Parse.ly

AUGUST 6, 2019

billion by the end of 2019, according to eMarketer. . At its lowest point, directly after the Cambridge Analytica scandal, only 28% of users said that they trusted the social network. For example, the percentage of teenagers using Facebook dropped 20% from 2015-2018. Overall digital ad spending is projected to reach $333.25

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Contently

APRIL 18, 2017

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Geico, for instance, won a Grand Prix at the Cannes Lions festival in 2015 for a five-second pre-roll ad in which the narrator says, “You can’t skip this ad, because it’s already over.” Get a clue.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Optinmonster

OCTOBER 30, 2019

Instead of cold approaching people with ads, promotional emails , or unsolicited phone calls, you’re using social media to find prospects, build brand awareness, and build relationships with potential customers. Most companies already have some sort of social selling set up. Why Should You Use Social Selling?

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Statistics Social Media Social Marketing Media 76

Content Standard

AUGUST 20, 2016

A SUMO Heavy study, reported by eMarketer , found that 45 percent of respondents would not use buy buttons. Buy buttons are still relatively new: Twitter, Pinterest, Instagram, and Facebook all either launched or expanded their buy button programs in 2015. Research from GlobalWebIndex, cited by eMarketer , logged similar results.

Social Media 40

Social Media Buy Media Emarketing 40

Contently

SEPTEMBER 20, 2016

Since the start of the 2014 NFL season, when the most recent deal was signed, regular season games have been broadcast on five networks: CBS, Fox, NBC, ESPN, and the NFL Network. The current contract lasts until 2022, and the networks will pay $39.6 Sports programming in 2014–2015 generated $8.47 There will be 5.5

Cable 60

Cable Broadcasting Television marketing Twitter 60

Buffer

DECEMBER 4, 2019

Pinterest also has some really powerful social commerce features for businesses, with new features coming out all the time. Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. Along with this, it’s useful to know the larger themes with social commerce, too.

Social Media 98

Social Media Rules Media Click Rate 98

Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! Source: eMarketer, May 2011) Tweet This! 7) Online advertising spending is shooting upward, passing the $30 billion mark in 2011 and approaching $50 billion in 2015. Source: eMarketer, June 2011) Tweet This! Source: eMarketer, August 2011) Tweet This! billion in 2015.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Hubspot

JULY 19, 2011

eMarketer calculated that U.S. This projected growth will have smart phone owners accounting for 23%of the mobile user population in 2011; by 2015, they will represent 43%. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. Trend 5 - Mobile Goes Social. ?According

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Hubspot

FEBRUARY 25, 2016

Perhaps that’s why brands are agog over social commerce. For those unaware, it is the concept of utilizing social networks to increase sales transactions. Actionable marketing expert Heidi Cohen defines it as the maturation and evolution of social media meets shopping. A Diamond In The Rough.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Hubspot

FEBRUARY 10, 2017

In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. In this post, we'll dive into the full history of Snapchat's journey from photo sharing app to major social player. 2015: Discover and Lenses.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Adobe Experience Cloud Blog

APRIL 12, 2016

According to eMarketer, when US internet users were asked what would motivate them to share personal information with brands: 100% of respondents would share personal information for cash rewards. It might even result in more app downloads from new users, as Snapchat users share pictures with these filters on their other social networks.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Hubspot

JANUARY 17, 2017

According to 2016 research from eMarketer , 86% of time spent on mobile devices is spent in apps rather than internet browsers. These first cross-posted pieces back in November of 2015 netted a few hundred views each, not too exciting. Apps like Medium have become new discovery platforms for content.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Content Standard

OCTOBER 19, 2015

Investment in social media platforms continues to increase, largely driven by new-network adoption. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 But Instagram isn’t the only network flirting with primetime exposure. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Investment in social media platforms continues to increase, largely driven by new-network adoption. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 But Instagram isn’t the only network flirting with primetime exposure. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Webbiquity

DECEMBER 1, 2015

As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today.

