HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. The S-1 does provide some other insights – in particular, highlighting HubSpot’s shift in focus from very small businesses to mid-size business.

How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1.

13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

Get lucky with HubSpot's State of Inbound Report. For the past seven years, marketing automation software company HubSpot has published findings from its annual survey on marketers' challenges, priorities, tactics and results in its "State of Inbound" report.

HubSpot Spreads Its Wings

Customer Experience Matrix

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. I couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration.

How B2B Marketing is Changing in 2018

including image, positioning, and competitive differentiation were the second-most cited objective. Again, for marketers in established categories, positioning and differentiation are top challenges. However, they are overwhelmingly positive about content and social media.

Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. ” • 82% of marketers who blog see positive ROI for their inbound marketing.

HubSpot's 12 Favorite Digital Marketing Tips

Hubspot

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Jeff Vocell, a HubSpot Product Marketer, suggests -- "Focus on delight, not short-sighted acquisition.

Why HubSpot is Partnering with WP Engine

Hubspot

That's why I could not be prouder to announce that HubSpot is partnering with WP Engine to turn WordPress websites into customer-focused growth engines. The new HubSpot and WP Engine partnership does just that. HubSpot and WP Engine have a long history together.

Useful Tips from Inbound Marketing Summit and Hubspot User Group

Customer Experience Matrix

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. hubspot lead generation inbound marketing innovation social media marketingThese featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

Why We Decided to Become a Hubspot Partner

ATAK Interactive

ATAK is now a HubSpot Agency , and after just a short month with them, have already become Silver Partners. I want to take a little time and express why we chose to team with HubSpot and why we believe in the company and their vision. HubSpot.

Why We Decided to Become a Hubspot Partner

ATAK Interactive

ATAK is now a HubSpot Agency , and after just a short month with them, have already become Silver Partners. I want to take a little time and express why we chose to team with HubSpot and why we believe in the company and their vision. HubSpot.

Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]

Crimson Marketing

I recently had the pleasure of speaking with Mike Volpe to discuss his expert insights on trends in marketing automation, content strategy, and how HubSpot championed inbound marketing: . Mike Volpe is the CMO of HubSpot.

10 of HubSpot’s Top Diamond Agency Partners Select Vidyard to Power Video Platform Service

Vidyard

Today, it’s harder than ever to get engagement from prospects HubSpot’s State of Inbound 2018 Global Report found that while salespeople are focused on closing more deals, prospecting is getting harder and harder.

Best Practice Tips For HubSpot Sequences

Strategic-IC

Automation tools such as HubSpot sequences can offer substantial value to your sales team; enabling your team to create personalised, customised email templates to follow up, reach out and engage at the right time, in the most efficient way. If you can automate this with a tool like HubSpot’s Sequences, you’ll set your team up for success, with a more efficient process. What Are HubSpot Sequences? HubSpot Sequences helps your marketing and sales teams to do exactly that.

10 Things Every Email Marketer Can Relate To

Webbiquity

In fact, at HubSpot, we’ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. ” Position your copy in a way that relates to your target persona. By Niti Shah.

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. Your quality score is a metric that measures how positive and relevant of an experience you are creating for the searcher.

Cost 62

10 of HubSpot’s Top Diamond Agency Partners Select Vidyard to Power Video Platform Service

Vidyard

Today, it’s harder than ever to get engagement from prospects HubSpot’s State of Inbound 2018 Global Report found that while salespeople are focused on closing more deals, prospecting is getting harder and harder.

It’s Official: nDash is Now a Certified HubSpot Connect Partner

nDash

When I started nDash (the agency) in 2013, some of biggest early customer wins came via the HubSpot ecosystem. Although nDash the agency was disbanded in 2016, HubSpot customers and partners continue to play a huge part in our success.

