What’s Trending in Marketing for December 2019

Stevens & Tate

Using Organic Marketing to Reach Your Audience. The use of social media influencers can help boost your brand’s reputation while also exposing your brand to an even bigger audience. TV personalities like Oprah Winfrey and Dr. Phil have success with their live audiences as well.

The Future of B2B Marketing: Predictions from #FutureM15 Speakers

KoMarketing Associates

Chista Carone, Chief Marketing Officer at Boston 2024 , explains that this presents a huge opportunity for marketers to step up their game and how we market to each other. Throughout Ram’s session, he gave several examples of how Pepsi brands create highly customized content to engage their target audience. Someone from the audience asked how marketers can get buy in for solutions that allow them to make more personalized marketing campaigns.

B2B 260

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How Customer Behavior Prediction Can Help to Generate More Leads


To generate high-quality leads, you need to understand how your audience will react to an offer or promotional content. by 2024. Segment Your Target Audience. Doing so can help you better connect with your audience and outperform your competitors.

The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy

Martech Advisor

The advertisers who stand to benefit the most from a localized programmatic strategy are multi-location brands, agencies who service them, and local media groups seeking to localized audiences for national campaigns. billion by 2024.

GPS 69

What Is Marketing Automation: Definition, Benefits & Uses

Single Grain

billion by 2024 by 2024 and, moreover: 75% of business owners have said that they currently use marketing automation to run their marketing campaigns: 91% of users think that marketing automation is of “vital importance” for the general marketing campaign success in every communication channel.

Top 10 PPC Trends for 2020


If the PPC strategy in 2019 was dominated primarily by audience targeting & automation, a lot more can be expected in the coming year. billion by 2024. Alongside the evolution in the targeting of the keywords, the audience targeting trends will also evolve.

PPC 60

Mobile Marketing: 20 Actionable Tips You Need to Know


billion in 2024. So when it comes to launching an email or newsletter campaign to your audience, you want to make sure you’re optimizing for mobile. Test Campaigns on the Smartphones Your Audience Uses. On January 9, 2007, the entire world changed.

Brand Growth with Chatbots: How Companies can Make Use of it?

Altitude Branding

If you are one of those, now it is time to revise your marketing strategy, adopt the approaches that lead to success and reach an audience on a bigger scale. billion by 2024 according to Global Market Insights.

Consumers Could Drive Data Sharing and Personalization with Blockchain Marketing

Content Standard

It’s a hypothetical win-win that gives marketers the specific audience knowledge they need to drive effective campaigns, while placing control in the hand’s of the customer.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

By 2024, the global voice-based smart speaker market could be worth $30 billion. Create marketing campaigns aligned with the needs of their audience. Search engine optimization (SEO) is digital marketing technique that is constantly changing.

How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

This move limited the reach of organic posts from businesses, forcing them to choose between investing more money in Facebook ads or building a vibrant Group to continue reaching their audience on the platform. Inform Your Existing Audience. Facebook Groups are nothing new.

What Is a Demand-side Platform (DSP)? Key Features, Architecture, and Examples

Martech Advisor

billion in 2024. The process begins with the advertiser using the campaign builder tool (offered by the DSP) to set the audience targeting criteria and upload ad creatives. Advertisers are restricted to choose from the available audience segments. Audience Targeting Capabilities.

CPM 82

Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Audience management strategy is already a maturing space, with many marketers having connected the dots between audience selection, targeting, campaign optimization and measurement. By 2024, the adoption of 5G based adtech is predicted to grow to 1.4

The Automotive Aftermarket – Top Strategies to Acquire Shoppers Online and In-Store

V12 Data

Market Research Future) In research by Global Market Insights, the industry is expected to exceed $680 billion by 2024. Learn about V12 AudienceLink, V12’s custom audience solution for online and social targeting: [link]. Aftermarket brands receive daily consumer audiences who have visited an automotive service or parts location within the previous 24 – 48 hours. The Automotive Aftermarket – Top Strategies to Acquire Shoppers Online and In-Store.

27 Ways to Drive Traffic to Your Website


Once you know your audience, you can create content that will attract them to your website. But how do you write a good blog post that will attract the right audience? Follow these five steps: Identify your buyer persona: Find out more about your audience, from job title to pain points.