Oracle

OCTOBER 25, 2013

To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Eloqua has announced the winners of the 2013 Markie Awards , presented at Eloqua Experience this week in San Francisco. Winners of the 2013 Markie Awards include (drumrolls please!): Learn more about the 2013 Markie Award winners here , and follow the Eloqua Experience event discussion on Twitter with the hashtag #EE13. Who Took Home a 2013 Markie Award?

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Government Eloqua Hashtag Creative 173

B2B Lead Generation

DECEMBER 30, 2013

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. This post was the most tweeted B2B Lead Roundtable Blog post in 2013 with, at the time of this writing, 199 shares. Anna Lee (@annaleenyc) May 6, 2013. Grant Grigorian (@GrantG9) November 4, 2013. “We

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Review Lead Gen B2B BANT 225

Oracle

JANUARY 2, 2013

Here are 9 trends with critical effects that will likely upset your marketing in 2013: 1. According to the 2013 B2B Content Marketing Benchmarks and Trends Report , content distribution is increasing on social media channels. In 2013 more businesses will use responsive design to launch mobile optimized version of their sites for smartphones and tablets. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F.

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Oracle

SEPTEMBER 25, 2013

10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency Americas Cup cloud customer experience CX data executive solutions inContact JavaOne LinkedIn McAfee modern marketing Oracle Eloqua Oracle OpenWorld 2013 San Francisco social Steve Woods Thomson Reuters

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Oracle

MARCH 6, 2013

In addition to best practices, the tour also will highlight the Eloqua product roadmap, and the company’s direction for 2013 and beyond. Eloqua 2013 Road to Revenue Tour Schedule: March. What to Expect From the 2013 Road to Revenue Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Revenue Performance Management 2013 Marketing Events marketing best practices Modern Marketing Strategy road to revenue

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Oracle

APRIL 22, 2013

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers from different industries and business processes. Here are 5 reasons from former speakers why you should cultivate a role in the Modern Marketing discussion by submitting a speaking proposal for Eloqua Experience 2013! . 23-25, 2013 at the Hilton Union Square in San Francisco. by Amanda Batista | Tweet this Imagine it! See it! Do it!

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Oracle

DECEMBER 23, 2013

Top Blog Posts From 2013: A Gift of Merry Marketing Insight is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this As the year comes to a close and we prepare for 2014 and beyond, we’d like to thank you for being part of the Oracle Eloqua blog community. We appreciate your taking the time to read, exchange, and share information.

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Eloqua Buyer Personas Lead Scoring Tips 186

Oracle

MAY 15, 2013

More than 1,500 attendees wrapped up another exciting time at the SiriusDecisions Summit 2013 last week in San Diego! 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Oracle

JANUARY 4, 2013

Kenshoo recently secured $12 million in late funding, which will be allocated to supporting growth in 2013. CMOs You Should Watch in 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.

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Tomorrow People

APRIL 22, 2013

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. The business world is moving fast, and with advances in technology occurring as quickly as they are, action needs to be taken to ensure that your business isn’t left behind.

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Oracle

MARCH 19, 2013

by Amy Bills | Tweet this We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year , and Rookie Partners of the Year for 2013! Partners of the Year 2013. Rookie Partners of the Year 2013. Props to the Channel: Partners of the Year 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Channel Eloqua Efficiency Agency 211

Oracle

AUGUST 13, 2013

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers to learn, grow, and celebrate success! Eloqua Experience, which takes place October 23-25 at the Hilton San Francisco, is home to the 2013 Markie Awards , an event to honor creative thinking, innovative implementation methods, and most importantly: success! Submit your nomination for the 2013 Markie Awards. Go For the 2013 Markie Awards!

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Tomorrow People

APRIL 22, 2013

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. The business world is moving fast, and with advances in technology occurring as quickly as they are, action needs to be taken to ensure that your business isn’t left behind.

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Effective Effectiveness SEO Keyword 228

Buzz Marketing for Technology

JANUARY 16, 2013

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. In 2013, expect to see: Testing (Finally) Becomes a Must-Have - Companies big and small have dabbled in this for a decade. As a consumer and a marketer, I’m looking forward to getting online in 2013. Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media.

