KoMarketing Associates

SEPTEMBER 13, 2022

Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months. Now, more marketers are seeing the potential of AI for email marketing.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

Webbiquity

MARCH 18, 2025

Image credit: Lil Mayer on Unsplash These are just a few scenarios copy writers and bloggers have to turning to artificial intelligence (AI) to help with at least since ChatGPT exploded onto the scene in November 2022. It can help copywriters, bloggers, and other content marketing professionals work more efficiently.

Marketing AI 161

Marketing AI Work Management Blogger Training 161

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 364

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 364

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Marketing AI 126

Marketing AI Enterprise Management Work Management Marketing Management 126

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The tech spending outlook for 2022 is even more optimistic than it was coming into 2020 (before the pandemic). It’s worth checking out.

Enterprise Management 324

Enterprise Management Work Management Marketing Management Paid Search Agency 324

Convince & Convert

JULY 31, 2024

When Open AI released ChatGPT 3.5 at the end of 2022, and I saw its capabilities, I had one dark prediction. I was sure we’d see a significant impact on the job market as corporations saw the platform’s capabilities and pursued the efficiencies at scale that these large language models (LLMs) can certainly achieve.

Paid Search Agency 147

Paid Search Agency Business Lead Ranking Advertising Agencies 147

Martech

NOVEMBER 1, 2024

Many organizations start small with AI pilots before scaling. It’s not the best approach for proving the value of AI to senior leaders in your organization. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Quarterly results drive many leaders.

Marketing AI 120

Marketing AI Customer Satisfaction Cost Per Click Case Studies 120

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Marketing AI 694

Marketing AI Stats Planning Case Studies 694

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. Nobody could have predicted how 2020 would change the face of marketing. We’re seeing a massive shift in beliefs about what marketing actually is.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

Vision Edge Marketing

FEBRUARY 1, 2022

The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers.

Marketing AI 272

Marketing AI Marketing Automation Services Analytics Enterprise Management 272

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing. Influencer Marketing Is Evolving.

Trends 363

Trends Content Marketing Work Management Planning 363

Marketing Insider Group

JANUARY 11, 2023

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. 7 B2B Marketing Trends. AI on the Rise.

Marketing AI 299

Marketing AI Trends B2B Marketing B2B 299

Marketing Insider Group

SEPTEMBER 7, 2021

As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year. Nobody (apart from maybe Google themselves) has a crystal ball that can say for sure what these ranking factors for 2022 will be.

Google 363

Google PageRank SERP Clickthrough 363

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.

Trust Marketing 139

Trust Marketing Search Marketing Marketing AI Privacy 139

KoMarketing Associates

APRIL 13, 2022

As marketers look ahead to the remainder of 2022, new research suggests that they will be focusing on personalizing content and the overall customer experience. About 41% of B2B marketers, in particular, will be adding personalized content and offers to their arsenal of marketing tactics. That being said, 38.8%

Personalization 239

Personalization Content Marketing Budget Statistics 239

B2B Marketing Directions

JULY 14, 2024

Source: Shutterstock (This year, I'm devoting some of my Research Round-Up posts to a discussion of academic research papers relating to the use of artificial intelligence - specifically generative AI applications - in marketing. Here are the paper's details: Title - " Who Is AI Replacing?

Marketing AI 71

Marketing AI Research Generation Creativity 71

Marketing Insider Group

AUGUST 21, 2023

Too many conversations about artificial intelligence assume a binary. Changes in the workforce will be inevitable as AI programs become more sophisticated and functional. Artificial intelligence (and other related forms of “smart” automation) will assist humans without totally replacing them.

Marketing AI 244

Marketing AI Marketing & Strategy Top of Funnel Resource Management 244

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 286

eCommerce Marketing AI B2B Marketing Trends 286

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. However, I soon realized that the true power of AI for entrepreneurs wasn't in accessing information but in how its capabilities could be applied across multiple use cases. AI has been my go-to in those moments.

