Top B2B conferences for 2022


Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed. ANA is also running a very reasonably priced all-online 2022 Masters of B2B Marketing Conference II | A Virtual Experience December 7-8. June 1-3, Chicago, Ignite USA 2022.

The State of Buyer Personas 2022 Survey is Now Open For Your Input

Tony Zambito

With the 20 th Anniversary upon us, it is time for a State of Buyer Personas 2022 survey. Who do we need help from for the State of Buyer Personas 2022 Survey? Please click on the link below to take the State of Buyer Personas 2022 Survey: Link: [link].


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2022: The Year of Infrastructure

Tony Zambito

In 2014, then-President Barack Obama gave a speech on the importance of building infrastructure for future virus-borne pandemics. His predecessor, President George W. Bush, delivered similar speeches as they related to HIV and SARS viruses.

Prognostications, Predictions And Hot Topics For 2022


In 2022, we reflect on how COVID-19 has changed societal norms, resulted in the Great Resignation, and altered the top-of-mind agenda for C-suite leaders and boards of directors. Stay tuned and welcome to 2022! A few things to focus on in 2022: The rise of first-party data.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

The Beginners' Guide To Email Tagging That Can Help Boost Engagement


Let's assume that you are the owner of a clothing store with branches in different cities. This month you are launching a new line of skirts & blouses but only in the city of New York. To generate awareness about this new line, you want to send an email to your subscribers.

Top 10 Email List Management Software for a More Engaged List


Email list management is how you handle the contacts in your list. Just having a list of email addresses is under-utilizing the power of tools available to segment your list, send targeted messages, improve deliverability, and grow your list. email list management

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Influitive Wins 2022 TrustRadius Awards for Best Feature Set and Best Relationship


The post Influitive Wins 2022 TrustRadius Awards for Best Feature Set and Best Relationship appeared first on Influitive. At Influitive, everything we say and do is in the eyes of our customers and their best interests.

The Best Marketing Events Happening in 2022

Marketing Insider Group

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. That’s why I’ve put together this list of the best marketing conferences for 2022.

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Top 10 B2B Marketing Predictions for 2022


Discover the top B2B marketing trends for 2022 and find out how to navigate and adapt in a changing environment. eBooks Resources B2B Marketing Content

Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

3 Big Martech Innovation Themes in 2022


Hello, 2022! Or document.write("Hello, 2022!") speed — let’s jump in to the martech topics I expect will shape 2022. Martech Theme Omissions for 2022. The post 3 Big Martech Innovation Themes in 2022 appeared first on Chief Marketing Technologist.

The Problem With Not Knowing Your Buyers

Tony Zambito

Lack of insights about buyers creates an inability to solve problems. Over the last twenty years, since founding the concept of buyer personas, I have worked with many leaders. Leaders that are responsible for their overall business, marketing, or sales functions.

Understanding a Divergent World of Buyer Mindsets and Decisions

Tony Zambito

Regional one size fits all approach can hinder global growth with buyers. The ability to implement and execute global growth strategies has become one of the most important jobs of leaders. A common approach is to apply strategies to different geographic regions of the world.

High Growth Study 2022: Four Key Advantages Drive Dramatic Growth and Profitability

Hinge Marketing

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. Download the High Growth Study 2022 Executive Summary. Download the High Growth Study 2022 Executive Summary. Download the High Growth Study 2022 Executive Summary.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

The Value of Buyer Personas in Times of Uncertainty

Tony Zambito

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times of tumultuous upheaval. A world turned upside down and rife with uncertainty.

The Great Buyer Resignation

Tony Zambito

One of the big stories of the year 2021 and the Covid-19 pandemic has been the “Great Resignation” of workers in many consumer and business sectors. There are a variety of reasons cited.

xiQ Sales Intelligence Ranks High Performer in G2 Winter 2022 Report


xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report.

Earn The Right To Gain Buyer Empathy

Tony Zambito

The word and the premise of empathy have become quite the buzzword in business and marketing. Especially so since the advent of and the ongoing COVID-19 pandemic. There is widespread consensus that having empathy is a good thing. A must-have to connect with buyers and customers.

How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

In this 1-hour session, Brynne Tillman from Social Sales Link will teach you why Sales Enablement teams should own Social Selling

The 2022 Guide to Content Marketing on Social Media


This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year.

Buyers Are Facing New Endemic Realities

Tony Zambito

What we have in 2022 is buyers and businesses are being faced with not necessarily a clean-cut post-pandemic world but with endemic new realities instead. 4 Buyer Challenges Can Be Endemic For A Decade. For the past two years, we have been living in a state of an enduring COVID-19 pandemic.

