$122 Billion MarTech Expenditure by 2022


According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 ! 66% marketing teams have a Chief Marketing Technologist (CMT) in place as investment budgets in Marketing Technology (MarTech) has jumped from just 22% in 2017 to 29% making marketing technology the single biggest investment area for marketing resources.

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Global sensor market forecast 2022: IoT and wearables as drivers


percent until 2022 when the market would reach $241 billion. According to Allied Market Research (AMR), the global market of sensors is poised to grow with a compound annual growth rate (CAGR) of 11.3 In the latest edition of its Sensor Market Report, Allied Market Research also looks back at the sensor market in 2015 […].


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How Retailers Can Overcome the Loss of Third-Party Web Cookies


With Google follows in the footsteps of Apple and Mozilla and phasing out support for third-party cookies in its Chrome browser by 2022, now is the time to reimagine how you’re collecting and using your first-party customer data, But what exactly should that "reimagining" look like?

How growing corruption threatens brands


Related to this, the extensive bribery involved in the Qatar bid for the 2022 World Cup significantly tarnished the image of this country, as well as FIFA itself. Content Marketing 2022 World Cup Adidas Bob Dudley BP brand transparency Brand Trust bribery Budweiser Coca-Cola Corruption crony capitalism Dima Rousseff FIFA FIFA brand McDonald's OECD Pew Research Sony The Economist Transparency International VISA VolkswagenCorruption throughout the world has grown to epidemic levels.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Virtual Reality Will Likely Generate Nearly $2 Billion in Revenue in 2022. billion in business during 2022. Even for B2B companies, VR will account for 40 percent of their buyer experiences by 2022. I just read that in the year 2100, Nigeria will be the 2nd most populous country.

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5 Predictions For 2021

Tony Zambito

It will not be until September/October of 2021, when budget planning begins for 2022, that we will see optimism return. There will be a flurry of pent-up demand companies will seek to fulfill at the start of 2022.

6 Ways to Define and Reach Your Target Market on Social Media


By 2022, the number of social media users will be more than 3 billion, up from 2.62 billion in 2018. That sounds overwhelming because, as a business, all you want is to get hold of a small number of these users and convert them into your leads and customers

3 Pillars of B2B Marketing That Will Drive Profits for Your Business

The Brit Agency

The blog cites a prediction from Gartner , which states that “by 2022, profitability will replace customer experience as the Chief Marketing Officer’s (CMO’s) number one strategic priority.”. Here at The Brit Agency we recently stumbled across a fascinating article published on the LinkedIn Marketing Solutions blog. It lays out three pillars of B2B marketing success and how they can drive profitability.

Top 11 Video Marketing Trends That Will Dominate in 2019 and Beyond


By 2022, videos will command 82% of all internet traffic and 90% of customers today claim videos help them make purchase decisions. This recent interest in video marketing began picking up in 2016. It then snowballed quickly to reach never-before-seen levels by 2018 – the year that we now call the year of video marketing. Marketing Trends

B2B Demand Generation Predictions for 2021

The Point

Statistics show that video content will account for 82% of total internet traffic by 2022 (Facebook and LinkedIn being the top two platforms for video marketing, now ahead of YouTube). 2020 was a year of change for marketers worldwide, much of it not for the best of reasons.

Why are Marketers Doubling Down on Identity?


billion by 2022. A new report published by the Association of National Advertisers (or ANA) and The Winterberry Group projects that the amount US marketers are investing in identity-based solutions will more than double over the next few years, going from just under $1 billion this year to $2.6 This week, we explain why marketers are doubling down. The post Why are Marketers Doubling Down on Identity? appeared first on LiveIntent Blog. Perspective

Why the time is right for augmented reality (AR) in marketing


In fact, by 2022 mobile applications with embedded AR are predicted to grow to 4,670,800 million worldwide and standalone AR application downloads are predicted to grow to 1,389,000 million. 30-second summary: .

B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

Last year, Google announced that Chrome web browser would follow suit by 2022 , making 2021 effectively the last year of the third-party cookie. From the crumbling of the cookie to the rise of product marketing, this year will bring both challenge and opportunity for marketers.

4 New Year’s Resolutions for Media Publishers


Start Planning Now for 2021 2022. While the calendar will read 2021 in mere weeks, it’s 2022 that will occupy our thoughts once the ball drops on January 1st. We can’t get to 2021 fast enough.

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

See You in 2022. We shouldn’t expect any kind of stability to return until at least this time next year as we welcome 2022. Enough with the negativity and cliches. What have you learned in the last year?

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Nine important marketing takeaways from 2020


2: Live events aren’t coming back until 2022 (plan accordingly). By the time people start getting comfortable with events and travel, we’ll likely be into the first quarter of 2022.

Trade Shows Won’t Be Coming Back This Year Or Next; Innovative Event Marketing Ideas Revealed

Square 2 Marketing

I’m not surprised that Facebook, AWS, Google and Microsoft are aggressively looking at virtual events in 2021 and 2022. How To Replace The Lead Generation You Were Expecting From Live Events. I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”.

