Prognostications, Predictions And Hot Topics For 2022

Biznology

In 2022, we reflect on how COVID-19 has changed societal norms, resulted in the Great Resignation, and altered the top-of-mind agenda for C-suite leaders and boards of directors. Stay tuned and welcome to 2022! A few things to focus on in 2022: The rise of first-party data.

Top B2B conferences for 2022

Biznology

Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed. ANA is also running a very reasonably priced all-online 2022 Masters of B2B Marketing Conference II | A Virtual Experience December 7-8. June 1-3, Chicago, Ignite USA 2022.

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Tips from Experts on Writing a Newsletter in 2022

SendX

Newsletters are blowing up again

The State of Buyer Personas 2022 Survey is Now Open For Your Input

Tony Zambito

With the 20 th Anniversary upon us, it is time for a State of Buyer Personas 2022 survey. Who do we need help from for the State of Buyer Personas 2022 Survey? Please click on the link below to take the State of Buyer Personas 2022 Survey: Link: [link].

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

8 Exciting Video Marketing Trends for 2022

Marketing Insider Group

Cisco reported that by 2022, video will account for 82% of all online traffic. Here are 8 emerging video marketing trends for 2022 you should know and try. So here are 8 video marketing trends to take you through 2022.

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Five Social Proof Best Practices for 2022

Webbiquity

Social proof can help create trust and boost your business growth in 2022. The post Five Social Proof Best Practices for 2022 appeared first on B2B Marketing Blog | Webbiquity. Guest post by Brent Zahradnik.

Emerging Marketing Trends to Monitor in 2022

Marketing Insider Group

If you asked 10 marketers to predict the emerging marketing trends for 2022, you’d get 10 different orders of priority. The seismic shifts we saw in 2020 brought permanent changes to how we attract buyers in 2022.

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2022: The Year of Infrastructure

Tony Zambito

In 2014, then-President Barack Obama gave a speech on the importance of building infrastructure for future virus-borne pandemics. His predecessor, President George W. Bush, delivered similar speeches as they related to HIV and SARS viruses.

How to Prepare a Crypto Marketing Strategy for 2022 [Template]

SendX

Cryptocurrency has become the new trend, and people have no complaints. As per the user index of 2021, over 97% showed confidence in this new revolution. Crypto Marketing

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

The Best Marketing Events Happening in 2022

Marketing Insider Group

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. That’s why I’ve put together this list of the best marketing conferences for 2022.

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Email Client Market Share in January 2022

Litmus

Here’s a look at the most popular email clients in January 2022, and what happened with email client market share last month. That being said, the most popular email clients for January 2022 are Apple, Gmail, and Outlook. But in January 2022, we’re seeing a small decline.

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23% of Marketers Have Replaced Their Marketing Automation Solution in 2022

KoMarketing Associates

MarTech recently published the results of its “Martech Replacement Survey 2022,” and statistics suggested that marketing automation solutions have been the most replaced form of martech this year, as cited by 23% of respondents.

5 B2B Marketing Tactics You Can’t Ignore in 2022

Marketing Insider Group

Here are five B2B marketing tactics you can’t ignore in 2022. 41% of survey respondents say personalization will be one of their new marketing and sales strategies in 2022, tying with social media marketing. Back in 2016, I wrote about the Top 5 B2B Marketing Tactics You Can’t Ignore.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

ConvertKit’s July 2022 Deliverability Report

ConvertKit

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2022. May 2022. June 2022. One of our values at ConvertKit is to work in public.

Fall Semester 2022 Leadership Development Program | Associate, Growth Marketing

ANNUITAS

The post Fall Semester 2022 Leadership Development Program | Associate, Growth Marketing appeared first on Annuitas. About ANNUITAS.

Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. ” In March 2022, that shifted to “networking opportunities.”

Most Viewed Video Ads: Summer Travel 2022

AcuityAds

2022 is proving to be a big year for the travel and tourism industry. The post Most Viewed Video Ads: Summer Travel 2022 appeared first on AcuityAds Inc.

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Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Digital Personalization Trends for 2022

Marketing Insider Group

The post Digital Personalization Trends for 2022 appeared first on Marketing Insider Group.

