Why CMO’s Need To Be More Involved in Ecommerce
Buzz Marketing for Technology
MAY 15, 2013
Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty. It also needs to be a reliable gateway to actions that grow sales beyond the initial purchase, such as cross-selling and upselling. One word: data.
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