Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. Voice-powered Everything.

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Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 359

B2B Marketing Zone Submitted Articles

OCTOBER 16, 2022

Our guide help prepares companies for 2022! A B2B marketing funnel can secure your business's scalability, flexibility, and longterm growth.

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Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. But it’s very likely a directional marker for B2B in 2022. But don’t count on it to deliver results and change how we operate in 2022. The post 10 B2B Marketing Trends to Watch in 2022 appeared first on Biznology.

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Zoominfo

FEBRUARY 17, 2023

In 2022, we crossed over $1 billion in annual revenue. In 2022, we invested more than 117,000 hours in employee training and development. In 2022, we raised over $400,000 for 12 different organizations across five countries. Conservation By the end of 2022, over 95% of our cloud footprint was carbon neutral.

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Biznology

DECEMBER 22, 2021

On the marketing privacy and security front in 2022, things are going to get worse – and better. Getting more specific in my predictions for marketing privacy and security issues in 2022, here are a few ideas to keep in mind for 2022. The post Marketing Privacy and Security Predictions for 2022 appeared first on Biznology.

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Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Here’s a list of five macro B2B marketing trends to watch in 2022. An Elevation of Strategy.

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Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. ” The post 4 Key Takeaways From CMI’s 2022 B2B Content Marketing Research appeared first on Contently. Here are the major takeaways.

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Martech

DECEMBER 28, 2021

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. In 2022, buyer journeys will continue to get more personalized. As in-store and online shopping merge, ecommerce will explode in 2022,” said O’Connor.

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Litmus

AUGUST 11, 2022

It’s time for us to look back at the most popular email clients from June to July 2022. billion opens in July 2022 with Litmus Email Analytics. We’ll return in November to look at the shifts that took place from August through October 2022. Apple, Gmail, and Outlook are the top three most popular email clients for July 2022.

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Launch Marketing

APRIL 13, 2022

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

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Trends B2B Marketing Webinar Metrics Content Marketing 125

Brandpoint

FEBRUARY 9, 2022

As we make our way into our third year of this committee, we wanted to give an update of what we’ve accomplished in 2021, as well as an overview of our plans for 2022. This policy change went into effect on January 17, 2022, and we provided our staff with educational materials and information on local events. Here’s to 2022!

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33Across

NOVEMBER 1, 2022

We produced the 33Across Programmatic Cookieless Trends Report in order to highlight cookieless trends across varying advertising industry verticals on the 33Across exchange from August - September, 2022. The post Key Cookieless Trends from August – September, 2022 appeared first on 33Across. The report answers.

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HG Data

OCTOBER 24, 2022

Join us for two days of stimulating and thought-provoking sessions on how to leverage data-driven insights to fuel actionable, and highly effective, execution strategies for your GTM motions in our Vision 2022 customer event. Our inaugural customer event, Vision 2022, will take place in Santa Barbara on October 26-27, 2022.

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Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Take the 2022 MarTech Replacement Survey today! In 2021, marketing budgets claimed 6.4% in 2018, 2019 and 2020.

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The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. What does this mean for SEO in 2022?

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Paid Content Trends B2B Marketing Paid Search Agency 118

chiefmartech

MAY 3, 2022

I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). State of Martech 2022 Report. It’s #MartechDay! How has this market not consolidated yet? These are good questions to ask.

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Search Marketing Paid Search Agency Vendors Marketing Report 145

Martech

DECEMBER 21, 2021

What will next year, 2022 bring for marketing operations? As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. . This is an area that’s ripe for disruption and will soon change in 2022. Which of the 2022 predictions do you think will come true?

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Account Based Marketing Enterprise Management Marketing Budget Work Management 141

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. Social media marketing, a low-cost, low-effort digital technique, was identified as their top priority for 2022 by almost three times as many high growth AEC firms as no growth firms. About the Study.

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Studies Peer-to-peer Marketing AI Digital Transformation 173

Liveintent

DECEMBER 21, 2021

With the clock counting down to the new year, advertisers must think about their strategies for 2022 and how to set themselves up for success in the short and long term — even if you didn’t achieve all the things you wanted to this year. Here are the top three things you should keep top of mind as we head into 2022.

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Litmus

FEBRUARY 9, 2022

Here’s a look at the most popular email clients in January 2022, and what happened with email client market share last month. That being said, the most popular email clients for January 2022 are Apple, Gmail, and Outlook. But in January 2022, we’re seeing a small decline. As for December 2021 to January 2022? GMX: 0.04%.

Privacy Protection 102

Privacy Protection Email Marketing Privacy Stats 102

Sprout Social

DECEMBER 7, 2021

Here are their predictions on what’s in store for the future of social media marketing in 2022. Will 2022 be the year we say goodbye to job listings that ask SMMs to do it all and then some? Your audience will take center stage… In 2022, engagement will have to go beyond liking posts and responding to comments.

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Brandpoint

DECEMBER 13, 2021

Staffing is a core issue that all businesses will face in 2022. If your growth plans for 2022 require people, you may not be able to fill the seats you need. Investing in employer branding is still a relatively new concept for many companies, but in 2022, it’s no longer optional. It might be time for Plan B.

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Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Martech

DECEMBER 29, 2021

In 2022, the deep analytical dive will occur before those messages go out. 2022 will require brands to use AI and analytics to acquire insights and learn more about their customers before they even reach out,” said Andy Traba, Director of Product Marketing for cloud-based experience platform NICE CXone.

Privacy 124

Privacy Marketing & Strategy POS Privacy Policies 124

Launch Marketing

JANUARY 12, 2022

Think of it as a resolution for the new year – to make your marketing in 2022 the best it’s ever been! Kicking off 2022, B2B marketers must focus their marketing strategy on what they’re trying to accomplish, who they’re trying to reach, when they’re to reach their audience and how they will achieve their desired results.

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Search Engine Journal

MARCH 29, 2023

Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. The post Google Announces The Ads Transparency Center And 2022 Ads Safety Report appeared first on Search Engine Journal. Learn more about how advertisers can benefit from both.

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Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. The post 7 Content Marketing Trends for 2022 & How to Prepare appeared first on Brandpoint.

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Trends Planning Work Management Contingency Planning 157

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. For example, in 2022, the Coachella music festival live-streamed both event weekends on YouTube. Live videos.

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Youtube Trends Marketing & Strategy Content 138

33Across

DECEMBER 16, 2021

Our CEO, Eric Wheeler, shared his thoughts on what's in store for 2022 with Advertising Week. The post What 2022 Has In Store for Programmatic appeared first on 33Across. Read more how programmatic advertising shows no sign of.

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33Across

DECEMBER 2, 2021

The post What’s In Store for Programmatic in 2022 appeared first on 33Across. 2021 has certainly been an action-packed year for the ad tech industry. Between Apple’s IDFA, Google’s announcement to extend the deprecation of the cookie, and M&A activity, we’ve all had to ebb and flow.

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TrustRadius Marketing

SEPTEMBER 14, 2022

Essential Agile Statistics for 2022 and Beyond. Digital.ai, 2022) Agile development exploded in 2021, growing from 37% to 86% of teams in the software industry. Digital.ai, 2022) Growth in non-IT industries was also substantial, with adoption doubling year on year. Digital.ai, 2022) Cultural clashes, 43% reported.

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