$122 Billion MarTech Expenditure by 2022


According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 !

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Global sensor market forecast 2022: IoT and wearables as drivers


percent until 2022 when the market would reach $241 billion. According to Allied Market Research (AMR), the global market of sensors is poised to grow with a compound annual growth rate (CAGR) of 11.3 In the latest edition of its Sensor Market Report, Allied Market Research also looks back at the sensor market in 2015 […].

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3 Pillars of B2B Marketing That Will Drive Profits for Your Business

The Brit Agency

The blog cites a prediction from Gartner , which states that “by 2022, profitability will replace customer experience as the Chief Marketing Officer’s (CMO’s) number one strategic priority.”.

How growing corruption threatens brands


Related to this, the extensive bribery involved in the Qatar bid for the 2022 World Cup significantly tarnished the image of this country, as well as FIFA itself. Corruption throughout the world has grown to epidemic levels.

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Sales Page Optimization: 8 Online Course Sales Page Elements to Boost Conversions


And it’s expected to surpass $243 billion by 2022. Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. The global e-learning market generated revenue of $165.3 billion during 2016.

6 Ways to Define and Reach Your Target Market on Social Media


By 2022, the number of social media users will be more than 3 billion, up from 2.62 billion in 2018. That sounds overwhelming because, as a business, all you want is to get hold of a small number of these users and convert them into your leads and customers

Why are Marketers Doubling Down on Identity?


billion by 2022. A new report published by the Association of National Advertisers (or ANA) and The Winterberry Group projects that the amount US marketers are investing in identity-based solutions will more than double over the next few years, going from just under $1 billion this year to $2.6 This week, we explain why marketers are doubling down. The post Why are Marketers Doubling Down on Identity? appeared first on LiveIntent Blog. Perspective

Trade Shows Won’t Be Coming Back This Year Or Next; Innovative Event Marketing Ideas Revealed

Square 2 Marketing

I’m not surprised that Facebook, AWS, Google and Microsoft are aggressively looking at virtual events in 2021 and 2022. How To Replace The Lead Generation You Were Expecting From Live Events.

Chrome Changes are a Blessing in Disguise


I am sure that everyone has seen the news that Google Chrome will drop third-party cookies by the year 2022. Chrome Changes are a Blessing in Disguise.

When will B2B trade shows and in-person events return?


I think that in the best case scenario, that date is in 2022. So, events companies want to do the in-person events, but the factors below make 2022 a more likely time for that to happen. It’s hard to imagine that trade shows resume before 2022.

Now Is the Time to Plan Your 2021 Demand Marketing Transformation


Starting in Q1 2021: You might as well plan to transform in 2022 if you can’t possibly start until next year, which means you’ve lost all competitive advantage and will spend most of 2021 behind the eight ball simply engaging in more random acts of marketing.

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How to Start Using Video for Business


Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Guest post by Roman Daneghyan. Video marketing started getting big back in 2009 and had really taken off by 2017.

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The (near) future of marketing is decentralized


By the end of 2022, however, a majority — 51% — expect they will have a decentralized structure in place.

Delivering Content to Digital Signage Using Content-as-a-Service


by 2022. According to research firm Markets and Markets, the digital signage market was valued at $16.88 billion in 2015 and is expected to reach $27.34 billion in the U.S. Despite this growth, vendors struggle to offer the full set of services needed for a complete end-to-end digital signage solution

65+ Statistics About Artificial Intelligence


Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). In the banking sector, Juniper forecasts the success rate of bot interactions to reach over 90% in 2022 ( source ).

Seizing the opportunity: What can come of the single-use plastics ban?


The UN wants to eliminate single-use plastic by 2022[1] and more than 60 countries have already taken steps to eradicate single-use plastics. Read More. The post Seizing the opportunity: What can come of the single-use plastics ban? appeared first on BDB.


Putting Dynamic Back into Email Design

Modern Marketing

billion in 2022. While it may surprise those who view emails as an antiquated channel of communication, emails are still a crucial part of the way brands communicate with consumers. Just consider that in 2017, global email users amounted to 3.7

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The Six Most Important Trends in Cloud-Based Software for 2020


Forrester predicts that the cloud software market will grow to $411 billion by 2022. Guest post by Angelina Harper. Cloud computing has become a global phenomenon since the concept emerged a decade ago.

