Hubspot

FEBRUARY 9, 2021

Holding Onto Outdated Positioning Statements. According to HubSpot Sales Manager Korina Ortiz , sales professionals need to avoid holding onto outdated positioning statements in 2021. HubSpot Sales Director Dan Tyre also had some advice for sales professionals in this coming year. Cold Calling. The "Drop-In".

Sales Management 94

Sales Management Tactics Top of Funnel Cold Calling 94

Webbiquity

FEBRUARY 2, 2016

One-third of marketers say they don’t which digital marketing tactic has the biggest positive impact on revenue. 26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online display advertising (5%).

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Marketing Insider Group

NOVEMBER 15, 2021

Hubspot recently surveyed 300 general consumers to see how they felt about products in limited supply. The 2014 edition is up for sale on eBay 7 years later! They also naturally create positive emotions by celebrating holidays and times of the year that people are excited about. Coca-Cola does this often and well. Image Source.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Hubspot

OCTOBER 8, 2020

Additionally, a study found real-time marketing not only positively impacts standard marketing goals -- word-of-mouth, attention, preference, likelihood to try or buy -- but it also turbocharges other marketing initiatives, including paid and owned media effectiveness. To connect with your audience and communicate your brand position.

Planning 101

Planning Paid Search Agency Word of Mouth Paid Social Agency 101

Customer Experience Matrix

JUNE 13, 2016

It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

SocialPilot

FEBRUARY 9, 2024

He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

JULY 27, 2020

SEO (search engine optimization) is the practice of structuring your website content to improve your website’s ranking position with search engines. There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. It can improve user experience and help visitors find your website.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

KoMarketing Associates

SEPTEMBER 16, 2014

According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world. According to Pew Research , as of January 2014, 90% of all Americans have a cell phone, 32% have an e-reader, and 42% have a tablet. Larger Screens.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Hubspot

MARCH 23, 2020

The Whova Event App has been a leader in attendee engagement and networking since 2014. HubSpot's Partner Day. On April 7-8, HubSpot will launch its own virtual Partner Day. HubSpot User Groups (HUGs). The feedback we have received so far has been extremely positive. Image Source.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

KoMarketing Associates

SEPTEMBER 22, 2014

The collaboration of Inbound 2014 and FutureM brought together over 10,000 marketers and “tech geeks” from around the world. Here are some of the valuable B2B marketing lessons that I learned from Inbound 2014 and FutureM speakers that I hope offer you some inspiration, just as they did for me. Be A Deeply Disagreeable Person.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Hubspot

APRIL 1, 2020

Today, I work at HubSpot, a company that heavily invests heavily in diversity and inclusion. But, as I've learned, most companies aren't as forward-thinking as HubSpot. In fact, diversity is so important to innovation that HubSpot's CTO Dharmesh Shah took the main stage at INBOUND 2019 to make the case for it. Glassdoor ).

Stats 90

Stats Gartner Thought Leadership Click Rate 90

Hubspot

FEBRUARY 5, 2018

When featured snippets first began appearing in Google search results in January 2014, it immediately caused chatter among marketers and SEOs alike. Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore?

Features 76

Features Google Work Management SERP 76

NuSpark Consulting

FEBRUARY 5, 2017

According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. Founded in 2014, Bombora is a younger player on the field of predictive analytics. These included: Ability to reach the right buyers. Identifying and addressing new target audiences.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Hubspot

FEBRUARY 14, 2020

And a 2014 PlayStation 4: Source. Acquiring a competitor involves choosing the right company — one that will be a positive addition to your suite of products or services. This constant refining of the platform led to a 2014 report that Netflix had a 90% market share in the streaming service market.

Paid Search Agency 99

Paid Search Agency Marketing & Strategy Mobile Marketing Acquisitions 99

Marketing Insider Group

JULY 5, 2015

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. HubSpot State of Inbound, 2014). Use Blogging To Increase Credibility.

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. In 2014, we celebrated reaching 1.5 With a featured snippet, position #1 is, well, a losing result. How we appeared in the SERP: Position #1 -- but didn't capture the featured snippet.

Traffic 76

Traffic Features Google SERP 76

Hubspot

JUNE 8, 2020

The positive experiences you create for your customers adds to the longevity and success of every business. Positive brand experiences need to be created pre-purchase, just as much as they need to be created post-purchase. So how do you create a positive experience for your prospect during the pre-purchase phase?

B2B Sales 59

B2B Sales Top of Funnel Ideal Customer Profiles B2B 59

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 60% of marketers create at least one piece of content each week ( eMarketer ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Hubspot

JULY 28, 2014

Today, we are excited to announce that Malcolm Gladwell will be joining the keynote speaker lineup at the INBOUND 2014 conference this September. His position at The New Yorker created an outlet for him to explore social science and he quickly became known for his unconventional ideas on why humans think and act the way we do.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Buzz Conference 28

Hubspot

JUNE 4, 2018

Trending was first launched in 2014 "as a way to help people discover news topics that were popular across the Facebook community," Hardiman wrote, but will now be phased out as Facebook introduces additional news-related products. Those stories have often taken a top position on the site's Trending list. Local publishers will benefit.

Facebook 73

Facebook Trends Aggregators Lead Scoring 73

SmartBug Media

MARCH 17, 2020

For ethical businesses like yours, knowing how to identify the negative SEO players in the market and responding quickly is paramount to maintaining your competitive positioning. Installing security plugins (If you're a HubSpot user, read about the tools built-in security here ). What is Negative SEO? Maintaining an up-to-date website.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Hubspot

OCTOBER 29, 2018

Prodigious" is a word used by Russell Hancock, president of nonprofit Joint Venture Silicon Valley, in a 2014 interview with MIT Technology Review. The transition [to automation] needs the right education and training to enable people to take advantage of the new opportunities," says HubSpot CMO Kipp Bodnar. "We

Automation 67

Automation Ethics Amazon Paid Search Agency 67

Hubspot

MAY 29, 2020

In fact, in a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support. When people see that your company is charitable, they're more likely to trust you and have positive associations with your brand. In 2014, the ALS ice bucket challenge went viral. Include visuals.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Televerde

DECEMBER 27, 2017

Having the right technology, and knowing how to use it, is the essential first step in getting the kind of results attributed to modern marketers in a Forrester survey of marketing decision makers which shows, among other things, that 94% of modern markers attain significant market share, with 49% holding the market-leading position. [1].

Planning 58

Planning Top of Funnel Buying Cycle Buyer's Journey 58

KoMarketing Associates

OCTOBER 23, 2014

For the pages driving a lot of traffic and conversions, it is exciting to see our SEO work generating a positive business impact. It also started getting a large amount of traffic from Google in June 2014. Referral Traffic to Content Marketing Campaign. So, why not incorporate a step to measure the impact it has once launched?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Hubspot

FEBRUARY 14, 2020

And a 2014 PlayStation 4: Source. Acquiring a competitor involves choosing the right company — one that will be a positive addition to your suite of products or services. This constant refining of the platform led to a 2014 report that Netflix had a 90% market share in the streaming service market.

Paid Search Agency 67

Paid Search Agency Marketing & Strategy Mobile Marketing Acquisitions 67

Hubspot

JANUARY 21, 2019

To combat these challenges, I spoke with six employees at HubSpot who each took a month-long sabbatical at their five-year anniversary. Employers can offer either unpaid or paid sabbaticals, but typically guarantee an employee's position remain open until the employee returns from their leave. But first -- what's a sabbatical?

Marketing Proposals 65

Marketing Proposals Work Management Hubspot Cable 65

Hubspot

AUGUST 24, 2020

2014: Facebook rolls out its three-level advertising campaign structure, offering "campaigns" and "ad sets" — on top of standard ads. In March 2014, Facebook introduced its new ad structure. The strategy ultimately proved successful and further drove advertisers' collective need to optimize for mobile.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Launch Marketing

JANUARY 24, 2018

Building a consistent and continuous brand in the market to position your company as the trusted partner goes a long way in the B2B industry. According to Hubspot , in 2014, 67% of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more.

Organization 54

Organization B2B Marketing Planning B2B 54

Moz

FEBRUARY 24, 2021

In 2014, the UK’s Office of Communications tested the technological proficiency of children versus adults only to find that the average 6-year-old outperformed those in their 40s. With all of this background information in mind, it’s easy to see that search is well-positioned to access this target demographic. Conclusion.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

MAY 30, 2017

In fact, a recent HubSpot survey revealed that while 70% of executives might reflect positively on their team's marketing strategy, only 50% of individual contributors agree. When you start with the bottom line, I am in a position to then ask appropriate questions like, 'How did that happen?'”. We are now getting 50 more leads.'

Work Management 76

Work Management Effectiveness Allocation Marketing Proposals 76

Hubspot

AUGUST 20, 2018

This is the question Always asks in its empowering 2014 #LikeAGirl campaign , which sought to exploit and forever bury the term “.like Studies show that good news and positive content spreads faster on social media than any other type of content. In the case of Coca-Cola, red portrays positive, friendly energy. like a girl”.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Hubspot

MAY 25, 2023

The Benefits of Using LinkedIn’s Social Selling Index How LinkedIn’s Social Selling Index Works How to Find Your LinkedIn Social Selling Index Score The Social Selling Index was developed in 2014 , after identifying the platform’s top sales professionals and analyzing their in-app behavior. Why does my SSI score matter?

Lead Scoring 61

Lead Scoring Lead Ranking Linkedin Thought Leadership 61

Outbrain

APRIL 9, 2019

In fact, research shows that organic social media reach has been in a free fall since 2012 : Between 2012 and 2014, organic reach on Facebook dropped from 16 percent to 6.5 Then, tie your results to these metrics and the amount you spent creating content that generated either a positive or negative uplift. Social shares.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Hubspot

SEPTEMBER 29, 2014

According to HubSpot''s State of Inbound 2014 , marketing teams that are generating positive ROI (i.e. As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites.

Content Marketing 28

Content Marketing Content Paid Search Agency Hubspot 28

Hubspot

OCTOBER 16, 2014

We''re excited about the recent launch of HubSpot''s first ever U.K. – 2014 , and we just can''t wait to share with you some of the data we uncovered. 9 inbound marketing insights revealed 2014 from HubSpot. companies implemented inbound marketing strategies in 2014. Check out the SlideShare below.

Inbound Marketing 28

Inbound Marketing Marketing Budget Creation Click Rate Marketing Budget 28

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120