markempa

DECEMBER 29, 2014

However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015. Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Lead generation was a huge topic for 2014 and for good reason.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Marketing Insider Group

MARCH 17, 2014

According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. Clearly Content Marketing is an Imperative in 2014.

Paid Search Agency 100

Paid Search Agency Content Marketing Multi-Channel Advertising Agencies 100

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. The top three areas for budget increases—and five of the top seven tactics—are focused on a company’s “owned” media.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. The top three areas for budget increases—and five of the top seven tactics—are focused on a company’s “owned” media.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Credit: www.forzaitalianfootball.com. Make It through Qualifying. Credit: www.cbssports.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Marketing Craftmanship

DECEMBER 30, 2013

The “worthless media” category can include one-off quotes or mentions in round-up stories that also reference your competitors…if you’ve gained no unique mindshare. It can include appearances on network and cable TV…if the topics have a short shelf-life, or are unlikely to be of interest to target audiences. Fire your PR firm in 2014.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. Here’s how I see things. The Mintigo results confirm this.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Crimson Marketing

DECEMBER 16, 2013

The buying process will become more personal, putting more pressure on the vendors to supply a positive selling experience as well as product. Having a forward-looking interaction with the selling team will make or break the deal for 2014 buyers. Avoiding high risk situations at all costs will be the game. Corporate Marketing'

Buy 100

Buy B2B Vendors Budget Programs 100

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. Read on for some of the highlights and tweetable moments, or listen to the full podcast. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Social Media 148

Social Media Skype Media Paid Search Agency 148

KoMarketing Associates

OCTOBER 16, 2014

I was fortunate enough to speak on two panels, Competitive Research for SEO , and what may be my favorite SMX session, SMX Takeaways. There were a few prevalent content themes throughout the show but one of my favorites came from Scott Brinker , President and CTO, Ion Interactive. Photo courtesy of Akvile Harlow. That’s crazy!

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. One of these challenges was mismanaged expectations. Link building took a hard hit the past couple years with Penguin update s and all the “Don’ts” from Google. TEN YEARS!

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Webbiquity

NOVEMBER 11, 2014

A very clever twist on a horror classic. Michelle Morehouse provides serious advice on pitfalls to avoid in PPC advertising, but uses unusually entertaining examples to illustrate her points, including “The World’s Worst Website” and this: New WGN Morning News ‘promo:’ Nobody f#@king likes you by WGN TV.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Biznology

DECEMBER 19, 2013

One could argue that 2013 was the Year of Content Marketing. It was the year that Google – the most influential information systems company on the planet – updated its search methodology to emphasize content over coding. 2014 will certainly be another year of Content Marketing. (Photo credit: Wikipedia).

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

Biznology

MARCH 26, 2015

Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014. It may also be the biggest viral sensation of all time. The ALS Ice Bucket Challenge. FIFA World Cup.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Marketing Insider Group

AUGUST 7, 2020

To date, there are 79,000,000 search results on Google for “infographic.”. While all of these numbers are interesting, don’t you think you’d be able to process them quicker if I’d have represented them visually? One excellent way to do partner and native content in a way that’s completely genius and genuine? Infographics!

Content Marketing 336

Content Marketing Work Management Content Marketing Management 336

Crimson Marketing

JANUARY 8, 2014

Here are the main things all you CMOs and marketing executives need to keep an eye on this year: 1. There’s an opportunity here to create partnerships “that can enhance existing business and brand initiatives or create entirely new ones.” The post CMOs: Watch Out For These 6 Things in 2014 appeared first on.

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Convince & Convert

JANUARY 17, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Find us on iTunes: [link]. The Big 3 Heading into 2014. Episode 73: Brad Walters with How to be Successful Across All Social Media Platforms. What’s your one tip for becoming a social pro? Listen Now. Curtain Call.

Skype 138

Skype Aggregators Social Media RSS 138

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. This is always a fun project because it gives me an overview of what all the vendors have been up to for the past six months. You heard it here first.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) Some focus on specific industries or technologies, while others try to cover them all. This practice is just wrong.

Stats 283

Stats Advertising Agencies Paid Search Agency Work Management 283

Contently

JULY 28, 2016

Think back to 2014. ” Auto-play video, live streaming, and the ability to face-swap with your significant other were all on the horizon. The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014.

Social Media 60

Social Media Media Social Networks Forecasting 60

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. Oh, wait… Anyway, Google isn’t the only one doing these sorts of things: Facebook recently admitted it’s limiting organic reach and recommending use of paid ads. (Photo credit: Steve Rhodes). Now, let’s see.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

MAY 18, 2021

In this episode of the EE Voice podcast, host Sharon McIntosh , a Consultants Collective member consultant welcomes guest host David Murray and Roger D’Aprix, who engage in a far-reaching conversation on the evolution of employee communications – and the hard road ahead. One of his clients put it succinctly: “Don’t be a jerk.”).