Overpromised and Underdelivered Exasperate Buyers

Tony Zambito

Buyers, consumers, audiences, investors, and voters have all faced, at one time or another, hyperbole. Where something is hyped, and an overpromised outcome is touted. That something, underdelivered, can be a product, service, performance, technology, or program.

Trending This Tuesday: January 4, 2022

FMG Suite

In order to get your newsletter opened in 2022, you will want to emphasize this value, and further update your newsletter to showcase it, and here are 5 newsletter best practices that can help with this. The post Trending This Tuesday: January 4, 2022 appeared first on FMG Suite.

Key Learnings for Digital Sales Programs in 2022 and KPI targets for 2023

Speaker: Jordi Gili, International Speaker, Managing Director at Execus, Professor Geneva Business School,

In this session Prof. Jordi Gili with the Geneva Business School will share key learnings from digital sales programs and will hint at the Key Performance Indicators that Digital Sales programs should aspire to in 2023.

The Virus Has Changed. So Have Buyers.

Tony Zambito

The Omicron variant of Covid-19 has produced the most dramatic surge in the pandemic since the initial onset of the pandemic. Despite early indications the virus causes milder forms of illness, the degree of disruption is substantial.

Two Voids Buyer Personas Can Fill To Achieve Growth Strategies

Tony Zambito

On the minds of many CEOs entering 2022 is how to make business growth a top priority. Lack of buyer insights and brand vision can doom growth strategies. Especially after two years of an enduring COVID-19 pandemic. While some industries have prospered, many have seen substantial losses.

If You Cannot Answer Why Buyers Buy – You Cannot Lead

Tony Zambito

Important to leadership yesterday, today, and in the future is the ability to answer important “Why” questions. A significant trait that is necessary to lead organizations. Be they B2B or B2C entities. .

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Are You Future Intelligent?

Tony Zambito

Leaders will need to develop skills to translate AI into intelligence that shapes the future. Anticipate, readiness, preparedness, forward-looking, foresee, envision, and predict. Powerful words with a common thread in leadership.

Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix. But the myriad of options can make it confusing to put together a virtual event strategy that positively impacts your marketing goals - not just your budget.

Pinterest Ads: A Simple Guide for 2022


New for 2022: Idea Pins. Right now, this is an organic-only format but Pinterest is currently testing sponsored Idea Pins in the United States and planning to rollout Idea Pin ads to everyone in late 2022 — so start getting ready for it now! New for 2022: Try on product Pins.

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How Does Qualitative Research Support Captivating Story Creation?

Vision Edge Marketing

People love a good story. Over the past few years, a great deal of ink has been devoted to the importance of businesses being able to craft captivating stories. Because stories have the power to persuade, engage, and inspire. A compelling business narrative blends data and emotion.

How To Find SEO and Keyword Ranking Success on Google in 2022

Content Marketing Institute

Here’s what you need to know about MUM and other SEO developments in 2022. Continue reading → The post How To Find SEO and Keyword Ranking Success on Google in 2022 appeared first on Content Marketing Institute.

Facebook Group Cover Photo Size 2022: Best Practices


The post Facebook Group Cover Photo Size 2022: Best Practices appeared first on Creatopy Blog. 10 minutes read Having the perfect Facebook group cover photo is pretty important.

Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download the Request for Proposal template for your next RFP 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology.

6 Expert Tips For Small Business SEO Strategy In 2022 via @sejournal, @kristileilani

Search Engine Journal

Where should SMBs focus their SEO efforts in 2022? The post 6 Expert Tips For Small Business SEO Strategy In 2022 appeared first on Search Engine Journal. Here's what our network of search experts had to say.

The Best of 2021: Messaging on a Mission


The latest episode of Messaging on a Mission , the podcast from Consultants Collective member consultant, Douglas Spencer features a round-up of interviews with many of his guests in 2021, including two fellow Consultants Collective member consultants, Brian Forest and Sharon McIntosh.

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6 Best Social Media Tools for Your 2022 Strategy

Benchmark Email

Will 2022 be the year that you level up your social media strategy? … The post 6 Best Social Media Tools for Your 2022 Strategy appeared first on Benchmark Email.

5 Easy Marketing Ideas for Small Businesses in 2022

Outbound Engine

What are you doing differently in 2022 to make it an even better year for your business than 2021? Without further ado, here are our five small business marketing ideas for 2022: 1. Ready to take marketing off your to-do list in 2022?

Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.