Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. Prospecting is an early and critical stage in the sales process.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Businesses are adapting quickly to remain relevant.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Heinz Marketing

JANUARY 15, 2021

When was the last time you read a sales prospecting email? I’m sales’ worst nightmare, I rarely ever open and read sales emails; like many, they are sent directly to my delete box. It may come as a surprise some sales teams are still sending out mass-produced email outreaches that are not customized.

Template 135

Template Outreach Conference Touchpoints 135

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Marketing Insider Group

DECEMBER 21, 2020

Ambiguous ROI and direct relationship to sales. B2Bs don’t have time or money for tactics that don’t drive revenue. With revenue generally declining, marketing activities are facing heightened scrutiny for direct sales impact. The B2B marketing landscape has changed remarkably since digital tactics exploded in accessibility.

Marketing Budget 350

Marketing Budget Marketing Budget Creation Budget Programs Research 350

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. It’s a win-win situation.

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Let’s break that down. And you improve your ROI.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

OCTOBER 27, 2022

Experiences like these often contribute to a strong work ethic, high motivation, and better job performance — one key reason that a diverse and inclusive sales culture has far-reaching benefits. Diverse Sales Teams Outperform Their Competitors As sales leaders, we care about our teams hitting their quotas.

Ad Building 130

Ad Building Lead Ranking Forrester Customer Satisfaction 130

Zoominfo

JUNE 11, 2021

If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. Evaluate These Changes to the Sales Process. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Marketing Insider Group

JULY 29, 2021

Her TEDx talk on micro-intentions alone will leave you pondering—and perhaps become a springboard for your next brainstorming session. Most recently, he was a top virtual presenter at Conga Connect 2021. Case in point: One of Hunsaker’s tips for 2021 includes putting a premium on the value of employee teamwork.

Paid Search Agency 317

Paid Search Agency Work Management Trust Marketing Touchpoints 317

Zoominfo

JUNE 11, 2021

If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. I think COVID has humanized people. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

NetLine

AUGUST 14, 2023

Buyer-level intent data allows sales teams to cut down on the amount of time they spend prospecting, doing cold outreach, and waiting weeks to hear from prospective buyers. This is the question that so many sales professionals in B2B seem to be asking. Similar to many things online, we’re dealing with a lack of knowledge.

Intent Data 52

Intent Data Intent Touchpoints B2B Sales 52

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. In this read, we’re going to make it easy to not let opportunity slip through our fingers in 2021. What is your best advice for people to succeed with ABM in 2021? My predictions for ABM in 2021 …. Maneeza Aminy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Tony Zambito

JANUARY 11, 2021

Despite turning the calendar from 2020 to 2021, we find ourselves starting the new year in more turmoil. Such tumultuous events will have a direct impact on buying behaviors in 2021. Organizations today will need to monitor buying behaviors as they ebb and shift in 2021. Backlash Against Content Flood.

Trends 209

Trends B2B Sales B2B Marketing Spending 209

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? Of course, your sales strategy’s success, including reaching your revenue goals, depends on the sales team hitting their numbers. It could be that their sales reps know how to prospect effectively. A sales rep uses the information (i.e.,

Cold Calling 246

Cold Calling Zoominfo Marketing & Strategy Ideal Customer Profiles 246

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Customer Experience Matrix

DECEMBER 13, 2020

Intent data has been a particular focus with recent announcements from TechTarget , ZoomInfo , Spiceworks Ziff Davis , and Zeta Global. but there’s no doubt that many workers become more productive when they can automate processes without relying on IT professionals. artificial intelligence will become (even more) ubiquitous.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Guest post by Dhruv Mehta.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Brandpoint

JULY 1, 2021

For sales and marketing, it will be known as the year that everyone got serious about digital. However, before the pandemic, there were still many businesses that approached their marketing and sales like it was 1995. This is especially true when it comes to marketing and sales. Last year will be known for many things.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. In 2021, the wise Andy Crestodina tweeted, “Don’t hate the gate.” We articulated this further on page 35 of the report in our Content Format Intent Matrix. of all content demand.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Webbiquity

