Zoominfo

FEBRUARY 17, 2023

In 2022, we crossed over $1 billion in annual revenue. In 2022, we invested more than 117,000 hours in employee training and development. In 2022, we raised over $400,000 for 12 different organizations across five countries. Conservation By the end of 2022, over 95% of our cloud footprint was carbon neutral.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Search Engine Journal

MARCH 29, 2022

Oracle survey results reveal what's trending in digital marketing today. The post Top Digital Marketing Trends For 2022: Oracle Survey Results appeared first on Search Engine Journal. Looking for industry benchmarks to inform your marketing strategy and upcoming campaigns?

Customer Surveys 94

Customer Surveys Trends Advertising Benchmark Marketing & Strategy 94

Martech

JULY 15, 2022

Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. As in previous years, marketing management led the pack in championing replacement decisions – 38% in 2022 compared to 39% in 2021.

Customer Surveys 111

Customer Surveys Enterprise Management Marketing Management Marketing Automation Services 111

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Take the 2022 MarTech Replacement Survey today! In 2021, marketing budgets claimed 6.4%

Marketing Budget 114

Marketing Budget Paid Search Agency Lock-In CMO 114

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Here’s a list of five macro B2B marketing trends to watch in 2022. An Elevation of Strategy.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Martech

NOVEMBER 1, 2022

Native, or intrinsic, game ads are the top format to drive gamers to action, according to a new Frameplay survey of over 1,200 gamers. billion, and places the 2022 global games market at $196.8 A full 45% of gamers in the survey said interstitial ads were the dominant ad type they experienced in games. Why we care. Ad formats.

Customer Surveys 116

Customer Surveys Ads Mobile Advertising Banners 116

Webbiquity

FEBRUARY 22, 2022

A recent survey from TopRank Marketing (summarized in The State of B2B Influencer Marketing here) found that the most common influencer activity among marketers was collaborating on content (87%) and that the most popular content types were blog posts (83%) and recorded video (67%). It will an interesting ride to watch.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Martech

JULY 1, 2022

That’s one of the standout findings of the 2022 MarTech Replacement Survey. In the 2021 and 2022 surveys, we see something like one in five respondents saying they installed new marketing automation or CRM tools — a remarkable figure, given the likely complexity of such projects. SEO and email are runners up.

Enterprise Management 90

Enterprise Management Customer Surveys Marketing Management Marketing Automation Services 90

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. To truly understand its effectiveness and impact, we need your valuable insights.

Customer Surveys 84

Customer Surveys B2B Marketing B2B Marketing & Strategy 84

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." The findings of the Fall 2023 edition of "The CMO Survey" were released in late September. The findings of the Fall 2023 edition of "The CMO Survey" were released in late September.

CMO 70

CMO Customer Surveys Research B2B 70

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. What does this mean for SEO in 2022?

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Martech

APRIL 12, 2022

In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., Top challenges marketers face in 2022. 30% of marketers surveyed overall fear they’re missing out on AI’s ability to predict customer behaviors and adjust campaigns. Marketers look forward to big things in 2022. Canada, India, and the UK.

Trends 101

Trends Planning Marketing & Strategy Loyalty 101

Martech

JANUARY 21, 2022

The study surveyed U.S-based based agency professionals in December, 2021 and came away with strong majorities in the response to their 2022 priorities. Of those surveyed, 81% believe that hiring will be more challenging in 2022 than it was during the previous year. The change from 2020 to 2021 is telling.

Paid Search Agency 116

Paid Search Agency Advertising Agencies Ad Agencies Digital Transformation 116

Martech

DECEMBER 21, 2021

What will next year, 2022 bring for marketing operations? A 2021 survey by BrandMaker showed that a top priority for CMOs is better tech stack integration, a key responsibility of the marketing ops function. As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. .

Account Based Marketing 141

Account Based Marketing Enterprise Management Marketing Budget Work Management 141

Martech

MAY 23, 2022

As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. A 2022 survey by social media analysts Sprout Social found 71% of U.S. A 2022 survey by social media analysts Sprout Social found 71% of U.S. Take the 2022 MarTech Replacement Survey today!

Customer Surveys 110

Customer Surveys Brand Identity Branding Trust Marketing 110

SWZD

NOVEMBER 10, 2021

For the second year, SWZD has surveyed decision makers in APAC to enhance their 2022 State of IT report, offering forward looking, actionable data insights on IT budget and tech adoption plans in the region.

Customer Surveys 118

Customer Surveys 118

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. Almost half the high growth AEC firms surveyed used data from their website or other digital sources to score leads and were 30 percent more profitable than the no growth firms. About the Study.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Martech

MARCH 29, 2023

Those are among the findings from MarTech’s 2023 Salary and Career Survey. This year’s survey The survey, conducted jointly by MarTech and chiefmartec.com, was taken by 419 marketers in December 2022 and January 2023; 401 of those provided salary information. Download the survey here (no registration required).

Customer Surveys 102

Customer Surveys Paid Search Agency Marketing Report Promotion 102

Content Marketing Institute

OCTOBER 13, 2021

That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Continue reading → The post B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research] appeared first on Content Marketing Institute.

Research 141

Research B2B Marketing Content Marketing Brand Identity 141

Marketing Insider Group

DECEMBER 8, 2021

AI-powered customer service meets burgeoning demand: a survey by Bright Local suggests that 58% of consumers have utilized voice search to locate local businesses in the past year. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week. Prioritize Video Content.

