Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 362

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 362

Marketing Insider Group

MAY 24, 2021

Content marketing has grown exponentially over the past few years. A career in content marketing is now one of the hottest jobs on the planet. Content Marketing spend is projected to grow $269 billion or so by 2024, to over $600 billion in 2024. Enroll in a content marketing course, especially if you’re new to content writing.

Paid Search Agency 361

Paid Search Agency Content Marketing Advertising Agencies Marketing Analytics Tools 361

Learn from the Pros

NOVEMBER 25, 2024

If you’re starting to think through your 2025 go-to-market (GTM) strategy, you’re likely facing some tough questions. Download Our Companion 2025 Go-to-Market Guide To help you build and execute a GTM plan that delivers predictable growth, download this guide. How do we hit revenue goals with leaner budgets?

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Marketing Budget Ideal Customer Profiles 52

Heinz Marketing

JULY 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing As part of my Marketing Operations role, one of my focus areas is to understand how our website is performing and where we have opportunities for optimization. This was one that was eye opening for us. Get out your cell phone and find out. Get Social!

Budget Programs 111

Budget Programs Optimization Marketing Websites Lead Ranking 111

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? Then the internet came along and changed the game.

Marketing Budget 208

Marketing Budget Marketing Analytics Tools Budget Programs Cost Per Thousand 208

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Consider tracking the following engagement data points. Dig deeper: A scoring model your GTM team will fall in love with 3.

Lead Scoring 123

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 123

DAGMAR Marketing

FEBRUARY 2, 2024

Google Analytics 4 (GA4) is the latest version of Google Analytics, and it consists of several enhancements that can provide admins with in-depth insight into a website or app’s traffic, engagement, and overall performance levels. Getting Started With Google Analytics 4 The world runs on data.

Marketing Analytics Tools 97

Marketing Analytics Tools Analytics Google Click Rate 97

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. This powerful tool goes beyond speculation, offering eye-opening insights into what your audience actually wants to see. Content marketing isn’t a one-way street.

Research 317

Research Content Marketing Work Management B2B Thought Leadership 317

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . What Is B2B Content Marketing? Importance of Tracking Content Marketing Metrics for B2B Marketers.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Webbiquity

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Hone your ability to track and analyze metrics.

Social Media 324

Social Media Work Management Marketing Management Media 324

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. Google Analytics Is a Great Resource.

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics Marketing Websites Google 111

Marketing Insider Group

MAY 9, 2023

Image Source: 99 Firms If you’re new to B2B marketing , focusing on value and trust may not seem like that big of a deal. At MIG, we use website analytics tools, like Google Analytics, to track metrics like page views, bounce rates, and time-spent on site to learn more about how engaged our website visitors are.

B2B Thought Leadership 328

B2B Thought Leadership Webinar Metrics Thought Leadership Eye-Tracking 328

KoMarketing Associates

JUNE 17, 2022

The right social media marketing strategy can drive leads, increase trial sign-ups, and generate demand for your business. . Social media engagement is a metric used to track how often users interact with your content on social media. Tracking this over time will help you see how engagement rate impacts site traffic and revenue. .

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. You can track your revenues for different channels and campaigns, and optimize them to earn more.

Email Marketing 312

Email Marketing SEO Work Management Marketing Management 312

BOP Design

SEPTEMBER 24, 2022

Google Analytics is a very powerful tool in the hands of any marketer. There is an abundance of pre-built reports and data segments that provide key insights into your marketing campaigns. Mastering Google Analytics(GA) is knowing where to find that data, when to use it and how to interpret it.

Marketing Analytics Tools 109

Marketing Analytics Tools Marketing Agencies 2 Analytics Google 109

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. The best way to do that – and statistics back it up – is content marketing.

Startups 279

Startups Marketing & Strategy Marketing Strategy Content Marketing 279

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

MAY 8, 2023

What can a specialist inbound marketing agency do for you? By working with inbound marketing agency experts and sticking to a consistent long-term strategy, Intermedia has made a major positive impact on both their business and audience. So, the question remains: What can a specialist inbound marketing agency do for you?

