Martech

APRIL 10, 2024

LinkedIn: Eldad Postan-Koren (32K followers) Ali Schwanke Ali is a MarTech contributor and the founder of Simple Strat , a platinum HubSpot Solutions partner. She also co-hosts the popular YouTube series “HubSpot Hacks.” He founded CloudToShare in 2014 and hasn’t looked back.

CRM 89

CRM Work Management Marketing Management Marketing Automation Services 89

Lake One

APRIL 27, 2020

Minneapolis, MN : Lake One ® , a revenue operations and growth firm in Minneapolis, Minnesota, announced today that it has reached another new milestone as a HubSpot solutions partner, reaching platinum status. HubSpot ’s growth platform lets your entire company work together — from marketing, to sales, to customer service.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Advertising Agencies 52

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. In 2014, HubSpot added a CRM. Let’s look at how Marketing + Sales teams use HubSpot at each step. But the biggest benefit? Everybody’s playing in the same sandbox!

Hubspot 60

Hubspot Paid Search Agency Custom Publishing Outreach 60

Oktopost

SEPTEMBER 22, 2022

In this episode, host Jennifer Gutman mentions additional resources to enrich your lead scoring, nurturing, attribution, and segmentation with social engagement data inside of the following marketing automation platforms: Marketo, Hubspot, & Eloqua. The Definitive Guide to Social Engagement Data Inside of Hubspot. Meet Jennifer.

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174

ClickZ

NOVEMBER 5, 2019

On November 4, HubSpot announced its acquisition of a company called PieSync. The company was founded in 2014 and is based in Belgium. HubSpot taking one step closer to a CDP? We’re excited to bring them on board and further move HubSpot from an all-in-one suite to an all-on-one platform.”.

Hubspot 49

Hubspot Marketing Management Acquisitions Class 49

Benchmark Email

MAY 19, 2022

In 2011 and 2014, HubSpot asked survey takers which they prefer, and both years a majority chose HTML. Which is better: text-based emails or HTML? The debate is almost as old as email marketing itself. In practice, though, simple, text-based email designs win out time and time again in A/B testing.

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Advertising Benchmark Hubspot Customer Surveys Email Marketing 128

Customer Experience Matrix

FEBRUARY 4, 2014

Even more interesting, nearly everyone reported faster growth in revenue than in clients: to take one vendor that does provide statistics, HubSpot recently reported 50% revenue growth vs. 25% growth in number of clients. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 You heard it here first.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. JAMES GILBERT, HUBSPOT. James Gilbert is HubSpot's Head of Marketing for the APAC region.

Hubspot 72

Hubspot Demand Generation Agencies Work Management Top of Funnel 72

Oktopost

OCTOBER 5, 2022

The Definitive Guide to Social Engagement Data Inside of Hubspot. She joined the company in 2014 when the team was 5 people strong and has since been transforming the way B2B organizations manage and measure social media. Use these guides to incorporate social engagement data into your lead nurturing: Marketo. Meet Jennifer.

Eloqua 118

Eloqua Work Management Transparency Marketing Qualified Leads 118

Hubspot

FEBRUARY 12, 2015

The proudest moment of my entire career, at HubSpot and beyond, was in September 2014. This past INBOUND is just one reason 2014 was the best year in HubSpot history. A Look Back at 2014. These highlights were all key factors in driving our game-changing moment of 2014. Inbound Marketing Daily'

Hubspot 28

Hubspot Best Practices Inbound Marketing Paid Search Agency 28

ANNUITAS

JANUARY 14, 2014

Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3' A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there.

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B2B Marketing B2B Demand Generation Content 100

Zoominfo

OCTOBER 31, 2018

In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference. They generate 200,000 views, 200+ event referrals, 4,000+ PDF downloads and nearly 1,000 leads, all by the end of December 2014 ( source ).

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. These are our top marketing event picks for 2014: January. The Marketing Nation Summit 2014 (April 7-9) – San Francisco, CA. HubSpot’s Inbound 2014 (September 15-18) – Boston, MA.

