The Future of B2B Marketing: Predictions from #FutureM15 Speakers
OCTOBER 8, 2015
Chista Carone, Chief Marketing Officer at Boston 2024 , explains that this presents a huge opportunity for marketers to step up their game and how we market to each other. Throughout Ram’s session, he gave several examples of how Pepsi brands create highly customized content to engage their target audience. Someone from the audience asked how marketers can get buy in for solutions that allow them to make more personalized marketing campaigns.