Kaon

JULY 2, 2015

According to Qvidian, on average it takes a sales representative up to nine months to get up to speed on a product line and roughly one year to become really effective in selling those products. This results in a generalized selling pitch, making the sales experiences less than stellar. Use Visual Storytelling to Communicate Value.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Biznology

DECEMBER 26, 2017

And then there’s the daily limits on selling. Later, I had a vendor who insisted on being paid with Bitcoin back in 2010-2013. It never came to that but it was a pain in my butt (and that vendor is so rich in crypto that he can now buy and sell me like penny candy). Something’s lost and must be found! ).

Practices 187

Practices Paper Cross-Selling Lock-In 187

SmartBug Media

MARCH 11, 2021

A thank you page presents a great opportunity to upsell/cross-sell visitors that are already interested in the information you’re putting out there. This post was originally published in December 2013 and has been updated since. Ultimately, thank you pages help you to close more sales.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

Liveintent

AUGUST 19, 2021

In fact, Safari and Firefox deactivated third-party cookies on their browsers in 2013. Examples of CRM retargeting strategies: Upselling and cross-selling. Why is first-party data important? First-party data has become increasingly important as third-party cookies are phased out. Dynamic creative retargeting.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Lenny's Newsletter

AUGUST 29, 2023

sells software that’s $10k ARR) Geo (e.g. We said we’re only going to sell to software companies that are: Selling in the U.S. Selling via video conferencing (it was Webex at the time), so we had the most amount of data to analyze. You have product-market fit for companies that are more difficult to sell to.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Thus, the first step in the process is to create a cross-functional team to help conceive and operate the rest of the strategy. Step 2: Listen and Compare. Step 6: What’s Your One Thing?

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Customer Experience Matrix

DECEMBER 14, 2016

BlueVenn offers several options for defining customer segments, including cross tabs, geographic map overlays, and flow charts that merge and split different groups. To avoid nasty accidents, BlueVenn blocks changes in a field definition if the field is used elsewhere. but kept the name for itself.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

SocialPilot

MARCH 12, 2024

The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. Marketing leaders are 1.5 times likely to go for Integrated Marketing. Take a look!

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Hubspot

AUGUST 25, 2022

The goal, of course, isn’t to sell them anything, but to see how things are going and if there’s anything you can do to help. It may seem counterintuitive, but sometimes when you’re in a sales slump, it helps to focus on activities that you’re good at that aren’t directly related to selling. Connect with a cross-functional team.

Work Management 83

Work Management Cold Calling Marketing Management Cross-Selling 83

Buzz Marketing for Technology

MAY 15, 2013

It also needs to be a reliable gateway to actions that grow sales beyond the initial purchase, such as cross-selling and upselling. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. What’s the best way to make all this happen? One word: data. Data is crucial to online retail.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Customer Experience Matrix

JULY 30, 2013

Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012). I suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Lattice

DECEMBER 28, 2015

How to Increase Sales with Referrals, Cross-Selling and Up-Selling. This post is a written Q&A with Colleen Francis of Engage Selling Solutions from 2013 but the content is super relevant today. Read more to learn tips on cross-selling and up-selling to existing customers.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

ClickZ

FEBRUARY 21, 2020

Jay has been a driving force of Spotify’s monetization strategy since joining the company in 2013. Tony Ralph has worked in digital advertising for 15 years in roles spanning both the buy and sell sides of the industry. In this role, Jay has overseen 10x revenue growth in the business. Tony Ralph (Walmart).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Biznology

OCTOBER 29, 2014

Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. Social selling tools.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Brightedge

MAY 16, 2021

She claims you don't sell a product, you sell a story and doing so requires both facts and feelings. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013. Download a Content Funnel Mapping Checklist to help you deliver your message to your prospects and customers.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Perhaps in was the September 2013 drop in share price. When a customer visits your website, personalise their experience with relevant up-sell/cross-sell messages and information.

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Hubspot

JULY 11, 2018

They offer a marketplace for creatives to sell their goods with the aim of having a positive impact on people and the planet. In 2013, they also become the world’s first Fair Trade Certified™ footwear manufacturing factory. All Lush cosmetics are free of packaging, and the company gives millions to environmental causes each year.

Ethics 99

Ethics Merchandising Startups Cross-Selling 99

readwrite

SEPTEMBER 29, 2014

Atlas, the ad-serving platform Facebook purchased from Microsoft in 2013, will apply Facebook user data to sell ads on websites outside the social network. In an ever-escalating battle to own the Internet, Facebook is going after Google’s digital advertising empire, using your personal information as ammunition.

Spyware 40

Spyware Facebook Doubleclick Google 40

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. As the skill set is changing marketers need to upskill and cross skills. Marketers need to retrain their thinking in order to produce content that is intended to ‘engage’ not ‘sell.’

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

SnapApp

JANUARY 6, 2014

If you didn’t do this in 2013, you have to do it now. Everyone wants content that you can sell against to advertisers that is seamless and doesn’t feel invasive to readers. Editorial calendars are a great way to outline the content you need to build and sell against. I will make all my content mobile optimized.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

Biznology

FEBRUARY 13, 2015

Since we sell individuals and not companies, it is critical to have the individuals contact information correct. (To First California Bank had been acquired by Pacific Western Bank in 2012, even though the deal didn’t close until 2013. We ordered another list and are checking it now with crossed fingers. NelNet showed Steve G.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

LeanData

NOVEMBER 25, 2015

When the term was coined in 2013, they still were relatively uncommon. As long as this mix of cross-over investors continues, CB Insights’ Wong added, the market for venture-backed capital should remain healthy. They are the business world’s version of the Kardashians – constantly in the public eye. Hence, the unicorn moniker.).