Planning 48

Planning B2B Thought Leadership Marketo Thought Leadership 48

Webbiquity

FEBRUARY 13, 2018

Copyright (C) 2014 Media.net Advertising FZ-LLC All Rights Reserved -->. Across all age groups, 43% of people trust social media advertising. MarketingSherpa ). 82% of millennials and GenZers have at least 10 apps on their devices, and more than 80% of those apps are classified as apps that enable social media. MediaPost ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Lake One

OCTOBER 24, 2023

. “We strive to not just check off items on a to-do list but get in the trenches with our clients and work side by side with their teams providing strategic guidance and hands-on support to ensure they get the most value from their CRM and HubSpot investments.” The associated Inc. For more information, visit www.inc.com.

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Advertising Agencies Peer-to-peer Startups Paid Search Agency 52

SmartBug Media

JANUARY 23, 2023

Within marketing automation tools like HubSpot, progressive profiling is made possible through the functionality of forms. The image below displays progressive profiling on the HubSpot platform. Originally written on July 17, 2014. How Does Progressive Profiling Work? Learn about some additional benefits here.

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Profiling Marketing Automation Services Buying Cycle Sales Qualified Leads 98

Navigate the Channel

SEPTEMBER 20, 2023

As far back as 2014, the Harvard Business Review was touting how an effective infographic is “an instant revelation” and knowledge in a nutshell. “It HubSpot) More than 50 percent of the human brain is wired for visual processing. And software companies that help untrained-in-design humans create images and infographics are ubiquitous.

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FAQ Hubspot Social Media Design 65

Lake One

MARCH 14, 2023

A Platinum HubSpot Solutions Partner, Lake One adds the Premier Google Status to a growing list of HubSpot Accreditations and other hand-selected partnerships and credentials designed to help their clients solve complex business challenges in an increasingly competitive and difficult business climate.

Advertising Agencies 52

Advertising Agencies Google Hubspot B2B Sales 52

Hubspot

JANUARY 5, 2014

However, if you''re looking to sharpen your marketing skills in 2014 and can''t wait to learn about the latest tips, trends, and insights, we promise we''ll have you covered all year long. Will 2014 be the year you take the Twittersphere by storm? 2014: A Year of Self-Doubt for Marketers. marketing tips for 2014.

Hubspot 28

Hubspot Inbound Marketing Content Press 28

chiefmartech

DECEMBER 5, 2023

It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. Thanks to a flurry of AI-powered startups, the landscape grew 18.5% in just the past six months. Now we added that many apps in a few short months.

Trends 99

Trends Aggregators Long Tail Marketing Startups 99

Confessions of a B2B Marketer

AUGUST 16, 2023

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable Russel Brunson started ClickFunnels in 2014 after spending 10 years selling online marketing courses. Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR? hit 200k MRR? By 2018, their ARR was $66m.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ideal Customer Profiles Outreach 52

Optinmonster

MARCH 22, 2024

In 2014, Copyblogger announced that they were removing comments, but then brought comments back in 2016. HubSpot analyzed comment, view and link data from over 100,000 blog posts. Zen Habits turned off their comments permanently due to too much comment spam. So the question becomes, do blog comments lead to more traffic?

Correlation 70

Correlation Lead Scoring Lead Ranking Traffic 70

Confessions of a B2B Marketer

OCTOBER 11, 2023

Unfortunately not, by October 2014, monthly revenue had slid down to $1,207. Baremetrics for ConvertKit Why the Future Belongs to Creators - Nathan Barry at ConvertKit Craft + Commerce 2019 ConvertKit: Nathan Barry’s Bumpy Road To $1.7m hit 200k MRR? After six months of hard grind, Nathan lands on $2,480 MRR.

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Linkedin Outreach B2B Sales Hubspot 52

Hubspot

NOVEMBER 8, 2023

In this blog post, we'll explore 14 essential best practices and tips from experienced sales managers at HubSpot. Hailey Linz , Corporate Sales Manager here at HubSpot, shares, “My top tip for aspiring sales managers: Lay a robust foundation for your team by crafting a strong operating model. Best Practices for Sales Managers 1.

