NetLine

DECEMBER 7, 2023

While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). Buyer-level intent data helps you to point out the buyers working at in-market accounts.

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ClickZ

SEPTEMBER 9, 2021

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? The current state of domain-level intent analysis and lead qualification. But we’ll come back to that in a bit.

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Buyer's Journey Domain Intent Analysis 123

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Find More Selling Opportunities with Buyer Intent Data. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

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Zoominfo

SEPTEMBER 7, 2021

For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects. While more focused than big data, buyer intent can also be overwhelming if it’s not narrowed down, Smith says.

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Intent Signal Zoominfo Buyer Intent Gartner 130

KoMarketing Associates

JANUARY 19, 2022

MarTech Tools That Drive Intent Data. Buyer intent data tools help B2B cybersecurity marketers gain insight into how and when prospects are interacting with a brand, what assets are performing best, which messaging resonates with the target audience, and more. Intent data. Aida Kamber, VP of Growth Marketing at Code42.

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Albacross

NOVEMBER 4, 2021

To meet ideal buyers earlier in the journey and make an impact before your competitors do so, B2B companies need to craft company-wide strategies to dig deeper into the unseen buyer journey. Few of them aim to convert anonymous intent by advertising. Source: Forrester , 2021). The Fundamentals: What is Intent Data?

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Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Zoominfo

DECEMBER 16, 2020

ZoomInfo analyzed data on its platform that measured buyer intent signals for the topics of COVID-19 screening, COVID-19 testing, and COVID-19 reopening strategies. These costs are short term if vaccinations proceed for the general population as expected in spring and early summer 2021.

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Zoominfo Intent Signal Business Buyer Intent 162

Martech

OCTOBER 29, 2021

Understanding buyer intent . Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Read more here. Read more here. Quote of the day. “By

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Top of Funnel Buyer Intent Intent Signal Funnel Advertising 111

NetLine

APRIL 8, 2021

Wordtracker gives us a peek into how much more popular the term has become, with nearly 50,000 individual searches for “abm” in March 2021. The 5 Keys to ABM Success in 2021. Cheers to continued ABM success in 2021! In the past year, ABM has become one of the hottest topics in all of B2B Digital Marketing.

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Metadata

FEBRUARY 24, 2021

firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 This year also brought the integration with G2 Buyer Intent data , available to mutual customers through G2’s integration hub. billion business prospects. With this integration, G2 and Metadata.io

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Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

SalesIntel

NOVEMBER 18, 2021

If you’ve been grappling with email marketing, you need to start improving on two things when you reach 2021 – Automation and Deliverability Rate. Check out the top email marketing tools for 2021 that will help you save time and improve productivity. Looking for the right email marketing tool for your business? Convertkit.

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Marketing Automation Services Budget Programs Work Management Email Marketing 52

NetLine

AUGUST 20, 2021

Said another way, they were attempting to identify their potential buyer’s intent. Buyer intent data has long been relegated to company-level observations associated with IP address mapping and tracking users across web pages without their consent. The Challenge. How This Data Was Captured. The Questions.

Work Management 52

Work Management Marketing Management Top of Funnel Intent Data 52

PathFactory

DECEMBER 14, 2022

In McKinsey’s Future of B2B Sales: The Big Reframe data shows that in August 2020, 22% of buyers preferred digital self-service options when identifying and researching new suppliers, compared to 34% in December 2021. PathFactory unlocks your deep sales capabilities.

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Sales Management Personalization Cold Calling B2B 52

B2B Marketing Directions

MAY 7, 2023

compared to 2021 levels. in 2022 compared to 2021. In 2022, C-level executives at companies with 100 or fewer employees requested 96% more content than in 2021, while executives at companies with 1,000 or more employees requested 56.7% less content than in 2021. hours in 2021. of total registrations.

Research 52

Research B2B Paper Content 52

PureB2B

JUNE 9, 2022

You should be able to have faith that the leads you’re receiving have the most up-to-date information and have been enriched with intent data to ensure each one is actually “purchase-ready.” ” Data accuracy usually involves the following: Buyer intent data Content engagement tracking Behavior analytics Decisional data.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. Buyer intent data. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

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NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Backed by our substantial buyer-level intent insights, we found that despite the lack of stability in the economy, B2B buyers still find themselves more than willing to buy, as 33.4% eBooks represented 33.6% However, eBooks were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

6sense

DECEMBER 9, 2021

77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Madison Logic

MARCH 23, 2023

Check Point Research reports a 38% increase in global cybersecurity attacks from 2021 to 2022. billion in 2021. ML Insights data reveals a 158% increase in vendors targeting Medium-Small companies (50-199 employees) from Q4 2021 to Q4 2022. Malware and ransomware threats – Remember the Colonial Pipeline ransomware attack?

