Launch Marketing

DECEMBER 6, 2023

2023 was a year of adapting to new technologies, implementing new approaches, evolving practices and much more. To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends.

Resources 136

Resources B2B Marketing Planning B2B 136

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report. Visit Digital Marketing Depot to download Content Matters 2023: MarTech Trends Report.

Marketing Report 114

Marketing Report Content Marketing Budget Programs Advertising Benchmark 114

Benchmark Email

NOVEMBER 1, 2023

So,… The post 42 Best Sales Prospecting Tools for Sales Teams in 2023 appeared first on Benchmark Email. But it is not as easy as sending a simple message randomly to people. Most sales reps consider prospecting to be the toughest part of the sales process.

Tools 98

Tools Best Practices Advertising Benchmark Process 98

NetLine

FEBRUARY 23, 2023

In 2023, ABM turns 20. The Three R’s continue to be the common thread found throughout each answer and insight within Momentum ITSMA & ABM Leadership Alliance’s 6th annual benchmark study for B2B marketers. Here’s what ABM marketers have their sights on for 2023. Hey, happy birthday, ABM!

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. In 2023 so far, the number of emails sent and received is already at 347.3 billion and expected to exceed 376 billion daily emails by 2025.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

OCTOBER 18, 2022

If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered. The post The 2023 Digital Marketing Salary Guide is here!

PPC 123

PPC Advertising Benchmark Marketing & Strategy High Quality Lead 123

Launch Marketing

APRIL 5, 2023

B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity. Consider Content Performance Benchmarks: 80% of B2B marketers measure content performance. Read on for more.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Benchmark Email

JUNE 7, 2023

In 2023, most businesses comprehend the immense benefits of investing in content. But while the role of content marketing in shaping the success of… The post Types of Content That Will Re-Energize Your 2023 Strategy appeared first on Benchmark Email.

Allocation 89

Allocation Marketing & Strategy Advertising Benchmark Content 89

Benchmark Email

OCTOBER 25, 2022

While it’s generally believed that the eCommerce industry is more about business-to-consumer (B2C), the… The post 6 eCommerce Trends That Will Impact 2023 appeared first on Benchmark Email. This figure is projected to grow to 50% by 2025, reaching a whopping 7.4 trillion US dollars.

eCommerce 104

eCommerce Trends Advertising Benchmark Business 104

Engagio

NOVEMBER 3, 2022

Join Rob Leavitt and a stellar panel of ABMLA all-stars for a first look at the 6th annual ITSMA and ABMLA ABM benchmark study. The post Doubling Down on Account-Based Growth: Winning Strategies for 2023 and Beyond appeared first on Demandbase.

DemandBase 118

DemandBase Account Based Marketing ABM Advertising Benchmark 118

Content Marketing Institute

OCTOBER 19, 2022

Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading →

Peer-to-peer 123

Peer-to-peer B2B Marketing Research Content Marketing 123

NuSpark Consulting

FEBRUARY 3, 2023

Measuring Outdoor and Out-of-Home Digital Signage in 2023 white background banner billboard outdoor on cloud and sky Out-of-home marketing is a great way to build brand awareness and increase your recognition quickly. Here are seven ways to accurately measure out-of-home digital signage in 2023.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Top Rank Marketing

NOVEMBER 10, 2023

The post Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Top Rank Marketing

NOVEMBER 7, 2023

Download the full 2023 B2B Influencer Marketing Report for benchmarks, best practices, and advice from marketers working for brands like Dell, SAP, Adobe, IBM and more. Download the 2023 B2B Influencer Marketing Report Looking to create or co-create content for your own publications featuring the 2023 B2B Influencer Marketing Report?

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Benchmark Email

NOVEMBER 29, 2022

There’s no denying that email marketing is still an effective way to grow your business, but… The post Establishing a Brand Connection: Your Biggest 2023 Email Marketing Objective appeared first on Benchmark Email.

Email Marketing 110

Email Marketing Branding Brand Identity Advertising Benchmark 110

Benchmark Email

FEBRUARY 23, 2023

So,… The post 42 Best Sales Prospecting Tools for Sales Teams in 2023 appeared first on Benchmark Email. But it is not as easy as sending a simple message randomly to people. Most sales reps consider prospecting to be the toughest part of the sales process.

Tools 98

Tools Best Practices Advertising Benchmark Process 98

Benchmark Email

FEBRUARY 23, 2023

With four in ten online users watching videos from brands they are thinking of buying from, now is… The post 5 Video Marketing Trends for 2023 and How Small Businesses Can Use Them appeared first on Benchmark Email.

Small Business Marketing 105

Small Business Marketing Trends Video Marketing Business 105

Drew Neisser

JANUARY 27, 2023

Tune in for a fascinating conversation about the implications of Forrester’s benchmarks, with guidance on budget allocation, marketing orchestration, why brand is important, and more.

Advertising Benchmark 52

Advertising Benchmark Allocation B2B Forrester 52

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

AI for IT: 3 launches you can use Let’s take a look at how these new AI launches, all announced at Dreamforce 2023, are helping IT teams get more done – and how you can, too! In MuleSoft’s 2023 Connectivity Benchmark Report , enterprise IT leaders estimated spending an average of $4.7 And how can you do it now ? million.

