NetLine

APRIL 14, 2022

H owever, there was one thing we uncovered in producing this report that we’d never included or had access to before: Buyer-level intent data. ~31% Buyer-Level Intent Discovery solves that conundrum. In 2021, overall eBook registration volume grew 15.5%, accounting for 43.3% In analyzing these 4.6 of all downloads.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Engagio

DECEMBER 28, 2020

In this read, we’re going to make it easy to not let opportunity slip through our fingers in 2021. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Zoominfo

SEPTEMBER 7, 2021

For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects. While more focused than big data, buyer intent can also be overwhelming if it’s not narrowed down, Smith says. What Can Sales Teams Do with Small Data?

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Heinz Marketing

FEBRUARY 4, 2021

I was honored recently to be a part of another great RevTech Summit 2021 , an online summit for marketing and sales professionals who want to set themselves up for success in 2021; hosted by ChatFunnels. And I think that’s changing the attributes of what a successful marketer looks like in 2021 and beyond.

Work Management 139

Work Management Peer-to-peer Marketing Management Cross-Selling 139

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

DECEMBER 16, 2020

ZoomInfo analyzed data on its platform that measured buyer intent signals for the topics of COVID-19 screening, COVID-19 testing, and COVID-19 reopening strategies. These costs are short term if vaccinations proceed for the general population as expected in spring and early summer 2021.

Zoominfo 162

Zoominfo Intent Signal Business Buyer Intent 162

Zoominfo

JUNE 11, 2021

Census Bureau Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Intent data and buying signals will not only keep you ahead of competitors in a pressure-filled race, but will also unearth new prospects that didn’t exist a year ago. Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Tony Zambito

MAY 21, 2021

A good amount of personalization has not moved beyond “Dear Jennifer” emailing, overly aggressive chatbots, and a “gotcha” mentality on intent signals. It will remain a challenge throughout the rest of 2021. 4 – Rethink Your Personalization. Buyers are hating on these in the new reality.

Buyer Personas 197

Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

Top Rank Marketing

NOVEMBER 24, 2023

The Verge Social media could be the key to connecting with baby boomers Since the first quarter of 2021 the number of U.S.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Porch Group Media

SEPTEMBER 9, 2021

MoverTech Data is the most in-depth mover data set on the market, offering unparalleled insights into moving consumers, their households, shopping behaviors, lifestyles, interests, property data, billions of purchase intent signals, and more. Download our 2021 Mover Marketing Success Kit to get started! How it Works.

First-Mover Advantage 52

First-Mover Advantage Intent Signal Purchase Intent Ideal Customer Profiles 52

Martech

OCTOBER 29, 2021

Understanding buyer intent . Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Read more here. Read more here. Quote of the day. “By

Top of Funnel 108

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 108

Martech

DECEMBER 14, 2021

If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Use buyer and intent signals to your advantage. Leverage intent data and signals to target accounts that meet the ICP, then capitalize on those accounts in the market.

Ideal Customer Profiles 109

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 109

Strategic-IC

JANUARY 17, 2022

2021 - now that went quickly! 2021 saw Marnie's ABM program excel at global Fintech, Finastra. Marnie's 2022 ABM prediction is all about buying intent signals. One is focused on community - a big theme in 2021 that will only become more important in 2022. But what does 2022 hold for Account-based Marketing?

Account Based Marketing 62

Account Based Marketing ABM Contingency Planning Intent Signal 62

SmartBug Media

JUNE 25, 2021

Why should data cleansing be part of my 2021 roadmap ? Additional context for your outreach: More recently, data cleansing solutions provide access to the qualitative data Sales teams need, like if a prospect is currently using a competitor, or if prospects have exhibited buying intent signals online.

Marketing Management 72

Marketing Management Intent Signal Paid Search Agency CRM 72

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Backed by our substantial buyer-level intent insights, we found that despite the lack of stability in the economy, B2B buyers still find themselves more than willing to buy, as 33.4% Did we mention that Webinar registrations are a high-intent signal?

Demand 52

Demand B2B Webinar Metrics Intent 52

NetLine

DECEMBER 20, 2022

Their ability to signal a buyer’s maturation along the purchase path. Live Webinar Registrations Are an Intent-Rich Signal . Thanks to our How Buyer-Level Intent Data Reveals “Who” is Ready to Buy report, we learned that ~31% of all respondents expect to make purchases within the next 12 months.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Martech

FEBRUARY 14, 2023

Back-in-stock notification A back-in-stock notification request is a strong signal intent signal. Birthday greeting Only 31% of retail email marketers send birthday greetings according to the Litmus 2021 State of Email report. This email exemplifies the basic concept of customer service.

