Nuvi

DECEMBER 8, 2021

December 8, 2021 – Reputation , the global leader in reputation experience management (RXM), today unveiled findings from its 2021 Retail Reputation Report , which looks at key industry trends from the past year and ranks the top retailers. Google Business Profile views and actions are up 17% in 2021. San Ramon, Calif.,

Google 40

Google Business Ideal Customer Profiles Purchase Intent 40

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

B2B Marketing Directions

JULY 17, 2022

million content registrations that occurred on the NetLine platform in 2021. Content Consumption Continues to Grow Overall B2B content consumption in 2021 increased more than 9% compared to 2020 levels. So overall consumption was up 33% in 2021 compared to 2019. in 2021 compared to 2020. of NetLine's total audience.

Research 52

Research B2B Purchase Intent Paper 52

DAGMAR Marketing

NOVEMBER 30, 2023

2021 – Google announces Privacy Sandbox trials, and proposes it as an alternative to third-party cookie depreciation. An excellent example of this is when a user shares their purchasing intent with a company. 2013 – Safari and Firefox web browsers begin to block third-party cookies. Consider zero-party data.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

Martech

AUGUST 24, 2023

Lyft averaged $87 per transaction in July 2023, up 3% YoY and 12% since July 2021. Lyft Media has also partnered with Kantar Brand Lift Insights for awareness metrics, purchase intent and brand association measurement. The company has 26% of ridesharing’s U.S. market share, to Uber’s 74%, according to Bloomberg Second Measure.

Paid Search Agency 89

Paid Search Agency Advertising Agencies Ads Enterprise Management 89

Porch Group Media

SEPTEMBER 9, 2021

MoverTech Data is the most in-depth mover data set on the market, offering unparalleled insights into moving consumers, their households, shopping behaviors, lifestyles, interests, property data, billions of purchase intent signals, and more. Download our 2021 Mover Marketing Success Kit to get started! How it Works.

First-Mover Advantage 52

First-Mover Advantage Intent Signal Purchase Intent Ideal Customer Profiles 52

SocialPilot

JANUARY 14, 2024

million people have turned on the creator mode since its launch in 2021. Brands on Linkedin have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn. Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn. Millennials make up 20.4% More than 5.5

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

B2B Marketing Directions

MAY 7, 2023

compared to 2021 levels. in 2022 compared to 2021. In 2022, C-level executives at companies with 100 or fewer employees requested 96% more content than in 2021, while executives at companies with 1,000 or more employees requested 56.7% less content than in 2021. hours in 2021. of total registrations.

Research 52

Research B2B Paper Content 52

Valasys

JUNE 29, 2021

CONTENTgine (www.contentgine.com), the world leader in intent by engagement, on June 28 th , 2021, launched its new website. With the launch, the platform brings its Perpetual Engine to the public and will introduce marketers to high-quality leads through best-in-class content syndication and multiple intent insights.

Marketing Websites 52

Marketing Websites Lead Scoring Lead Ranking Intent-based Leads 52

Martech

DECEMBER 6, 2021

The state of holiday gifting in 2021 is rife with unprecedented shifts in consumer and market behaviors that have yet to settle from the pandemic. This is partly because we’re still in the midst of some scary situations, but it’s primarily because consumers have permanently shifted their purchase behaviors in a whole host of ways.

Differentiation 102

Differentiation Research Brand Identity Branding 102

NetLine

DECEMBER 20, 2022

Their ability to signal a buyer’s maturation along the purchase path. Live Webinar Registrations Are an Intent-Rich Signal . Thanks to our How Buyer-Level Intent Data Reveals “Who” is Ready to Buy report, we learned that ~31% of all respondents expect to make purchases within the next 12 months.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Backed by our substantial buyer-level intent insights, we found that despite the lack of stability in the economy, B2B buyers still find themselves more than willing to buy, as 33.4% Did we mention that Webinar registrations are a high-intent signal?

Demand 52

Demand B2B Webinar Metrics Intent 52

Madison Logic

JULY 6, 2023

In 2022, 35% of businesses worldwide reported using AI technology in some capacity—an increase of four percentage points from 2021. At Madison Logic, we use the world’s leading purchase intent data signals to help marketers accelerate the buyer’s journey and drive pipeline.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

PureB2B

MAY 19, 2022

Now, switch gears and think about the concept of intent data. Just like that kooky metal detector combing the sands of your favorite beach, intent data serves as a beacon for B2B marketers searching for highly qualified leads in a sea of potential customers. And what kind of signals indicate purchase intent?

Purchase Intent 62

Purchase Intent Paid Content Purchase Intent 62

Martech

DECEMBER 29, 2021

Google’s announced deprecation of third-party cookies rocked the boat enough in 2021 that marketers were left scrambling for alternative data sources to keep their future campaigns afloat. “In Prioritizing first-party data. This new take on loyalty won’t be the pay-for-data schemes of old.

Privacy 124

Privacy Marketing & Strategy Privacy Policies Loyalty 124

Porch Group Media

MARCH 29, 2022

Approximately 27 million people reported moving within the United States in 2021, and these movers spent billions of dollars per year on numerous products and services. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S. Article originally appeared on Solar Builder.