Work Management 72

Work Management Lead Ranking Allocation Hubspot 72

Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. Hubspot surfaced several conclusions and recommendations as part of this research, and Suzanne Delzio did a strong summary of it over at Social Media Examiner recently. According to Hubspot, consumers expect brands to be on almost 3.5 click to tweet.

Social Media 166

Social Media Research Media Business 166

Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. according to analysts at PQ Media.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 2, 2016

billion in 2014 — due largely to growth in native advertising — while display advertising is becoming less important. In Europe, around 77 million people now block ads—a 35% increase from 2014. The CMO Survey ). B2B digital ad spending increased 15% to $5.8 MediaPost ). Business2Community ). MediaPost ). MediaPost ).

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Stats Paid Content Banner Ads Marketing Budget 100

Lake One

JANUARY 6, 2021

Launched in 2014, Lake One has grown every year since with the belief that transformation is about taking one step at a time. About Lake One: The Lake One team has been driving business impact for companies with complex sales processes in B2B and Ecommerce since 2014. We’re thrilled to partner with this leader in digital rewards.”

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Advertising Agencies Paid Search Agency Work Management Marketing Management 65

Hubspot

FEBRUARY 9, 2021

According to HubSpot Sales Manager Korina Ortiz , sales professionals need to avoid holding onto outdated positioning statements in 2021. HubSpot Sales Director Dan Tyre also had some advice for sales professionals in this coming year. Calling only when a renewal is due is so 2014. Holding Onto Outdated Positioning Statements.

Sales Management 94

Sales Management Tactics Top of Funnel Cold Calling 94

Lake One

AUGUST 6, 2020

“By leveraging Vidyard’s solutions in an integrated way with HubSpot, we’re already seeing joint customers generating more sales opportunities by taking a more personal and impactful approach to how they connect with new prospects. About Lake One: Founded in 2014, Lake One is a revenue operations and growth firm based in Minneapolis, MN.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Management Hubspot 52

Hubspot

JANUARY 2, 2014

It is likely that 2014 will be a year of self-doubt for marketers," Kipp Bodnar, HubSpot''s VP of Marketing, notes in the aforementioned guide. 2014 will be the year that everything breaks. We''ve also added some of our favorite predictions for 2014 -- including Kipp''s. What do you think 2014 has in store for marketers?

Inbound Marketing 28

Inbound Marketing Budget Programs Paid Search Agency Marketing & Strategy 28

Marketing Insider Group

NOVEMBER 15, 2021

Hubspot recently surveyed 300 general consumers to see how they felt about products in limited supply. The 2014 edition is up for sale on eBay 7 years later! By definition, scarcity marketing intentionally messages the limited availability or accessibility of a particular product. Coca-Cola does this often and well. Image Source.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

SocialPilot

FEBRUARY 9, 2024

He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

DECEMBER 12, 2013

If you''re going to aim for scale in 2014, you need to show that what you''re doing now is working, and will continue to work and warrant equal or more investment. HubSpot, for instance, started blogging before we even had a product. I think a lot of companies are going to put focus on scaling their content efforts in 2014.

Paid Search Agency 28

Paid Search Agency Planning Content Marketing Marketing Budget Creation 28

Hubspot

SEPTEMBER 17, 2014

What is the biggest mistake companies make when they try to get found online in 2014? Check out this video interview with best-selling author David Meerman Scott and HubSpot CEO Brian Halligan to find out the answers to these questions and more. Where are the best places for us to invest our time and money today?

Inbound Marketing 28

Inbound Marketing Social Networks Marketing & Strategy Paid Search Agency 28

Marketing Insider Group

FEBRUARY 26, 2014

This Video, Made by a Bank, Will Give You the Chills – From Hubspot. Squarespace Superbowl Ad or these other 2014 Super Bowl Ads Worth Watching. 2014 Is Crunch Time – Ross Dawson believes these 14 trends will disrupt us all in 2014. 10 Lessons from the World’s Most Captivating Presenters from HubSpot.

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Examples Peer-to-peer Content Hubspot 100