Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. Their results are difficult to measure. While every company’s situation is unique, few B2B vendors are likely to stray too far off this general path in 2014.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. So far, every differentiator on this list can point to at least some measure of success. Here’s how I see things.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Biznology

DECEMBER 19, 2013

2014 will certainly be another year of Content Marketing. While many businesses will still be playing catch-up in 2014, the world is moving ahead. Most smartphones also come with an accelerometer to measure the distance you are moving and a gyroscope to measure the direction. There may soon be an app for that.).

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

Crimson Marketing

OCTOBER 8, 2013

As a business you want to be able to track and measure everything. Accept that measuring results will be as a whole instead of a slice. . The post 6 Content Marketing Trends Poised to Dominate in 2014 appeared first on Crimson Marketing. Calculating Content Marketing ROI Will Spawn New SAAS Software and Companies.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Marketing Insider Group

AUGUST 17, 2015

We can measure brand awareness a few different ways: Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking. Share of voice essentially measures how much your brand or product is talked about compared to your competitors.

Brand Identity 100

Brand Identity Branding Marketing Analytics Tools Click Rate 100

B2B Marketing Directions

SEPTEMBER 8, 2019

In the future, Mark wrote, the most successful marketers will have to relax their expectations for "predictable outcomes and reliable measures." He summed up his view this way: "In an age of malignant complexity and unrelenting change, some aspects of marketing measurement will become a leap of faith.

Work Management 49

Work Management Correlation Forecasting Marketing & Strategy 49

ANNUITAS

MARCH 20, 2014

RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Love “marathon & sprint” msg @ellehwoulfe – strategy takes time, but there can be quick wins if you execute & measure #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Vision Edge Marketing

DECEMBER 31, 2013

2013 is coming to a close and we are on the threshold of 2014; for those of you across the globe, happy New Year! Did you make a resolution this year to do a better job of measuring your Marketing? To make sure your Marketing Measurement resolutions sticks, begin with the end in mind, what business needle are you trying to move. . .

Planning 100

Planning Lead Scoring Lead Ranking Marketing & Strategy 100

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. And who can blame them?

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Contently

APRIL 18, 2017

But no matter how creative brands get, ambiguous measurement tactics may be preventing the reality from matching the hype. “In In 2014, the Media Rating Council (MRC) instituted a formal standard for what qualifies as a view: At least 50 percent of the video ad must be on someone’s screen for a minimum of two consecutive seconds.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Oktopost

SEPTEMBER 22, 2022

She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media. Watch the recording: Subscribe to the Radically Transparent Podcast, brought to you by Oktopost, today: We’re on Apple Podcasts.

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174

Contently

JULY 28, 2016

Think back to 2014. The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014. In 2014, Twitter accounted for almost 9 percent of total shares across the major social networks. If you work in media, you know a lot can change in two years.

Social Media 60

Social Media Media Social Networks Forecasting 60

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

KoMarketing Associates

APRIL 26, 2019

CSO Insights recently published the “2019 Sales Performance Report” to measure the B2B sales cycle and hone in on lead generation within companies. percent) in 2014 than they did in both 2016 and 2018. percent) in 2014. Statistics showed that in 2018, approximately 52.6 percent of leads came from sales teams, while just 20.2

Marketing Report 127

Marketing Report Leads Lead Marketing Qualified Leads 127

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. But instead of gauging your efforts against “rankings” (a dubious metric in an age of increasingly personalized search), measure how effective search is at driving your business results. (Photo credit: Steve Rhodes).

Paid Content 80

Paid Content Google RSS SEM 80

KoMarketing Associates

OCTOBER 23, 2014

So, why not incorporate a step to measure the impact it has once launched? It also started getting a large amount of traffic from Google in June 2014. Conclusion: Custom reports allow you to measure specific SEO tactics by isolating certain pages or sections of a site to see how they are performing.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

SendX

FEBRUARY 26, 2021

In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. A 2014 study by BIA Kelsey showed that around 61% of American small businesses earn more than half of their annual revenues from repeat customers. Freepik Email marketing requires a lot of tracking and measuring as well. Measure everything.

Work Management 204

Work Management Marketing Management Email Marketing Service 204

Madison Logic

APRIL 9, 2024

Mr. Turco succeeds Tom O’Regan, who has served as CEO since 2014 and oversaw the Company’s transformation into the market leader it is today. Mr. O’Regan commented, “Over the past decade, Madison Logic has become a go-to partner for businesses seeking the very best in enterprise demand generation and marketing.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

Vidyard

OCTOBER 13, 2014

” (Click to Tweet) Mathew Sweezey presents Measuring Past The Click: How to Value Your Content Marketing “Your customers aren’t in it to be engaged. The post 20 Tweetable Tips from Ignite 2014 appeared first on Vidyard. Produce great video content.” They’re looking to be entertained.”

Tips 50

Tips Television marketing Storytelling Internet Marketing 50

Adobe Experience Cloud Blog

APRIL 11, 2014

Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. At Marketo, we use our multi-touch attribution capabilities to measure the return on investment of every marketing program we run. Running Multi-Channel Marketing Programs. Modern Marketing'

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Oktopost

OCTOBER 5, 2022

She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media. Watch the recording: Subscribe to the Radically Transparent Podcast today: We’re on Apple Podcasts. YouTube.

Eloqua 118

Eloqua Work Management Transparency Leads 118

B2B Marketing Directions

SEPTEMBER 11, 2016

As a result, they are placing greater emphasis on measuring the performance of marketing tactics, channels, and programs, and some marketing leaders are allocating budgets and basing marketing mix decisions on performance measures. But there's a potential dark side to the current fixation on marketing performance measurement.