Consulting 197

Consulting ROI Conversion Organization 197

Martech

APRIL 10, 2024

How do you keep up with all those changes? Forbes named her one of the world’s most influential CMOs three years in a row. Forbes named her one of the world’s most influential CMOs three years in a row. How do you learn the optimal strategies? By following the best in the business. million monthly views.

CRM 102

CRM Work Management Marketing Management Marketing Automation Services 102

SnapApp

JANUARY 6, 2014

A Fresh Start to Your 2014 Marketing Strategy. Last week, Mashable published a great article on the “The Content Marketing Forecast: 10 Predictions for 2014”. That said, here are five 2014 resolutions you should be thinking about making for your marketing strategy. I will make all my content mobile optimized.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Biznology

MARCH 8, 2021

Most all of us, at one time or another, have put our heads in our hands in frustration and exasperatedly asked, “Why do people fight in an organization?” When we all feel the significance of our work, everything else falls away: Our insecurities, self-interests, and grievances about past injustices. Click to Tweet.

Organization 197

Organization Terms and Conditions Cost Promotion 197

KoMarketing Associates

APRIL 1, 2014

According to Ruslan Belkin , VP of Engineering, Twitter, when a user searches on the network, they look at who you follow, who you interact with, and where you’re located, to give you the most relevant result. One of my favorite themes throughout the show was around branding. At SMX West, Schema was all the rage.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

KoMarketing Associates

SEPTEMBER 9, 2014

In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” While I don’t want to give the entire presentation away, I do want to provide some tips on where to begin your competitive research and what to look for. So how did they do it? Click to enlarge.

Research 120

Research SEO Press Tagging 120

SnapApp

JANUARY 6, 2015

Here’s our roundup of the best assessments from 2014. For one week in August, friends and families glue themselves to the TV to watch captivating stories and learn interesting facts about all different types of sharks. DemandGen: Sales & Marketing Relationship Counselor. Discovery Channel: What’s Your Shark Personality?

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

Adobe Experience Cloud Blog

APRIL 11, 2014

In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans. Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Vidyard

DECEMBER 29, 2014

So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10. From spoofs of sitcoms to philanthropic documentaries; awe-inspiring footage to real-time interactivity, this year’s marketers did it all. So sit back, relax…no wait, take notes! Breathtaking.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Adobe Experience Cloud Blog

JANUARY 7, 2015

Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. There is good news about your 2014 challenges; they can turn into your 2015 successes. Wasting Resources on Unutilized Platforms. percent) than non-users of video (2.9

Paid Search Agency 48

Paid Search Agency Planning Marketing Analytics Tools Landing Pages 48

Vidyard

OCTOBER 13, 2014

With so many great content marketers under one roof, it’s hard not to want to share every bit of advice they brought to Ignite this year. To make sharing all this insight even easier, we’ve compiled some of the best tips and tricks from our keynote speakers into this handy list – tell your friends!

Tips 50

Tips Television marketing Storytelling Internet Marketing 50

Integrated B2B

NOVEMBER 25, 2013

Where will 2014 take us? If Apple were to ever release a smart watch, it would be in 2014. We all know that Apple has the resources to make it happen, but often falls short. Besides, Apple isn’t exactly known to tag the cheapest prices on their products. Most of all, better battery life is a must.

B2B 40

B2B Marketing Management Pricing Price 40

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. A: Again, it all comes back to organization and attention to detail.

Webinar Metrics 329

Webinar Metrics Webcast Digital Transformation Peer-to-peer 329

Vidyard

JANUARY 6, 2014

That said, improving your video marketing in 2014 is a perfect resolution! If you set up a newsletter last year, for example, an optional email gate on your latest video can prompt subscription to that channel before viewers gain access to full-version content.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Vision Edge Marketing

MAY 3, 2022

One caveat, once you lay the groundwork and prove a niche is viable, expect to see the competition heat up. By catering to the unique needs of a niche that might be overlooked, or underserved by the competitive field, you can gain faster traction, and potential loyalty with customers in the niche. We’re going to cover: .

Organization 228

Organization Marketing Strategy Marketing & Strategy Work Management 228

Hinge Marketing

JANUARY 31, 2014

Perhaps you didn't think you needed one. That’s just one of the conclusions from Hinge’s recent webinar titled How to Keep Up with Google in 2014 , featuring Moz co-founder and Wizard Rand Fishkin. If you are building a professional services firm in 2014, SEO needs to be part of your plan.

Webinar Metrics 48

Webinar Metrics Planning SEO PR 48