Marketing AI 78

Marketing AI Work Management Marketing Management Budget Programs 78

KoMarketing Associates

JULY 7, 2022

As more marketers begin to leverage emerging marketing technology (martech), new research suggests that some types are experiencing more growth and adoption than others. Leveraging Artificial Intelligence for Marketing Purposes. claimed that they intend to eventually leverage AI to do the same. “AI

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

KoMarketing Associates

FEBRUARY 7, 2023

As digital marketers forecast which solutions will provide the most benefits in the coming months, new research suggests that they believe it is becoming essential to keep up with marketing technology (martech) trends. Most respondents (54%) believe that metaverse marketing will become a long-lasting trend.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

KoMarketing Associates

SEPTEMBER 23, 2020

B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. Marketing automation is already a $7.25 More Investment.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Salesforce Marketing Cloud

AUGUST 29, 2024

B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. Many B2B marketers are finding success using the same social media strategies as B2C brands. What you’ll learn What is B2B social media marketing? A lot of that comes down to finances.

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109

Martech

AUGUST 6, 2024

AI-powered search Combine that with the new types of AI-powered search, and it’s easy to see how there could be a real challenge to Google’s dominance for the first time. And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have.

Rules 134

Rules Advertising Agencies Advertising Advertisements 134

Acrolinx

SEPTEMBER 26, 2024

For proof, just look at the numbers: the global language services market is valued at 60.68 billion dollars in 2022 and is projected to reach 96.21 Benefits of AI translation software It’s no secret that people prefer to communicate in their native language. Is AI replacing translators?

Marketing AI 74

Marketing AI Software Content High Quality Lead 74

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. For marketing strategies, this means that our customers and clients need us more than ever, to solve problems and help them meet their goals. So, B2B marketers must develop a renewed focus on building trust with clients and prospects.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. The challenge now is to keep up – and going into 2022 – stay ahead of the game.

Content Marketing 235

Content Marketing CMS Development Planning Marketing Automation Services 235

Martech

JULY 30, 2024

Canva acquires generative AI content and research startup Leonardo.AI Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. Founded in 2022, Leonardo.AI In 2022, Canva acquired data visualization platform Flourish. AI for creators and businesses.

Startups 114

Startups Marketing AI Enterprise Management Acquisitions 114

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. The end of 2022 drowned in the splash from generative AI such as ChatGPT, Jasper.ai Where can you find AI in marketing technology?

Marketing AI 179

Marketing AI Content Marketing Paid Search Agency Planning 179

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 363

Marketing Budget Marketing Budget Creation Budget Programs Research 363

Tomorrow People

NOVEMBER 21, 2022

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace. Content marketing has proven its success It’s no secret: content marketing has matured.

Marketing AI 156

Marketing AI Paid Content Marketing & Strategy Marketing Strategy 156

Tomorrow People

NOVEMBER 21, 2022

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace. Content marketing has proven its success. It’s no secret: content marketing has matured.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

Tony Zambito

NOVEMBER 1, 2020

What will these percentages be by the end of 2022? Hybrid AI Model : As we design the buyer-seller relationship of the future, artificial intelligence will become a large factor. Leaders will need to view AI as a technology that can enhance the buyer-seller interaction.

Buy 309

Buy Buyer Personas B2B Buyer's Journey 309

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. When it comes to AI, change comes fast. Here’s a collection of statistics about AI and marketing with the date of the survey included. say AI will most likely greatly enhance their marketing efforts.

Marketing AI 139

Marketing AI Stats Planning Marketing Automation Services 139

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Marketing AI 105

Marketing AI Advertising Agencies Planning Work Management 105

Martech

SEPTEMBER 27, 2024

Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. The effort started with an “advanced notice of potential rule making” in November 2022. The effort started with an “advanced notice of potential rule making” in November 2022. FTC ban on fake, AI-generated reviews takes effect Oct.

Effectiveness 120

Effectiveness Generation Terms and Conditions Work Management 120

KoMarketing Associates

OCTOBER 18, 2022

As more B2B marketers explore the benefits of emerging marketing technology (martech), new research indicates that they see their strategies becoming mostly digital or online-based within the next decade. This comes as more B2B marketers identify the benefits of martech, such as easier purchasing (92%) and time efficiency (89%).

B2B Marketing 213

B2B Marketing B2B Statistics Marketing & Strategy 213