Modern Marketing

OCTOBER 25, 2013

To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Eloqua has announced the winners of the 2013 Markie Awards , presented at Eloqua Experience this week in San Francisco. Winners of the 2013 Markie Awards include (drumrolls please!): Learn more about the 2013 Markie Award winners here , and follow the Eloqua Experience event discussion on Twitter with the hashtag #EE13. Who Took Home a 2013 Markie Award?

Government 179

Government Eloqua Hashtag Creative 179

Modern Marketing

JANUARY 2, 2013

Here are 9 trends with critical effects that will likely upset your marketing in 2013: 1. According to the 2013 B2B Content Marketing Benchmarks and Trends Report , content distribution is increasing on social media channels. In 2013 more businesses will use responsive design to launch mobile optimized version of their sites for smartphones and tablets. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F.

Trends 219

Trends Mail PPC Eloqua 219

Modern Marketing

SEPTEMBER 25, 2013

10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency Americas Cup cloud customer experience CX data executive solutions inContact JavaOne LinkedIn McAfee modern marketing Oracle Eloqua Oracle OpenWorld 2013 San Francisco social Steve Woods Thomson Reuters

Social 205

Social Eloqua Efficiency Satisfaction 205

Modern Marketing

MARCH 6, 2013

In addition to best practices, the tour also will highlight the Eloqua product roadmap, and the company’s direction for 2013 and beyond. Eloqua 2013 Road to Revenue Tour Schedule: March. What to Expect From the 2013 Road to Revenue Tour is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Revenue Performance Management 2013 Marketing Events marketing best practices Modern Marketing Strategy road to revenue

Eloqua 203

Eloqua Best Practice Hashtag Exchange 203

B2B Lead Generation

DECEMBER 30, 2013

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. This post was the most tweeted B2B Lead Roundtable Blog post in 2013 with, at the time of this writing, 199 shares. Anna Lee (@annaleenyc) May 6, 2013. Grant Grigorian (@GrantG9) November 4, 2013. “We

Review 221

Review Lead Gen B2B BANT 221

Modern Marketing

APRIL 22, 2013

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers from different industries and business processes. Here are 5 reasons from former speakers why you should cultivate a role in the Modern Marketing discussion by submitting a speaking proposal for Eloqua Experience 2013! . 23-25, 2013 at the Hilton Union Square in San Francisco. by Amanda Batista | Tweet this Imagine it! See it! Do it!

Eloqua 200

Eloqua Experience Exchange Conference 200

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers. The Future of Work Report 2013 from PSFK. The post The 25 Best Slideshare Presentations Of 2013 appeared first on B2B Marketing Insider.

Best 219

Best Click Fraud Hubspot Storytelling 219

Modern Marketing

DECEMBER 23, 2013

Top Blog Posts From 2013: A Gift of Merry Marketing Insight is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this As the year comes to a close and we prepare for 2014 and beyond, we’d like to thank you for being part of the Oracle Eloqua blog community. We appreciate your taking the time to read, exchange, and share information.

Eloqua 193

Eloqua Buyer Personas Tips Best Practice 193

Modern Marketing

MAY 15, 2013

More than 1,500 attendees wrapped up another exciting time at the SiriusDecisions Summit 2013 last week in San Diego! 4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Case Study 208

Case Study Studies Case Tactics 208

Marketing Insider Group

JANUARY 10, 2013

20 Best Marketing Conferences 2013. Online Marketing Summit February 11-13 in San Diego, CA and Fall, 2013 in New York, NY. Sirius Decisions 2013 May 8-10 in San Diego, CA. Content Marketing World 2013 Sept 9-12 in Cleveland, OH ( Speaking confirmation is pending ). The post The 20 Best Marketing Conferences In 2013 appeared first on B2B Marketing Insider.

Conference 219

Conference Best Forrester Search Engine 219

Modern Marketing

JANUARY 4, 2013

Kenshoo recently secured $12 million in late funding, which will be allocated to supporting growth in 2013. CMOs You Should Watch in 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.

CMO 219

CMO CPA SEM Eloqua 219

KoMarketing Associates

MARCH 15, 2013

Be sure to go check out my SMX West 2013 coverage page featuring live blogs, session presentations and tools. This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. There are sessions for everyone and the information is invaluable.

Tools 222

Tools Tips Search Engine Keyword 222

KoMarketing Associates

JUNE 18, 2013

The best thing about leaving a conference is feeling like you’re leaving with a list of things to do. It makes the time (and money) you spent worthwhile. The great news is that’s exactly what happened when I left SMX Advanced last week. The conference, held in amazingly sunny Seattle, offered a slew of great speakers who provided actionable items for the audience. From authorship to technical SEO to paid social tactics, the conference covered all aspects of search.

