Marketing Insider Group

MARCH 29, 2021

In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Giving each segment a human face helps you tailor your content to communicate in a way that reaches their hearts as well as their minds. Studies show that 95 percent of all purchase decisions are emotion-driven.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable. I stumbled into content marketing because the media company I was running failed—in part because the economics of media are ridiculously hard, but mostly because I was 25 and had no idea what I was doing.

Content Marketing 165

Content Marketing Media Content Paid Search Agency 165

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This article recounts Molloy’s experiences at the 2013 CMO Club Summit, and it offers some first-hand quotes from the lectures she attended. conversion rate.

Work Management 196

Work Management Budget Programs Marketing Management CMO 196

Marketing Insider Group

MAY 27, 2020

In fact, I haven’t changed my mind much over the years since I first spoke about this topic at the Content Marketing Institute back in 2013. As big of a stickler as I am about quality content, my answer might surprise you when it comes to the debate about content quality vs. quantity. That’s because I’ve studied the data. Quantity matters.

Content 363

Content Ad Frequency Custom Publishing Paid Search Agency 363

Customer Experience Matrix

AUGUST 31, 2017

In other ways, though, AgilOne is still similar to the system I reviewed in 2013. That’s especially important to AgilOne since most of its clients are retailers whose business can spike sharply on days like Black Friday.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

Zoominfo

NOVEMBER 20, 2020

Founded in 2013, SMACT works as a leading management and enterprise IT services company. We sat down with William Wright, Senior Account Manager, SMACT Works to talk through his experience with ZoomInfo Engage. . The company is known for its unrivaled practical experience in solving enterprise and business challenges.

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Webbiquity

NOVEMBER 19, 2024

Meanwhile, blog posts, infographics (which arguably peaked in about 2013 ), and “quote contributions for other content” were all near the bottom of the list. Surprisingly, in-person events (which are VERY expensive) were identified as the second-most effective B2B influencer marketing channel. ” How are they using it?

B2B Marketing 180

B2B Marketing Trends Planning B2B 180

Webbiquity

MAY 5, 2020

Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. Year founded: 2013. In 2011, their customers came to them asking for a system to deploy and manage rich media to iPads for their sales teams. This was the birth of Modus. The firm was originally called App Data Room.

CMS Development 182

CMS Development Enterprise Management Work Management Marketing Automation Services 182

Webbiquity

FEBRUARY 18, 2020

Mortarr started as The Marketing Plant in 2013, a boutique branding and design agency. Mortarr is the single online source for inspiration, products, and pros in the commercial construction and design industry. The Company. Year founded: 2017.

Work Management 49

Work Management Marketing Management Advertising Agencies Paid Search Agency 49

Webbiquity

MAY 19, 2020

Payman Taei recognized these problems back in 2013. Year founded: 2013. Second, most marketers aren’t graphic design pros. And third, many of the tools designed for professional graphic design are costly and challenging to learn and use. “Today, the world is saturated with design and communications. The Company.

Budget Programs 197

Budget Programs Burn Rate Word of Mouth Paid Search Agency 197

Tomorrow People

OCTOBER 17, 2017

In 2013, Google’s Hummingbird update saw the algorithm move to parsing out phrases, ending the era of solely focusing on keywords to identify context. To fulfil this need, the algorithms are now geared less towards keyword matching, and more towards contextual intent and topic areas. Google topical update 1: Hummingbird.

Search Marketing 235

Search Marketing Lead Ranking Marketing & Strategy Marketing Strategy 235

Webbiquity

SEPTEMBER 26, 2017

These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. Sponsored InMail.

Lead Generation 242

Lead Generation Linkedin Generation Leads 242

Zoominfo

FEBRUARY 3, 2021

By 2013, Bizo was the leading business audience marketing company in the world, with data that reached more than 120 million business professionals. Digging Deeper: What Happened to Bizo? This all begs the question: What happened?

Zoominfo 246

Zoominfo Paid Search Agency Ads Mobile Advertising 246

Tomorrow People

AUGUST 24, 2021

Founded in 2013, hundreds of major companies across the UK now use Lightfoot’s innovative in-cab driver engagement and live coaching technology to boost fuel efficiency, improve their safety record, reduce accidents, and cut downtime.

Lead Generation 31

Lead Generation Positioning Paid Social Agency Lead Ranking 31

markempa

JANUARY 20, 2014

Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI. MarketingSherpa Email Summit 2013 Wrap Up: Top 5 takeaways for email marketers.

Email Marketing 120

Email Marketing CTR Copywriting Case Studies 120

Onalytica B2B

MAY 29, 2018

She started Data-Mania, LLC back in 2013 and, since then, she’s been providing consulting services to numerous Fortune 500 companies. She’s a licensed Professional Engineer in the State of Florida, with 6 years of experience working as a data professional. HOW DID YOU GET TO BECOME AN EXPERT IN DATA SCIENCE?

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Influitive

SEPTEMBER 14, 2021

— Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing. This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report.

Growth Marketing 130

Growth Marketing Demand Marketing Marketing Report 130

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Their bosses shrugged off the failure by blaming an entire industry. “Content marketing just doesn’t work,” they said. Creativity strikes back.

