The Future of B2B Marketing: Predictions from #FutureM15 Speakers

KoMarketing Associates

Chista Carone, Chief Marketing Officer at Boston 2024 , explains that this presents a huge opportunity for marketers to step up their game and how we market to each other. Throughout Ram’s session, he gave several examples of how Pepsi brands create highly customized content to engage their target audience. Someone from the audience asked how marketers can get buy in for solutions that allow them to make more personalized marketing campaigns.

B2B 260

What Is a Demand-side Platform (DSP)? Key Features, Architecture, and Examples

Martech Advisor

billion in 2024. The process begins with the advertiser using the campaign builder tool (offered by the DSP) to set the audience targeting criteria and upload ad creatives. Advertisers are restricted to choose from the available audience segments. Audience Targeting Capabilities.

How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

This move limited the reach of organic posts from businesses, forcing them to choose between investing more money in Facebook ads or building a vibrant Group to continue reaching their audience on the platform. Inform Your Existing Audience. Facebook Groups are nothing new.

27 Ways to Drive Traffic to Your Website


Once you know your audience, you can create content that will attract them to your website. But how do you write a good blog post that will attract the right audience? Follow these five steps: Identify your buyer persona: Find out more about your audience, from job title to pain points.

Consumers Could Drive Data Sharing and Personalization with Blockchain Marketing

Content Standard

It’s a hypothetical win-win that gives marketers the specific audience knowledge they need to drive effective campaigns, while placing control in the hand’s of the customer.

Brand Growth with Chatbots: How Companies can Make Use of it?

Altitude Branding

If you are one of those, now it is time to revise your marketing strategy, adopt the approaches that lead to success and reach an audience on a bigger scale. billion by 2024 according to Global Market Insights.