$122 Billion MarTech Expenditure by 2022


According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 ! 66% marketing teams have a Chief Marketing Technologist (CMT) in place as investment budgets in Marketing Technology (MarTech) has jumped from just 22% in 2017 to 29% making marketing technology the single biggest investment area for marketing resources.

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Top 21 Conversion Rate Optimization Experts to Follow on LinkedIn in 2022


Psst…Want to know a secret? Linkedin isn’t just for celebrating work anniversaries, cold pitches, and applying for jobs. In the right industry, it’s actually a melting pot of advice and content.


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Global sensor market forecast 2022: IoT and wearables as drivers


percent until 2022 when the market would reach $241 billion. According to Allied Market Research (AMR), the global market of sensors is poised to grow with a compound annual growth rate (CAGR) of 11.3 In the latest edition of its Sensor Market Report, Allied Market Research also looks back at the sensor market in 2015 […].

How growing corruption threatens brands


Related to this, the extensive bribery involved in the Qatar bid for the 2022 World Cup significantly tarnished the image of this country, as well as FIFA itself. Content Marketing 2022 World Cup Adidas Bob Dudley BP brand transparency Brand Trust bribery Budweiser Coca-Cola Corruption crony capitalism Dima Rousseff FIFA FIFA brand McDonald's OECD Pew Research Sony The Economist Transparency International VISA VolkswagenCorruption throughout the world has grown to epidemic levels.

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How Retailers Can Overcome the Loss of Third-Party Web Cookies


With Google follows in the footsteps of Apple and Mozilla and phasing out support for third-party cookies in its Chrome browser by 2022, now is the time to reimagine how you’re collecting and using your first-party customer data, But what exactly should that "reimagining" look like?

Getting Back to the Office: Return To Work Survey Results


By comparison, 24% of people said they would go back at some point in the second half of 2021, and 21% indicated they wouldn’t go back until 2022 or would stay remote indefinitely. In many cases, it is the C-suite that is pushing for offices to reopen, so this 2022 outlier was unexpected.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Virtual Reality Will Likely Generate Nearly $2 Billion in Revenue in 2022. billion in business during 2022. Even for B2B companies, VR will account for 40 percent of their buyer experiences by 2022. I just read that in the year 2100, Nigeria will be the 2nd most populous country.

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How the “Death of the Third-party Cookie” Affects the Intent Data Ecosystem


Starting in Q1 of 2022, Google Chrome will no longer support third-party cookies, potentially impacting marketers’ ability to programmatically identify and target in-market buyers.

How to Prepare Your Ecommerce Business for a Cookieless Future via @sejournal, @iambenwood

Search Engine Journal

Third-party cookies and the tactics they’ve supported will be gone in 2022. The question is how your e-commerce business evolves in response. The post How to Prepare Your Ecommerce Business for a Cookieless Future appeared first on Search Engine Journal. Digital Experience Paid Search

6 Ways to Define and Reach Your Target Market on Social Media


By 2022, the number of social media users will be more than 3 billion, up from 2.62 billion in 2018. That sounds overwhelming because, as a business, all you want is to get hold of a small number of these users and convert them into your leads and customers

5 Predictions For 2021

Tony Zambito

It will not be until September/October of 2021, when budget planning begins for 2022, that we will see optimism return. There will be a flurry of pent-up demand companies will seek to fulfill at the start of 2022.

Sales Page Optimization: 8 Online Course Sales Page Elements to Boost Conversions


And it’s expected to surpass $243 billion by 2022. Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. The global e-learning market generated revenue of $165.3 billion during 2016. With this kind of revenue generation, it’s safe. Blogs

3 Pillars of B2B Marketing That Will Drive Profits for Your Business

The Brit Agency

The blog cites a prediction from Gartner , which states that “by 2022, profitability will replace customer experience as the Chief Marketing Officer’s (CMO’s) number one strategic priority.”.

The Future of Sales: Expect Sales Jobs to Return, but with New Ways of Working


Expect sales employment to increase in 2021 and 2022 in the US and Canada as vaccinations increase and immunization spreads. Like most job roles, sales hiring declined sharply during the pandemic.

Top 11 Video Marketing Trends That Will Dominate in 2019 and Beyond


By 2022, videos will command 82% of all internet traffic and 90% of customers today claim videos help them make purchase decisions. This recent interest in video marketing began picking up in 2016. It then snowballed quickly to reach never-before-seen levels by 2018 – the year that we now call the year of video marketing. Marketing Trends

6 Tips for Building a Social Media Marketing Strategy that Actually Works

Marketing Insider Group

Social Media Marketing Reach 2022, Statista Research (January 2022). Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers 1 in U.S.-based

2021 State of the Top 25 Content Marketing Events


In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. You’ll find them listed in order by the event’s date, with the last event capturing thirteen dates between November 2021 and May 2022.

