SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. If you know the optimal times when your audience is most active on Instagram and time your Reel posts accordingly, you are setting them up to appear in front of the maximum number of people. Good content gets shown to more followers.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. What can agencies do today to prepare for deprecation as it pertains to audience targeting? “As In terms of audience targeting, what changes should advertisers expect? Let’s dive in!

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

eCommerce 121

eCommerce Enterprise Management Paid Search Agency Marketing Management 121

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. We’d like to know how it’s been for you.

Email Marketing 131

Email Marketing Marketing AI Enterprise Management Work Management 131

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. But RMNs need to mature.

Media 111

Media Advertising Agencies Paid Search Agency Forrester 111

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Click here to learn about 2024’s website colors to enhance your website!

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Envy

FEBRUARY 9, 2024

At the very end of 2023, along with Airfleet we held The Big Marketing Kickoff, an event during which we’ve spoken about the highs and lows of the past year in the B2B marketing world, and shared our plans for growth in 2024 with an audience of no less than 150 brilliant B2B marketers.

B2B Marketing 139

B2B Marketing Rules Planning B2B 139

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 145

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 145

Convince & Convert

DECEMBER 15, 2023

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. Get creative with data-driven collaborations that resonate with your audience When most people think of Zillow, it’s typically thoughts of browsing for their dream home, or researching their next real estate move.

Rules 151

Rules Planning Brand Identity Branding 151

Martech

JANUARY 25, 2024

Welcome to 2024! I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. Be a sponge in 2024.

Marketing AI 136

Marketing AI Email Marketing Planning Work Management 136

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness.

Efficiency 134

Efficiency Ideal Customer Profiles B2B Marketing Planning 134

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

Marketing AI 130

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 130

Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. This can lead to campaigns reaching non-optimal audiences. Enhanced Match Rate, as the new capability is called, is aimed at: Engaging higher percentages of target audiences on paid channels.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Privacy Ideal Customer Profiles 95

33Across

FEBRUARY 13, 2024

The 2024 presidential election will be here before we know it. One approach that needs to be at the top of your list: sell-side audience targeting. The post The 2024 Election is Fast Approaching: Why Sell-Side Audience Targeting is a Must for Political Campaigns appeared first on 33Across. They are an essential.

Campaigns 62

Campaigns Marketing Strategy Marketing & Strategy Advertisements 62

CopyBlogger

APRIL 25, 2024

Blogging is still one of the best opportunities to make money online as you can build an engaged audience and. Continue Reading The post 11 Blogging Tips For Beginners To Succeed In 2024 appeared first on Copyblogger.

Tips 53

Tips Ad Building Best Practices 53

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Conduct Comprehensive SEO Research: Dive into keyword research, audience analysis, and competitive research to lay a strong foundation for your strategy. What is an SEO strategy?

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 106

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 106

Sprout Social

JANUARY 23, 2024

Because they identified overlap between the Swiftie fandom and their target audience, and they are community engagement experts. million impressions, 4,200 reposts and 28,000 likes, proving how well the Auntie Anne’s team knows their audience. topicals 2024 ✨ A new season of Topicals! Within 24 hours, the posts racked up 2.9

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Incorporate location-based hashtags to target specific audiences. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Learn more by registering and attending “AI-Powered Marketing in 2024: A Playbook for Success,” presented by MNTN.

Planning 129

Planning Marketing Budget Creation Marketing Budget B2B Marketing 129

Sprout Social

SEPTEMBER 12, 2023

Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly. The rules of audience-brand engagement are different than they were even a year ago. Use this resource to identify the biggest ways your brand can capitalize on the power of social media in the coming year.

Social Media 121

Social Media Social Marketing Media CMO 121

illumin

FEBRUARY 13, 2024

Super Bowl LVIII had a massive audience As the San Francisco 49ers and the Kansas City Chiefs kicked off on Sunday in front of 65,000 football fans, advertisers were getting their game faces on, ready to reach the predicted 127.5 The ad sprinkles in humor too, giving it a fun and uplifting vibe that keeps audiences engaged.

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

Sprout Social

JANUARY 29, 2024

This year, plan for more changing audience preferences and deeper social media fragmentation. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Stevens & Tate

MARCH 21, 2024

As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. This approach removes any clutter, allowing the brand’s core message to shine through clearly, making a memorable impression on the audience.

Design 91

Design Trends Loyalty Impressions 91

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. We anticipate that this number will only grow in 2024! And this will only be more true in 2024. In this email, Pretty Little Thing uses dynamic content to personalize the image in the email.

Tips 97

Tips Marketing Automation Services Customer Satisfaction Segmentation 97

Martech

DECEMBER 19, 2023

As you head into 2024, here are six books to put on your reading list. Once you understand how this all works on a subconscious level, it’s much easier to be deliberate in creating these moments that matter to our audiences. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Paid Search Agency 125

Paid Search Agency Classified Ads Advertising Agencies Work Management 125

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. ” In 2024, we should expect to see this trend continue but also to become more sophisticated.

CMS Development 114

CMS Development SEO Trends API 114

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This trend will continue to gain momentum in 2024 as advertisers allocate more of their budgets to CTV and OTT advertising.

Marketing AI 101

Marketing AI Advertisements Advertising Trends 101

SocialPilot

JANUARY 4, 2024

Dive with us to see what are the most popular social media holidays in 2024 that you and your team can leverage. PS: We have added the respective hashtags to help you better target your audience.

Social Media 98

Social Media Media Planning Social Marketing 98

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Jay Acunzo “In 2024, the creator economy will redefine B2B marketing. Christopher S.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

illumin

DECEMBER 1, 2023

Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Convince & Convert

DECEMBER 15, 2023

At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Your audience is more aware now than ever before and taking every decision after considerable research. Here’s the thing— hashtags exist to help social media platforms find the most relevant content pieces for their audience.

Social Media 157

Social Media SEO Cost Per Click Media 157

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. AI is also helping social teams understand and respond to audiences better. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Meerkat Marketing

DECEMBER 28, 2023

As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces. Unsurprisingly, the AI journey in marketing will continue to grow in 2024. AI brings forth numerous possibilities, but it’s not a standalone force.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques. We’ll get you started with a free SEO report card.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

SocialPilot

JANUARY 5, 2024

Are hashtags still relevant in 2024? Yes, social media hashtags are still relevant to spike up engagement with your audience as they help your brand stand out from the clutter on social media. See, viral content is nothing but content that reaches audiences at the right time and touches the right nerve. It begs the question.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82