With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. When you’re spending money to make money, naturally you want to see a healthy ROI. A suitable set of paid tools not only puts a limit on your spending, but saves you time by making the process of targeting users more granular and effective. Get A Free Consultation. A custom Enterprise Solution is also available. MORE

Lead generation for financial advisors used to be a tedious endeavor that consumed a lot of valuable time. Email marketing, blogging, social media posting , and a professional website must work together to build the online presence you need to grow your business. . At the core of a well-tuned marketing strategy lies one of the most powerful lead generation tools ever created: the landing page. . What is a landing page? MORE

But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. Research shows that companies that take on a structured approach towards conversion optimization are 2X as likely to see a large increase in sales. 3) Place your CTAs where people's eyes naturally go on your site. MORE

Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. Knowing the basics of psychology and the application of these principles in designing the product is the key to designing a dynamic website or app that converts. Get A Free Consultation. If you have an e-commerce website or app, conversions are a no-brainer. MORE

You want your website to provide a user experience (UX) that is intuitive, reliable, fast, and engaging, but in order to provide that experience, you’ll need to have a deep understanding of users, what they need, what they value, their abilities, and their limitations—while taking into account your business goals and objectives. Don’t make your users learn a brand-new user interface. But there are a few key differences to consider with the following tools. MORE

A/B Testing. A/B testing is a tool that is particularly revealing for analyzing the design and effectiveness of landing pages, calls to action, subject lines in emails, headlines, form lengths and types, webpage layouts and styles, promotional offers, product pricing, images, length of copy, and much more. When conducting A/B testing, two identical items are created and one or two elements are adjusted to see which resonate better with the target audience. MORE

As long as there have been things to buy, there's been a market for human attention. Long ago, capitalizing on human attention consisted of little more than the call of a street vendor over the din of a crowded village market. Thousands of algorithms on millions of servers auction off your every click and tap, anticipating which emails you'll open, which search results you'll read, even how your eye might dart around the page. but with a Game of Thrones flair. MORE

As a result, your business won't be able to grow at a healthy rate. Do you use a tool that automatically pulls the submissions from your forms and puts them into your contact database? Do you have a blog at all?). In this post, we'll cover the most critical components of a website optimized for lead generation. The Anatomy of a Lead-Generating Website. 2) A form scraping tool. When people go to a website, they're usually trying to take some action. MORE

This means that marketers who have a solid understanding of consumer behavior and psychology are typically going to be the most effective at creating strong, customer-centric campaigns. Neuromarketing takes this concept to a whole new level, as it allows you to create marketing materials that resonate with your audience from a cognitive place. Get A Free Consultation. Related Content: How to Design the UX of a Website or App to Increase Conversions. A/B testing. MORE

Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Here are a few tips to help you optimize your blog for lead generation. One of the biggest B2B content marketing mistakes you can make is to not send out a welcome email to blog subscribers. In fact, 74% of subscribers expect a welcome email when they subscribe. So, you want to make a good first impression. MORE

CRO, on the other hand, leads your qualified web traffic down a direct and frictionless path of conversion. It’s a waste of time and money. Nielson illustrated their findings through a sample calculation of A/B testing a form on a website. Their sample calculation for this A/B test was: The conversion rate for the original form is 10%, and removing one question changes the conversion rate to 11%. Page Building & A/B Testing. MORE

User research is widely associated with user experience (UX) design , especially for helping reduce churn rates by delivering optimal experiences with a software product or service. Eye-Tracking Studies. A/B Testing. MORE

There’s a common mistake both young professionals and expert contributors fall victim to when coming up with ideas. It’s known as the Einstellung effect -- when a person defaults to a known solution rather than a novel or optimal way of solving a problem. For young creatives, the problem may be that they don’t have the context to know what’s new and what’s a tried-and-true solution. Jar A held 21 units, Jar B held 127, and Jar C held 3 units. MORE

According to a survey by Havas , “people wouldn't care if 74% of the brands they use every day just disappeared.” Today's shoppers place a lot more value on customer experience than ever before. They're willing to provide their personal and financial data to companies, but (reasonably) expect a higher quality experience in return. They then move on to converting a new customer. Get A Free Consultation. Eye tracking. A/B testing. MORE