SocialPilot

MARCH 12, 2024

The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. Marketing leaders are 1.5 times likely to go for Integrated Marketing. Take a look!

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Sprout Social

NOVEMBER 15, 2016

In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. You can’t always be selling. One of the ways you can achieve this is through storytelling. Your outreach efforts on social media shouldn’t always be about selling.

Social Media 93

Social Media Media Business Social Networks 93

Adobe Experience Cloud Blog

MAY 28, 2014

It reminds me of the “ Fitbit 2013 Activity Summary ” email I recently got (minus the unicorns, rainbows, roller skates, and dinner plates, of course). Good marketing is about storytelling, not selling. But as you can see from a Twitter search of the #Eat24Investigates hashtag , lots of people are playing along.

Examples 48

Examples Best Practices Thought Leadership Cross-Selling 48

chiefmartech

SEPTEMBER 15, 2015

Let’s start with an update of your career since our last Q&A back in January 2013. In my context, it is a continuation from applying the power of digital technologies, data, innovation ,and storytelling to build legendary brands and change consumer behaviors to now building the largest “digital marketplace for care.”

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. There are exclusive brand stores, multi-brand stores and other smaller local retail shops, competing amongst each other and also with the e-commerce biggies, all selling a lot of similar products.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

ClearVoice

MAY 15, 2020

The foundational skills of storytelling, knowing your audience, and making authentic content will always be the baseline to attract viewers. YouTube and Facebook count the minutes of video watched, which allows them to sell video ad slots. Storytelling for social impact. Being a one-man band. Expert: Cassidy Gard.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

SnapApp

AUGUST 9, 2017

You’re still selling to people. . In 2013, 84% of all email was spam. The American Red Cross raises awareness for key issues with their educational quizzes. No section on storytelling would be complete without mentioning Chipotle: A Love Story. What marketers often forget is that businesses are made up of human beings.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

Hubspot

JUNE 17, 2015

Both are storytellers. Unfortunately most of them, despite being decent storytellers, are failing to make that emotional connection sufficiently to make a difference and this is of particular interest to me. It’s really important for brands to pay attention to context when storytelling. Suggest a problem to solve.

Work Management 28

Work Management Storytelling Marketing Management Cross-Selling 28

Hubspot

MAY 20, 2014

Just as there is an art to storytelling, there also needs to be an operational plan that can help you create and distribute content, integrate it across paid, earned, and owned media, and measure it effectively. These cross-functional teams are responsible for deploying and operationalizing a brand’s content strategy.

Enterprise Management 28

Enterprise Management Advertising Agencies Planning Content Marketing 28

Single Grain

OCTOBER 25, 2019

This is what Oreo did, back in 2013 when the Super Bowl blackout happened. The same-sex marriage bill was passed on February 5, 2013 in the UK and it was a hot topic that had people discussing it, since it was a such a historic decision for the people of the United Kingdom. The Art of UX Storytelling: How to Create Your Brand’s Story.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. Companies that get this will realize they need to hire at least one full time videographer to better "show" everything it is they do, sell, etc. Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

seo.co

MARCH 21, 2022

Back in 2013, Gary Vaynerchuk declared that every business is a media company : If you’re not putting out stories, you basically don’t exist. As businesses adjust to the new attention economy , they find that they need to become media companies in addition to whatever product or service they sell. Wendy’s responded with “18 million.”

Paid Search Agency 116

Paid Search Agency Companies Media Content 116

Single Grain

SEPTEMBER 3, 2019

Dive Deeper: 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns. They prove that selling a serious product doesn’t necessarily have to be serious. Brands that sell a “boring” product don’t have to go the boring content route. This was a big selling point, but it was their launch that we want to focus on.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Litmus

AUGUST 16, 2019

And we were just discussing before recording that, if we’re going way back, he was one of the first speakers at the very first Litmus conference—The Email Design Conference—all the way back in 2013. I so appreciate it and 2013. Is it possible that it was 2013? [00:00:40.130] They sell it in their company.

Newsletter 42

Newsletter Email Marketing Click Rate Google 42