$122 Billion MarTech Expenditure by 2022


According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 ! 66% marketing teams have a Chief Marketing Technologist (CMT) in place as investment budgets in Marketing Technology (MarTech) has jumped from just 22% in 2017 to 29% making marketing technology the single biggest investment area for marketing resources.

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Global sensor market forecast 2022: IoT and wearables as drivers


percent until 2022 when the market would reach $241 billion. According to Allied Market Research (AMR), the global market of sensors is poised to grow with a compound annual growth rate (CAGR) of 11.3 In the latest edition of its Sensor Market Report, Allied Market Research also looks back at the sensor market in 2015 […].


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Getting Back to the Office: Return To Work Survey Results


By comparison, 24% of people said they would go back at some point in the second half of 2021, and 21% indicated they wouldn’t go back until 2022 or would stay remote indefinitely. In many cases, it is the C-suite that is pushing for offices to reopen, so this 2022 outlier was unexpected.

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How Retailers Can Overcome the Loss of Third-Party Web Cookies


With Google follows in the footsteps of Apple and Mozilla and phasing out support for third-party cookies in its Chrome browser by 2022, now is the time to reimagine how you’re collecting and using your first-party customer data, But what exactly should that "reimagining" look like?

How growing corruption threatens brands


Related to this, the extensive bribery involved in the Qatar bid for the 2022 World Cup significantly tarnished the image of this country, as well as FIFA itself. Content Marketing 2022 World Cup Adidas Bob Dudley BP brand transparency Brand Trust bribery Budweiser Coca-Cola Corruption crony capitalism Dima Rousseff FIFA FIFA brand McDonald's OECD Pew Research Sony The Economist Transparency International VISA VolkswagenCorruption throughout the world has grown to epidemic levels.

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How the “Death of the Third-party Cookie” Affects the Intent Data Ecosystem


Starting in Q1 of 2022, Google Chrome will no longer support third-party cookies, potentially impacting marketers’ ability to programmatically identify and target in-market buyers.

5 Predictions For 2021

Tony Zambito

It will not be until September/October of 2021, when budget planning begins for 2022, that we will see optimism return. There will be a flurry of pent-up demand companies will seek to fulfill at the start of 2022.

6 Ways to Define and Reach Your Target Market on Social Media


By 2022, the number of social media users will be more than 3 billion, up from 2.62 billion in 2018. That sounds overwhelming because, as a business, all you want is to get hold of a small number of these users and convert them into your leads and customers

The Future of Sales: Expect Sales Jobs to Return, but with New Ways of Working


Expect sales employment to increase in 2021 and 2022 in the US and Canada as vaccinations increase and immunization spreads. Like most job roles, sales hiring declined sharply during the pandemic.

6 Tips for Building a Social Media Marketing Strategy that Actually Works

Marketing Insider Group

Social Media Marketing Reach 2022, Statista Research (January 2022). Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers 1 in U.S.-based

3 Pillars of B2B Marketing That Will Drive Profits for Your Business

The Brit Agency

The blog cites a prediction from Gartner , which states that “by 2022, profitability will replace customer experience as the Chief Marketing Officer’s (CMO’s) number one strategic priority.”.

Sales Page Optimization: 8 Online Course Sales Page Elements to Boost Conversions


And it’s expected to surpass $243 billion by 2022. Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. The global e-learning market generated revenue of $165.3 billion during 2016. With this kind of revenue generation, it’s safe. Blogs

Top 11 Video Marketing Trends That Will Dominate in 2019 and Beyond


By 2022, videos will command 82% of all internet traffic and 90% of customers today claim videos help them make purchase decisions. This recent interest in video marketing began picking up in 2016. It then snowballed quickly to reach never-before-seen levels by 2018 – the year that we now call the year of video marketing. Marketing Trends

The Buyer Mindset Is Your Key To Post Pandemic Recovery

Tony Zambito

In 2021 and looking ahead to 2022, organizations and their leaders should focus on improving their buyer insights capabilities. The sell-side of the seller-buyer equation has been flipped upside down. Transitions to virtual selling are happening at a rapid pace.

65+ Statistics About Artificial Intelligence


Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). Juniper predicts the success rate of bot interactions in the healthcare sector (those completed without relocation to a human operator) will move to over 75% in 2022 ( source ). In the banking sector, Juniper forecasts the success rate of bot interactions to reach over 90% in 2022 ( source ).

Why are Marketers Doubling Down on Identity?


billion by 2022. A new report published by the Association of National Advertisers (or ANA) and The Winterberry Group projects that the amount US marketers are investing in identity-based solutions will more than double over the next few years, going from just under $1 billion this year to $2.6 This week, we explain why marketers are doubling down. The post Why are Marketers Doubling Down on Identity? appeared first on LiveIntent Blog. Perspective

3 Audience Segmentation Trends Shaping Digital Marketing in 2021


In January 2020, Google announced it would phase out third-party cookies by 2022. Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer twenty years ago, you would have given anything for this scenario. But times have changed.

