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Marketer Showcase: Nick Robinson of SAP North America

NetLine

For example, we pioneered a program back in 2013 called Autism at Work. They are used within Customer Acquisition campaigns, Upsell-Cross Sell Campaigns, and Pipeline Acceleration Campaigns. Helps SAP attract the best talent in the world by aligning ourselves to the most pressing causes in the world.

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The Future of B2B is Changing. Are You Ready?

Engagio

Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches. A human, personalized touch is often more trustworthy, and thereby more effective.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The Hummingbird algorithm update on 22nd August 2013 (to do away with the retrogressive Black Hat SEO strategies of excessive keyword stuffing & buying of backlinks which led to the creation of low-quality content & took away the trust factor essential for domain optimization).

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Closed loop attribution and reporting. Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. Tell your story using all available multi-media. Everybody has a story to tell and this warm, human touch brings potential clients closer to you. Personalization.

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16 marketing automation platforms your organization should consider

Martech

Automated journey programs enables marketers to execute at scale automated, multi-step campaigns across the entire customer journey (email, SMS, mobile push, social, web). This includes cross-channel, multi-touch and multi-wave campaigns. Multi-attribute lead scoring across sales and marketing touches.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. A cross between a landing page and a “regular” website.