Link Building 217

Link Building Search Engine Link SERP 217

KoMarketing Associates

DECEMBER 19, 2013

It’s hard to believe that 2013 is coming to a close. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. 2013 Search Engine Ranking Factors – Matt Peters, Moz. Google made a huge change to the way its quality score is calculated in 2013. Cheers to 2013!

Online Marketing 188

Online Marketing Online Search Engine Adwords 188

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. but, in spite of their stylistic differences, each can offer us insight into creatively approaching content marketing in the year 2013. Do you have ideas about content generation for the year 2013?

Best 234

Best Content Marketing Search Engine Storytelling 234

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. It makes sense. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. The thing is, there are other ways to optimize for “search” that don’t include your website or the search engines themselves.

Search 202

Search Websites Search Engine Hashtag 202

Tomorrow People

APRIL 22, 2013

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. The business world is moving fast, and with advances in technology occurring as quickly as they are, action needs to be taken to ensure that your business isn’t left behind.

Effective 239

Effective Effectiveness SEO Keyword 239

Modern Marketing

AUGUST 13, 2013

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers to learn, grow, and celebrate success! Eloqua Experience, which takes place October 23-25 at the Hilton San Francisco, is home to the 2013 Markie Awards , an event to honor creative thinking, innovative implementation methods, and most importantly: success! Submit your nomination for the 2013 Markie Awards. Go For the 2013 Markie Awards!

Case Study 166

Case Study Eloqua Efficiency Case 166

Modern Marketing

MARCH 19, 2013

by Amy Bills | Tweet this We’re thrilled to announce Oracle | Eloqua’s Agency Partners of the Year , and Rookie Partners of the Year for 2013! Partners of the Year 2013. Rookie Partners of the Year 2013. Props to the Channel: Partners of the Year 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Channel 213

Channel Eloqua Efficiency Agency 213

Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. The 25 Best Slideshare Presentations of 2013. in this article, I looked for the best content of 2013 by brands that was entertaining, emotional and non-promotional. Although I wrote this almost 2 years ago, it is still one of my most popular posts for 2013. The post 10 Top Insights On B2B Marketing From 2013 appeared first on B2B Marketing Insider. Standard annual round-up post here. Top 10 posts of the year.

B2B 194

B2B Curation Hashtag Twitter 194

Tomorrow People

APRIL 22, 2013

The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming. The business world is moving fast, and with advances in technology occurring as quickly as they are, action needs to be taken to ensure that your business isn’t left behind.

Effective 228

Effective Effectiveness SEO Keyword 228

KoMarketing Associates

DECEMBER 30, 2013

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. During the year 2013, we wrote. The most exciting part about our 10 most popular posts and columns of 2013 (based on traffic metrics for blog content) is that they came from seven different KoMarketing team members. How Link Building Management Will Change in 2013 & Beyond. KoMarketing 2013 Presentations.

Review 226

Review Tagging Search Engine SEO 226

Buzz Marketing for Technology

JANUARY 16, 2013

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. In 2013, expect to see: Testing (Finally) Becomes a Must-Have - Companies big and small have dabbled in this for a decade. As a consumer and a marketer, I’m looking forward to getting online in 2013. Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media.

Ecommerce 216

Ecommerce Loyalty Behavior Privacy 216

KoMarketing Associates

JANUARY 7, 2013

I believe this is where link building management needs to go in 2013 and beyond. We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily.

Link Building 218

Link Building Link Build Search Engine 218

KoMarketing Associates

OCTOBER 10, 2013

Last week I headed south to New York City to speak on a panel at SMX East. The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. While each of the sessions offered valuable tips, the main takeaway for me was the focus on data.

Social 204

Social Search Engine Keyword Social Media 204

Webbiquity

OCTOBER 28, 2013

The #Nifty50 was also featured in the new book by Mark ( @mnburgess ) and Cheryl Burgess ( @ckburgess ), The Social Employee (McGraw-Hill, August 2013) How Great Companies Make Social Media Work – Success Lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, and Domo on building a social culture. We’re proud to acknowledge these 50 women from 48 different organizations as the top #Nifty50 women writers on Twitter for 2013.