CSC Live 2022 Takeaways

MarketMuse

Here are some takeaways from nearly 20 hours of amazing content marketing insight. SEO Content Strategy

Eight Game-Changing Pitching Tips to Expand Your B2B Market in 2022

Webbiquity

Apart from monitoring marketing trends and mastering digital marketing tips , optimizing your pitch deck and presentation skills are additional ways of expanding your B2B market in 2022. Contributed post.

Email Client Market Share in July 2022

Litmus

It’s time for us to look back at the most popular email clients from June to July 2022. billion opens in July 2022 with Litmus Email Analytics. We’ll return in November to look at the shifts that took place from August through October 2022.

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

The 2022 State of IT in Europe

SWZD

SWZD further segments their 2022 State of IT Global Report, offering actionable data and key insights into European findings, specifically.

68% of B2B Marketers Saw Their Budget Rise Between 2021 and 2022

KoMarketing Associates

Additionally, the majority (68%) claim that they have seen their budget increase between 2021 and 2022, while 16% say that it has at least stayed the same.

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33Across Wins 2022 Best Display Advertising Platform

33Across

The post 33Across Wins 2022 Best Display Advertising Platform appeared first on 33Across. 33Across was recently awarded ‘Best Display Advertising Platform’ by MarTech Breakthrough; an annual award that recognizes innovative companies in the ad tech, sales tech, and marketing industries.

Email Design Trends That Will Boost Your Efforts in 2022: Webinar Recording + Q&A

Litmus

2022 shows no signs of slowing down either—it’s predicted that this year will bring an additional 14 billion more sends than last year. I think (and would hope) designing for contrast modes will get bigger in 2022.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Meet Our Litmus Live 2022 Keynote Speakers!

Litmus

Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Litmus Live 2022: Email, elevated. His keynote session at Litmus Live 2022 will be centered around design thinking for your career.

My Prediction for The State of Content Marketing 2022

Marketing Insider Group

One proof point: 47% of companies plan to grow their content teams in 2022. The report provides a snapshot of the top content marketing trends and tips on how to build a successful content strategy in 2022. My 2022 Content Marketing Prediction. Content Marketing Trends for 2022.

The Complete Guide to Dreamforce 2022

LeanData

Dreamforce 2022 is scheduled for September 20-22. There are strong indications emerging from the Salesforce Tower in San Francisco that Dreamforce 2022 will be greatly downsized to reflect both public health concerns and proper corporate stewardship. OpsStars 2022.

4 Ways to Identify B2B Influencers in 2022

Marketing Insider Group

As we move into 2022, the digital marketing landscape will continue to change and evolve. The post 4 Ways to Identify B2B Influencers in 2022 appeared first on Marketing Insider Group. B2B influencer marketing is a game-changer for enterprise brands.

The Definitive Guide to the Top 4 Sales Enablement Metrics

See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.

The 2022 Cloud Gaming Report

HG Data

We wanted to uncover the trends driving this growth—so HG Insights has taken a deeper look and created The 2022 Cloud Gaming Report. Over the next two years, the cloud gaming industry is projected to grow by over 300%.

33Across Wins 2022 Best Display Advertising Platform

33Across

The post 33Across Wins 2022 Best Display Advertising Platform appeared first on 33Across. 33Across was recently awarded ‘Best Display Advertising Platform’ by MarTech Breakthrough; an annual award that recognizes innovative companies in the ad tech, sales tech, and marketing industries.

Top 10 B2B Marketing Predictions for 2022

SWZD

Discover the top B2B marketing trends for 2022 and find out how to navigate and adapt in a changing environment. eBooks Resources B2B Marketing Content

B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

Webbiquity

The post B2B Influencer Marketing in 2022: Seven Key Lessons from New Research appeared first on B2B Marketing Blog | Webbiquity. Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads.

The Business Case and Playbook for Data-Driven Sales Coaching

Sales coaching & learning is a wise investment, but also requires you to do it right. This eBook will serve as a springboard for your business case, playbook, and implementation plan as you consider an investment to improve data-driven sales coaching.