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Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers. The Future of Work Report 2013 from PSFK. The post The 25 Best Slideshare Presentations Of 2013 appeared first on B2B Marketing Insider.

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Best Click Fraud Hubspot Storytelling 218

Customer Experience Matrix

FEBRUARY 6, 2013

I’ll get to the 2013 estimate in a bit. Information dribbling in over the past few months has shown a downward trend: Eloqua reported its income for the 2013 would be up 34%, compared with 39% growth the year before; figures released when ExactTarget bought Pardot suggested Pardot’s 2012 revenue would grow no more than 50%, compared with more than 100% in 2011; Neolane just yesterday reported 40% growth in 2012 vs. 47% the year before.

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Marketing Insider Group

JANUARY 10, 2013

20 Best Marketing Conferences 2013. Online Marketing Summit February 11-13 in San Diego, CA and Fall, 2013 in New York, NY. Sirius Decisions 2013 May 8-10 in San Diego, CA. Content Marketing World 2013 Sept 9-12 in Cleveland, OH ( Speaking confirmation is pending ). The post The 20 Best Marketing Conferences In 2013 appeared first on B2B Marketing Insider.

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The Forward Observer

APRIL 24, 2013

For the 2013 State of Inbound Marketing Report, HubSpot surveyed over 3,300 marketers from 128 countries. 48% of marketers will increase inbound spending in 2013 - the third year in a row inbound budgets have grown substantially. Artillery B2B Marketing Blog > The Forward Observer HubSpot has released its fifth annual review of inbound marketing trends and tactics. The report confirms the wild west nature of the current marketing world.

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Cody Ward

AUGUST 1, 2013

Other results include the effectiveness of using marketing automation technology and how much companies plan to spend on marketing in 2013. Marketers Have Planned to Spend More in 2013 than 2012. The chart below reveals how marketers will adjust their spending plans by channel in 2013 relative to 2012. The post 2013 B2B Marketing Priorities [Study] appeared first on Puzzle Marketer.

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ANNUITAS

NOVEMBER 19, 2013

Blog B2B Marketing cloud computing Dreamforce 2013 Marc Benioff Salesforce1 Sean Penn UCSF Benioff Children’s Hospital Featuring 1,200 breakout sessions and an expo floor boasting 350 exhibitors; it certainly has become the most expansive software conference in the world.

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Internet Conference Software Features 153

Oracle

OCTOBER 20, 2013

Check out our partners’ perspectives of San Francisco: Our Type Five Picks for Eloqua Experience 2013 by Jessica Fewless / Demandbase . My Must-Attend Sessions at Eloqua Experience 2013 by Brian Hansford / Heinz Marketing. The Content Marketer’s Guide to Eloqua Experience 2013 by Jesse Noyes / Kapost. by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around.

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KoMarketing Associates

DECEMBER 19, 2013

It’s hard to believe that 2013 is coming to a close. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. 2013 Search Engine Ranking Factors – Matt Peters, Moz. Google made a huge change to the way its quality score is calculated in 2013. Cheers to 2013!

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Online Marketing Online Search Engine Adwords 176

Customer Experience Matrix

APRIL 1, 2013

infusionsoft marketing automation small business marketing infusioncon 2013I spent part of last week at Infusionsoft ’s annual conference, InfusionCon, drinking the Kool-Aid and soaking up the Arizona sun. Pleasant as the 80 degree temperatures were to a refugee from the still-wintry Northeast, the real warmth at the conference came from 2,300 attendees bubbling with enthusiasm for their entrepreneurial adventures and how Infusionsoft supports them.

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Help Small Business Conference Attitudes 158

Writing on the Web

JANUARY 9, 2013

No goals for 2013. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. I’m not setting any marketing goals this year. Goals are bad. I am not kidding, and there’s research to prove it. This isn’t just me trying to avoid feelings of failure when I’m not seeing immediate results.

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KoMarketing Associates

MARCH 15, 2013

Be sure to go check out my SMX West 2013 coverage page featuring live blogs, session presentations and tools. This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. There are sessions for everyone and the information is invaluable.