Twitter 220

Twitter Income Hashtag Blogger 220

Customer Experience Matrix

FEBRUARY 6, 2013

I’ll get to the 2013 estimate in a bit. Information dribbling in over the past few months has shown a downward trend: Eloqua reported its income for the 2013 would be up 34%, compared with 39% growth the year before; figures released when ExactTarget bought Pardot suggested Pardot’s 2012 revenue would grow no more than 50%, compared with more than 100% in 2011; Neolane just yesterday reported 40% growth in 2012 vs. 47% the year before.

Forecast 201

Forecast Marketing Automation Automation Vendor 201

KoMarketing Associates

OCTOBER 28, 2013

Two weeks ago I headed to Chicago for DMA 2013. If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around. My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased.

B2B 170

B2B Search Engine Wikipedia Mobile 170

Fathom

OCTOBER 10, 2013

What are your EDU marketing tips or takeaways from HighEdWeb 2013? The post Top Takeaways from HighEdWeb 2013 appeared first on Fathom. When developing content for colleges and universities, it all comes down to communication. Duh, right? Content is communication. But in higher education, the communication issues get more complicated: If your school’s leadership doesn’t understand your content strategy, they don’t let you implement it.

Education 115

Education Youtube Case Study Conference 115

KoMarketing Associates

JUNE 6, 2013

The conference roadmap is one of those planning initiatives and as I have been reviewing the conference opportunities in the second half of 2013, there is no shortage of impressive events to attend for B2B marketers. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013. This event is being held in multiple locations in the US and Europe throughout 2013. eMetrics Summit Boston 2013.

Conference 198

Conference Search Engine BtoB Range 198

KoMarketing Associates

FEBRUARY 25, 2013

Our Director of Online Marketing Casie Gillette will be heading out to San Jose March 11th-13th for SMX West. SMX (Search Marketing Expo) is one of the largest search marketing conferences in the country and features three days of sessions on topics ranging from SEO to PPC to Social media, Analytics, and more. Casie will be live-tweeting from the conference so be sure to follow the @KoMarketing twitter account and our SMX West page for up to the minute session information.

PPC 156

PPC Conference SEO Persona 156

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? The 20 Best Marketing Conferences of 2013. The post Top B2B Marketing Insider Blogs Of 2013 (So Far) appeared first on B2B Marketing Insider. Well the year is half gone and we’re all busy doing our 1st-half performance reviews, right? I know I am! And here at the B2B Marketing Insider site, I try to do the same.

B2B 162

B2B Hashtag Twitter Conference 162

Modern Marketing

OCTOBER 20, 2013

Check out our partners’ perspectives of San Francisco: Our Type Five Picks for Eloqua Experience 2013 by Jessica Fewless / Demandbase . My Must-Attend Sessions at Eloqua Experience 2013 by Brian Hansford / Heinz Marketing. The Content Marketer’s Guide to Eloqua Experience 2013 by Jesse Noyes / Kapost. by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around.

Eloqua 187

Eloqua Spot Experience DemandBase 187

Fathom

JANUARY 25, 2013

As your healthcare organization determines the best online marketing strategy for 2013, it’s important to consider what statistics have been discovered in the past year. Similar to this list for B2B tech marketers last month, we are continuing the trend … Continue reading → The post 13 Stats Every Healthcare Marketer Should Know in 2013 (and Why) appeared first on Fathom.

Stats 120

Stats Statistics Trends Online Marketing 120

The Forward Observer

APRIL 24, 2013

For the 2013 State of Inbound Marketing Report, HubSpot surveyed over 3,300 marketers from 128 countries. 48% of marketers will increase inbound spending in 2013 - the third year in a row inbound budgets have grown substantially. Artillery B2B Marketing Blog > The Forward Observer HubSpot has released its fifth annual review of inbound marketing trends and tactics. The report confirms the wild west nature of the current marketing world.

Hubspot 193

Hubspot Report Inbound Marketing Barriers 193

ANNUITAS

NOVEMBER 19, 2013

Blog B2B Marketing cloud computing Dreamforce 2013 Marc Benioff Salesforce1 Sean Penn UCSF Benioff Children’s Hospital Featuring 1,200 breakout sessions and an expo floor boasting 350 exhibitors; it certainly has become the most expansive software conference in the world.

Internet 153

Internet Conference Software Features 153

Cody Ward

AUGUST 1, 2013

Other results include the effectiveness of using marketing automation technology and how much companies plan to spend on marketing in 2013. Marketers Have Planned to Spend More in 2013 than 2012. The chart below reveals how marketers will adjust their spending plans by channel in 2013 relative to 2012. The post 2013 B2B Marketing Priorities [Study] appeared first on Puzzle Marketer.

Studies 105

Studies Eloqua Channel Demand Generation 105