served requirements. This means your content strategy will have a material impact on new customer acquisition, revenue growth , and selling costs. A lot is at stake.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Martech

AUGUST 18, 2022

These may include arts and entertainment, for example, where links lead to aggregated content from third-party sources (such as film reviews) rather than original content. Brands want to see high search rankings for their content for purposes — obviously — of brand awareness, product discovery and customer acquisition.

Google 126

Google Lead Scoring Lead Ranking Aggregators 126

Kevin Indig

SEPTEMBER 4, 2023

Aggregators and integrators scale SEO differently: Aggregator SEO is closer to product growth (PLG), while Integrator SEO is closer to marketing. More depth about different aggregator types: SEO Strategy Archetypes. But SEO, as the largest user acquisition channel, needs to be aware and work toward building network effects.

SEO 59

SEO Effectiveness Aggregators Product 59

Martech

APRIL 3, 2024

Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. What is Reddit?

Mobile Advertising 98

Mobile Advertising Social Media Aggregators Communities 98

Martech

NOVEMBER 18, 2022

Advertisers and agencies will primarily use retailer-owned (75%) and aggregated (82%) marketplaces to place these ads. The top goal for advertisers with their media investment is customer acquisition (61%). Ecommerce-owned partners will also be used (64%). Dig deeper: Why we care about retail media networks. Goals for ads.

Paid Search Agency 120

Paid Search Agency Spending Advertising Agencies Ads 120

Webbiquity

MARCH 8, 2022

News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. Wrapping up these uncommon digital marketing techniques.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

MARCH 2, 2020

But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. You’ve probably already mastered the process of collecting, aggregating and analyzing customer data. Emotions Aren’t Tangible Like Data.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

Zoominfo

DECEMBER 23, 2021

The recruitment funnel is a set of consecutive processes that enable talent acquisition teams to build a large pool of viable candidates, and then narrow that list down to the most desirable candidates from which to select and hire. What is the recruitment funnel?

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

KoMarketing Associates

MAY 3, 2018

This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Acquisition. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site. Geo >> Location. Mobile >> Overview.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Zoominfo

OCTOBER 28, 2020

With the acquisition of Clickagy, our differentiation here is real-time, on time. Toss in our Natural Language Processing (NLP) engine as the foundation for how we’re aggregating data, and we’re able to offer refined results that truly reflect buying behavior through spikes in relevant online consumption.

Zoominfo 100

Zoominfo Intent Data Buyer Intent Intent 100

ANNUITAS

JANUARY 21, 2020

Do you build acquisition budgets but struggle to connect the dots between the spend and the specific outcomes? How efficient is your aggregate lead-to-revenue motion? Start by considering these questions: Do you find that engagement with your Ideal Customer Profile is haphazard? The numbers don’t lie.

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

Zoominfo

OCTOBER 15, 2020

This gets coupled with ZoomInfo’s expertise in matching, aggregating, scoring, and surfacing meaningful and actionable signals at accounts and its ability to surface the functional buyer with verified contact information. B2B sellers and marketers go-to-market with intent by targeting accounts —not specific people at those accounts.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Kevin Indig

MARCH 28, 2023

” Kevin Indig • 4 min read 9 Growth ideas for turning Twitter back around In this article, I explore 9 Growth ideas that could turn Twitter around after Elon Musk’s acquisition. Kevin Indig • 4 min read An introduction to Integrator SEO strategies Integrators scale SEO very differently than aggregators.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Aberdeen

MAY 14, 2020

That examination was an aggregate view over the past 365 days, and simply confirmed previous research on the topic. Although valuable, an aggregate view often misrepresents underlying dynamics. MySQL was and remains the most popular at the aggregate level when evaluating activity over time (Figure 1). Popularity Over Time.

Marketing Management 97

Marketing Management Aggregators Acquisitions Mobile Marketing 97

Martech

OCTOBER 27, 2021

As our editorial director Kim Davis observes, a little further down, Twilio’s acquisition of customer data infrastructure solution Segment last year, got the ball rolling for its customer engagement platform Twilio Engage. Vendor roadmaps help marketers too and those who cover the space to see what innovations are on the horizon.

Marketing Automation Services 108

Marketing Automation Services API Digital Transformation Acquisitions 108

Martech

JANUARY 24, 2024

Also, invaluably for the presenters, it can gather all the questions appearing (and quickly disappearing) in the chat and aggregate them. Unmetric went through a series of acquisitions beginning in 2019, transitioning from an independent company to one owned by a corporate parent (it’s now part of Brandwatch).

Webinar Metrics 112

Webinar Metrics Conference Aggregators Communities 112

Digilant

APRIL 9, 2024

She highlights that advertisers are worried about decreases in campaign effectiveness and increases in customer acquisition costs. She discusses the need for more aggregated data reporting and probabilistic models to understand campaign performance.

Planning 52

Planning Campaigns Privacy Customer Satisfaction 52

Martech

DECEMBER 6, 2023

Their new product Conduit, which aggregates Paramount+ and Pluto TV inventory, was built to address issues associated with CTV fragmentation , like the separation of rival brands in ad blocks and accurately tracking ad running frequency. Netflix isn’t the only one working on this. Paramount also recently refreshed its advertising platform.

