Marketing Insider Group

OCTOBER 23, 2023

You also need to make sure it’s landing in front of the right set of eyes. In this article, we’ll explore the power of content amplification, help you understand its pivotal role in getting the right eyes on your content, and discover actionable steps to kickstart your amplification journey. But, it’s not just about frequency.

Paid Search Agency 304

Paid Search Agency Cost Per Click Ads Lead Ranking 304

Single Grain

APRIL 27, 2025

Your once-successful ad campaign has hit the dreaded wall of ad fatigue. Recent research reveals that 61% of consumers are less likely to purchase from companies that repeatedly show the same ads. Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception.

Paid Search Agency 52

Paid Search Agency Ad Frequency Cost per Acquisition Ads 52

Optinmonster

JULY 24, 2024

LowFruits Features Rank Tracker : Track keyword search rankings for competitor sites Keyword Finder : Discover low-competition keyword variations Domain Explorer : See which competitors have weak Domain Authority SERP Extractions : Enter competitor domains to extract the keywords they have SERP rankings for.

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Scoop.it

NOVEMBER 21, 2024

Decorate your header: Consider adding your overall rating or a rotating review in your site header. Limit frequency : Don’t overwhelm visitors. Design smartly : Use colors and animations that catch the eye without clashing with your site. It’s effective because people trust real users more than polished ads.

Work Management 110

Work Management Marketing Management Click Rate Case Studies 110

SendX

FEBRUARY 16, 2021

Investing in ads through these channels is an organic way for marketers to grow the email list. Let’s take a closer look at the DOs and DON’Ts of writing subject lines: Subject Line DON’Ts: Adding special characters and emojis. An email with a clear CTA from Google Ads Setting wrong expectations.

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

SendX

APRIL 16, 2021

As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them. Frequency You need to ask yourself how often you should send out your emails. It's a popular saying that two pairs of eyes are better than one.

Email Marketing 305

Email Marketing Campaigns Autoresponders CAN-SPAM 305

New North

JULY 26, 2024

But your target audience is inundated with ads. With a number of platforms, targeting options, and ad formats at your fingertips, it’s easy to feel lost. Let’s dive in and start making those ad dollars work harder for you and the team. How do you cut through the clutter and get their attention? Think again.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Marketing Budget 52

Spiralytics

FEBRUARY 4, 2025

Content retargeting shows them ads featuring blog posts about your unique coffee blends or sustainability practices. Tailoring ads based on user behavior ensures your content is relevant, increasing the likelihood of engagement and conversion. Leverage GDN’s mobile ad reach to engage users across devices.

Top of Funnel 62

Top of Funnel Cost Per Click Marketing Budget Content 62

SocialPilot

FEBRUARY 13, 2025

If you are an agency that focuses on providing digital marketing services, adding this hashtag is a no-brainer. Adding a random chunk of top hashtags will fetch you no result! Tap Into Trending Topics Keep an eye on trending hashtags on platforms like Instagram and TikTok. Enhancing Engagement Want to pour in some engagement?

Social Media 84

Social Media Social Marketing Effectiveness Media 84

Customer Experience Matrix

OCTOBER 15, 2015

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Martech

JUNE 24, 2024

The ad from this campaign ranked in the top 5% of Ipsos ads, a success CMO Michelle Taite credited to the team’s openness to experimenting with AI. “We This systemic infusion of AI catapulted efficiencies, with the company slashing its Q1 2024 sales and marketing expenditure by 11% while increasing campaign frequency.

Marketing AI 123

Marketing AI Enterprise Management Work Management Planning 123

Inbox Insight

SEPTEMBER 24, 2024

As it’s not helping them research their challenges or adding as much value, time-sensitive news updates or company announcements likely won’t resonate with them as gated assets. This should include details such as content ownership, publication frequency, performance metrics, and any financial arrangements.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Advertising Agencies High Quality Lead 52

Sprout Social

JANUARY 16, 2017

Take advantage of Sprout Social’s Facebook reports to see which posts are performing best, your post engagement rate and your posting frequency. Important Items to Note: Posts : Write down publishing frequency, variety and what kind of post is receiving the most engagement. We’ve broken three common types of ads down into levels.

