Convince & Convert

NOVEMBER 19, 2013

The content has to be brand-relevant and current but not a buzz wedge. We will see more and more traction with Youtility as we roll into 2014. About the Zena Weist: Three Digital Marketing Trends for 2014 and Beyond is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Relevance to World Cup: The problems Brazil faced leading up to the World Cup were well-documented.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

markempa

SEPTEMBER 29, 2014

Tweet I’m writing this post while attending the ExactTarget Connections 2014 event. But something I wanted to hear more about was relevance. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor.

Lead Nurturing 120

Lead Nurturing Relevance Leads Lead 120

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. While every company’s situation is unique, few B2B vendors are likely to stray too far off this general path in 2014. Marketing Research Marketing Strategy'

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. While every company’s situation is unique, few B2B vendors are likely to stray too far off this general path in 2014. Marketing Research Marketing Strategy'

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

ANNUITAS

JULY 24, 2014

Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. In 2014, “the big bang of social will finally, I think, slow.” The words are still relevant and valuable, Jess points out, but they are not the trend. Listen Now.

Social Media 145

Social Media Skype Media Paid Search Agency 145

KoMarketing Associates

OCTOBER 16, 2014

According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. Schema offers another way to provide relevant information about your site to the search engines. That’s crazy! That’s pretty fantastic. What does this mean for marketers?

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. They are relevant to each of us, to our business, and they drive a ton of traffic to KoMarketing. I know it’s hard to believe with how young I look (*cough), but it’s true.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Crimson Marketing

JANUARY 8, 2014

“Every day there are examples of brands whose quick thinking earn them bragging rights or are keeping them more relevant and current in the minds and hearts of consumers… Being a responsive brand means being able to move nimbly and in the moment.” The post CMOs: Watch Out For These 6 Things in 2014 appeared first on.

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

ANNUITAS

MARCH 20, 2014

RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Don’t nurture based on content you just have “lying around” – it’s not relevant and will hurt your brand @ellehwoulfe # marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Marketing Insider Group

AUGUST 7, 2020

It just goes to show that paying attention to the four principles of visual storytelling – authenticity, sensory, archetype, and relevancy – all contribute to infographics that are anything other than run-of-the-mill. And for more great articles on great examples of infographics, check out: Fast Company’s Best Infographics of 2014.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

KoMarketing Associates

APRIL 1, 2014

According to Ruslan Belkin , VP of Engineering, Twitter, when a user searches on the network, they look at who you follow, who you interact with, and where you’re located, to give you the most relevant result. They are also developing tools like Magic Recs and Discover to provide personalized push notifications and information to individuals.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

Hinge Marketing

APRIL 30, 2014

Top Professional Services Marketing Content from April 2014. However, as search engines become more sophisticated, current SEO tactics will start becoming less relevant. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web.

Forrester 48

Forrester Case Studies Case Study Linkedin 48

Adobe Experience Cloud Blog

APRIL 11, 2014

Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. To learn more about the latest trends in program planning, read the full report: Marketing Trend Watch: 2014 Planning Edition. . Running Multi-Channel Marketing Programs. Modern Marketing'

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Vidyard

DECEMBER 29, 2014

So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10. Best Play on Pop Culture: Hootsuite’s “Game of Social Thrones” How do you make sure your marketing is relevant and catches the attention of the crowd? Did we forget any?

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Integrated B2B

NOVEMBER 25, 2013

Where will 2014 take us? If Apple were to ever release a smart watch, it would be in 2014. Smart watches will need to have the functionality to remotely control any relevant app that is on your phone or tablet. These smart watches are (probably) coming in 2014, but that doesn’t mean that they’ll enter the B2B market in 2014.

B2B 40

B2B Marketing Management Pricing Price 40

Hinge Marketing

JANUARY 31, 2014

That’s just one of the conclusions from Hinge’s recent webinar titled How to Keep Up with Google in 2014 , featuring Moz co-founder and Wizard Rand Fishkin. If you are building a professional services firm in 2014, SEO needs to be part of your plan. It is one of the most important tools used by high growth firms.

Webinar Metrics 48

Webinar Metrics Planning SEO PR 48

Hinge Marketing

DECEMBER 22, 2014

2014 has been a big year for Hinge. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014. This post details 21 differentiators that work.

Service 48

Service Marketing Analytics Tools Differentiation Sales Qualified Leads 48

Back 2 Basics Marketing

MAY 19, 2014

Here are 7 social media trends for 2014 that we believe can substantially grow your business clientele in the midst of an ever-evolving and changing social media landscape. Blogging – by creating a blog or several blogs, this provides an impactful way to deliver content with an informative slant.

Social Media 40

Social Media Trends Media Facebook 40

Hinge Marketing

JANUARY 1, 2014

I suppose we each have our own predictions; here are five disruptive forces that I believe will make their mark in 2014. As described in a recent McKinsey article , on-demand marketing is not just about “anytime” but rather “relevancy." What will the new year hold for this volatile industry?