Delivering Content to Digital Signage Using Content-as-a-Service


by 2022. According to research firm Markets and Markets, the digital signage market was valued at $16.88 billion in 2015 and is expected to reach $27.34 billion in the U.S. Despite this growth, vendors struggle to offer the full set of services needed for a complete end-to-end digital signage solution

Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

What will these percentages be by the end of 2022? Depending on the type of automobile you have, when you hit the gas pedal hard, there can be a slight hesitation. A hesitation that can be sometimes unsettling. Especially when trying to enter onto a highway.

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Seizing the opportunity: What can come of the single-use plastics ban?


The UN wants to eliminate single-use plastic by 2022[1] and more than 60 countries have already taken steps to eradicate single-use plastics. Read More. The post Seizing the opportunity: What can come of the single-use plastics ban? appeared first on BDB.


Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

With several large high-tech companies to keep a Work From Home policy in place until at least 2022. Empty office buildings dot the map of the United States. Once bustling communities adjacent to business parks are quiet.

Putting Dynamic Back into Email Design


billion in 2022. While it may surprise those who view emails as an antiquated channel of communication, emails are still a crucial part of the way brands communicate with consumers. Just consider that in 2017, global email users amounted to 3.7 billion people , and, this figure is set to grow to 4.3 While this sounds conclusive, in practice, email marketing remains a hotbed of discussion with marketers divided on one question: Is the content or design more important?

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Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

or BxD thus becomes a mandate for 2021 and 2022. The coronavirus pandemic will leave an imprint on B2B commerce for decades to come. In what lasting ways remains to be seen. There will be permanent changes as well as evolutionary changes.

2021 B2B Marketing Trends That Will Grow Your Business

Marketing Insider Group

in the year 2022. Within the past 5-10 years, B2B marketing has undergone extensive amounts of change. Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business.

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5 key programmatic advertising trends you need to know | 2021


The advertising industry is undoubtedly being shaken by Google announcing that the company is phasing out the use of third-party cookies on Chrome by 2022. Programmatic advertising trends for 2021 promise an exciting time for online marketing.

The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?

Tony Zambito

Now shelved until 2022. The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic.

Why now is the time for marketers to invest in multiple digital voices


30-second summary: Voice technology has quickly gained popularity during the COVID-19 pandemic as consumers looked for contactless ways to engage with brands.

10 B2B Marketing Automation Trends For Your 2021 B2B Marketing Strategy

KoMarketing Associates

Automation in advertising , in particular, is accelerating so rapidly that some experts have predicted by 2022, 80% “of the advertising process will be automated.” B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down.

The (near) future of marketing is decentralized


By the end of 2022, however, a majority — 51% — expect they will have a decentralized structure in place. In Gartner’s most recent Marketing Organizational Survey for 2019 — how marketing leaders structure their teams today and how they expect them to change over the next several years — a remarkable finding popped out to me: 20% of respondents reported that they run some form of decentralized marketing organization today.

Chrome Changes are a Blessing in Disguise


I am sure that everyone has seen the news that Google Chrome will drop third-party cookies by the year 2022. Chrome Changes are a Blessing in Disguise. While this change is to be applauded in that it appears Google will finally hold themselves to the same standards as the rest of the industry, we shouldn’t be naive. First-party cookies from YouTube and Google Search will be unaffected by this change.

65+ Statistics About Artificial Intelligence


Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). Juniper predicts the success rate of bot interactions in the healthcare sector (those completed without relocation to a human operator) will move to over 75% in 2022 ( source ). In the banking sector, Juniper forecasts the success rate of bot interactions to reach over 90% in 2022 ( source ).

Content Marketing in a Mobile World


That’s because voice commerce sales may climb to $40 billion by 2022. As a content creator in my organization, my goals are like those of other B2B companies: Create engaging content. Understand what content is effective (and less so). Increase our volume of visual content. Identify ways to repurpose content. Optimize all our content. In addition to those goals, it’s important to see how content should change across formats and channels.

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When will B2B trade shows and in-person events return?


I think that in the best case scenario, that date is in 2022. So, events companies want to do the in-person events, but the factors below make 2022 a more likely time for that to happen. It’s hard to imagine that trade shows resume before 2022. For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times.

What the death of third-party cookies means to marketers


It is a phase-out process that will be completed in 2022. Data has been essential for Digital Marketing strategies to be effective. Without it, the job becomes challenging. That’s why the death of the third-party cookie has caused so many concerns among marketers.

How B2B Intent Data Accelerates Revenue in 2021


More than 70% of B2B marketers will use third-party intent data to engage with their prospects by the end of 2022. This blog explains how to leverage intent data to elevate B2B marketing and accelerate revenue in 2021.

The Impact of New Technology on Marketing

Digital Marketing World Forum

In 2022, for 56% of marketers, both creativity and technology will play an equal role in determining where and how they engage with their customers. Total ad spend in the US is anticipated to grow 24% between 2018 and 2022, from $220.96 billion, while the share of budget dedicated to marketing technology is anticipated to remain stable over that same timeframe, at 30% in 2018 and 32% in 2022. By Greg Paull, Co-founder & Principal, R3.

Top Content Marketing Trends for 2020


In 2018, it was reported that nearly 20 percent of US adults own a smart speaker now, but this number is expected to double by 2022. Mobile video consumption is already rising by 100 percent every year and by 2022 it is expected that online videos will drive more than 82 percent of the total customer internet traffic. Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions.