Crimson Marketing

DECEMBER 16, 2013

Here we explore 3 ways the B2B buying market will change in the coming year. Having a forward-looking interaction with the selling team will make or break the deal for 2014 buyers. Whether it is a subscription service or rentals. The post 3 Ways B2B Buying is Changing In 2014 appeared first on. Corporate Marketing'

Buy 100

Buy B2B Vendors Budget Programs 100

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. In 2014, “the big bang of social will finally, I think, slow.” The RSS feed is: [link].

Social Media 147

Social Media Skype Media Paid Search Agency 147

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. Often a new client will come to us looking for services, or a person within a client’s business will come to us with a question, and unfortunately, what they want is the SEO that we no longer offer.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Crimson Marketing

JANUARY 8, 2014

Here are the main things all you CMOs and marketing executives need to keep an eye on this year: 1. Though this appears to be a nontraditional focus for the CMO, the collaborative economy is definitely something marketers must be the first to note. Marketing has a greater influence across corporate strategy more than ever before.

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The Big 3 Heading into 2014. Episode 40: Shannon Paul with Getting Social Media Strategy Right in Financial Services. Please support them; we couldn’t do it without their help! Find us on iTunes: [link]. Tweetable Moments.

Skype 137

Skype Aggregators Social Media RSS 137

Vision Edge Marketing

MAY 3, 2022

When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. It is also an excellent way to stay out of the fray if you’re fighting for business in a market cluttered with competitors. Top 5 Benefits of Entering a Niche Market.

Organization 228

Organization Marketing Strategy Marketing & Strategy Work Management 228

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? That’s exactly what Refinery29 has done with web-based feel-good service Happify. Why, that would be content marketing masters GE. And for more great articles on great examples of infographics, check out: Fast Company’s Best Infographics of 2014.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder. He founded CloudToShare in 2014 and hasn’t looked back. It changed everything.

CRM 97

CRM Work Management Marketing Management Marketing Automation Services 97

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. What if they turn off key services, eliminate more data or, most worrying, restrict access to customers? The best digital marketing teams these days often refer more to inbound marketing than search marketing or social media marketing.

Paid Content 80

Paid Content Google RSS SEM 80

Directive Agency

MARCH 6, 2019

Directive , the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service providers and software.

Lead Scoring 40

Lead Scoring Lead Ranking Advertising Agencies B2B Marketing 40

KoMarketing Associates

DECEMBER 24, 2019

Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years. Gartner recently published “The Annual CMO Spend Survey 2019-2020” report, and statistics showed that marketing budgets accounted for an average of 10.5% This is a drop from 11.2%

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

Hinge Marketing

APRIL 3, 2014

Top Professional Services Marketing Content from March 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. By: Lee Frederiksen, Hinge Marketing. By: Becky Livingston, Penheel Marketing.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Marketing Management Linkedin 48

Hinge Marketing

JANUARY 23, 2014

Check out our latest video blog post above where we discuss the importance of agile marketing for professional services firms. With the constant evolution of marketing, there's a growing demand on marketers to develop their skill sets to keep up with new tactics. On Twitter or LinkedIn?

Planning 48

Planning Service Differentiation Marketing & Strategy 48

Hinge Marketing

APRIL 30, 2014

Top Professional Services Marketing Content from April 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. By: Stacy Picking, Hinge Marketing. Top Tactics of Great Online Marketers.

Forrester 48

Forrester Case Studies Case Study Linkedin 48

SugarCRM

JANUARY 7, 2014

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. box icon="pencil" style="solid"] Become part of the SalesFUSION Partner Network today!

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

Hinge Marketing

FEBRUARY 4, 2014

Top Professional Services Marketing Content from January 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. 7 Things Content Marketers Can Learn From Fiction Writers. By: Ashley R.

Cost per Lead 48

Cost per Lead CPL PPC Adwords 48

SugarCRM

MARCH 14, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half_last valign="middle"]. frame style="none"] [/frame].

Advertising Agencies 50

Advertising Agencies Gartner Forrester Paid Search Agency 50

KoMarketing Associates

APRIL 26, 2019

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams. percent came from marketing teams. percent came from marketing teams. In 2016, marketers were generating more leads than they were in 2018 (25.5 percent) in 2014.