Advertising Agencies 298

Advertising Agencies Marketing Agencies 2 Paid Search Agency Inbound Marketing 298

Webbiquity

JANUARY 31, 2017

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. 1) Google Analytics.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Tomorrow People

JULY 19, 2022

Consider these points when developing your next GTM strategy. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. Diversification: you want to launch a new product in a new market.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

SocialPilot

APRIL 22, 2025

Also, dont forget to track the metrics and results. How Instagrams Close Friends List Can Positively Affect Your Business First of all, let me share some statistics to underline the importance of Instagram in marketing : more than half of the brands use Instagram, and 90% of the top 100 brands in the world have an Instagram account.

Business 105

Business Advertising Agencies Ideal Customer Profiles Eye-Tracking 105

Tomorrow People

JULY 19, 2022

Consider these points when developing your next GTM strategy. I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. Diversification: you want to launch a new product in a new market.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

SocialPilot

JANUARY 30, 2025

Keeping an eye on all these vanity metrics, especially when you’re in the middle of another campaign and preparing for Christmas, can be hard. By tracking your progress against your goals, you can determine whether your campaigns are on track or need improvement. Consider metrics specific to each platform.

Social Media 98

Social Media Paid Content Media Paid Search Agency 98

Marketing Insider Group

OCTOBER 23, 2023

A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. You also need to make sure it’s landing in front of the right set of eyes. Content amplification isn’t just another buzzword in the marketing world. What Is Content Amplification?

Paid Search Agency 304

Paid Search Agency Cost Per Click Ads Lead Ranking 304

Marketing Insider Group

APRIL 29, 2024

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. Quick Takeaways Successful customer acquisition starts with a thorough understanding of your target audience, using surveys, analytics, and engagement to uncover their needs and preferences. Think again! What audience are they targeting?

Acquisitions 312

Acquisitions Work Management Ideal Customer Profiles Marketing & Strategy 312

KoMarketing Associates

AUGUST 5, 2020

Content marketing is a tactic used across industries to create awareness and educate audiences, but many organizations are still figuring out how to truly measure success. As any marketer will tell you, the time and resources required to drive success with content marketing are significant. Web Traffic by Source/Medium.

Lead Ranking 185

Lead Ranking Top of Funnel Budget Programs Marketing Analytics Tools 185

Zoominfo

MAY 12, 2023

But that doesn’t mean companies with a more sales-led approach to growth are headed for the scrap heap. Sometimes it’s not a question of choosing one or the other, but rather how companies can leverage elements of both GTM strategies,” says Andrew Levy, senior director of product management at ZoomInfo. What is Sales-Led Growth?

Sales Management 130

Sales Management Marketing Analytics Tools Top of Funnel Product 130

Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. Know your strengths.

Analysis 306

Analysis SEO Lead Ranking Lead Scoring 306

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Here at OptinMonster , we’ve been refining our video marketing strategy for years. Of course, growing a YouTube channel is just 1 aspect of video marketing. What Is Video Marketing?

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. Revenue marketing is about measuring your marketing efforts by focusing on revenues.

Email Marketing 243

Email Marketing SEO Work Management Marketing Management 243

Marketing Insider Group

FEBRUARY 12, 2024

Dive into Analytics: Marketing tools like Google Analytics can be your best friend. Focus on a Clean and Intuitive Design Your website should be easy on the eyes and easy to navigate. Conduct surveys, read reviews, and pay attention to customer feedback. What are they saying about your website?

Marketing Websites 309

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 309

ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. There are more moving parts than meets the eye, but Salesforce has certainly set the table for a compelling AI-powered GTM automation story.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Optinmonster

DECEMBER 11, 2024

OptinMonster Pro Tip : Once Facebook users start clicking your CTAs and landing on your site, you need to get those visitors on your email marketing list. Stories That Drive Clicks : Keep Them Short and Engaging : Use eye-catching visuals and brief captions that encourage viewers to swipe up or click your bio link.

Traffic 98

Traffic Facebook Marketing Websites Effectiveness 98

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet. Leverage Google Ad Extensions .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Parse.ly

SEPTEMBER 26, 2022

Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Google Analytics — the most popular web analytics tool. Talk to an expert.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141