Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Buffer

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Is it the end of organic reach on social media? Let’s find out.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Webbiquity

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Guest post by Anne Griffin.

Social Media 255

Social Media Media Aggregators Trust Marketing 255

Zoominfo

OCTOBER 31, 2018

These industry experts and thought leaders often have large, active social networks and are recognizable to a specific audience. If your organization still relies on directly promotional content, you aren’t going to see the results you are looking for. Better yet, they’re seen as authority figures in the eyes of your customers.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Brandwatch Marketing

JANUARY 2, 2019

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics. Social media business statistics. Social networks earned an estimated $8.3 40bn was spent on social network advertising in 2016.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. All screenshots taken July 2014. It also continues to grow steadily.

Google 120

Google B2B Marketing B2B Case Study 120

EMagine B2B Blog

JANUARY 24, 2014

If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. If you want SEO success, you need a content marketing strategy for 2014! Most PPC campaigns are poorly organized, lack strategic focus and fail to meet expectations. Pay Per Click (PPC) Campaigning.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

NuSpark Consulting

MAY 7, 2016

In a recent Series Pass webcast on social selling , she describes the modern buyer as fully empowered: “She’s digitally driven, starts her search on the web, belongs to multiple social networks [and] is mobile with multiple devices,” she states. No surprise there. Top priority: 72% create more engaging content.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Hinge Marketing

APRIL 11, 2014

Here are some better avenues to grow your list organically. Encourage them to share and forward your emails to their networks by having social sharing and email buttons. Social media is today’s word-of-mouth. Share new pieces of content, events, and offers with your social networks. In current emails.

Contacts 48

Contacts Organization Marketing Budget Word of Mouth 48

Hubspot

MARCH 26, 2015

Why: Twitter has a low conversion rate in comparison to other social networks (0.22%), but yields a decent AOV rounding out at $70. Branded pages on Facebook don’t get as much organic visibility on their posts as do posts from non-brands. What: Boosted posts, Facebook ads, organic reach, likes and shares.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

KoMarketing Associates

JANUARY 5, 2016

In mid-2014, Vic Gundotra, then Google SVP, and largely considered the champion of Google+, announced his resignation from the search engine. It’s clear your activity and influence by directly participating in this social networking platform will become less of a priority moving forward. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Convince & Convert

MAY 27, 2014

Hollywood Branded used a more traditional marketing tactic—working with a celebrity—and morphed their strategy to fit snugly with the way the modern consumer likes to hear about a brand—organic social media chatter and created a bang surrounding PassionRoses. He has a huge and loyal social network.

Word of Mouth 145

Word of Mouth Case Studies Case Study Outreach 145

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. Report Uncovers Trends About How B2B Marketers Use Social Media. What’s In Store for 2014?

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Webbiquity

MARCH 1, 2016

The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. 5: 33 Thought-Provoking B2B Social Media and Marketing Stats. #6:

SEM 100

SEM Paid Content Stats SEO 100

Paul Gillin

JANUARY 2, 2015

I go into detail on strategies to get more out of your existing social presences and where to experiment with new ones. Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec. Here are 20 ideas organized into eight categories. FIR B2B #20: Indium’s Awesome Engineers.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

ClearVoice

JANUARY 26, 2021

This is why it’s crucial to be aware of what social media is good for and what it is not ; when to get on and when to get off the social media train. Since 2014, corporate spending on social media advertising is set to triple by the end of 2021 and account for as much as 20 percent of total marketing budgets.

Social Media 116

Social Media Paid Content Training Media 116

Convince & Convert

JANUARY 5, 2014

Being a great writer was formerly a key characteristic of many social pros, as being able to coherently write in 140 characters isn’t as easy as it appears. Today, with every social network embracing visuals and multi-media, being able to represent the brand visually is absolutely critical. Statistical Analysis.