MARCH 1, 2022

As marketing budgets are restored, marketers plan to spend more on marketing technology , particularly in areas like virtual event platforms , AI tools for marketing and sales, personalization, and chatbots. “Engagement times increased substantially in 2021, with average session time up by 46.6% Familiarity breeds intent.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Heinz Marketing

FEBRUARY 4, 2021

I was honored recently to be a part of another great RevTech Summit 2021 , an online summit for marketing and sales professionals who want to set themselves up for success in 2021; hosted by ChatFunnels. Selling channels traditionally, getting in front of doing traditional sales calls has not come back.

Work Management 139

Work Management Peer-to-peer Marketing Management Cross-Selling 139

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. Source: High Growth Study 2021, published by the Hinge Research Institute.

Demand 130

Demand Automation Work Management Marketing Management 130

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. It’s a win-win situation.

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth. “Our

Marketing AI 84

Marketing AI Conversion Top of Funnel Eloqua 84

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. Our post, “What is Buyer Intent Data?

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

The Lead Agency

AUGUST 20, 2020

Source: [link] The B2B marketing funnel has become longer and more complicated. B2B buyers now conduct much more research on their own before speaking to a seller, and expect the same digital experience they encounter during the B2C sales cycle with their B2B purchase decisions. This global pandemic could change B2B marketing forever.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. The leads’ information goes into your CRM then your sales team begins their sales process. For instance, if your software solution increases your customer’s sales by 400%, that’s value. Start with your customer relationship management (CRM) software.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

ClickZ

SEPTEMBER 9, 2021

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? The current state of domain-level intent analysis and lead qualification. But we’ll come back to that in a bit.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

6sense

JULY 22, 2021

74% increase in win rates, 40% faster sales cycle times, and 50% higher ASPs in 2021. It’s real and the result of utilizing an account-based strategy, predictive analytics, and intent data to fuel your marketing, sales, and RevOps programs— all part of a united revenue team. Sound like a dream? Join 6sense for Unite.

Planning 62

Planning Sales Cycle Intent Data Intent 62

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. Image: For sales and marketing teams to be effective, they need to work together to engage contacts in personalized ways.

Account Based Marketing 136

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 136

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. Why data-driven decision-making is the foundation of successful CX : How marketers can improve their decision-making processes using automation.

Conference 103

Conference CMS Development Digital Asset Management Marketing Automation Services 103

Hubspot

JUNE 8, 2021

If you hear "ABC" and "Always be closing" pops into your mind, a sales career may be the perfect match for you. You've come to the right place to learn what it's like to have a career in sales, and it's about much more than the close. Sales seems like a fast-paced, hardball kind of career. What's a typical sales career path?

Sales Management 77

Sales Management Top of Funnel Work Management Enterprise Management 77

Conversica

JULY 16, 2021

We are halfway through 2021, and the economy is starting to shake off the pandemic-induced lull. With Customer Success Managers (CSMs) routinely juggling as many as 50 or even 100 accounts each, providing proactive assistance to every customer is simply impossible. But that doesn’t mean we are in the clear yet.

Conversion 89

Conversion Work Management Marketing Management Blast Campaigns 89

Hubspot

AUGUST 30, 2023

But what changes will it bring to the sales industry? Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023.

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Mailmunch

JULY 13, 2021

The process of lead generation and sales can be overwhelming. Kickstart your sales . Let’s go through the ten best Shopify apps to increase sales and conversion in 2021. Driving sales and conversion in the competitiveness of today’s digital era can be a difficult task. Exit-Intent technology.

Marketing Automation Services 90

Marketing Automation Services Work Management Conversion Marketing Management 90

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on.

Marketing Automation Services 84

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 84