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Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

PureB2B

MAY 10, 2022

You should have faith the leads you’re receiving have the most up-to-date information and have been enriched with intent data to ensure each one is actually “buyer ready.”. Data accuracy usually involves the following: Buyer intent data Content engagement tracking Behavior analytics Decisional data.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. To make account-based programs even more successful, marketers should include the following three tools in their 2021 plans. Tool 2: Intent Data for Account Prioritization and Insights.

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Budget Programs Paid Search Agency Tools Top of Funnel 52

6sense

DECEMBER 10, 2021

Custom Talking Points, which enables product marketers to provide guided conversation points for sellers based on buyer intent, role, and fit. 6sense now employs more than 300 full-time employees across three continents, and the company expects to increase headcount by another 50% in 2021.

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Paid Search Agency Companies Cold Calling Buyer Intent 62

Hubspot

JANUARY 5, 2023

Nowadays, 80% of companies have buying committees which influence buying decisions, and 71% of respondents say additional stakeholders are frequently added over the course of the buying journey — up from 61% who stated that in 2021. You need to be a true expert in your industry.

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Top of Funnel Buyer's Journey SMB Peer-to-peer 73

Metadata

FEBRUARY 28, 2022

billion business profiles, segmented by technographics, firmographics and buyer intent signals Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Outreach

AUGUST 24, 2021

Read on to learn how they inform Sequences and campaigns, how they relate to buyer sentiment, and how to use these insights to refine your own email strategy. Source: Campaign Monitor Benchmark 2021 Global Email Benchmarks. Activity metrics can be misleading, especially regarding buyer intent. What is Email Open Rate?

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SalesIntel

OCTOBER 13, 2021

Buyer Intent data assists you in avoiding this blind spot by showing whether a lead is ready to buy or needs more nurturing based on their engagement with different topics across the web. Here’s a detailed article that explains how intent data shows you a clear path to qualify your leads. .

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Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 52

Terminus

JANUARY 31, 2023

Today’s buyers interact with brands across multiple devices and channels. Using real-time, deep insights on buyer intent and engagement, Terminus enables go-to-market teams to transform how they prioritize and reach their target accounts, increasing match rates and creating sustainable revenue outcomes.”

Account Based Marketing 20

Account Based Marketing Multi-Channel Forrester ABM 20

Madison Logic

JANUARY 12, 2023

When you conduct ABM strategies, you’re putting your desired customer first, and thinking through what they need to move through their buyer’s journey. Buyer intent data and purchase signals help you pinpoint key topic searches so you can tailor your content and messaging to match. . What they’re looking for.

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NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? So, with that in mind, what skills and competencies do marketers need to get the most out of intent data?

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Hubspot

AUGUST 30, 2023

billion in 2021 and is projected to reach USD 11.53 And Lavender, a sales writing assistant, generates personalized emails for any occasion based on buyer intent data. Here are the top 11 AI predictions in sales that you should keep your eyes on. billion by 2030 , growing at a CAGR of 12.62% from 2022 to 2030.

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Marketing AI Top of Funnel Lead Ranking Work Management 59

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

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Intent Data Intent Lead Ranking Marketing Websites 130

EveryoneSocial

FEBRUARY 15, 2022

So, back to my previous point to not set it and forget it: Unless you have your buyer persona or ideal customer profile down to a “T,” I recommend seeing what you can learn from the data. You may be surprised at some of the demographic or buyer-intent info you come across. Here’s how. How much does paid advertising cost?

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TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to evolve, and most buyers now make decisions without talking to a salesperson. To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Walker Sands

MARCH 18, 2020

Organic search and buyer intent may be down, but you can still show up for your audience in helpful ways. Use this time to reevaluate or build a speaking calendar for Q4 and into 2021. Create Online Events and Content. Do some additional research to find other opportunities you may have missed the first time around.

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Paid Content Planning Budget Programs Paid Search Agency 52

Oktopost

JULY 12, 2021

8 B2B Lead Generation Ideas for 2021. These are our top eight lead generation strategies for you to implement in 2021 and beyond. Specifically, buyer intent data can offer direct insight into the status of various individuals and organizations in the buying cycle. Make Your Outreach Personal with Data. Source: Gartner.

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Lead Generation Marketing Qualified Leads Top of Funnel Lead Ranking 87

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. 5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle. Created using DALLE via ChatGPT.

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B2B Sales Intent B2B Marketing Digital Asset Management 52

6sense

DECEMBER 10, 2021

Recent intent topics. Combining keywords into clusters to catch new surges in intent quickly. Thanks in great part to the role 6sense plays in FireEye’s revenue efforts, the company achieved several milestones this year, including: ITSMA ABM Gold Award for Optimizing ABM 2021. Folloze pages integrated with 6Sense segments .

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Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62