$122 Billion MarTech Expenditure by 2022


According to a Forrester Research report, investment in MarTech is likely to go up by 27% increasing the expenditure to more than $122 billion by 2022 ! 66% marketing teams have a Chief Marketing Technologist (CMT) in place as investment budgets in Marketing Technology (MarTech) has jumped from just 22% in 2017 to 29% making marketing technology the single biggest investment area for marketing resources.

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Global sensor market forecast 2022: IoT and wearables as drivers


percent until 2022 when the market would reach $241 billion. According to Allied Market Research (AMR), the global market of sensors is poised to grow with a compound annual growth rate (CAGR) of 11.3 In the latest edition of its Sensor Market Report, Allied Market Research also looks back at the sensor market in 2015 […].

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Virtual Reality Will Likely Generate Nearly $2 Billion in Revenue in 2022. billion in business during 2022. Even for B2B companies, VR will account for 40 percent of their buyer experiences by 2022. Even by 2022, Morgan says, AI will replace many of the tasks of data analysts, freeing them to work on other tasks. I just read that in the year 2100, Nigeria will be the 2nd most populous country.

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How growing corruption threatens brands


Related to this, the extensive bribery involved in the Qatar bid for the 2022 World Cup significantly tarnished the image of this country, as well as FIFA itself. Content Marketing 2022 World Cup Adidas Bob Dudley BP brand transparency Brand Trust bribery Budweiser Coca-Cola Corruption crony capitalism Dima Rousseff FIFA FIFA brand McDonald's OECD Pew Research Sony The Economist Transparency International VISA VolkswagenCorruption throughout the world has grown to epidemic levels.

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3 Pillars of B2B Marketing That Will Drive Profits for Your Business

The Brit Agency

The blog cites a prediction from Gartner , which states that “by 2022, profitability will replace customer experience as the Chief Marketing Officer’s (CMO’s) number one strategic priority.”.

6 Ways to Define and Reach Your Target Market on Social Media


By 2022, the number of social media users will be more than 3 billion, up from 2.62 billion in 2018. That sounds overwhelming because, as a business, all you want is to get hold of a small number of these users and convert them into your leads and customers

Top 11 Video Marketing Trends That Will Dominate in 2019 and Beyond


By 2022, videos will command 82% of all internet traffic and 90% of customers today claim videos help them make purchase decisions. This recent interest in video marketing began picking up in 2016. It then snowballed quickly to reach never-before-seen levels by 2018 – the year that we now call the year of video marketing. Marketing Trends

Why are Marketers Doubling Down on Identity?


billion by 2022. A new report published by the Association of National Advertisers (or ANA) and The Winterberry Group projects that the amount US marketers are investing in identity-based solutions will more than double over the next few years, going from just under $1 billion this year to $2.6 This week, we explain why marketers are doubling down. The post Why are Marketers Doubling Down on Identity? appeared first on LiveIntent Blog. Perspective

Trade Shows Won’t Be Coming Back This Year Or Next; Innovative Event Marketing Ideas Revealed

Square 2 Marketing

I’m not surprised that Facebook, AWS, Google and Microsoft are aggressively looking at virtual events in 2021 and 2022. How To Replace The Lead Generation You Were Expecting From Live Events.

Delivering Content to Digital Signage Using Content-as-a-Service


by 2022. According to research firm Markets and Markets, the digital signage market was valued at $16.88 billion in 2015 and is expected to reach $27.34 billion in the U.S. Despite this growth, vendors struggle to offer the full set of services needed for a complete end-to-end digital signage solution

Chrome Changes are a Blessing in Disguise


I am sure that everyone has seen the news that Google Chrome will drop third-party cookies by the year 2022. Chrome Changes are a Blessing in Disguise.

Seizing the opportunity: What can come of the single-use plastics ban?


The UN wants to eliminate single-use plastic by 2022[1] and more than 60 countries have already taken steps to eradicate single-use plastics. Read More. The post Seizing the opportunity: What can come of the single-use plastics ban? appeared first on BDB.


Putting Dynamic Back into Email Design

Modern Marketing

billion in 2022. While it may surprise those who view emails as an antiquated channel of communication, emails are still a crucial part of the way brands communicate with consumers. Just consider that in 2017, global email users amounted to 3.7 billion people , and, this figure is set to grow to 4.3 While this sounds conclusive, in practice, email marketing remains a hotbed of discussion with marketers divided on one question: Is the content or design more important?

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10 B2B Marketing Automation Trends For Your 2021 B2B Marketing Strategy

KoMarketing Associates

Automation in advertising , in particular, is accelerating so rapidly that some experts have predicted by 2022, 80% “of the advertising process will be automated.” B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down.

What the death of third-party cookies means to marketers


It is a phase-out process that will be completed in 2022. Data has been essential for Digital Marketing strategies to be effective. Without it, the job becomes challenging. That’s why the death of the third-party cookie has caused so many concerns among marketers.

The Six Most Important Trends in Cloud-Based Software for 2020


Forrester predicts that the cloud software market will grow to $411 billion by 2022. Guest post by Angelina Harper. Cloud computing has become a global phenomenon since the concept emerged a decade ago.

How to Start Using Video for Business


Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Guest post by Roman Daneghyan. Video marketing started getting big back in 2009 and had really taken off by 2017. If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Video product is now easier and less costly than ever.

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The (near) future of marketing is decentralized


By the end of 2022, however, a majority — 51% — expect they will have a decentralized structure in place. In Gartner’s most recent Marketing Organizational Survey for 2019 — how marketing leaders structure their teams today and how they expect them to change over the next several years — a remarkable finding popped out to me: 20% of respondents reported that they run some form of decentralized marketing organization today.