Allocation 40

Allocation Budget Programs Lead Ranking Work Management 40

Crimson Marketing

OCTOBER 9, 2013

As a business you want to be able to track and measure everything. Accept that measuring results will be as a whole instead of a slice. . Calculating Content Marketing ROI Will Spawn New SAAS Software and Companies. This isn’t always possible with content marketing because results are spread out over time.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

KoMarketing Associates

JANUARY 4, 2018

“The last time we asked manufacturing marketers if they outsourced content marketing tasks was in 2014. So we know that about the same proportion are outsourcing compared with 2014. “In In 2014, we didn’t ask about specific tasks they outsource, but for 2018, we did. What type of KPIs are they using? “In

Content Marketing 120

Content Marketing Planning Lead Ranking Lead Scoring 120

Back 2 Basics Marketing

MAY 19, 2014

Here are 7 social media trends for 2014 that we believe can substantially grow your business clientele in the midst of an ever-evolving and changing social media landscape. Automation of content – when it comes to brand voice, not only is important to consistently ensure consumers are engaged, but to measure this engagement.

Social Media 40

Social Media Trends Media Facebook 40

Customer Experience Matrix

OCTOBER 7, 2017

These include VisualIQ (just bought by Nielsen ), MarketShare Partners (owned by Neustar since 2015) Convertro (bought in 2014 by AOL, now Verizon ), Adometry (bought in 2014 by Google and now part of Google Analytics), Conversion Logic , C3 Metrics , and (a relatively new entrant) Wizaly. And that's exactly the point.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

The Customer

AUGUST 24, 2021

Twenty-first century loyalty is (or should be) identified by measuring how well your brand is able to meet expectations – expectations consumers hold for their ideal in the category where your brand competes. At that point-in-time it really didn’t matter what we called them because there weren’t enough of them to matter or measure.

Loyalty 94

Loyalty Lead Ranking Validation Mobile Marketing 94

Customer Experience Matrix

JULY 18, 2014

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike rate better measurement as a high priority. The impact of marketing ROI, on the other hand, is often less clear.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

LEADership

DECEMBER 5, 2013

In Placester’s recent infographic, “Hot or Not: The Best Methods for Finding New B2B Customers in 2014,” only 46% of B2B marketers have budgetary issues; meanwhile, 78% reveal that producing leads is a challenge. As outlined in Placester’s infographic, various lead generation methods have been measured according to their effectiveness.

Telemarketing 40

Telemarketing Web 2.0 Lead Ranking Lead Scoring 40

Content Standard

OCTOBER 9, 2014

But as we finish out 2014, I would advise each of us to examine traditional measures of ROI and determine how the value of content can be shown through each organic engagement and impression that otherwise would have been paid for. Request a platform demo.

Search Marketing 40

Search Marketing Planning Content Marketing Enterprise Management 40

B2B Marketing Directions

APRIL 5, 2015

Despite the widespread popularity of content marketing, research shows that most marketers aren't confident in their ability to measure its effectiveness. For example, in a 2014 survey by Contently , only 9.4% of marketers said they are very confident in their ability to measure the business impact of content marketing.

Content Marketing 40

Content Marketing Paid Search Agency Content Demand Generation 40

Zoominfo

NOVEMBER 25, 2020

ZoomInfo conducted an analysis of 60 million professionals in its database and found that approximately 2,250 roles with the word “diversity” or “inclusivity” in the title existed in 2019, compared to only 876 in 2014. . And while that is great, it also shows that diversity and inclusion are important to an increasing number of businesses.

Zoominfo 246

Zoominfo B2B Thought Leadership Thought Leadership Training 246

Customer Experience Matrix

NOVEMBER 6, 2017

Here’s a quick look at two products that tackle different parts of the attribution problem: content measurement and advertising measurement. Its specialty is measuring the impact of marketing content on long B2B sales cycles. It launched its first product in 2014 although attribution came later. Time will tell.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Webbiquity

FEBRUARY 13, 2018

Technology won’t help much without a well-crafted social media strategy and knowledge of how to use tools to get results and measure them for continuous improvement. Copyright (C) 2014 Media.net Advertising FZ-LLC All Rights Reserved -->. 1: A Spectacular Springtime of Stats, Facts and Insights About Digital Marketing. #2:

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Savanta

APRIL 15, 2014

This has risen to 89% in 2014, but that’s not been enough to hold off a strong push from LinkedIn which has galloped from behind and is now used by 94% (in 2013 it was 82%). . In 2013 just 36% of B2B marketers used Google+, but in 2014 this has doubled to 61%. But in 2014 the focus is on hard returns. It’s Google+.

Social Media 120

Social Media Media B2B Fulfillment 120

Content Standard

JANUARY 27, 2015

Let’s consider four common ones: Myth 1: As long as you are driving traffic to your content, you don’t need to worry about other content measurement metrics. Determining just how much myth they contain depends on how you define success and how you choose to measure it. Let’s take Myth 2, for example. Of course not.

Peer-to-peer 40

Peer-to-peer Content Opinions ROI 40

Customer Experience Matrix

JANUARY 1, 2019

Nine of the vendors added during the period were founded in 2014 or later – the first time a majority of new entrants were this young. We measure funding in two ways. The first measure, aggregate funding, has increased in rough parallel with industry vendors and employment. Next-Generation CDPs.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215