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Unveiling Meta’s contribution to top-of-funnel relative ROAS

ClickZ

Taking a closer look at Meta’s ROAS, it may seem slightly below the average for the brands we examined, but it’s crucial to consider the broader context before getting overly concerned. Let’s take a closer look at Meta’s performance at different funnel stages, and how it delivers a strong top-of-funnel relative ROAS.

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Planning for 2022—budgets & campaigns

Choozle

And through these new developments, confidence in investing in marketing spending is back on the rise entering 2022. Marketers are planning to expand their media budget for digital video by a net 76% during 2022, becoming the biggest channel expansion planned for next year, among connected TV ads and digital-out-of-home.

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5 Social Media Trends That Will Change Your Whole Strategy [Infographic]

Oktopost

Let’s check out the 5 biggest social media trends for 2022 that will change the way you think about the channel, and how it fits into your overall marketing strategy. In fact, 45% of CMOs stated that they were planning on spending in excess of $100K over the course of 2022. Social Media is the top-growing channel for B2B companies.

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4 Performance Marketing Trends for 2022

LeadsRX

Rockefeller could be the theme behind our look at four trends in performance marketing for 2022. With that entrepreneurial spirit in mind, we compiled our list of what’s new and different about the marketing attribution and customer journey analytics space for 2022 – and how to put it to work to grow your business, small or large: 1.

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How TikTok is transforming brand advertising

Martech

billion in revenue in 2023 — a 67% increase from 2022. This resulted in a 700% ROAS and a 14-time increase in sign-ups for LES MILLS+. This automated solution handles ad creation, placement and bidding, helping businesses reach the right users, minimize wasted spending and drive higher engagement at lower costs.

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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

After having a successful previous year, they sought help from Single Grain in March 2022 to advance the previous year’s sales with various digital marketing tactics. By optimizing Gump’s product listings for home decor categories, we improved their ROAS by 104% – nearly double the amount of spend.

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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. Trend #3: Target ROAS Bidding for Video Action and Discovery Ads Campaigns. One particularly useful strategy is Target ROAS , which lets you bid based on your predicted average conversion value instead of your predicted conversion rate.