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

chiefmartech

NOVEMBER 10, 2022

2023 will be a fascinating but challenging year for marketing. We’ll be able to share the answers to these questions and many more when you join us for Martech for 2023: The (Really) Big Picture on December 6 — register for free now. Martech stacks are consolidating under economic pressure. See you then!

Marketing Management 110

Marketing Management Peer-to-peer Vendors Advertising Benchmark 110

Benchmark Email

JULY 5, 2023

Are you a blogger looking to take your blog to new heights in 2023? … The post 30 Best Blogging Tools to Skyrocket Your Blog in 2023 appeared first on Benchmark Email. . … The post 30 Best Blogging Tools to Skyrocket Your Blog in 2023 appeared first on Benchmark Email. Well, you’re in luck!

Tools 52

Tools Blogger Best Practices Advertising Benchmark 52

Litmus

MAY 2, 2023

4 email marketing trends for 2023 We partnered with HubSpot to share email strategies to leverage this year as part of their 2023 State of Marketing Trends Report. You’ll also learn what marketing teams are prioritizing and how they’ll benchmark their efforts amidst economic pressure. Every time.

Marketing Budget Creation 70

Marketing Budget Creation Marketing Budget Hubspot Tips 70

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). However, previous research indicates that they have continued to find new avenues of success with content in general.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Benchmark Email

FEBRUARY 24, 2023

2022 is quickly coming to an end, and 2023 is just around the corner. If being a marketer has taught us anything, it’s that the way to succeed is… The post The 5 Best Online Marketing Tactics for 2023 appeared first on Benchmark Email.

Online Marketing 52

Online Marketing Tactics Best Practices Advertising Benchmark 52

Valasys

NOVEMBER 9, 2023

5000 as the Fastest Growing Private Company in America for the Year 2023. Valasys Media’s incremental growth has set a standard and has become a benchmark for others to follow. Valasys Media has made it to the Inc. But the crowning achievement for this award-winning Advertising & Media agency has to be its enlistment into the Inc.

Media 52

Media B2B Thought Leadership Advertising Agencies Thought Leadership 52

Spiralytics

APRIL 23, 2023

billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023. Top Digital Marketing Trends in 2023 1. However, with 5.16

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Sword and the Script | B2B

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication. Do you need help with B2B tech marketing and PR?

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Benchmark Email

JUNE 19, 2023

billion by 2029, it is also a… The post 8 Things You Must Include in Your 2023 Marketing Agenda appeared first on Benchmark Email. With a global market that was worth around $321 billion in 2022, and is expected to reach a staggering $671.86

Advertising Benchmark 52

Advertising Benchmark Efficiency Course Marketing 52

Optinmonster

DECEMBER 19, 2023

Sign Up with OptinMonster The post 7 eCommerce Business Challenges in 2023 and How to Solve Them appeared first on OptinMonster. Unlock your brand’s revenue potential by reducing cart abandonment and increasing sales.

eCommerce 86

eCommerce Marketing Management Business Budget Programs 86

Metadata

SEPTEMBER 28, 2023

Because ever since we released our 2023 Paid Social Benchmark Report earlier this year, I’ve sensed skepticism from marketers—the same skepticism I felt a few years ago. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85 Facebook: $102.02

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Benchmark Email

JANUARY 23, 2023

Digital marketing is extremely fast-paced, so it’s important to keep up with the best metrics to ensure continued growth in 2023. That’s why marketers and business owners need to know… The post 20 Marketing Metrics To Focus on in 2023 To Measure Success appeared first on Benchmark Email.

Advertising Benchmark 52

Advertising Benchmark Marketing & Strategy Marketing Email Marketing 52

Webbiquity

OCTOBER 17, 2023

Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP. Metricool delivers their research findings directly in this post (not gated), Facebook Ads 2023 Study: Improve Your Strategy With This Data. How are goals and strategies for content marketing changing? CPM) or sales ($2.39

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

chiefmartech

MAY 2, 2023

Today during our virtual Best of Breed Marketing Summit — you can still catch sessions on demand for this next week — Frans Riemersma and I released the 2023 edition of the marketing technology landscape. You can get a PDF version of your assembled stack — or send a request for a benchmark report, compliments of MartechTribe.

Long Tail Marketing 88

Long Tail Marketing Churn Rate Advertising Agencies Paid Search Agency 88

Sprout Social

NOVEMBER 21, 2022

The challenge increased the brand’s engagement rate by 15.79%, which was well above the set benchmarks. Most benchmarks for the campaign were exceeded and Samsung saw a 14% increase in sales compared to its campaign target as well. The post 5 best TikTok marketing agencies in 2023 appeared first on Sprout Social.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

The Lead Agency

FEBRUARY 8, 2023

In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers. The post B2B Marketing 2023 Trends appeared first on The Lead Agency. Get in touch with us today.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

SmarkLabs

JANUARY 3, 2023

Before you start putting together your marketing budget for 2023, there are a few things you should consider: Your business goals: What are your goals for the year? Now that you understand your business goals, target audience, budget, and past performance, you can start putting together your marketing budget for 2023.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

GrowPowerful

JULY 5, 2023

To ensure a strong finish in 2023, you need to have certain key elements in place. Benchmarks Against Industry Performance: To measure your success effectively, you need to benchmark your performance against industry standards. It's a time to evaluate your progress, set new goals, and drive your company toward success.

Marketing Analytics Tools 52

Marketing Analytics Tools Word of Mouth Advertising Benchmark Customer Satisfaction 52