KoMarketing Associates

APRIL 12, 2023

report, and statistics suggested that the majority of B2B chief marketing officers (42%) intend to center their 2023 martech strategy around improving the customer experience. Assess where your CX is falling short – across the customer journey – and implement a ‘get well’ plan,” the researchers behind the report recommended to marketers.

B2B Marketing 215

B2B Marketing Marketing Report B2B Marketing 215

KoMarketing Associates

APRIL 19, 2023

Statistics derived from the survey indicated that marketing spend on brand building, the customer experience , and CRM is projected to fall by about 50%, compared to data from last year’s report. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8% in February 2022.

Marketing Report 230

Marketing Report Spending Marketing Marketing Automation 230

KoMarketing Associates

JANUARY 4, 2023

CreatorIQ recently published its “Influencer Marketing Trends Report,” and statistics indicated that most marketing teams (35%) now have between three and five marketers dedicated to influencer marketing, while 20% have six or more focused on this area. Influencer Marketing Begins to Yield Positive Results.

Marketing Report 223

Marketing Report Marketing Statistics Tactics 223

KoMarketing Associates

FEBRUARY 28, 2023

Forrester recently released its “Personalization At Scale: Bring Forth The Customer And Business Benefits of Experience Excellence” report, which looked at how “Experience Leaders” — defined as those who consistently deliver more value to their customers through personalization — achieve success. Approximately 41.5%

Marketing Report 222

Marketing Report Marketing Forrester Marketing Strategy 222

KoMarketing Associates

DECEMBER 21, 2022

Pecan recently published its “State of Predictive Analytics in Marketing” report, and data suggested that most marketers (46%) wish that they could utilize AI to predict churn and retention on a customer level. In the coming months, 40% stated that their budget for data-driven marketing is expected to increase “moderately.”.

Marketing Report 247

Marketing Report Analytics Marketing Cross-Selling 247

KoMarketing Associates

MAY 3, 2023

Intentsify recently published “The State of Intent Data for Go-To-Market Teams” report in partnership with Ascend2, and statistics indicated that 48% of B2B marketers who consider their GTM strategy to be “very successful” use intent data. This is compared to just 17% of their counterparts who are not leveraging intent data.

Intent Data 180

Intent Data Marketing Strategy Marketing Report Intent 180

KoMarketing Associates

OCTOBER 5, 2022

Vidico recently published the “State of Video Marketing 2022” report, and statistics suggested that 38% of product marketers, 24% of content marketers , 19% of social media marketers, and 12% of performance marketers now rely on video. At the time of the report, YouTube followed slightly behind social media.

Marketing Report 254

Marketing Report Video Marketing Marketing Social Media 254

KoMarketing Associates

DECEMBER 20, 2022

Merkle recently published its “Performance Media Report” for the fourth quarter of 2022, and statistics indicated that between March and May 2022, less than 40% of marketers stated that creating a cohesive experience across SEO and other channels was one of their most important objectives. “One

Marketing Report 240

Marketing Report SEO Marketing Strategy Search Marketing 240

KoMarketing Associates

JANUARY 18, 2023

Integral Ad Science recently published its “Industry Pulse Report” for 2023, and statistics indicated that the majority of respondents (77%) agree that customers’ decreasing trust in major social media platforms will negatively impact their media spend this year. However, there still appears to be room for improvement.

Social Media 220

Social Media Trust Marketing Social Marketing Marketing Report 220

KoMarketing Associates

NOVEMBER 23, 2022

The Content Marketing Institute recently published the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and statistics suggested that the majority of B2B marketers claim their organization has been at least “moderately successful” with content marketing over the past year.

B2B Marketing 245

B2B Marketing Content Marketing Marketing Report B2B 245

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. You can read the full report here. Read the report here. Here are some of the highlights.

Zoominfo 130

Zoominfo Opt-out Privacy Opt-in 130

KoMarketing Associates

NOVEMBER 2, 2022

Merkle recently published its “2022 Q3 Customer Engagement Report,” and statistics indicated that most marketers (27.1%) cite implementation as the biggest barrier when it comes to utilizing a CDP. However, 23.7% stated that the lack of clean, reliable data in their system is their largest CDP issue.

Marketing Report 252

Marketing Report Marketing Custom Publishing Barriers 252

KoMarketing Associates

OCTOBER 25, 2022

Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023. However, many remain optimistic and expect to achieve their 2022 marketing goals before the end of the year.

Marketing Report 236

Marketing Report Marketing Marketing Strategy Custom Publishing 236

KoMarketing Associates

SEPTEMBER 13, 2022

Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.” As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months. from last year.

Email Marketing 245

Email Marketing Marketing Report Marketing Click Rate 245

KoMarketing Associates

AUGUST 30, 2022

Optimizely recently published its “Hybrid Work Impacts Delivery of Exceptional Customer Experiences” report, shedding light on how this shift has changed the way marketers operate. Although 92% of marketers said remote or hybrid work impacted their ability to execute campaigns, many used different types of martech to overcome obstacles.

Marketing Report 249

Marketing Report Marketing Custom Publishing Statistics 249

KoMarketing Associates

AUGUST 31, 2022

MoEngage recently published “The State of Insights-led Engagement Report 2022,” and statistics suggested that the majority of marketers (33.9%) cite a lack of real-time analytics as their top customer engagement challenge. Finding Access to Key Marketing Data and Analytics.