Advertising Agencies 109

Advertising Agencies Advertisements Advertising Television marketing 109

chiefmartech

AUGUST 29, 2022

Connect to aggregation platforms that facilitate sharing with other apps. The third is an increasingly common pattern with the shift towards aggregation theory applied to platforms inside a company’s tech stack. There are several ways to achieve that: Allocate precious developer time to custom build integrations.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Zoominfo

SEPTEMBER 6, 2022

“We’re just in this weird economy that sometimes feels like a recession, but is growing at the same time,” says Robert Daugherty, senior vice president of global talent acquisition at ZoomInfo. Even the savviest recruiters and talent acquisition (TA) managers may find themselves struggling to navigate this “ everything-is-weird economy.”

Work Management 130

Work Management Marketing Management Paid Search Agency Budget Programs 130

RebelMouse

APRIL 5, 2023

SmartNews is a free news aggregator app for iOS and Android devices. For Google Analytics 3 (Universal Analytics), click on the Acquisition menu, navigate to All Traffic , and then Source/Medium. For Google Analytics 4 (GA4), click on the Reports menu, then Acquisition, and finally Traffic Acquisition.

Practices 52

Practices Best Practices Mobile Advertising Validation 52

ViewPoint

MAY 17, 2018

Content Aggregator “Leads”. Option 3: Content Aggregator Leads. There are many different flavors of lead aggregation. Read this blog if you want a specific example of why I am not a fan of content aggregation (though I recognize it’s a huge business). Vertical Qualified. Email Addresses. Contacts (Name, Title).

Sales Qualified Leads 120

Sales Qualified Leads Buy Lead Scoring Lead Ranking 120

SalesIntel

OCTOBER 20, 2021

Businesses may identify “ready to buy” prospects and fine-tune their campaigns using a variety of aggregated intent signals. Because your competitors may not be using Intent Data, they may continue to use blind targeting and untargeted client acquisition techniques.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Kevin Indig

MARCH 8, 2023

But now, AI tools significantly reduce content creation bottlenecks and allow companies to create programmatic content at scale even if they don’t aggregate user-generated content, products or data. Mind you, none of the three examples is an aggregator - they're all integrators ! The benefits go beyond just more traffic.

SEO 59

SEO Aggregators Keywords Traffic 59

Ledger Bennett

MARCH 19, 2021

The platform provides an aggregated view of cross-channel performance, from paid and organic social media to sales funnel and CRM activity. It accurately aggregates multiple data sets and formats, from spreadsheets; media platforms; marketing automation platforms; Google Data Studio – the list goes on. Google Analytics.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Modern B2B

MAY 22, 2023

The value of growing datasets to measure loyalty Another core factor that came about with the onset of database marketing – i.e. the aggregation of data points on customers was the ability to understand lifetime value. Before a database, you simply didn’t know which customers generated the most revenue.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

chiefmartech

OCTOBER 22, 2023

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. At last count, there are over 11,000 products on the martech landscape. Are these people nuts?

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Martech

OCTOBER 18, 2021

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Coveo, the relevance cloud, has announced the acquisition of London-based Qubit, the commerce-focused personalization engine. Privacy laws in Europe and in some U.S.

Marketing Automation Services 111

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 111

Customer Experience Matrix

SEPTEMBER 10, 2015

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. More precisely, WhoToo aggregates audience data from multiple sources and makes it available for selections based on company and individual attributes.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Martech

OCTOBER 25, 2021

SORT uses AI to aggregate “common ground” traits that identify scalable target audiences based on a range of real-time data signals. Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change.

Paid Search Agency 117

Paid Search Agency Ads Video Marketing Enterprise Management 117

seo.co

OCTOBER 4, 2021

Log into Google Analytics and check out the Acquisition tab, whose Overview will show you a breakdown of how many site visitors you had, and where those visitors came from. Local reviews are aggregated to form first impressions. Organic Visits. Claim your company’s account on as many of these platforms as possible.

SEO 74

SEO Aggregators Demographics Ideal Customer Profiles 74

Parse.ly

DECEMBER 9, 2019

With a clearer perspective on how audiences engage with aggregators, with Facebook making a slow-but-steady comeback, and with your SEO efforts likely extending beyond traditional search results. Let’s start with everything that’s not search or social: all that aggregator and other external traffic. Evolving aggregation.

Trends 89

Trends Aggregators Stats Privacy 89

Martech

OCTOBER 29, 2021

Indeed they are, but there’s a good chance they’re also paying attention to the remarkable flurry of mergers and acquisitions in the space. With this latest round of mergers and acquisitions, I don’t see the potential for instability in most of these deals.

Top of Funnel 115

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 115

Sprout Social

FEBRUARY 28, 2024

A sophisticated platform unifies your social presences and your existing tech stack—aggregating data from many different sources and making it easily shareable outside of the marketing team.

Social Media 103

Social Media Work Management Marketing Management Media 103

Martech

JUNE 22, 2022

At its Think Summit conference earlier this month, Movable Ink announced the first tangible outcome of its February acquisition of content personalization engine Coherent Path. Vivek Sharma. It’s called Da Vinci. Read next: Movable Ink and Stensul announce email partnership, integrations. Against the background of the pandemic.

Campaigns 112

Campaigns Work Management Multi-Channel Marketing Management 112