13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

Get lucky with HubSpot's State of Inbound Report. For the past seven years, marketing automation software company HubSpot has published findings from its annual survey on marketers' challenges, priorities, tactics and results in its "State of Inbound" report.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

As the chart shows, the leaders in this segment are OfficeAutoPilot , Infusionsoft , and HubSpot. HubSpot isn’t quite as highly tailored to this segment, which is why it is a little further from the top than the other two.

How HubSpot Grew Online Customer Reviews By 157%

Hubspot

At HubSpot, we know reviews are important for driving leads to our product in the first place. Email is a staple at HubSpot, and we often communicate with our customers via email. At HubSpot, we asked people to review us on occasion after they closed a deal in HubSpot CRM.

The 9 Best Marketing Articles of All Time, According to HubSpot's Marketing Team

Hubspot

To pinpoint some of these articles and share them with you, I asked nine marketers at HubSpot what their favorite marketing article is and why. Recommended By: Caroline Forsey , Staff Writer at HubSpot, Marketing Blog.

Get to connection faster: social customer care powered by HubSpot and Sprout

Sprout Social

According to HubSpot , “Happy customers spend more money and refer their friends and family members to companies that help them succeed—and dedicated customer service plays a critical role in customer happiness.” HubSpot). Sprout Social and HubSpot: better together.

Designing for Humans and Bots, Too: How a HubSpot Designer Approaches SEO

Hubspot

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. We used this approach when building HubSpot's Business Templates directory , which launched in March 2019.

The Ultimate Guide to Marketing Interview Questions From HubSpot's CMO

Hubspot

In this post, I'll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I'm looking for. I also don't limit these questions to the position levels you'll see in each section below.

5 Reasons to Get Excited About the HubSpot Platform in 2019

Hubspot

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

And they need a pipeline of candidates to fill those positions. A more positive way of explaining this is like this: Blogging Supports SEO Efforts , especially On Page SEO. Every month, HubSpot generates a few leads that turn into clients as a result of this activity.

HubSpot Signals Product Review "She just read the email" (from #Inbound13)

Smashmouth Marketing

Last week at Inbound, HubSpot announced a new product, Signals. In simple terms, Signals is a Chrome extension that tracks and notifies you when someone has activity on emails, LinkedIn, Salesforce and HubSpot. Brilliant work HubSpot! When a VIP changes their position.

Review 178

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder.

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer

Hubspot

Here at HubSpot, we've been watching the world of podcasting grow and change. By pre-installing dedicated podcast apps on all phones and showcasing podcast content on iTunes, Apple successfully secured its position as the biggest podcast marketplace.

This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau

Hubspot

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Traffic to the HubSpot Blog 2014 - 2017. Talk to us @HubSpot. Presiding over a 10+ year old blog has a lot of unique challenges.

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. Building HubSpot's Page Templates.

How to Be an Amazing Mentor: 12 Ways to Make a Positive Impact on Others

Hubspot

Rebecca Corliss , who leads t eam development and culture for HubSpot's marketing team, recommends asking yourself and reflecting on the questions on this list that are relevant to you: What kind of manager style do you naturally have/want?

We Completely Redesigned the HubSpot Blog. Here's Why.

Hubspot

If you''re a regular reader of HubSpot''s Blog, you''ve probably noticed things are looking a little bit different today. Last night, we gave the HubSpot Blog a pretty drastic makeover. Why We Redesigned HubSpot''s Blog. What''s your opinion of the HubSpot Blog''s new look?

Positive Customer Reviews Lead to Increases in Revenue [New Research]

Hubspot

But what can positive consumer reviews do? Michael Luca, a Harvard Business School student, discovered that consumer reviews have a positive effect on revenues in the restaurant industry. Are you leveraging positive customer reviews in your inbound marketing efforts ?

22 Companies Dominating the World With Content Marketing Campaigns

Single Grain

According to HubSpot’s State of Inbound Marketing study, simply increasing the amount of content you produce leads to greater customer acquisition: 55% of marketers say blog content creation is their top marketing priority. 3) HubSpot. HubSpot doesn’t make this mistake.