Terms and Conditions 58

Terms and Conditions Startups Cross-Selling Paid Search Agency 58

Adobe Experience Cloud Blog

MAY 28, 2014

It reminds me of the “ Fitbit 2013 Activity Summary ” email I recently got (minus the unicorns, rainbows, roller skates, and dinner plates, of course). Good marketing is about storytelling, not selling. But as you can see from a Twitter search of the #Eat24Investigates hashtag , lots of people are playing along.

Examples 48

Examples Best Practices Thought Leadership Cross-Selling 48

QuanticMind

NOVEMBER 16, 2016

” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. Takeaway: As IBM puts it, “today’s CMO is responsible for selling experiences, not just products.” “CMOs now spend approximately 15% to 20% of their budget on technology.” In other cases, you inherit them.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Integrated B2B

JUNE 2, 2017

Cross-selling and upselling are two of the more obvious. by Professor Moira Clark and Andrew Bryan, The Henley Centre for Customer Management, April 2013. More recent analyses as internet-driven processes have become more widespread have only served to confirm these findings.

Customer Satisfaction 40

Customer Satisfaction Business Loyalty Work Management 40

Sprout Social

NOVEMBER 15, 2016

In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. You can’t always be selling. Your outreach efforts on social media shouldn’t always be about selling. It’s a great way to streamline the important messages and content that matter to your brand.

Social Media 94

Social Media Media Business Social Networks 94

LeanData

NOVEMBER 25, 2015

When the term was coined in 2013, they still were relatively uncommon. As long as this mix of cross-over investors continues, CB Insights’ Wong added, the market for venture-backed capital should remain healthy. They are the business world’s version of the Kardashians – constantly in the public eye. Hence, the unicorn moniker.).

Terms and Conditions 40

Terms and Conditions Startups Cross-Selling Paid Search Agency 40

LeanData

NOVEMBER 25, 2015

When the term was coined in 2013, they still were relatively uncommon. As long as this mix of cross-over investors continues, CB Insights’ Wong added, the market for venture-backed capital should remain healthy. They are the business world’s version of the Kardashians – constantly in the public eye. Hence, the unicorn moniker.).

Terms and Conditions 40

Terms and Conditions Startups Cross-Selling Paid Search Agency 40

LeanData

NOVEMBER 25, 2015

When the term was coined in 2013, they still were relatively uncommon. As long as this mix of cross-over investors continues, CB Insights’ Wong added, the market for venture-backed capital should remain healthy. They are the business world’s version of the Kardashians – constantly in the public eye. Hence, the unicorn moniker.).

Terms and Conditions 40

Terms and Conditions Startups Cross-Selling Paid Search Agency 40

Hubspot

AUGUST 29, 2013

This obsession lead me to become an inbound evangelist, recently presenting at INBOUND 2013 on the topic, "Making Boring Industry Content Work for Your Business.". As Jay says, helping can replace selling, or at least reduce the friction in the sales process. Of course, don’t use this opportunity to simply sell.

Work Management 28

Work Management Buyer Personas Marketing Management Cross-Selling 28

Hubspot

JANUARY 31, 2014

A top box-office hit in 2013, the movie Gravity also an equally exceptional website. We love the cross-device use and we weren''t alone -- this YouTube clip of the game has 1.8 Bienville is a case study in how to sell in a subtle but effective manner. 2) Warner Bros.: million views and counting. 5) Mahedine Yahia.

Design 28

Design Marketing Websites Paid Search Agency Privacy 28

Hubspot

DECEMBER 22, 2015

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. You can sell tickets to local events, sponsor your own events, and work with local advertisers. With local readers, for instance, you have many creative ways to drive revenue.

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

LeadSquared

MAY 20, 2015

To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. But, how do you sell a dream on a small business’s marketing budget. Travel Businesses.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Convince & Convert

JANUARY 18, 2024

According to Pollstar , Taylor Swift’s Eras Tour grossed over $1 billion — $1,039,263,762 — making it the single highest-grossing trek of all time and the first tour ever to cross the 10-digit threshold. Put into perspective, The Eras Tour is 11.3% of the entire $9.17 billion Top 100 Worldwide Tour Chart gross.

Brand Identity 130

Brand Identity Branding Merchandising Cross-Selling 130

Content Standard

JUNE 23, 2016

SecurityIntelligence.com launched in 2013, generating 250,000 page views via 900 pieces in the first year. With all of its success, the IBM Security team offered advice to the audience: Find business partners who can contribute relevant news and content to your site, and then cross-link between the two sites.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

chiefmartech

SEPTEMBER 15, 2015

Let’s start with an update of your career since our last Q&A back in January 2013. Second, driving top line growth and lifetime value for the business by selling more products to more people more often for more money — a lesson I learned from my mentor Tony Palmer, President Kimberly Clark. Nothing else matters more.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? billion in 2013.

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Companies 28