Doing More with Less: Conversion Rate Optimization Technology
MAY 10, 2016
All marketers want to achieve more (whether that be conversions, revenue, traffic, or what not else), but not all marketers want to put in more effort. When it comes to Conversion Rate Optimization (CRO), though, sometimes marketing fantasies can come true. In other words—CRO takes effort upfront, but once processes and pages are streamlined, your marketing team will find themselves able to kick back while conversions soar. It’s a waste of time and money.