Delivering Content to Digital Signage Using Content-as-a-Service


by 2022. According to research firm Markets and Markets, the digital signage market was valued at $16.88 billion in 2015 and is expected to reach $27.34 billion in the U.S. Despite this growth, vendors struggle to offer the full set of services needed for a complete end-to-end digital signage solution

Trade Shows Won’t Be Coming Back This Year Or Next; Innovative Event Marketing Ideas Revealed

Square 2 Marketing

I’m not surprised that Facebook, AWS, Google and Microsoft are aggressively looking at virtual events in 2021 and 2022. How To Replace The Lead Generation You Were Expecting From Live Events.

This is not a drill: The loss of third-party cookies is bigger than GDPR and CCPA


In March 2021 , Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2022. Having the best possible historical data to work from can help provide insights in 2022 when it will form the backbone of your advertising strategy.

B2B Demand Generation Predictions for 2021

The Point

Statistics show that video content will account for 82% of total internet traffic by 2022 (Facebook and LinkedIn being the top two platforms for video marketing, now ahead of YouTube). 2020 was a year of change for marketers worldwide, much of it not for the best of reasons.

Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

What will these percentages be by the end of 2022? Depending on the type of automobile you have, when you hit the gas pedal hard, there can be a slight hesitation. A hesitation that can be sometimes unsettling. Especially when trying to enter onto a highway.

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The New SEC Advertising Rule: 5 New Marketing Opportunities for Financial Advisors

FMG Suite

The compliance date for the new advertising rule is November 4th, 2022, 18 months after the active date of May 4th, 2021. After being published in the Federal Register for 60 days, the new SEC advertising rule is now in full effect. .

Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

or BxD thus becomes a mandate for 2021 and 2022. The coronavirus pandemic will leave an imprint on B2B commerce for decades to come. In what lasting ways remains to be seen. There will be permanent changes as well as evolutionary changes.

A look at the full revenue impact of retail media ad platforms


billion in ecommerce sales wouldn’t have materialized until 2022. The rise in retail media is one of the hottest topics in marketing today. It’s no mystery that the pandemic has massively changed consumer behavior and usher in rampant digital transformation globally.

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Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

With several large high-tech companies to keep a Work From Home policy in place until at least 2022. Empty office buildings dot the map of the United States. Once bustling communities adjacent to business parks are quiet.

Why the time is right for augmented reality (AR) in marketing


In fact, by 2022 mobile applications with embedded AR are predicted to grow to 4,670,800 million worldwide and standalone AR application downloads are predicted to grow to 1,389,000 million. 30-second summary: .

ZoomInfo Returns to Office with Hybrid Remote Work Model


This structure will be the norm through at least 2022. “I still believe wholeheartedly that an in-person work environment allows us to work together to invent, collaborate, and learn most effectively.

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

See You in 2022. We shouldn’t expect any kind of stability to return until at least this time next year as we welcome 2022. Enough with the negativity and cliches. What have you learned in the last year?

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The COVID-19 Pandemic Has Changed Your Buyers. Do You Know How?

Tony Zambito

Now shelved until 2022. The surge. The wave. The apex. The spike. The spread. These terms and expressions have become part of the vernacular describing the COVID-19 pandemic. A foreboding and ominous context. Our country is entering the third significant reckoning of the pandemic.

B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

Last year, Google announced that Chrome web browser would follow suit by 2022 , making 2021 effectively the last year of the third-party cookie. From the crumbling of the cookie to the rise of product marketing, this year will bring both challenge and opportunity for marketers.

Nine important marketing takeaways from 2020


2: Live events aren’t coming back until 2022 (plan accordingly). By the time people start getting comfortable with events and travel, we’ll likely be into the first quarter of 2022.

Seizing the opportunity: What can come of the single-use plastics ban?


The UN wants to eliminate single-use plastic by 2022[1] and more than 60 countries have already taken steps to eradicate single-use plastics. Read More. The post Seizing the opportunity: What can come of the single-use plastics ban? appeared first on BDB.


Putting Dynamic Back into Email Design


billion in 2022. While it may surprise those who view emails as an antiquated channel of communication, emails are still a crucial part of the way brands communicate with consumers. Just consider that in 2017, global email users amounted to 3.7 billion people , and, this figure is set to grow to 4.3 While this sounds conclusive, in practice, email marketing remains a hotbed of discussion with marketers divided on one question: Is the content or design more important?

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How COVID-19 Is Boosting Retail Ecommerce and Related Tech in 2021


trillion US dollars in 2022. We’ve already entered the second quarter of 2021 and although several vaccines have arrived on the scene, the COVID-19 pandemic is still far from over.

65+ Mind-Blowing Artificial Intelligence Statistics


Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). Juniper predicts the success rate of bot interactions in the healthcare sector (those completed without relocation to a human operator) will move to over 75% in 2022 ( source ). In the banking sector, Juniper forecasts the success rate of bot interactions to reach over 90% in 2022 ( source ).

4 New Year’s Resolutions for Media Publishers


Start Planning Now for 2021 2022. While the calendar will read 2021 in mere weeks, it’s 2022 that will occupy our thoughts once the ball drops on January 1st. We can’t get to 2021 fast enough.