Marketing Report 127

Marketing Report Leads Lead Marketing Qualified Leads 127

Marketing Insider Group

JANUARY 4, 2021

Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events. Q: You have background in radio and communications from before you joined RSM marketing.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Hinge Marketing

JANUARY 31, 2014

You're a professional services firm and SEO isn't that important for you anyway. That’s just one of the conclusions from Hinge’s recent webinar titled How to Keep Up with Google in 2014 , featuring Moz co-founder and Wizard Rand Fishkin. Have access to a wide range of technical and marketing talent.

Webinar Metrics 48

Webinar Metrics Planning SEO PR 48

Convince & Convert

MAY 15, 2014

Now you have the basics on communities, let’s look at the 10 reasons you will start using them, especially in relation to your content marketing: 1. Private Communities for Awesome Content Creation Before you even think about the world seeing your marketing content, Google+ communities can make it super easy to create content that rocks.

Communities 167

Communities Google Business Work Management 167

SugarCRM

MARCH 17, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half_last valign="middle"]. frame style="none"] [/frame].

Advertising Agencies 50

Advertising Agencies Blogger Gartner Forrester 50

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Check out different approaches and options to determine if this should be part of your digital marketing strategy.

Social Media 259

Social Media Media Aggregators Trust Marketing 259

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

SugarCRM

APRIL 8, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half_last valign="middle"]. frame style="none"] [/frame].

Social Media 50

Social Media Advertising Agencies Social Marketing Paid Search Agency 50

Back 2 Basics Marketing

MAY 19, 2014

At B2B Marketing, we are always seeking out new, high impact imaginative techniques that we can implement and integrate into our core marketing strategy to assist our clients in achieving their short and long term objectives. Social media serves as a prime extension of our dynamically, creative personal marketing touch.

Social Media 40

Social Media Trends Media Facebook 40

Madison Logic

APRIL 9, 2024

Mr. Turco brings to Madison Logic three decades of experience driving corporate growth with expertise in business strategy, marketing technologies, and advertising. Mr. Turco succeeds Tom O’Regan, who has served as CEO since 2014 and oversaw the Company’s transformation into the market leader it is today.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

Heinz Marketing

APRIL 20, 2021

If you were to ask any marketing expert today what is, hands down, the oldest-but-still-the-most-tremendously-useful-tactic-you-need-to-take-right-now for closing a sale, the answer is use customer testimonials. In fact, Heinz Marketing partnered with G2 Crowd in 2017 on the topic. I revisit this because it’s 2021 and not 2014.

Ideal Customer Profiles 127

Ideal Customer Profiles B2B Copywriting Work Management 127

Hinge Marketing

JANUARY 1, 2014

I suppose we each have our own predictions; here are five disruptive forces that I believe will make their mark in 2014. Number 2: On-Demand Marketing – Even for A/E/C. There are lessons to be learned from the B2B and B2C worlds when it comes to marketing. What will the new year hold for this volatile industry?

Lead Ranking 48

Lead Ranking Transparency Webinar Metrics Linkedin 48

KoMarketing Associates

NOVEMBER 5, 2019

Lead nurturing is essential for converting prospects into customers, but new research suggests that marketers are still struggling with this critical component to success. Just 8% of marketers give their nurture program an “excellent” rating; just 33% graded their program as “average.”. Lead Generation from Sales and Marketing Teams.

Lead Nurturing 121

Lead Nurturing Marketing Report Marketing Qualified Leads Leads 121

markempa

FEBRUARY 10, 2014

I say this because boring marketing is often a pain point for B2B marketers. Admittedly, it’s tough to create excitement around content in general, so I understand the struggle to find that wild spark in niche markets or with products and services that don’t seem to have an ounce of sexy on their surface.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Marketing Insider Group

MAY 25, 2020

This organization tapped into technology to revolutionize transportation and logistics services. They define their ability to provide services because of technology, assets, and people, indicating they understand that their people are instrumental in delivering solutions. It’s a public company but still family-run.

Thought Leadership 224

Thought Leadership Paid Search Agency Lead Scoring Lead Ranking 224

Hinge Marketing

JANUARY 10, 2014

As digital marketing efforts become more sophisticated, email marketing is often seen as being outdated and unappealing. Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. As we kick off 2014, here are 5 steps to take to help revamp your email strategy this year.

Email Marketing 48

Email Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 48

Marketing Insider Group

NOVEMBER 15, 2021

Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity. One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. Quick Takeaways.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 118

Peer-to-peer Effectiveness Training Advertising Mediums 118

EMagine B2B Blog

JANUARY 24, 2014

If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. Content marketing creates interesting and engaging content that attracts prospective buyers to your products. If you want SEO success, you need a content marketing strategy for 2014! With more than 2.6

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40