DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. So how do these key B2B tech buyer insights relate to you? How should you interpret these tech buyer investment intentions?

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

Excelsior Research

JUNE 1, 2021

MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. June 1, 2021. Pushing away from the vital technique of inbound marketing, you’ll miss opportunities to accelerate your growth. Using intent data to find in-market buyers: It significantly contributes to following up with conversions and other interesting prospects.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to evolve, and most buyers now make decisions without talking to a salesperson. To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? Created using DALLE via ChatGPT. Download your copy!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Inbox Insight

NOVEMBER 30, 2021

As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the all-important B2B marketing plan. Solutions which promote a smooth integration should therefore attract your optimal in-market buyers.

Work Management 94

Work Management Marketing Management Marketing Automation Services B2B 94

Madison Logic

DECEMBER 14, 2021

The Combined Data Set Included in Latest ML Platform Release Provides ABM Marketers with Insights into an Account’s Propensity to Purchase. NEW YORK, Dec. “Today’s announcement elevates the account prioritization capabilities of our clients through the proprietary insights provided by Madison Logic.

Account Based Marketing 52

Account Based Marketing B2B Marketing Advertising Agencies Paid Search Agency 52