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Tools Tips Search Engine Keyword 193

KoMarketing Associates

JUNE 18, 2013

The best thing about leaving a conference is feeling like you’re leaving with a list of things to do. It makes the time (and money) you spent worthwhile. The great news is that’s exactly what happened when I left SMX Advanced last week. The conference, held in amazingly sunny Seattle, offered a slew of great speakers who provided actionable items for the audience. From authorship to technical SEO to paid social tactics, the conference covered all aspects of search.

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Link Building SERP Search Engine Conference 191

Sales Intelligence View

NOVEMBER 17, 2013

On Monday, November 18, 2013, InsideView will present 25 luminaries with awards honoring their contribution to sales thought leadership during our Social Happy Hour at Dreamforce 13. So without further ado, here’s the list for 2013. Keeping us all honest with some of the greatest Blog posts in 2013. conference and creator of the new Sales20circle.com in 2013. Launched a new company TOPO in 2013, which is one to watch. Ken’s been busy in 2013.

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List Sales Twitter Cold Calling 87

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. It makes sense. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. The thing is, there are other ways to optimize for “search” that don’t include your website or the search engines themselves.

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Search Websites Hashtag Search Engine 177

Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. The 25 Best Slideshare Presentations of 2013. in this article, I looked for the best content of 2013 by brands that was entertaining, emotional and non-promotional. Although I wrote this almost 2 years ago, it is still one of my most popular posts for 2013. The post 10 Top Insights On B2B Marketing From 2013 appeared first on B2B Marketing Insider. Standard annual round-up post here. Top 10 posts of the year.

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Curation Hashtag Twitter B2B 177

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. but, in spite of their stylistic differences, each can offer us insight into creatively approaching content marketing in the year 2013. Do you have ideas about content generation for the year 2013?

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Best Content Marketing Storytelling Search Engine 193

Oracle

NOVEMBER 20, 2013

by Lauren Harper | Tweet this This week Dreamforce 2013 is bringing buzz and excitement to the city of San Francisco. Marketing Efficiency #DF13 Compendium Content Marketing Dreamforce 2013 Dreamforce takeaways employees empowerment leadership Marc Benioff Marissa Mayer marketing takeaways mobile prioritization salesforce.com usability Yahoo Expected to draw a whopping 135,000 attendees, the Salesforce.com annual annual event is focused on cloud, mobile, social, and connectivity.

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Business Salesforce.com Eloqua Efficiency 211

Webbiquity

OCTOBER 28, 2013

The #Nifty50 was also featured in the new book by Mark ( @mnburgess ) and Cheryl Burgess ( @ckburgess ), The Social Employee (McGraw-Hill, August 2013) How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, and Domo on building a social culture. We’re proud to acknowledge these 50 women from 48 different organizations as the top #Nifty50 women writers on Twitter for 2013.

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Twitter Income Hashtag Blogger 219

B2B Lead Generation

AUGUST 5, 2013

To help you learn more about content marketing ideas and tactics at Lead Gen Summit 2013 in San Francisco, we’re sharing this video replay of Edwin Jansen, Director of Business Development, The Ian Martin Group, presenting on content marketing from B2B Summit 2012. Related Resources: Lead Gen Summit 2013: Sept. Content Marketing B2B Summit 2012 content marketing lead gen summit 2013 social media

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Companies Content Marketing Generation Lead Gen 202

Oracle

AUGUST 19, 2013

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Content Marketing Ardath Albee B2B marketing events brand story Eloqua Experience 2013 eMarketing Strategies for the Complex Sale engagement storytelling for marketers

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Emarketing Content Marketing Tips Eloqua 219

KoMarketing Associates

JANUARY 7, 2013

I believe this is where link building management needs to go in 2013 and beyond. We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily.

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Link Building Link Build Search Engine 192

B2B Lead Generation

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. Related Resources: MarketingSherpa Email Summit 2013 Wrap-up: Top 5 takeaways for email marketers. Mining Gold through Email Integration: 3 lessons from MarketingSherpa Email Awards 2013 winners.

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KoMarketing Associates

OCTOBER 10, 2013

Last week I headed south to New York City to speak on a panel at SMX East. The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. While each of the sessions offered valuable tips, the main takeaway for me was the focus on data.

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Social Search Engine Keyword Social Media 178