Eye-Tracking 129

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 129

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. To make account-based programs even more successful, marketers should include the following three tools in their 2021 plans. Tool 2: Intent Data for Account Prioritization and Insights.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Metadata

FEBRUARY 28, 2022

billion business profiles, segmented by technographics, firmographics and buyer intent signals Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Strategic-IC

APRIL 23, 2023

And as economic climates globally face challenges at the start of 2023, it’s hardly surprising that more ABMers have been deploying strategies to grow existing accounts in 2022 ( 43% ) than they were in 2021 ( 35% ). This means seeking out intent data platforms and leveraging first-party data stored in your CRM. 38% (B2B Marketing).

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Heinz Marketing

SEPTEMBER 28, 2021

7 B2B Lead Scoring Best Practices for 2021. They also touch on some more advanced concepts, like using AI models to identify buyer personas and including intent signals in your scoring models. . This one is worth the read. This article from the Leadspace team reinforces some of what we’ve covered already.

Lead Scoring 101

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 101

6sense

DECEMBER 9, 2021

By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster. Integrated G2 and TrustRadius intent. The result?

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

DealSignal

OCTOBER 26, 2022

This strategy has been shown time and again to bring back impressive results; for example, up to 40% more revenue, as per McKinsey’s Next in Personalization 2021 report. Intent data How many different types of data are you accessing? Additional factors. Speed How quickly can you access the data you need?

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

KoMarketing Associates

SEPTEMBER 23, 2020

You’ll want to apply each one of them into your 2021 plans in one way or another. Depending on different data inputs and intent signals, marketing automation systems can achieve that long-sought ideal: the right message to the right person at the right time. More Investment. Marketing automation is already a $7.25

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Valasys

SEPTEMBER 27, 2019

The customers’ journey has evolved & so, the marketers too have shifted their focus to the intent based targeting of the prospects to optimize their experiences. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Zoominfo

MAY 5, 2021

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. Historically for intent signals, most of the data usually came at a one week delay.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

TrustRadius Marketing

OCTOBER 3, 2022

To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers. Intent data is a powerful resource that can help brands reach some of their most valuable prospects in the market.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Engagio

SEPTEMBER 21, 2020

For this installment of our blog series ABM Behind the Scenes , Peter Isaacson, Chief Marketing Officer, and Jay Tuel, Vice President of Sales Development, came together to discuss the virtues of Sales and Marketing alignment and its trajectory in 2021. What’s your prognostication for Sales and Marketing unification in 2021?

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles DemandBase 62

6sense

DECEMBER 10, 2021

Recent intent topics. Combining keywords into clusters to catch new surges in intent quickly. Thanks in great part to the role 6sense plays in FireEye’s revenue efforts, the company achieved several milestones this year, including: ITSMA ABM Gold Award for Optimizing ABM 2021. Folloze pages integrated with 6Sense segments .

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Aberdeen

NOVEMBER 23, 2020

The combination of SWZD’s first-party data and Aberdeen’s third-party data gives customers access to the most actionable B2B tech intent data , enabling clients to make meaningful connections with the entire buying collective by providing unmatched visibility into businesses that are truly in-market for their products.

Intent Data 52

Intent Data Intent B2B Thought Leadership Demand Generation Agencies 52

Madison Logic

AUGUST 10, 2022

Forrester’s 2021 B2B Buying Survey confirmed that it’s not a single person that makes a purchase decision, it’s a group of stakeholders within the buying committee. . Examples include intent signals, engagement data, and activity surrounding product consumption. The Death of MQLs . By definition, a lead is a singular person.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Zoominfo

AUGUST 23, 2022

Data from Forrester indicates that, while the average number of touchpoints in the buying journey had been increasing gradually between 2017 and 2019, it increased sharply thereafter, going from an average of 17 interactions in 2019 to 27 in 2021. ZoomInfo SalesOS is the modern go-to-market platform for sales professionals.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Leadspace

AUGUST 10, 2021

2021: M&A on the Rise. M&A activity set records for the first half of 2021 with deal counts up 19% from 2020 ( Refinitiv ). Merging teams and tech stacks requires a solid foundation to ensure you hit synergy targets. As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62