Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting?

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. No one wants more emails and phone calls. Every action our customers perform online today can be a gateway to a new business opportunity. But what comes first is the lead.

High Quality Lead 127

High Quality Lead Lead Generation Lead Ranking Lead Scoring 127

Martech

DECEMBER 11, 2023

Like, “If A is true because B is true, B is true because A is true.” It has resulted in years of investment in scalable martech tools that have left marketing able to create and execute massive outreach campaigns, producing marginal results. Removed from the circle is the connection to real demand in the marketplace.

Ideal Customer Profiles 122

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 122

SmartBug Media

MAY 9, 2023

Segmentation for your email and SMS campaigns could be viewed as complicated or daunting, but it’s incredibly important. Segmentation is the process of dividing your email and SMS lists into smaller groups based on behavior, engagement, and common characteristics. Why Does Email Segmentation Matter?

Segmentation 97

Segmentation ROI SMS Demographics 97

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. A carefully planned email strategy is essential for guiding your journey to higher frequency. Or to make money?

Click Rate 117

Click Rate Budget Programs Case Studies Open Rate 117

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research , the number of outbound emails increased 15% last year. What is AI in email marketing?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

SmartBug Media

FEBRUARY 28, 2023

If you’re unfamiliar with the platform, let us introduce you to this powerhouse of email and SMS marketing. Meet Klaviyo Klaviyo is an email and SMS marketing platform that integrates directly with key e-commerce platforms such as Shopify, BigCommerce, and WooCommerce. Primary Tools in Klaviyo You Should Be Using 1.

Marketing Automation Services 97

Marketing Automation Services SMS Tools Best Practices 97

Launch Marketing

SEPTEMBER 27, 2023

Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions. These actions can be anything from opening an email to viewing a landing page on your website. Drip campaigns ensure they receive the right information at the right time.

B2B Marketing 126

B2B Marketing Lead Ranking Lead Scoring Campaigns 126

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. The answer is, sadly, not much.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Webbiquity

MAY 4, 2020

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business?

Marketing Automation Services 282

Marketing Automation Services Email Marketing Marketing Management Tools 282

Navigate the Channel

AUGUST 1, 2023

In today’s digital age, email marketing remains a crucial strategy for building product marketers. Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. Email analytics are crucial for building product marketers, providing valuable insights into campaign performance.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 101

Knowledge Base Hubspot Validation Landing Pages 101

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Crafting a successful email campaign is a surefire strategy to hit those KPIs and convert curious visitors into satisfied customers. How do you get one off the ground, though?

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Lake One

JULY 27, 2023

For example, you can: Track customer interactions across all channels, including website visits, email, social media , and phone calls. For example, you can: Track customer interactions across all channels, including website visits, email, social media , and phone calls.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

FunnelEnvy

MARCH 20, 2023

A/B testing is a powerful tool for B2B marketers and considered a staple of the toolbox for improving a campaign. Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

ClearVoice

MARCH 26, 2024

Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. If your business has subscribers or a growing email list, track the growth rate and churn. Or you want $Y in revenue by the end of the year. But how are you getting to those targets?

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. The once-limited Marketing Campaigns feature now behaves like other standard CRM objects (i.e., contacts and deals), so you can organize, filter and report on the custom campaign data most relevant to your business.

Enterprise Management 107

Enterprise Management Hubspot Terms and Conditions Sample 107

Stevens & Tate

SEPTEMBER 26, 2023

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. If your email marketing performance is subpar, there are several strategies you can implement to ensure better results.

ROI 101

ROI Email Marketing Marketing & Strategy Marketing Strategy 101

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What you’ll learn What is email segmentation?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement.

Outreach 125

Outreach Email Marketing Optimization Lead Ranking 125

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

The Lead Agency

MARCH 17, 2024

Every click, like, view and interaction brings us insights and edges buyers at every stage of the sales cycle toward the ultimate goal: the purchase. No one wants more emails and phone calls. Every action our customers perform online today can be a gateway to a new business opportunity. But what comes first is the lead.

High Quality Lead 62

High Quality Lead Lead Generation Lead Ranking Lead Scoring 62

Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. They aren’t, although they often work together in email campaigns (as shown in the Leesa example below). Losing a beneficial feature.

Email Marketing 123

Email Marketing Examples Urgency Marketing Merchandising 123

SmartBug Media

MARCH 4, 2024

Leveraging multiple channels—such as live chat, email, and phone support—allows customers to reach you in the way that’s most convenient and comfortable for them. Identify cross-selling opportunities: Analyze which products or services are often purchased together, and use this information to create cross-selling campaigns.

Hubspot 59

Hubspot Cross-Selling Lead Ranking Lead Scoring 59

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What takes email marketers from good to great? Strategic thinking is essential to email success. What’s missing?

Email Marketing 93

Email Marketing Effectiveness Work Management Planning 93

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? I usually ignore these emails.

Ideal Customer Profiles 130

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 130

ClearVoice

JULY 7, 2023

Mapping your customer journey can provide an in-depth view of how your potential customers behave before purchasing at every step in the buying process. According to campaign monitor, segmented email marketing campaigns increase revenue by 760%. Buyers don’t wake up and decide to purchase on a whim.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. What Does Email Open Rates Mean?

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Martech

FEBRUARY 23, 2024

Associating content with particular products or services aids in swiftly organizing and deploying targeted campaigns, ensuring audiences receive content that enhances their understanding and interest in specific offerings. In the digital age, personalizing the user experience remains a paramount goal for marketers.

Digital Asset Management 115

Digital Asset Management Personalization Enterprise Management Tagging 115

Martech

DECEMBER 27, 2022

Let’s look at a few ways this plays out in the real world: Siloed marketing teams, where the “ecommerce team” doesn’t regularly interface with the “email marketing team.”. Siloed product teams where widget A is marketed and supported in a completely different manner than widget B. In other words, welcome back to Statistics 101.

ROI 134

ROI Process Personalization Lead Ranking 134

SmartBug Media

MAY 4, 2020

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If If you need an intro to A/B testing, pause here and read our blog on the 5 most frequently asked questions about A/B testing. In A/B testing, audience size is key. Then, dive in!).

Marketo 95

Marketo Conversion Rate Landing Pages Sample 95

SmartBug Media

JUNE 2, 2022

When you’re a freshman marketer first getting started with email marketing, especially when you’re promoting an e-commerce website through Klaviyo , you’ll notice that there are a lot of important terms and acronyms that you’ll want to learn. A/B Testing. A/B test it! Do you love science experiments? Autoresponder. Bounce Rate.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Lead Forensics

DECEMBER 13, 2023

They now identify profitable campaigns with ease, reallocate resources for maximum impact, and enjoy a significantly higher conversion rate – all because they learned to measure and act on their marketing software ROI. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI?

Work Management 52

Work Management Marketing Management ROI Software 52

Optinmonster

JUNE 4, 2021

Do you want to send emails at the right time so more people read your marketing messages? If you want your emails to have a big impact, you need to send them when most people check their inboxes. The right timing can largely affect your campaign’s open and click-through rates. Best Time to Send Marketing Emails.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

Heinz Marketing

JULY 28, 2023

Increased Efficiency and Productivity : By establishing clear workflows and standardized templates, marketing teams can execute campaigns more efficiently, reducing redundancies and manual errors. But what exactly is marketing orchestration, and why is it so crucial?

Planning 93

Planning B2B Marketing Lead Ranking B2B 93

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. But how do you know if your email drip campaigns are performing as well as they could be? Why Are Drip Emails Essential for E-Commerce Email Marketing? Let's dive in!

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? What kind of data will you find in Email Analytics?

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94