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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This article recounts Molloy’s experiences at the 2013 CMO Club Summit, and it offers some first-hand quotes from the lectures she attended. conversion rate.

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Top Trends in B2B Influencer Marketing Today

Webbiquity

Meanwhile, blog posts, infographics (which arguably peaked in about 2013 ), and “quote contributions for other content” were all near the bottom of the list. Surprisingly, in-person events (which are VERY expensive) were identified as the second-most effective B2B influencer marketing channel. ” How are they using it?

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Content Planning vs. Reactive Publishing: The Data-Backed Difference

WordAgents

For example, Oreo took advantage of the 2013 Super Bowl blackout to gain an audience by tweeting a timely You Can Still Dunk in the Dark. Its Best for Social Media: Platforms like Twitter/X & Instagram thrive on real-time content, which makes reactive publishing more useful for engagement.

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Marketing automation vendor Act-On acquired for $53 million

Martech

While Marketo and Pardot were acquired by enterprise vendors Adobe bought Marketo in 2008 and Salesforce bought Pardot in 2013 Act-On focused on delivering sophisticated yet affordbale marketing automation capabilities to mid-market customers at an affordable price.

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Avoid Being a Statistic: Listen to the Data

Vision Edge Marketing

Unfortunately, Nokia’s leadership relying on their experience and dominance underestimated the significance of the shifting market. The result was a rapid decline in Nokia’s market share, and by 2013, its phone division was sold to Microsoft.

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The Dangers of Over-Promoting Your Business on Social Media

WordAgents

Our team applies proven strategies that have helped over 1,000 businesses build engaged, loyal audiences that convert since 2013. At WordAgents, we handle everythingfrom crafting value-focused content to responding to comments to strategically placing promotional messages exactly when they’ll perform best.

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What makes content go viral, backed by research

Martech

In 2013, Fractl (disclosure: I co-founded the agency) published a study on viral emotions in Harvard Business Review, analyzing the emotions that were activated when respondents viewed the top 100 images on Reddit r/pics from that year. So, where’s the disconnect?