LeadsRX
JANUARY 7, 2022
From IT and marketing working together; to getting micro-analytical; to using analytics to be predictive; to focusing on the “smaller” in SMBs, the New Year is shaping up to be a challenging and opportunistic one for marketers. Data from marketing analytics and the insights drawn from it will be more important than ever.
PureB2B
MAY 2, 2022
Intent data has become an increasingly important element of the B2B marketing stack in recent years. But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. How to Measure ROI from Intent Data.
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PureB2B
MAY 10, 2022
However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful practices content syndication vendors use to ensure you’re getting a quality return on your content investment. Buyer Analytics. Audience Engagement.
PureB2B
JUNE 9, 2022
However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful best practices. Too often, content syndication programs are plagued with poor-performing leads due to the vendor not truly addressing the challenge at hand. Buyer Analytics.
KoMarketing Associates
SEPTEMBER 23, 2020
So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully. You’ll want to apply each one of them into your 2021 plans in one way or another. Marketing automation is already a $7.25 Automated Attribution. More Investment.
Martech
FEBRUARY 24, 2022
Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms.
NetLine
AUGUST 9, 2023
Tech giants like Google have announced plans to phase out third-party cookies in Chrome by the end of the year, moving towards a more privacy-focused model. In May 2021, it was reported that 96% of Apple users were opting out of in-app tracking. Surprisingly, this figure decreased to nearly 75% just a year later.
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