First-Mover Advantage 52

First-Mover Advantage Purchase Intent Acquisitions Purchase 52

ClickZ

FEBRUARY 2, 2021

To uncover signals of purchase intent and align to customer needs, marketers need to differentiate between noise and relevant insights. Artificial intelligence (AI) technology is being rolled out in marketing departments, with Forrester predicting that over 60% of B2B sellers will be enabled by AI and automation in 2021.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

SocialPilot

JANUARY 15, 2024

The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. Entertaining video content can boost the purchase intent by 97%. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Madison Logic

OCTOBER 26, 2023

According to the American Hotel and Lodging Association’s  State of the Hotel Industry 2021 report , more than 670,000 hotel industry operation jobs and nearly four million hospitality jobs in the U.S. alone were lost in 2020 due to COVID-19.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Porch Group Media

MAY 11, 2021

Tactics such as SEO, paid search, web retargeting and online purchase intent identification are taking center stage. Online Shoppers In a recent survey by Bizreel (2021), the statistics prove that ecommerce is being embraced by an increasing number of consumers. Check out some of their great findings below.

Classified Ads 52

Classified Ads CTR eCommerce Marketing & Strategy 52

Martech Advisor

NOVEMBER 12, 2019

With the number of monthly podcast listeners on track to reach 112 million by 2021, there’s a growing need for high-quality, well-executed, impactful podcasts — especially in the B2B space. Though podcasting is by no means a new medium, podcasts are a rising marketing channel for companies today.

Purchase Intent 65

Purchase Intent Storytelling Advertising Benchmark Differentiation 65

Hubspot

NOVEMBER 23, 2020

In 2021, the secret to delivering better advertising lies in marketers' ability to unlock the data at their disposal and leverage it to deliver hyper-relevant messaging and a unified buying experience. By giving them reliable reporting based on holistic customer data, which provides insights into what's working and what's not.

CRM 100

CRM Advertisements Advertising Buyer's Journey 100

Exo B2B

MAY 25, 2021

LinkedIn “Ads” increase purchase intentions by 33% 8. The arrival of “live” was a turning point in 2020 and already in 2021, new options and features are being added at a frantic pace. Content creation on the platform increased by 60% 5. The “lives” increased by 437% in 2020 6.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Parse.ly

JULY 21, 2022

industry in 2021. In one recent Whiteboard Friday, user researcher Ola King unpacked the concept of “ next search intent “ —what a reader might be looking for after their initial search. Next Search Intent – Whiteboard Friday. Taught by industry experts. 7 min 31 sec video. 15Five’s HR Superstars podcast.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Digilant

AUGUST 18, 2020

In 2020, programmatic is estimated to make up 69% of all digital media spend, and it’s expected to continue to rise in 2021. Target digital advertising campaigns based on thousands of data points, including interests, contextual, sentiment, behavior, income, location, job title, IP address, app downloads, purchase intent, CRM data, and more.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Brand Identity 52

Porch Group Media

OCTOBER 24, 2019

Native advertising increases purchase intent by 18 percent. Worldwide digital ad spend is expected to reach over $375 billion by 2021. eMarketer ). Native ads receive 53 percent more views than traditional display ads. Sharethrough ). Native ad spending is projected to increase to $41.1 billion in 2019. eMarketer ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Sprout Social

JANUARY 6, 2021

billion by 2021. Thought leadership and educational videos of this nature can establish credibility and your brand identity, so when consumers have purchase intent your brand is top of mind. If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content.

Social Media 131

Social Media Video Marketing Social Marketing Top of Funnel 131

illumin

DECEMBER 14, 2023

A study commissioned by Broadband provider TalkTalk shows that in-game advertising delivered an uplift in purchase intent by as much as 12%. Fortnite collaborates with Jordan The popular shooter game Fortnite collaborated with athletic brand Jordan back in 2021. minutes per thousand impressions in online advertising.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

A study commissioned by Broadband provider TalkTalk shows that in-game advertising delivered an uplift in purchase intent by as much as 12%. Fortnite collaborates with Jordan The popular shooter game Fortnite collaborated with athletic brand Jordan back in 2021. minutes per thousand impressions in online advertising.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Madison Logic

JANUARY 18, 2023

Use data that signal purchase intent to identify and understand your audience. Otherwise, the content won’t be personalized to the audience, and you can’t deliver a great customer experience that helps close out those high-value deals we all want. . Data like ML Insights can tell you: . What they’re searching for .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Bluetext

JUNE 23, 2021

This action signifies a preference for practicality, as opposed to a “sneaker trends 2021” search. . According to this study , the implementation of meaningful ads caused purchase intent to increase by 15% and click-through rates to increase by 30%.

Paid Search Agency 26

Paid Search Agency Automation Ads Advertising Agencies 26

Outbrain

DECEMBER 28, 2020

For example, Bosch promoted a cordless vacuum cleaner via Outbrain and tested the effect on brand perception and purchase intent. Be sure to register for Outbrain Unveil on January 27 and get a sneak peek at what’s to come in 2021. They were also more likely to buy a Bosch product (+25%). Register For Unveil.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? So, with that in mind, what skills and competencies do marketers need to get the most out of intent data?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Unbounce

SEPTEMBER 16, 2021

These ad formats rely on short, impactful copy that sends the right message and captures user intent. But when your PPC ad finds the right audience, you need to make sure that you’ve created it to address the right intent. As the name implies, purchase intent is when a consumer shows signs of being ready to buy a product or service.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Attendify

MARCH 2, 2021

Online, or virtual events have become more popular than ever since the world went into lockdown last year due to the COVID-19 pandemic, and in 2021, they’re set to become even bigger. Most virtual events, especially those which are monetized, need sponsors in order to reach their maximum potential. Promotion Gets Personal.

ROI 50

ROI Work Management Marketing Management Comparison 50

Hubspot

MAY 24, 2019

Additionally, mobile searches for local services continue to rise, and by 2021, mobile devices are expected to influence $1.4 The rise of "near me" search queries with purchase intent are rising considerably. The results clearly show the intent of the searcher. trillion in local sales.

Mobile Advertising 78

Mobile Advertising Amazon Mobile Marketing Tagging 78