How to Create a Killer SaaS Content Marketing Strategy


In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. billion by 2022, the competition is becoming even more fierce. In 2016, just 38% of companies were reliant on SaaS for at least 80% of their software needs.

65+ Statistics About Artificial Intelligence


Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). Juniper predicts the success rate of bot interactions in the healthcare sector (those completed without relocation to a human operator) will move to over 75% in 2022 ( source ). In the banking sector, Juniper forecasts the success rate of bot interactions to reach over 90% in 2022 ( source ).

A Journey From the Centre of the Inbox; Marketers Must Begin Crossing the Channels

Modern Marketing

Not only have subscriber bases taken a knock with the arrival of GDPR, cutting up to 50% of the contact list for some brands, but the annual volume of email is expected to rise from 269 billion to 333 billion by 2022. Email is facing some challenges.

Content Marketing in a Mobile World

Modern Marketing

That’s because voice commerce sales may climb to $40 billion by 2022. As a content creator in my organization, my goals are like those of other B2B companies: Create engaging content. Understand what content is effective (and less so). Increase our volume of visual content. Identify ways to repurpose content. Optimize all our content. In addition to those goals, it’s important to see how content should change across formats and channels.

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When will B2B trade shows and in-person events return?


I think that in the best case scenario, that date is in 2022. So, events companies want to do the in-person events, but the factors below make 2022 a more likely time for that to happen. It’s hard to imagine that trade shows resume before 2022. For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times.

Virtual Health: Marketing Essentials

EMagine B2B Blog

billion by 2022? Virtual health is one of the biggest trending healthcare topics of 2018 and we know it’s only going to get bigger in the coming years. Did you know the virtual health market is expected to reach $3.5

Now Is the Time to Plan Your 2021 Demand Marketing Transformation


Starting in Q1 2021: You might as well plan to transform in 2022 if you can’t possibly start until next year, which means you’ve lost all competitive advantage and will spend most of 2021 behind the eight ball simply engaging in more random acts of marketing.

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4 Tips for Your B2B Social Media Strategy in 2020

KoMarketing Associates

In fact, it is projected that by 2022 videos will account for 82 percent of online traffic. . As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year.

Getting a Better Grasp on Digital Transformation


International Data Corporation (IDC) predicts that digital transformation spending will reach nearly $2 trillion by 2022. By David Gutierrez. Companies across industries are investing heavily in data collection and storage technologies like the Internet of things (IoT) and the cloud in hopes of improving every facet of their operations. But while business investments run high, few companies are seeing tangible business results.

Seven Smart Strategies to Take Your Social Media to the Next Level

Modern Marketing

billion by the year 2022 and taking a larger and larger role in mining mentions, automating replies, and inching customers towards an engagement. This year it’s estimated that 2.77 billion people will be active on social media. While it can be overwhelming to think about adopting all of the new technology permeating the market, these key areas stand out as being worthwhile investments to drive results in your social media campaigns for 2019. Martech Integration.

How Voice-Activated Tech Will Change Content Marketing

Content Marketing Institute

Here are a few data points about the impact voice-centric digital communication is having on consumers – and how marketers are responding: 55% of adults will have a smart speaker by 2022, per OC&C Strategy Consultants , more than doubling the nearly 20% of U.S.

Year-end benchmark report: 2H 2018 benchmarks and best practices


billion (expected to nearly double by 2022). billion (expected to $141.36B by 2022). billion in 2018 and is expected to nearly double by 2022. It’s an exciting time for digital marketers. The quality of digital advertising—and more specifically, programmatic display ads—is on the up-and-up. While that means only good things for consumers, it can create a tricky environment for marketers to stay on top of their game.

5 stats for social media marketers in the software industry

Sprout Social

By 2022, videos will account for 82% of all online traffic. By 2022, video content is projected to account for 82% of all online traffic , so if you’re not already producing video content to promote your software, it’s time to start. .

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Does More Martech Mean Fewer Brand Fans?

Marketing Insider Group

Through 2022, CMOs are projected to increase their spend on automation, data, and tools by up to 11%. The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members.

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Top Content Marketing Trends for 2020


In 2018, it was reported that nearly 20 percent of US adults own a smart speaker now, but this number is expected to double by 2022. Mobile video consumption is already rising by 100 percent every year and by 2022 it is expected that online videos will drive more than 82 percent of the total customer internet traffic. Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions.

Three Ways to Prepare for the Cookie Apocalypse


Here’s a cheat sheet to some of the factors behind the cookie’s crumble: Apple’s Safari browser and Mozilla Firefox block third-party cookies, and Google revealed plans to “render third-party cookies obsolete” its Chrome browser by 2022.

5 Martech Trends to Drive Revenue in the 20s


million to $3 billion by 2022. Consumer spending via voice assistants is expected to reach 18% by 2022. Welcome to the 2020s! Marketing has seen explosive growth in the last 10 years.

How-To-Guide: Shopify and HubSpot Integration for Your New E-Commerce Solution

SmartBug Media

By 2022, e-commerce revenue in the U.S. Congratulations—if you are reading this article, you are looking to implement an e-commerce solution for your business.

It’s Finally Over for the 3rd party Cookie — What Now?

Martech Advisor

Google dropped a bombshell recently on the advertising industry saying it would “phase out support” for third-party cookies on Google Chrome by 2022 (effectively killing them). Recently Google announced that is would phase out support for third-party cookies on Google Chrome.

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