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65+ Statistics About Artificial Intelligence


Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). Juniper predicts the success rate of bot interactions in the healthcare sector (those completed without relocation to a human operator) will move to over 75% in 2022 ( source ). In the banking sector, Juniper forecasts the success rate of bot interactions to reach over 90% in 2022 ( source ).

Why are Marketers Doubling Down on Identity?


billion by 2022. A new report published by the Association of National Advertisers (or ANA) and The Winterberry Group projects that the amount US marketers are investing in identity-based solutions will more than double over the next few years, going from just under $1 billion this year to $2.6 This week, we explain why marketers are doubling down. The post Why are Marketers Doubling Down on Identity? appeared first on LiveIntent Blog. Perspective

Delivering Content to Digital Signage Using Content-as-a-Service


by 2022. According to research firm Markets and Markets, the digital signage market was valued at $16.88 billion in 2015 and is expected to reach $27.34 billion in the U.S. Despite this growth, vendors struggle to offer the full set of services needed for a complete end-to-end digital signage solution

Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

What will these percentages be by the end of 2022? Depending on the type of automobile you have, when you hit the gas pedal hard, there can be a slight hesitation. A hesitation that can be sometimes unsettling. Especially when trying to enter onto a highway.

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Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

With several large high-tech companies to keep a Work From Home policy in place until at least 2022. Empty office buildings dot the map of the United States. Once bustling communities adjacent to business parks are quiet.

B2B Demand Generation Predictions for 2021

The Point

Statistics show that video content will account for 82% of total internet traffic by 2022 (Facebook and LinkedIn being the top two platforms for video marketing, now ahead of YouTube). 2020 was a year of change for marketers worldwide, much of it not for the best of reasons.

The Buyer Mindset Is Your Key To Post Pandemic Recovery

Tony Zambito

In 2021 and looking ahead to 2022, organizations and their leaders should focus on improving their buyer insights capabilities. The sell-side of the seller-buyer equation has been flipped upside down. Transitions to virtual selling are happening at a rapid pace.

Trade Shows Won’t Be Coming Back This Year Or Next; Innovative Event Marketing Ideas Revealed

Square 2 Marketing

I’m not surprised that Facebook, AWS, Google and Microsoft are aggressively looking at virtual events in 2021 and 2022. How To Replace The Lead Generation You Were Expecting From Live Events.

Microsoft Witnessed a Bumper Quarter with Accelerated Cloud Adoption


Also, the enterprise workloads on the cloud to increase from 40% today to 45% by the end of 2021 and 55% by 2022.

helping marketers understand ID graphing and third-party cookie deprecation


This video breaks down everything you need to know about what’s coming in 2022 with third-party cookie deprecation in an effort to protect consumer privacy and customer data.

3 Audience Segmentation Trends Shaping Digital Marketing in 2021


In January 2020, Google announced it would phase out third-party cookies by 2022. Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer twenty years ago, you would have given anything for this scenario. But times have changed.

Must-Attend B2B Marketing Conferences for 2021


Additional conferences include the ABM Forum coming up July 8, Melbourne Forum November 18, and New Zealand Forum February 24, 2022. The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead.

Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

or BxD thus becomes a mandate for 2021 and 2022. The coronavirus pandemic will leave an imprint on B2B commerce for decades to come. In what lasting ways remains to be seen. There will be permanent changes as well as evolutionary changes.

[WEBINAR RECAP] Smarter Content, Bigger Results: Using Data to Write Better Content


Moving into 2022, closer to 70%. We’ll get to creating this type of content in 2022, but right now we have to create that higher level pillar content to actually get people to our site and build that awareness.”

This is not a drill: The loss of third-party cookies is bigger than GDPR and CCPA


In March 2021 , Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2022. Having the best possible historical data to work from can help provide insights in 2022 when it will form the backbone of your advertising strategy.

[Updated] 50+ Vital Chatbot Statistics for 2021


70% of white-collar workers will engage with chatbots daily by 2022. By 2022, 75-90% of queries are expected to be managed by chatbots. By 2022, chatbots will save businesses an aggregate of over $8 billion per year. . . [Updated] 50+ Vital Chatbot Statistics for 2021.

The New SEC Advertising Rule: 5 New Marketing Opportunities for Financial Advisors

FMG Suite

The compliance date for the new advertising rule is November 4th, 2022, 18 months after the active date of May 4th, 2021. After being published in the Federal Register for 60 days, the new SEC advertising rule is now in full effect. .

Why the time is right for augmented reality (AR) in marketing


In fact, by 2022 mobile applications with embedded AR are predicted to grow to 4,670,800 million worldwide and standalone AR application downloads are predicted to grow to 1,389,000 million. 30-second summary: .

The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?

Tony Zambito

Now shelved until 2022. The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic.

Nine important marketing takeaways from 2020


2: Live events aren’t coming back until 2022 (plan accordingly). By the time people start getting comfortable with events and travel, we’ll likely be into the first quarter of 2022.

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