Facebook 104

Facebook Work Management Ad Frequency Marketing Management 104

Sprout Social

NOVEMBER 30, 2023

Are they running paid social ads or posting organic social content? Use tools like Meta’s Ad Library to see your competitors’ ads. Publishing frequency: Are they publishing new content weekly, monthly or less often? Top posts: Track competitor posts performing the best. Publishing whitepapers/ebooks?

Planning 139

Planning Paid Search Agency Advertising Benchmark Analysis 139

Sage Marketing

APRIL 27, 2025

Performance Metrics to Track Email Engagement : Monitor open rates (2229%) and click-through rates (817%) [2]. Website Activity : Track visits and interactions with content driven by email campaigns. Adjust email frequency and content depth based on where the prospect is in the buyer’s journey.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Hubspot 52

Single Grain

OCTOBER 27, 2020

The results they’re getting (you can see how much someone is bidding on a PPC campaign or their engagement rate on social media in the blink of an eye). You likely already have a list of some of the competitors you want to keep an eye on. For search ads, the same tools we used for organic keyword research will apply here: SpyFu.

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

SendX

SEPTEMBER 3, 2020

When you set a price, you know that it won’t be attractive to everyone’s eyes. Buying frequency. Products added to their wishlists. Send discount codes to the first group they can use on products they’ve recently searched, ones that they abandoned in cart, and added in their wish lists. Amount of purchases.

Personalization 195

Personalization Budget Programs Pricing Price 195

Litmus

DECEMBER 2, 2024

Be clear upfront when you expect to see results so you can track your performance. If you go a little bit outside of it, it opens your eyes to some possibilities of how other teams use data to make interesting decisions, how they do segmentation, how they use progressive profiling design choices.” Or do you need to create a new one?

Email Campaigns 64

Email Campaigns Webinar Metrics Top of Funnel Campaigns 64

SocialPilot

JANUARY 30, 2025

Web Traffic : CTR, social referral traffic, bounce rate, average session duration, pages per session, UTM tracking data, etc. Use a social media analytics tool to track KPIs, key metrics, and the performance of your previous campaigns and generate detailed performance reports to share insights with your team.

Social Media 52

Social Media Campaigns Top of Funnel Media 52

SocialPilot

JANUARY 30, 2025

Web Traffic : CTR, social referral traffic, bounce rate, average session duration, pages per session, UTM tracking data, etc. Use a social media analytics tool to track KPIs, key metrics, and the performance of your previous campaigns and generate detailed performance reports to share insights with your team.

Social Media 52

Social Media Campaigns Top of Funnel Media 52

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry. Let’s roll!

Facebook 98

Facebook Cost Per Thousand Cost Per Click Ad Frequency 98

Martech

FEBRUARY 14, 2023

Customers might sign up for your email program for discounts and special offers, but that shouldn’t stop you from finding all kinds of ways to show your appreciation through email while still keeping your eyes on your own goals. They aren’t “set and forget,” however. What it could improve It’s a bit generic.

Eye-Tracking 134

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 134

Single Grain

APRIL 20, 2025

” Unlike traditional advertising, digital marketing provides precise measurement of performance, allowing marketers to track and maximize conversion opportunities. First, it drives organic traffic without requiring ongoing ad spend. This increased frequency allows for more agile responses to changing market dynamics.

Paid Content 52

Paid Content Paid Search Agency Cost Per Click Terms and Conditions 52

Zoominfo

AUGUST 23, 2023

We wanted to ensure that we were targeting customers across all of our marketing channels, including social, display ads, events, and email. Our new ads are designed to appeal more to customers’ emotions, much like B2C companies, reflecting research that shows emotional appeals can help B2B brands establish entry points in their category.

