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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Conversion Rate Think of your Conversion Rate as the finish line in a race. For B2B companies, the Conversion Rate is key. Image Source: Hootsuite Improving your Conversion Rate is all about making it easy and attractive for your audience to take action. Measuring CTR is simple.

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Click-Through Rate (CTR): If your video includes a call-to-action (CTA), this is your gold mine. A high CTR means people are taking action.

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Google Ads Retargeting: Everything You Need To Know

Optinmonster

The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes. The benefits are various: Increased Conversion Rates: Users who see retargeted ads are more likely to convert, having already expressed interest in your product or service.

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

According to WebFX, the average conversion rate for Google Ads is 75%. How does that compare to your popup or ebook conversion rate? After a few weeks, check out the data, make sure your conversion tracking is working, and ensure you are getting the results you want. Track Your Results! .

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

If someone’s been eyeing an item or left your website without checking out, it can send a follow up email. Customer relationship management (CRM) is a system that helps you store customer information and track communication history. Bounce rate: If you sent 1,000 emails and 100 bounced, your bounce rate is 10%.

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Improve Paid Search Results Through Routine, Scheduled Maintenance

Navigate the Channel

They often have lower search volumes but can lead to higher conversion rates because they reflect users’ specific intentions. Pay attention to click-through rates (CTR), conversion rates, and cost per click (CPC). Boost CTR (Click-Through Rate): Improving your CTR directly impacts your Quality Score.

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Optimize Your PPC Marketing Strategy for B2B Success

Launch Marketing

Before you kick off your PPC campaign, it’s time to get conversion tracking up and running. This lets you track and analyze what happens when people interact with your ad – think downloads, key page visits and more. These metrics guide your decision-making process based on data, the numbers don’t lie.