Marketing Report 251

Marketing Report Marketing CRM Analytics 251

KoMarketing Associates

MAY 25, 2022

Forbes Insights recently partnered with Glassbox to publish “The Leading Edge of Digital Customer Experience” report, and statistics indicated that 84% of executives now agree that excellence in digital CX is critical to their organization’s survival.

Marketing Strategy 252

Marketing Strategy Marketing Report Marketing B2B Marketing 252

KoMarketing Associates

APRIL 6, 2022

McKinsey and Company recently published a report titled, “The New B2B Growth Equation,” and research indicated organizations that personalized marketing and sales initiatives more closely to the individual customer were likely to have gained market share in 2021.

Marketing Report 262

Marketing Report B2B Marketing B2B Sales Personalization 262

Search Engine Journal

MAY 31, 2023

The post Google Search Console: New Report Details Content Growth appeared first on Search Engine Journal. Google's upgraded Search Console Insights provides new details about content performance, even for properties with a Google Analytics association.

Google 129

Google Content Analytics Tools 129

KoMarketing Associates

MARCH 23, 2022

HipB2B recently partnered with Ascend2 to publish “The State of Demand Generation” report, and statistics indicated that only 25% of B2B marketers are currently leveraging omnichannel marketing tactics, and just 11% have an official omnichannel strategy in place that is measurable across all channels.

B2B Marketing 260

B2B Marketing Marketing Report B2B Marketing 260

KoMarketing Associates

MAY 4, 2022

DemandGen recently published the “2022 Content Preferences Survey Report,” and statistics indicated that the majority of B2B buyers (42%) consume between three and five pieces of content marketing before engaging with a salesperson. The Increasing Value of B2B Marketing Content.

B2B Marketing 252

B2B Marketing Marketing Report B2B Content 252

KoMarketing Associates

JUNE 22, 2022

Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%). Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution.

Social Marketing 250

Social Marketing Marketing Report Distribution Advertising Channels 250

KoMarketing Associates

AUGUST 9, 2022

Ascend2 recently published “The State of Multi-Channel Marketing” report, and statistics suggested that the majority of marketers (67%) only consider their multi-channel marketing strategy to be “somewhat successful” at achieving strategic objectives. In particular, 10.1% is dedicated to social advertising, and 9.8%

Multi-Channel 242

Multi-Channel Marketing Strategy Marketing Report Advertising Channels 242

KoMarketing Associates

JULY 7, 2022

Chief Martec recently published “The State of Martech 2022” report, and statistics indicated that over the past two years, management martech has experienced more growth than any other type. This was followed by content and experience, commerce and sales, and social and relationships martech. “The

Marketing Report 219

Marketing Report Marketing Statistics Custom Publishing 219

KoMarketing Associates

JANUARY 11, 2022

Dun and Bradstreet recently conducted its “8th Annual B2B Sales & Marketing Data Report,” and statistics indicated that 23% of B2B marketers believe that the cost of new martech is preventing their company from aligning their revenue teams around data. However, only 39% reported having data completeness.

B2B Marketing 244

B2B Marketing B2B Sales B2B Account Based Marketing 244

KoMarketing Associates

AUGUST 25, 2021

Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. Fortella conducted the “State of B2B Marketing 2021” report, and data suggested that B2B marketers, in particular, are still faced with many obstacles as they look to achieve their primary revenue goals and objectives.

Search Marketing 288

Search Marketing Marketing Report Organization CPC 288

KoMarketing Associates

JUNE 23, 2022

Sprout Social recently published its “US Social Media Trends for 2022 and Beyond” report, and statistics indicated that over the next 12 months, approximately 50% of marketers anticipate VR, AR, or XR to play a role in their interactions with customers. Additionally, 39% of marketers said the same about the metaverse.

Marketing Report 253

Marketing Report Marketing Marketing Prospects Marketing Strategy 253

KoMarketing Associates

JUNE 28, 2022

The Pedowitz Group recently partnered with Ascend2 to conduct “The RevOps Difference: How Revenue Operations Align Business Units to Drive Greater Revenue” report, and statistics indicated that just 36% of marketers believe the efforts, strategies, and goals of their marketing, sales and customer success teams are “fully aligned.”

Marketing Report 266

Marketing Report Marketing Marketing Strategy ROI 266

KoMarketing Associates

FEBRUARY 9, 2022

Openprise recently published its “RevOps Reality Check” report, and statistics indicated that some of the major challenges B2B marketers are facing in ABM strategy execution include lack of internal expertise (40%), no interest in this type of project (31%), lack of consensus on the best approach (23%), and no budget (18%). “Bad

Account Based Marketing 285

Account Based Marketing ABM B2B Marketing Marketing Report 285

KoMarketing Associates

JUNE 29, 2022

Nielsen conducted its “Era of Alignment: Future-focused Strategies for Brand Building and Customer Acquisition” report, and statistics indicated that 36% of marketers still find data to be “extremely/very difficult” to access. Furthermore, 35% admitted that their data accuracy/quality is “extremely/very difficult.”. “To

Account Based Marketing 230

Account Based Marketing B2B Marketing Marketing Report B2B 230