Marketing Analytics Tools 130

Marketing Analytics Tools Campaigns Zoominfo Branding 130

Single Grain

APRIL 28, 2025

Social media posts, email campaigns, landing pages, ads, presentationseach channel requires unique visual assets, often in multiple formats and variations. Negative space offers breathing room and helps guide the viewers eyes to the most critical parts of your graphic. Frequency : Daily, weekly, monthly, quarterly.

Marketing AI 52

Marketing AI Design Tips Planning 52

Sprout Social

JUNE 20, 2019

Competition for traffic, ad placement, followers and sales. Competitor analysis tools for email, ads and industries. In addition to finding all your brand mentions, you can track discussion and sentiment around the latest topics emerging in your area. And as an added bonus, Feedly integrates directly with Sprout Social!

Analysis 110

Analysis Budget Programs Tools Ad Frequency 110

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 104

Paid Search Agency Ads Google Marketing Analytics Tools 104

Sprout Social

NOVEMBER 3, 2021

There are a few ways to do this: Pay for ads on Google. Here’s how to do so: Upload a professional photo, logo, or video for added appeal. Use this to guide your future publishing schedule, get eyes on your content and ultimately build a social media following that is highly engaged. Publish more SEO content.

Social Media 145

Social Media Media Tips Ideal Customer Profiles 145

Orange Owl Blog

DECEMBER 28, 2024

B2B Marketing Top B2B Marketing Metrics To Know and How To Report on Them Vivek Goel December 28, 2024 Share : Table of Contents Introduction In the fast-evolving landscape of B2B marketing , measuring success is not just about tracking performanceits about gaining actionable insights to drive strategic decisions. Track progress over time.

Marketing AI 52

Marketing AI Cost per Lead Lead Ranking Marketing Report 52

Sprout Social

MAY 10, 2023

Unlock valuable insights: Keep an eye on industry trends, brand sentiment, changing customer demands and more by monitoring and joining relevant conversations. Additionally, access advanced features like ads and monetization by navigating to More → Professional Tools from the left-hand sidebar.

Twitter 128

Twitter Paid Content Business Cost Per Click 128

Sprout Social

APRIL 26, 2023

Businesses may invest in lead magnet offers or targeted ads which are strategies that yield measurable results. For example, here’s Apple promoting the Macbook through a targeted Twitter ad for iPhone users. The brand will then be able to measure its social media ROI by looking at the number of traffic and sales coming from the ad.

Social Media 98

Social Media ROI Media Ad Frequency 98

Sprout Social

JANUARY 20, 2022

Sticking to the step below not only encourages you to keep a closer eye on your campaigns but also anticipate and avoid the most common roadblocks marketers face. With a mission statement, specific objectives and an established timeline, you’ll be much more likely to follow through and keep your campaign on track. Translation?

Social Media 143

Social Media Planning Campaigns Effectiveness 143

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. 2) Google Ads Editor.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

SocialPilot

FEBRUARY 13, 2025

They can do this by simply tracking their positive versus negative reviews. An uptick in positive Google reviews means they are on the right track while stacking negative reviewsis a bad sign. Craft engaging posts that incorporate the review text, adding a personal touch with a thank you message or commentary to boost authenticity.

Work Management 64

Work Management Marketing Management Google Business 64

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. For the marketer who wants a birds-eye view of the leading players, I’ve laid out who they are and how they are building their identity graphs.

Multi-Touch Attribution 119

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 119

Webbiquity

JANUARY 8, 2010

The Marketing Eye blog once recommended an 80/20 rule for content; spend 80% of your words sharing knowledge, and 20% on promotion. A blog is not an ad, a traditional Web site or an online brochure. If you want to drive business with your blog, MarketingSherpa recommends adding a contact email link at the bottom of every posting. (To

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Scoop.it

NOVEMBER 3, 2022

A protip would be to create a sense of urgency by adding a countdown timer to get instant conversions. Shopping preferences Average order value Browsing behavior Purchase frequency Shopping behavior Cart abandonment behavior. Keep track of the browsing data on different kinds of gifts and people your customers are planning to buy for.

Email Marketing 115

Email Marketing Tips Planning Deliverability 115