Practices 293

Practices Tips Business Emarketing 293

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. While that won’t change in 2022, there are some additional things you can do to be successful. Companies should also be laying out how best to report their metrics.

Trends 100

Trends Planning Lead Scoring Lead Ranking 100

Martech

OCTOBER 31, 2022

Via 2022 State of B2B Marketing Budgets report from Demand Metric and Integrate. Only 12% reported a significantly bigger budget, according to the 2022 State of B2B Marketing Budgets report. Via 2022 State of B2B Marketing Budgets report from Demand Metric and Integrate. This isn’t a knock on those predictions.

Marketing Budget 90

Marketing Budget Budget Programs B2B Marketing B2B 90

Brandpoint

DECEMBER 13, 2021

Staffing is a core issue that all businesses will face in 2022. If your growth plans for 2022 require people, you may not be able to fill the seats you need. Investing in employer branding is still a relatively new concept for many companies, but in 2022, it’s no longer optional. It might be time for Plan B.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

AgencyEA

JANUARY 24, 2022

Each year, Agency EA conducts an industry-wide research study, surveying professionals, experts and top case studies to identify the most impactful trends for the year ahead. The results are in: 2022 will be a comeback year for #experientialmarketing.

Marketing Report 98

Marketing Report Trends Advertising Agencies Paid Search Agency 98

Martech

MAY 16, 2023

The 2022 survey showed solutions being replaced in a quest for better features , in particular: Better integrations/open API. So please take about three minutes or so to complete our Replacement Survey and let us know how your martech world is evolving. The 2023 MarTech Replacement Survey is here. Ability to measure ROI.

Customer Surveys 94

Customer Surveys API Digital Transformation Budget Programs 94

Search Engine Journal

APRIL 18, 2022

Gain insights from Conductor's survey of 350+ marketers from enterprise and mid-market companies. The post State Of Organic Marketing In 2022: SEO Top Priorities appeared first on Search Engine Journal. Do you know where to focus your SEO efforts this year?

SEO 125

SEO Organization Customer Surveys Paid Search Agency 125

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. For example, in 2022, the Coachella music festival live-streamed both event weekends on YouTube. Live videos.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Zoominfo

JULY 25, 2022

They’re aggregated inside our platform from various sources including customer surveys, our in-house researchers, and web crawlers. Sayonara, Salad-Slinging Sally DoorDash has announced plans to halt operations and shut down its subsidiaries, Chowbotics, on August 31, 2022.

Aggregators 100

Aggregators Newsletter Outreach Custom Publishing 100

Zoominfo

JUNE 23, 2022

This information is sourced from our talented in-house research team, customer surveys, and web crawlers to make sure that we’re offering a broad range of news that you can use to own your market. Today’s kids will never understand how slow Internet Explorer was pic.twitter.com/bWOEHI1Epj — Coober (@GayYote) June 16, 2022 4.

Zoominfo 100

Zoominfo Lead Ranking Internet Marketing Acquisitions 100

Litmus

JULY 14, 2022

And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels. The post HubSpot and Litmus Share the 2022 Marketing Trends You Need to Know appeared first on Litmus.

Hubspot 101

Hubspot Trends Privacy Protection Advertising Agencies 101

Search Engine Journal

SEPTEMBER 7, 2021

Search Engine Journal's first State of SEO Report will help guide your SEO strategy into 2022 with unique data, graphs, and commentary. The post The State of SEO 2021: Key Industry Survey Findings [Research] appeared first on Search Engine Journal.

Customer Surveys 115

Customer Surveys SEO Research 115

B2B Marketing Directions

NOVEMBER 7, 2021

Therefore, as marketing leaders develop their plans for 2022, it's vital that they assess what the economic environment is likely to be next year. Several organizations have recently released economic forecasts that cover all or part of 2022, and I'll describe some of these predictions in this post. in the second quarter of 2022.

Forecasting 97

Forecasting Conference Statistics Planning 97

chiefmartech

JANUARY 10, 2022

Hello, 2022! Or document.write("Hello, 2022!") speed — let’s jump in to the martech topics I expect will shape 2022. Recent survey data from no-code vendor Tonkean shows the empowerment of business teams to build some, if not all, of their own automated workflows is becoming an accepted norm. Let’s dive in!

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Kaleido Intelligence predicts that spending on B2B and B2C eCommerce will reach $6 trillion in 2022 , up from $4.8 We expect the same spike in January 2022.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Martech

FEBRUARY 4, 2022

That’s why MarTech is partnering with marketing transformation expert Scott Brinker to launch the 2022 MarTech Salary and Career Survey today. Please help us by completing this anonymous survey so we can better understand all of this change. Click here to take our Survey.

Customer Surveys 101

Customer Surveys Advertising Agencies Linkedin Demand 101

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." The findings of the latest edition of "The CMO Survey" were released late last month. The findings of the latest edition of "The CMO Survey" were released late last month.

CMO 52

CMO Customer Surveys Research B2B 52

Sprout Social

NOVEMBER 30, 2021

billion in 2022. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. According to a recent survey , 55.5% And in 2022, AR is projected to be used at least once a month by 101.6 The post 4 Ecommerce trends you need to know for 2022 appeared first on Sprout Social. Social commerce.

eCommerce 144

eCommerce Trends Social Media Amazon 144