Top Content Marketing Trends for 2020


In 2018, it was reported that nearly 20 percent of US adults own a smart speaker now, but this number is expected to double by 2022. Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions.

Getting a Better Grasp on Digital Transformation


International Data Corporation (IDC) predicts that digital transformation spending will reach nearly $2 trillion by 2022. By David Gutierrez.

Does More Martech Mean Fewer Brand Fans?

Marketing Insider Group

Through 2022, CMOs are projected to increase their spend on automation, data, and tools by up to 11%. The optimal brand experience differs from company to company.

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Tony Zambito And Center For Buyer Insights To Launch Buyer Outlook Insights Study July 1

Tony Zambito

June 8, 2020. A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales.

Year-end benchmark report: 2H 2018 benchmarks and best practices


billion (expected to nearly double by 2022). billion (expected to $141.36B by 2022). billion in 2018 and is expected to nearly double by 2022. It’s an exciting time for digital marketers.

Content Marketing in a Mobile World

Modern Marketing

That’s because voice commerce sales may climb to $40 billion by 2022. As a content creator in my organization, my goals are like those of other B2B companies: Create engaging content. Understand what content is effective (and less so). Increase our volume of visual content.

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Virtual Health: Marketing Essentials

EMagine B2B Blog

billion by 2022? Virtual health is one of the biggest trending healthcare topics of 2018 and we know it’s only going to get bigger in the coming years. Did you know the virtual health market is expected to reach $3.5

The Impact of New Technology on Marketing

Digital Marketing World Forum

In 2022, for 56% of marketers, both creativity and technology will play an equal role in determining where and how they engage with their customers. Total ad spend in the US is anticipated to grow 24% between 2018 and 2022, from $220.96 By Greg Paull, Co-founder & Principal, R3.

Promoting an Affiliate Deal [How to Increase Your Affiliate Income Via Email Marketing]


billion, and by 2022 it is estimated that affiliate marketing spend will reach $8.2 Affiliate marketing is a huge and consistently growing business. In 2017, Statista estimated that the total spending through affiliate marketing in the U.S. reached $5.37 billion.

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4 Tips for Your B2B Social Media Strategy in 2020

KoMarketing Associates

In fact, it is projected that by 2022 videos will account for 82 percent of online traffic. . As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year.

5 stats for social media marketers in the software industry

Sprout Social

By 2022, videos will account for 82% of all online traffic. By 2022, video content is projected to account for 82% of all online traffic , so if you’re not already producing video content to promote your software, it’s time to start. .

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Ensure Your Cold Emails Reach Their Destination in 2019


billion by 2022. Email can do a lot of things. On one hand, it can be used to find the answer to your most nagging questions; and on the other it can make you seethe with righteous fury on the other. . Invented in the 1960s, email certainly is old school.

How Voice-Activated Tech Will Change Content Marketing

Content Marketing Institute

Here are a few data points about the impact voice-centric digital communication is having on consumers – and how marketers are responding: 55% of adults will have a smart speaker by 2022, per OC&C Strategy Consultants , more than doubling the nearly 20% of U.S.

Three Ways to Prepare for the Cookie Apocalypse


Here’s a cheat sheet to some of the factors behind the cookie’s crumble: Apple’s Safari browser and Mozilla Firefox block third-party cookies, and Google revealed plans to “render third-party cookies obsolete” its Chrome browser by 2022.

5 Martech Trends to Drive Revenue in the 20s


million to $3 billion by 2022. Consumer spending via voice assistants is expected to reach 18% by 2022. Welcome to the 2020s! Marketing has seen explosive growth in the last 10 years.

A Journey From the Centre of the Inbox; Marketers Must Begin Crossing the Channels

Modern Marketing

Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022. Email is facing some challenges.

Digital display ad creative: size matters


percent by 2022. Need intel on the best banner size? Coming right up! At Choozle, we think the saying “size matters” is especially true re: digital advertising creative assets, and we pulled a ton of data from our own platform to prove it.

Seven Smart Strategies to Take Your Social Media to the Next Level

Modern Marketing

billion by the year 2022 and taking a larger and larger role in mining mentions, automating replies, and inching customers towards an engagement. This year it’s estimated that 2.77 billion people will be active on social media.

30 Email Marketing Stats You Need to Know for Your 2020 Strategy


Experts anticipate that 347 emails will be sent worldwide every day by 2022. Is your 2020 email marketing strategy poised for success?

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