Lead Ranking 48

Lead Ranking Transparency Webinar Metrics Linkedin 48

Biznology

APRIL 21, 2017

” For those who know of our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing , it should be obvious that the conference was highly relevant to my interests. In the keynote, he told the story about how he acquired ICC in 2014. Pulizzi figured at ICC 2014 that this was the gap CMI needed to fill.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Content Standard

APRIL 17, 2015

These tactics are helping H&M make its sustainability message more relevant and shareable for consumers. In 2014, Nielsen found 55 percent of global consumers would be willing to pay more for products and services provided by companies committed to positive social and environmental impact. Did you like this story?

Relevance 40

Relevance Branding Brand Identity Paid Social Agency 40

SendX

FEBRUARY 26, 2021

Email marketing is just as relevant in the finance industry as it is in any other industry. In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. If your emails aren’t directly relevant to them, you’re more likely to get drowned out in the noise. The answer is a resounding yes.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

ClearVoice

MAY 22, 2023

Voice Search and the Future of SEO In just the first year of being readily available on the market, from 2014 to 2015, voice search skyrocketed from a statistical zero to around 10 percent of global search volume. Going forward, just make sure you’re focusing on accurate and relevant content. In 2022, 50% of U.S.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Hinge Marketing

JANUARY 10, 2014

As we kick off 2014, here are 5 steps to take to help revamp your email strategy this year. Subscribers might not find enough value in your emails, don’t think they’re relevant, or might just feel like you email them too often. Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics.

Email Marketing 48

Email Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 48

Vidyard

MAY 27, 2014

Over 2,000 attendees, a buzzing solution showcase, and most importantly, a ton of relevant content capturing the essence of modern marketing. The post 5 Key Marketing Takeaways from Sirius Decisions Summit 2014 appeared first on Vidyard. If you weren’t able to attend the event yourself, don’t fret!

Lead Ranking 50

Lead Ranking Account Based Marketing Marketing Qualified Leads Lead Scoring 50

Navigate the Channel

DECEMBER 7, 2023

Stay on top of your Facebook, Twitter, LinkedIn, Instagram, and other social media platforms by posting relevant, timely content every day. Mobile Marketing Absence According to a 2014 study by comScore, tablets and smartphones account for 60 percent of end-users’ digital media use.

Advertising Agencies 65

Advertising Agencies Urgency Marketing Mobile Marketing Loyalty 65

chiefmartech

DECEMBER 5, 2023

It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. We constantly see apps in the tail — and to the lesser extent in the torso — shuffled out as either their relevance or uniqueness wanes. Thanks to a flurry of AI-powered startups, the landscape grew 18.5% in just the past six months.

Trends 100

Trends Aggregators Long Tail Marketing Startups 100

markempa

MAY 19, 2014

Tweet At MarketingSherpa Email Summit 2014, we added a new feature, the Media Center, where MarketingSherpa Reporter Allison Banko was able get behind-the-scenes interviews with presenters, attendees and event vendors. Get free access to 15 sessions from Email Summit 2014. You might also like. More from the blogs].

B2B Marketing 120

B2B Marketing Campaigns Peer-to-peer Planning 120

Adobe Experience Cloud Blog

MARCH 28, 2014

Which companies in the expo hall will be most relevant to you and your company? A CMS that is relevant for marketers will help you capture leads from your website, serve relevant content, and help you track when leads visit your site on an ongoing basis. Marketo Marketing Nation Summit 2014. Plan Ahead.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Hubspot

DECEMBER 19, 2014

To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. For your reference, here are the names given to Google''s algorithm updates that were relevant for 2014 and a brief description of each. February 2014: Page Layout #3.

Google 28

Google DMCA Lead Scoring Lead Ranking 28

The ROI Guy

DECEMBER 4, 2013

As you look to 2014, we suggest injecting some critical questions in your planning content marketing and sales tool process: Is your marketing content designed to deliver the relevant insights and value for each stakeholder? Alinean content marketing IDC Pisello Stakeholders Value Marketing Value Messaging Value Selling'

Marketing Proposals 40

Marketing Proposals Customer Surveys B2B Sales Advertising Agencies 40

The ROI Guy

NOVEMBER 22, 2013

In your 2014 plans, you likely have some significant revenue growth targets for the New Year. Let’s see how this plays out against the likely growth investments and your personal plans for 2014. However, more sales reps do not mean more revenue.

Forrester 40

Forrester Storytelling Training Deliverability 40

Convince & Convert

NOVEMBER 17, 2015

Great Customer Experience = More Relevant Than Expected. What they really mean is “what you are giving me is not relevant enough.” Relevancy magically creates time. We don’t expect companies to be massively relevant to us, because they so rarely are. Scott Stratten (@unmarketing) October 10, 2014.

Microsite 167

Microsite Trust Marketing Pricing Price 167

SmartBug Media

JANUARY 23, 2023

For example, a form field for one persona may not be relevant to another persona. Originally written on July 17, 2014. However, you should proceed with caution when thinking about combining all of your forms into one massive progressive profiling engine. Learn about some additional benefits here. How has it worked for your company?

Profiling 98

Profiling Marketing Automation Services Buying Cycle Sales Qualified Leads 98

DAGMAR Marketing

OCTOBER 25, 2023

These updates are designed to simplify online search for users by providing more relevant search results. Core Updates Core updates refer to all elements that result in connecting users with more relevant content during their searches. In March of 2014, Google added E-A-T to its guidelines. Usability of pages.

CAN-SPAM 52

CAN-SPAM Classified Ads Long Tail Marketing FAQ 52