Social Media 166

Social Media Media Merchandising Communities 166

Webbiquity

MARCH 8, 2016

billion in 2014 to $313.42 Content between 3,000 and 10,000 words receives the most social shares—even though publishers are producing 16 times more short-form content than long. Only 30% of B2B marketers said their organizations are effective at content marketing in 2015, down 8% from 2014. Business2Community ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

KoMarketing Associates

DECEMBER 9, 2013

CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. The Content Marketing Institute partnered with MarketingProfs to report on the findings of their B2B Content Marketing 2014 Benchmarks, Budgets, and Trends survey. View the results. However, only 11% actually own the customer profit and loss (P&L) results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Webbiquity

JUNE 16, 2015

Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. •

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Sprout Social

APRIL 19, 2019

Only 51% of teens use Facebook , making it the fourth most popular social network. In 2014, it was noted to be 7% while it was 14% in 2017. How far do posts go organically and when is the best time to post? Average organic reach is 6.4% The United States is a bit further behind at 210 million users. of Page Likes.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

markempa

FEBRUARY 2, 2015

2014), a book that explains a step-by-step guide on how marketers can set up and use joint ventures to help your business grow. When joint ventures are organized and managed correctly, you can minimize risks and leverage rewards. How to Use Social Networking Sites for Lead Generation [MarketingSherpa case study].

Lead Ranking 120

Lead Ranking Budget Programs Network Marketing Work Management 120

Hubspot

JUNE 6, 2022

Find your buyer on the network, and check out each of the following areas of their profile: Experience at their current job: Most people list primary job duties or major projects they’ve worked on. This can help you get a sense of their decision-making authority and place within their organization. Or have they done this many times?

Research 88

Research Marketing Automation Services Tips Best Practices 88

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Gamification & Contests.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Contently

APRIL 18, 2017

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all. Get a clue. For ads, the equation is different.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Biznology

JULY 26, 2016

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He operates his consultancy at Gerris Corp.

PR 80

PR Web 2.0 Blogger Public Relations 80

DivvyHQ

FEBRUARY 21, 2019

The Social Network (2010). With social media playing such a key role in today’s content strategies, it’s helpful to think back on how the phenomenon was truly sparked. The LEGO Movie (2014). “Michael Jordan plays ball. Charles Manson kills people. I talk,” says Naylor. This movie isn’t about content marketing.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Biznology

JULY 3, 2014

New technology platforms have been implemented, executives are waking up to their roles in digital transformation, and both strategic and cultural changes have started to permeate organizations. One of the other major changes in how social business is impacting organizations comes from the area of product development.

Business 80

Business Digital Transformation Thought Leadership Communities 80

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. 46% of millennials rely on social media when making purchase online. 89% of 18-29 year-olds are active on social media.

Social Media 111

Social Media Paid Content Media Business 111

Convince & Convert

MARCH 4, 2016

It’s a field so important, it’s spread across all teams within an organization. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. A recent study found that in late 2014, only 18.7%

Budget Programs 104

Budget Programs ROI Marketing Automation Services Marketing Budget 104

Sprout Social

APRIL 21, 2020

Every major social network has options to reshare content someone else has published. Throughout the COVID-19 pandemic, there’s been an emphasis on staying connected while we social distance, which has been an opportunity for brands to curate user-generated content (UGC) from their loyal fans. In 2014 we launched #MyMadcap.

Peer-to-peer 124

Peer-to-peer Work Management Marketing Management Budget Programs 124

Vidyard

SEPTEMBER 8, 2015

After hosting the successful 2014 video marketing summit, Ignite, Vidyard is expanding the 2015 event to two days featuring more than 30 sessions and workshops along with a blockbuster lineup of speakers. To see additional speakers, learn more about the event or register, visit the Space Camp website: [link].

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Content Standard

OCTOBER 2, 2014

Brands are also expanding their use of social tactics. Ninety-eight percent of companies market on at least one social network, and 58 percent plan to expand their efforts in 2014 to a social network that they did not use in 2013.

Social Media 40

Social Media Media Brand Identity Branding 40

Sprout Social

NOVEMBER 15, 2016

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. When building an online presence, you’re really focused on generating awareness and driving organic reach.

Social Media 95

Social Media Media Business Social Networks 95