How to Treat Qualitative Data & Quantitative Data for Winning A/B Tests?


The more data we have, the better we can plan out tests and try to see a lift in results. Keep reading to find out more, or click here to learn “ how to use data to drive winning A/B tests ”. User research Scroll maps Click tracking Heat mapping Surveys.

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26 Tips To Use Images in Your A/B Tests and Increase Your Conversion Rates


If you’ve been around marketing and CRO for a while, you might think of image optimization as improving your image loading speed. In fact, image optimization seems to be more of a focus in the UX or PPC space. When given a task, we’ll always look for the easiest way to achieve it.


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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

According to a survey by Havas , “people wouldn't care if 74% of the brands they use every day just disappeared.” Today's shoppers place a lot more value on customer experience than ever before. They then move on to converting a new customer. Get A Free Consultation.

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6 Inbound Marketing Testing Methods You Should Be Utilizing

SmartBug Media

A/B Testing. When conducting A/B testing, two identical items are created and one or two elements are adjusted to see which resonate better with the target audience. Email Layout: Layout can be a big turnoff for email subscribers. Eye Track Testing.

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Testing Mind Map Series: How to Think Like a CRO Pro (Part 8)


If you aren’t actively using data to challenge assumptions and see if your hypotheses hold up, you are operating at a disadvantage. The findings have been published in six peer-reviewed journal articles and are a source of inspiration to digital marketers worldwide.

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Top 6 Ways You Can Conduct User Research to Gather Optimization Ideas


User research is widely associated with user experience (UX) design , especially for helping reduce churn rates by delivering optimal experiences with a software product or service. Eye-Tracking Studies. A/B Testing.

10 Effective Web Design Tips to Boost your Conversion Rate


You put a lot of effort into bringing users to the website, but they leave without any conversion. Your website design has a huge impact in making the users buy or leave the store. This post may serve as a quick guidebook to improve web design for higher conversions.

Lead Generation

FMG Suite

Lead generation for financial advisors used to be a tedious endeavor that consumed a lot of valuable time. Email marketing, blogging, social media posting , and a professional website must work together to build the online presence you need to grow your business. . At the core of a well-tuned marketing strategy lies one of the most powerful lead generation tools ever created: the landing page. . What is a landing page?

E-Commerce Copywriting: Optimize Your Copy for Conversions


You should make the goal of helping your audience feel something a part of your pre-writing, writing, and post-writing processes. Psychographics are based on why a person does what he or she does. It is based on a person’s opinions and interests.

Tips and Tools For Improving Your Website UX

SmartBug Media

You want your website to provide a user experience (UX) that is intuitive, reliable, fast, and engaging, but in order to provide that experience, you’ll need to have a deep understanding of users, what they need, what they value, their abilities, and their limitations—while taking into account your business goals and objectives. Don’t make your users learn a brand-new user interface. But there are a few key differences to consider with the following tools.

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How to Generate More Leads from Your B2B Blog

Schubert B2B

Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Here are a few tips to help you optimize your blog for lead generation. One of the biggest B2B content marketing mistakes you can make is to not send out a welcome email to blog subscribers. In fact, 74% of subscribers expect a welcome email when they subscribe. So, you want to make a good first impression.

How to Design the UX of a Website or App to Increase Conversions

Single Grain

Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is the reason behind your software product’s existence. Knowing the basics of psychology and the application of these principles in designing the product is the key to designing a dynamic website or app that converts. Get A Free Consultation. If you have an e-commerce website or app, conversions are a no-brainer.

Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors

Single Grain

This means that marketers who have a solid understanding of consumer behavior and psychology are typically going to be the most effective at creating strong, customer-centric campaigns. Get A Free Consultation. Get A Free Consultation. A/B testing.

17 Best Paid Media Tools for Marketers

Single Grain

With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. When you’re spending money to make money, naturally you want to see a healthy ROI. Get A Free Consultation. A plus plan for $42.50

Landing Page Strategy: The Complete Guide


Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page?

Doing More with Less: Conversion Rate Optimization Technology


CRO, on the other hand, leads your qualified web traffic down a direct and frictionless path of conversion. It’s a waste of time and money. Nielson illustrated their findings through a sample calculation of A/B testing a form on a website. Their sample calculation for this A/B test was: The conversion rate for the original form is 10%, and removing one question changes the conversion rate to 11%. Page Building & A/B Testing.

AI and Big Data Are Changing Our Attention Spans


As long as there have been things to buy, there's been a market for human attention. Long ago, capitalizing on human attention consisted of little more than the call of a street vendor over the din of a crowded village market. Thousands of algorithms on millions of servers auction off your every click and tap, anticipating which emails you'll open, which search results you'll read, even how your eye might dart around the page. but with a Game of Thrones flair.

How to Generate Leads From the Most Popular Pages on Your Website


But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. Research shows that companies that take on a structured approach towards conversion optimization are 2X as likely to see a large increase in sales. 3) Place your CTAs where people's eyes naturally go on your site.

Why Your First Idea Might Be Your Worst Idea


There’s a common mistake both young professionals and expert contributors fall victim to when coming up with ideas. It’s known as the Einstellung effect -- when a person defaults to a known solution rather than a novel or optimal way of solving a problem. For young creatives, the problem may be that they don’t have the context to know what’s new and what’s a tried-and-true solution. Jar A held 21 units, Jar B held 127, and Jar C held 3 units.

The Anatomy of a Lead-Generating Website


As a result, your business won't be able to grow at a healthy rate. Do you use a tool that automatically pulls the submissions from your forms and puts them into your contact database? Do you have a blog at all?). In this post, we'll cover the most critical components of a website optimized for lead generation. The Anatomy of a Lead-Generating Website. 2) A form scraping tool. When people go to a website, they're usually trying to take some action.