Creativity 164

Creativity Content Marketing Enterprise Management Content 164

Smashmouth Marketing

JUNE 1, 2022

2013 Moved 100% of the company to a virtual, cloud based company. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2008 The two of us get married. 2009 Closed our first billion-dollar company (at higher than industry price). 2011 Acquired Target 250 in London to enter the EMEA market.

Sales Qualified Leads 246

Sales Qualified Leads Ideal Customer Profiles Activities Lead Ranking 246

InsightSquared

FEBRUARY 22, 2018

London, Bloomsbury, 2013. This will help speed up the entire business, remove obstacles from players’ paths, and drive up adoption of CRM tools. 1 Bourdain, Anthony. Kitchen confidential: adventures in the culinary underbelly. Page 65.

SMB 205

SMB Enterprise Management CRM Sales Cycle 205

The Forward Observer

DECEMBER 1, 2023

Deb Calvert’s 2013 bestseller, DISCOVER Questions® Get You Connected: For Professional Sellers , introduced this framework and revolutionized how we think about questions.

Buyer Personas 164

Buyer Personas Barriers Click Rate Marketing & Strategy 164

Content Marketing Institute

MARCH 26, 2024

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.

Process 105

Process Paid Search Agency Companies Marketing 105

Marketing Insider Group

APRIL 24, 2023

Qwant Image Source: Qwant Qwant was created in 2013 with a focus on digital freedom. By focusing on niche keywords and topics that are less targeted by other search engines, website owners can improve their visibility. This alternative search engine is based in France and operates on a European-based server network.

Paid Search Agency 299

Paid Search Agency Privacy Advertising Agencies Transparency 299

Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Positions you as current and up-to-date. Helps create a sense of urgency.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

KoMarketing Associates

FEBRUARY 1, 2018

ITSMA’s ABM Certification and Mentoring Program, launched in 2013, provides a comprehensive immersion in the methodology and skills that ABM marketers need to accelerate growth with their most important accounts. Demandbase has thus far trained and certified more than 1,500 B2B marketers since it was introduced in April 2016.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Marketing Insider Group

FEBRUARY 25, 2016

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. And just as Gunelius wrote back in 2013, “the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a […].

Storytelling 100

Storytelling Marketing Prospects Marketing Brand Identity 100

Customer Experience Matrix

APRIL 30, 2015

See my posts for October 13, 2013 and October 22, 2013 for a several other surveys. Source: Raab Associates, 2014 I've never considered these results particularly remarkable because they are consistent with other surveys on the topic. Of course, that's all old data and you may wonder whether anything has changed.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

Adobe Experience Cloud Blog

OCTOBER 27, 2020

And while the Net Promoter Score (NPS) is used everywhere, in an age when how people interact with and recommend brand has changed significantly since its inception in 2013, perhaps its days are numbered.

Customer Satisfaction 174

Customer Satisfaction Tips SMS Thought Leadership 174

Contently

NOVEMBER 1, 2018

The survey also found that 78 percent of respondents currently have an in-house agency, an increase of 20 percentage points since 2013. Brands can save a lot of money by avoiding expensive retainer fees. While it’s true that having an in-house operation will save money, prioritizing that too much can restrict a brand over the long term.

Advertising Agencies 137

Advertising Agencies Advertisements Advertising Paid Search Agency 137

Biznology

DECEMBER 23, 2021

I happened upon the piece that I wrote after that conference in 2013 and decided to ask the women I interviewed back then if they have more recent experiences that they would like to share with my readers. My original article in 2013 contains several valid suggestions that are still useful today for everyone in tech.

Conference 104

Conference Validation Consulting Positioning 104

Webbiquity

NOVEMBER 27, 2018

Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl. At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017.

Paid Search Agency 222

Paid Search Agency Twitter Trade Show Social Networks 222

Hinge Marketing

NOVEMBER 3, 2022

The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. our ongoing study of buyer behavior in the consulting industry. About the Study.

Consulting 170

Consulting Research Peer-to-peer Case Studies 170

markempa

APRIL 28, 2014

In his keynote at MarketingSherpa Lead Gen Summit 2013, Ninan explained the five steps to effective content marketing. Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire.

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing.

CMO 363

CMO Work Management Paid Search Agency Planning 363

Biznology

APRIL 10, 2018

If, on the other hand, your corporate culture is circa 1953 in 2013 and you feel like the customer is mostly wrong, you’re cutting essential services to maximize shareholder value and you honestly believe that huge retainers to Edelman, Hill & Knowlton , and Ketchum is enough coverfire to allow you to behave badly, then think again.

Work Management 198

Work Management Paid Search Agency Advertising Agencies PR 198

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels.

Enterprise Management 181

Enterprise Management Marketing Management Budget Programs Buy 181

The Daily Egg

JUNE 15, 2022

The reliance on business messaging apps really took off when Slack joined the market in 2013 and introduced a highly efficient means. The post Microsoft Teams Vs. Slack appeared first on The Daily Egg.

Efficiency 100

Efficiency Business Marketing 100