Social Media 100

Social Media Stats Media Emarketing 100

Vidyard

DECEMBER 17, 2020

This has grown from 78% in 2015, showing that the importance of video is only growing ( Hubspot, 2020 ). When you consider that only 33% said the same in 2015, it shows that consumer sentiment toward videos is much stronger now ( Smart Insights, 2020 ). of internet users ( eMarketer, 2019 ). There are 235.1

Statistics 157

Statistics Video Marketing Planning Business 157

Hubspot

AUGUST 20, 2019

of Baby Boomers are active social media users. Emarketer ). 54% of social browsers use social media to research products. Each person spends an average of 2 hours and 22 minutes on social networks and messaging. 366 million new people started using social media in the past year. Sprout Social ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Convince & Convert

FEBRUARY 4, 2016

Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. million, representing almost 30 percent of American social networkers, predicts eMarketer. Image via eMarketer. Users pin over 3,400 images a minute. More than 80 percent of pins are re-pins.

Conversion 95

Conversion Emarketing Social Networks User-Generated Content 95

Webbiquity

JULY 14, 2015

Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below: Image credit: i-SCOOP. People expect to hear back from the brands they interact with on Twitter and other social networks. Social Media Today ). billion in 2015. ( MediaPost ).

Stats 80

Stats PR Social Media Social Marketing 80

Vidyard

MARCH 23, 2021

Get the Report Video Marketing Strategy 93% of marketers who use video say that it’s an important part of their marketing strategy—an increase from 92% in 2020, making this the highest percentage of any year since 2015 ( HubSpot, 2021 ) According to 88% of marketers, video marketing provides them with positive ROI.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Content Standard

APRIL 10, 2015

Over the next three years, the social platform is expected to maintain growth momentum triggered by last year’s 60 percent increase in users. This progress arrives as Twitter growth is starting to taper, with growth in 2015 projected in the single digits, according to eMarketer. Want more stories like this one?

Emarketing 40

Emarketing Paid Search Agency Demographics Social Networks 40

Hubspot

JUNE 9, 2016

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. times per week on Instagram in 2015? growth for the social network sector as a whole. Image Credit: eMarketer.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. That number will rise in 2016. billion by 2017.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Valasys

SEPTEMBER 27, 2018

20% B2B marketers implement account-based marketing (ABM) in their marketing strategy, even though 90% of them believe in it (Sirius, 2015). for each new customer acquired , B2B brands can save over $14 with the help of inbound marketing (Openview, 2015). Content Marketing Institute, 2015) (Source: [link] ). Statista, 2018 ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Sprout Social

JANUARY 3, 2017

Boomerang: While Boomerang was launched in 2015 as a separate feature of the network, Instagram now includes the video feature within the app. While many businesses struggle with pointing out the benefits of networks like Snapchat, there’s still ways to be successful. The various stories are related specifically to your feed.

Brand Identity 109

Brand Identity Branding Word of Mouth Network Marketing 109

Webbiquity

DECEMBER 2, 2014

Internet advertising will make up 25% of the entire ad market in 2015. Social Fresh ). Social Fresh ). Social Fresh ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Social Fresh ). 15 Social Media Marketing Stats. billion on social media advertising in 2015.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And…even social media itself. Wondering which social network is most effective at generating b2b leads?

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Contently

AUGUST 9, 2016

More than half a billion people accessed Facebook solely through the mobile app in 2015, according to Facebook. The app-centric internet seems to be winning—as of 2015, 85 percent of the time users spend on mobile is in apps. ” This transformation accelerated in 2015 and 2016. ” —Jon Hermann. The chat app era.

Peer-to-peer 60

Peer-to-peer Mobile Advertising Advertising Agencies Internet Marketing 60

Hubspot

APRIL 27, 2016

As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. To add folks by username, you'll have to type in exact usernames to find people, as there is no account suggestion option like other social networks have. are between the ages of 18 and 24, and comScore found that 60% of U.S.

Brand Identity 28

Brand Identity Branding Best Practices Social Media 28